Espaços projetados a partir da extensão: as experiências do núcleo de projetos arquitetônicos e urbanos

Pós-graduação em Planejamento, Urbanismo e Ambiente - FCT

Codificação de canais em sistemas de comunicação sem fio baseado em reticulados

Pós-graduação em Engenharia Elétrica - FEIS

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Educação sócio-comunitária para crianças em situação de risco social: atuação de um projeto social de pedagogia Waldorf

Education is an essential part of the overall development of a human being. There are opportunities of knowledge production and teaching and learning in many environments, so education is not limited to the school environment. A possible field of teacher's performance takes place in the context of educational social projects, therefore, the importance of knowing and evaluating this environment. Rise to concern about how important and what the reflection of the social projects in the lives of children who often find themselves in a social risk to the margins of society and the research is justified by considering the community education as an opportunity to change lives and society itself. Thus, a qualitative study of descriptive type in a social project based on the Waldorf was developed, aiming to know how the project was carried out and verify the importance of it in a poor neighborhood of the city of Botucatu-SP

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Teletandem: possibilidades, dificuldades e abrangência de um projeto de comunicação online de PLE

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Diacronia do processo de parentetização em contexto de assim: uma comunicação por cartas

This paper is the result of a research developed in one of the subgroups of the Project Toward a History of “Paulista” Portuguese which focuses on the investigation of the “Diachrony of the constitutive processes of the text”. The aim of this research is to study the Portuguese item assim in the parenthesis contexts using specifically the letter Discursive Tradition in the 18th, 19th and 20th centuries. Focusing on the Textual Interactive theory/perspective, the main purpose is to proceed with a qualitative analysis of the functionality of assim in the process of textual construction.

Estudo do uso da tecnologia da informação e comunicação no trabalho do formador de professores

This paper presents academic-scientific research on the use of Information and Communication Technology in the work of teacher educators. Specifically analysis was performed theoretical and practical approaches deployed in the prescribed work and the work actually performed by teacher educators in the use of educational software, named Sherlock.

Educação comunitária para a participação na gestão democrática de orgainzação não governamental/Ong

This study examined an example of community education of citizens that aimed to encourage their participation in democratic management of a non-governmental organization (NGO). The research problems were based on the NGO perspective and the ideas of community education and democratic management that guides the education of citizens to participate in the management of this organization. This issue has been studied under the perspective of educators and managers of NGO who performed the work focused on this study. We opted for a qualitative approach with a review of academic literature, questionnaires and individual and group interviews. The results indicated that the perspective of NGO adopted is used in Brazil. These organizations have low politicization and minimize conflicts between social groups. This approach seemed to contradict the prospect of democratic management that encouraged the struggle for rights and engagement in the management of the NGO and public spaces. The contradictions between the approaches of NFO and democratic management probably influenced the adoption of two conceptions of community education. One is dedicated to promoting self-help community to solve their social and economic problems and other inspired by Paulo Freire, which encourages popular mobilization for the questioning of capitalist social organization.

Um espaço interdisciplinar de comunicação científica na Saúde coletiva: a revista Interface - Comunicação, Saúde, Educação

This is a reflection upon 17 years of experience in the production of an interdisciplinary scientific journal, the publication “Interface: Communication, Health, Education,” whose scope is in the fields of Collective (Public) Health, Education and Communication. It also examines retrospectively the themes published by the journal, seeking to identify them in different sections of this publication. Finally, the evolution of the journal is analyzed.

A inviabilidade do uso das Tecnologias da Informação e Comunicação no contexto escolar: o que contam os professores de matemática?

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Uma estratégia de relacionamento da favela com a cidade para a integração social, física e simbólica

This paper presents the principles of a strategy for the integration of slums in the city. From an extensive literature search, it analyzes the environment of the slums, the culture of peace as a future desirable situation and the fundamental value of popular participation. It proposes a strategy based on the theories and practice of the communitarian public relations. It realizes that this is a long process and requires the complicity of various social actors, in particular the State through a manager committee of communal integration, which managements the integration of actions