Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

O papel dos bancos públicos brasileiros no desenvolvimento socioeconômico: 2000 a 2012

Este presente trabalho pretende compreender o papel dos bancos públicos brasileiros durante os anos 2000 a 2012 e sua relação com o desenvolvimento socioeconômico nacional. Adota-se a importância de estratégias nacionais de desenvolvimento, visando à atuação do Estado na economia para garantir o progresso econômico e social de toda a nação igualitariamente. Torna-se necessário separar o estudo em dois períodos, pré e pós crise econômica de 2008, a fim de observar a existência ou não da ação anticíclica dos bancos públicos no mercado de crédito brasileiro

Ativos alisantes em cosméticos

A utilização de produtos cosméticos que resultem em alisamento ou relaxamento dos cabelos tem-se tornado cada vez mais comum. O desejo das mulheres em possuir um cabelo liso é registrado desde a época de escravidão e, em 1940, foram lançadas formulações contendo hidróxido de sódio para essa finalidade. O alisamento dos cabelos pode ser obtido por processos térmicos ou químicos, onde o primeiro apresenta efeito temporário (até o contato com umidade) e o segundo apresenta efeito definitivo. Por esse motivo, os alisamentos a base de substâncias químicas é chamado de alisamento definitivo. Diversas substâncias foram historicamente utilizadas a fim de obter o efeito alisante, tais como hidróxido de sódio, hidróxido de lítio, hidróxido de guanidina e tioglicolato de amônia. Em comum, estas substâncias agem profundamente na fibra capilar, alterando as ligações químicas da queratina, resultando em uma reestruturação destas ligações. Entretanto, essas substâncias também causam diversos danos a fibra capilar devido ao mecanismo de ação destes produtos. A supervalorização da imagem feminina e a busca incansável pela beleza fizeram com que, cada vez mais, estas substâncias químicas sejam utilizadas de modo indiscriminado e ilegal. O uso irracional dessas substâncias traz conseqüências graves à saúde dos consumidores e profissionais cabeleleiros, tais como dermatites, intoxicações e riscos de carcinogênese. Como exemplo, o uso de formaldeído como agente alisante foi proibido pela Agência Nacional de Vigilância Sanitária Brasileira (ANVISA) desde 2009, assim como sua venda e exposição em estabelecimentos públicos de todo o país, devido ao alto risco apresentado aos consumidores e profissionais. Dessa forma, a pesquisa e o desenvolvimento de produtos alisantes devem ser feita de modo responsável ...(Resumo completo, clicar acesso eletrônico abaixo)

Estudo fotodinâmico da clorofila a, azul de metileno e rosa bengala como agente inseticida contra Aedes aegypti

Photodynamic therapy, term introduced by von Tapeiner in 1900, can be defined as the administration of a non toxic drug, i.e., a dye, known as photosensitizer (FS), which subsequently will be illuminated with light of specific wavelength. PDT is based on the interaction among FS, oxygen and light, which through photochemical reactions cause cell death. The FS molecules must have a high probability to form the singlet state after the excitation, which can induce chemical changes in the neighborhood in two ways, called reactions type I and type II. The type II reaction is based on the exchange of energy to molecular oxygen, exciting it to its state of higher energy (singlet), which is highly reactive. The proposed mechanisms for cell death are linked to damage to the DNA, mitochondria and to the cytoplasmic membrane. Several pre‐clinical and clinical trials have been carried out and the PDT is already used in many countries for treatment mainly against certain types of cancer. The therapy also has been gaining strength in antimicrobial control, since the microorganisms have appeared increasingly resistant to current antibiotics. Another attempt to use the PDT is for the inactivation of macro‐organisms, such as micro‐crustaceans and mosquitoes. To this end I tested whether the photosensitizers methylene blue, rose Bengal and the chlorophyll a has insecticidal activity against the yellow fever and dengue vector mosquito, Aedes aegypti. Since these diseases have no effective treatments, its control is linked to the vector control, which has shown resistance to chemical pesticides used. Based on this, this work shows its importance, because it is a new type of mosquito control since all the photosensitizers used are low cost, do not generate toxic products at the concentrations used and showed good results in mortality. The best photosensitizer was rose Bengal... (Complete abstract click electronic access below)

Selo PROCEL edifica - edifícios comerciais, de serviços e públicos

This paper presents a study on the labeling Procel Build, an action plan for energy efficiency in buildings which aims to build the foundations necessary to rationalize energy consumption in buildings in Brazil (PROCEL, 2009a, p. 5), ie Procel builds aims to ensure the construction of the building that has a low energy expenditure, but still provide a comfortable environment. In this research, it is also shown how the labels are obtained, which may be general or partial. The reader will find further explanation of the three aspects of a building, and they Envelopment, Lighting system and Air Conditioning System Finally, we present the advantages and challenges of system builds procel, showing the need for greater investment and disclosure of elements that contribute to the implementation of sustainable buildings in Brazil

As relações públicas em parceria com a ouvidoria e Ombudsman: gestão e ajuste para um relacionamento eficaz

This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Capacitação de agente comunitário de saúde em anemia falciforme

Introduction: This study is about the training of community health agents (CHA) in the municipality of Araraquara SP about the topic of sickle cell disease which this purpose is improving the knowledge and care provided by these professionals. Method: Educational intervention with CHA for training in sickle cell disease and using as indicator qualitative and quantitative, a questionnaire to assessment before and after the intervention process. Results: The process of training increased significantly the knowledge of CHA in sickle cell disease. In the questionnaire before, 30% of participants scored above 40 points, while after 97% achieved grades above 40 points. Moreover, it was possible to assessment the development of skills through the solution of a simulated case. Processes interventionist educational are great validity in the process of Pharmaceutical Care Conclusion: The Health Education for CHA may contribute to the improvement of care and treatment of patients with sickle cell disease through humanized health care

Síntese e caracterização de ferritas de manganês e zinco visando aplicação como agente de contraste em diagnóstico médico

This work aims to synthesize the manganese and zinc ferrite, by the polymeric precursor method, in order to obtain materials with appropriate characteristics for the application in medical diagnosis techniques. The manganese and zinc ferrite powders with the composition of Mn(1-x)ZnxFe2O4, where x=0,23, were prepared and calcined in air at different times and temperatures. The X-ray diffraction (XRD) data show that the sample calcined at 400°C crystallize as ferrite (monophase), but in an inverted spinel structure (high content of iron occupying manganese tetrahedral site and manganese occupying the iron octahedral site). The samples calcined at temperatures between 600°C and 900°C shows the secondary phase of hematite and the sample calcined at 1100oC shows to be monophase in ferrite with normal spinel structure. The monophase powders of ferrite showed a reduction in the surface area and an increasing in the pore size for higher calcination temperatures. The magnetic analysis show that the sample calcined at 400°C presents satisfactory magnetization at room temperature, however, it behaves as diamagnetic material at low temperatures (10K). The powder containing hematite, without the partial substitution of iron ions by manganese, showed to have low transition temperature, and consequently low magnetization at room temperature. The hematite, when partially substituted, provides materials with irregular magnetization at the saturation region. The powder calcined at 1100°C shows high magnetization either at room temperature or low temperature (10K)

Estudo de biossorção e testes de imobilização usando Luffa cylindrica como adsorvente e Saccharomyces cerevisiae como agente imobilizado visando analisar a capacidade de remoção de corantes azóicos em solução

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O papel do gado como potencial agente dispersor de sementes de leguminosas forrageiras

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O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

Espaços Públicos e Renovação Urbana: intervenção Projetual em São José do Rio Preto/SP

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