Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Linguagens documentais para as bibliotecas escolares: o caso da Espanha, Portugal e Brasil

This article analyzes the specific features and processes of indexing and classification performed in school libraries to process and retrieve information from their collections. Subject languages used in Spanish, Portuguese and Brazilian Portuguese school libraries are also analyzed. To achieve this goal, the concept of school library was analyzed, its function was studied and the techniques and tools that allow the information organization were examined. Among the tools, we studied the Subject Headings Lists for children and juveniles'books and the Subject Headings List for public libraries, the Universal Decimal Classification System (paperback edition) or the classification by fields of interest and specialized thesauri like the Tesauro de la Educacion UNESCO-OIE and the TesauroEuropeo de la Educacion.

Estudo sobre a construção da imagem de corpo feminino na revista Women's Health

The human being and consequently the human body is a subject that opens a range of possibilities for research in Physical Education study it never hurts and issues facing health helps us understand the paths chosen by the company. Women are targeted exposure and cult of the body and it is not uncommon to search for tips on how to have the silhouette of dreams through magazines that provide recommendations for achieving this purpose. The objective of this study aims to examine some concepts of body image, body and health, targeting study two books originated from the women's magazine Women's Health . Evaluate strengths and possible dangerous points of information. Through these studies we noted the importance of understanding the role of body image in the design to be healthy and yes we found studies that are presented in the magazine, good contribution, but there is also information that must be analyzed carefully, as not to prejudice the reader . We suggest further studies in this area to a greater understanding of topics covered in this work

Imagem corporal e ginastas: pesquisas e publicações no Brasil. -

The present study emerged from discussions of the Grupo de Estudos e Pesquisas Pedagógicos em Ginástica (GEPPEGIN), from UNESP/RC, and had the intention to understand and analyze the existence and discussions on Body Image and Gymnasts in researches and publications over the last decade (2003-2013) in Brazil. Body image refers to the mental representation of the body, structured according to the world. It is known that cultural and social pressures have been imposing an ideal body model and generating consequences as body dissatisfaction. Therefore, this study aims discuss the body image of Artistic and Rhythmic gymnastics' athletes. The choice of these modalities is justified by the fact that they are directly related to body image, especially the issue of the necessity of low body weight, beyond the relationship of complex movements and the need of good body awareness (BERRY; HOWE, 2000; KERR et al., 2006). For the development of this qualitative research, a documentary survey were conducted over the last decade (2003-2013) on Body Image and Gymnasts, focusing on researches of strictosensu postgraduate programs, recognized by CAPES, and scientific papers published in journals indexed in Brazil and classified in Physical Education Qualis. For categorization of information related to the theme, was used the organization by the units of analysis proposed by Laville and Dionne (1999). Based on the studies analyzed, perceive a dissatisfaction with body image to most participants from all studies, being athlete or nonathlete. Vieira and colleagues (2009) assume that the body pattern required for performance on competitive Gymnastics is close to the aesthetics of slim body served as body pattern for girls/teenager

Os efeitos psicológicos da atividade física nos cuidados de dependentes químicos

O profissional de educação física nos dias atuais deve ter amplo conhecimento sobre diversos assuntos relacionados à prevenção e manutenção da saúde de modo que este poderá atuar diretamente na melhora e reeducação da qualidade de vida de diferentes estados físicos e emocionais das pessoas em que irá trabalhar. O consumo abusivo de drogas ilícitas no século XXI, trás consequências emocionais e físicas, as dependências econômicas e de saúde geradas pelo seu consumo e propaga-se que, quando não tratadas adequadamente podem gerar um ciclo caótico de complicações, vindo a estabelecer problema real para a saúde pública mundial. O presente trabalho tem por objetivo enfatizar por meio da revisão de literatura os efeitos benéficos, tanto psicológicos como fisiológicos, que os programas de atividade física regular exerce no processo de cuidado e/ou zelo do dependente químico em meio ao tratamento. Constatou-se que a atividade física nos cuidados e/ou zelo do dependente proporciona inúmeros benefícios à saúde, além de contribuição fisiológica como desintoxicação, diminuição da frequência cardíaca de repouso e pressão arterial, melhorar a vascularização, diminuir a fadiga central, liberação do hormônio do prazer (endorfina) e as capacidades funcionais musculoesqueléticas. O exercício também é de fundamental importância para resgatar aspectos psicológicos como controle da ansiedade, depressão, alivio do estresse, melhora da autoimagem, autoestima, confiança e disciplina para seguir o tratamento e futuramente sua vida, e por fim possibilitou, ainda, entender as relações entre as funções fisiológicas e psicológicas do homem, de modo a deixar explícito que ambas caminham juntas e uma equipe multidisciplinar contando com psicólogos, nutricionista e profissionais de educação física se faz necessário, visto que eles trabalham em equipe levando em consideração as especificidades de cada...

As construções verbais paratáticas: gramaticalização em italiano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Boas práticas de manejo de bezerras leiteiras na fase de cria e potenciais efeitos na recria

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Diagnóstico dos casos de aprovação nas disciplinas de cálculo diferencial e integral I e II do curso de licenciatura em química - Unesp de Araraquara

Studies show that the disciplines of differential and integral calculus have high failure rates in all schools where they are present and, although this problem has been accentuated in recent years, it is not a local phenomenon. It's observed since 1970s in various Institutions of higher education in Brazil. These studies seek to understand the causes of failures and proposals for teaching methodology that aims to help reduce these rates. However, there is a large contingent of students who are successful at the first time that they perform these disciplines. And these cases, although they have not been studied, can contribute greatly to the understanding the aspects that are related to learning of them. And this understanding can lead to attitudes and learning and teaching methodologies that promote the expansion of this success. The fact that these subjects also have high failure rates in the Degree in Chemistry of this Institute, this study aimed to investigate the factors that were relevant to the cases for approval of the students performed for the first time. For this we constructed a questionnaire containing objective questions and open answers. The objective sought to diagnose the profile of these students with regard to age, gender, basic education (elementary and middle school), study habits, concurrent activities, among others. These questions were analyzed using simple statistics. The open-ended questions asked students to indicate that they attribute the success obtained in the disciplines and to suggest modes of study. These questions were analyzed using thematic categorization, a method of content analysis. This questionnaire was completed, voluntarily and without identification, by students who have passed the first time attended the courses Calculus I and/ or Calculus II and had never started another college prior to this. The results indicate that the most relevant factors in this process were dedication and correct habits...

O consumo de laticínios está associado à redução de triglicerídios e alterações na composição corporal de mulheres com sobrepeso e obesidade: um estudo de intervenção de 12 semanas

Pós-graduação em Saúde Coletiva - FMB

Redes sociais como ferramentas pedagógicas no ensino de biologia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cursos de formação em educação sexual que empregam as tecnologias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Compreendendo a sexualidade infantil nas relações de gênero: o lúdico como estratégia educativa

Pós-graduação em Educação Sexual - FCLAR

O jovem e o ficar à luz da teoria Bourdiana

Pós-graduação em Educação Sexual - FCLAR

Explorando o universo dos números primos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sexualidade e deficiencias: dando vozes aos adolescentes por meio de oficinas pedagógicas

Pós-graduação em Educação Sexual - FCLAR