O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Teletandem: possibilidades, dificuldades e abrangência de um projeto de comunicação online de PLE

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Diacronia do processo de parentetização em contexto de assim: uma comunicação por cartas

This paper is the result of a research developed in one of the subgroups of the Project Toward a History of “Paulista” Portuguese which focuses on the investigation of the “Diachrony of the constitutive processes of the text”. The aim of this research is to study the Portuguese item assim in the parenthesis contexts using specifically the letter Discursive Tradition in the 18th, 19th and 20th centuries. Focusing on the Textual Interactive theory/perspective, the main purpose is to proceed with a qualitative analysis of the functionality of assim in the process of textual construction.

Estudo do uso da tecnologia da informação e comunicação no trabalho do formador de professores

This paper presents academic-scientific research on the use of Information and Communication Technology in the work of teacher educators. Specifically analysis was performed theoretical and practical approaches deployed in the prescribed work and the work actually performed by teacher educators in the use of educational software, named Sherlock.

Um espaço interdisciplinar de comunicação científica na Saúde coletiva: a revista Interface - Comunicação, Saúde, Educação

This is a reflection upon 17 years of experience in the production of an interdisciplinary scientific journal, the publication “Interface: Communication, Health, Education,” whose scope is in the fields of Collective (Public) Health, Education and Communication. It also examines retrospectively the themes published by the journal, seeking to identify them in different sections of this publication. Finally, the evolution of the journal is analyzed.

Oportunidades e desafios para lidar com as barreiras à adoção de práticas de green supply chain management: guidelines à luz de um estudo de múltiplos casos no Brasil

This article aims to discuss how leading companies of the automotive battery industry installed in Brazil are dealing with barriers to the adoption of green supply chain management (GSCM) practices. From these discussions, we list the opportunities and challenges to the automotive battery sector in incorporating GSCM actions. We conducted a multiple-case study with the top five companies in this sector. The highlight factors are “organizational values” and “human resources” for internal barriers, and “suppliers” and “consumers” for external barriers.

A inviabilidade do uso das Tecnologias da Informação e Comunicação no contexto escolar: o que contam os professores de matemática?

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Fingerbyte: utilizando conceitos teóricos de comunicação e pesquisa de opinião para adequação de um produto

This project aims to use concepts of innovation and obsolescence in products, to analyze and test the technological product FingerByte, a blend glove and joystick that needs to be appropriate for specific audiences. For this adjustment, this project uses a qualitative opinion survey, known as focus group in order to obtain data during product testing with certain audiences. Another purpose of the paper is to serve as a guide to readers in similar situations where you wish to use focus groups to develop products that have not been put on the market. The experiment uses the knowledge of public relations, both in research and in data analysis. The main results of the research are described in this monograph, in order to demonstrate what are the possible types of data being collected, helping the reader to approach the experience of qualitative research

A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario