Personalized Communications : A Cross Media tool for the future

Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcommunication in their marketing campaigns. The purpose of the project was therefore to analyze PODi case studies with the main objective of finding out if/how successfully the PODi-cases have been and what made them so successful. To collect the data found in the PODi cases the authors did a content analysis with a sample size of 140 PODi cases from the year 2008 to 2010. The study was carried out by analyzing the cases' measurable ways of success: response rate, conversion rate, visited PURL (personalized URL:s) and ROI (Return On Investment). In order to find out if there were any relationships to be found between the measurable result and what type of industry, campaign objective and media vehicle that was used in the campaign, the authors put up different research uestions to explore that. After clustering and merging the collected data the results were found to be quite spread but shows that the averages of response rates, visited PURL and conversion rates were consistently very high. In the study the authors also collected and summarized what the companies themselves claim to be the reasons for success with their marketing campaigns. The resultshows that the creation of a personalized campaign is complex and dependent on many different variables. It is for instance ofgreat importance to have a well thought-out plan with the campaign and to have good data and insights about the customer in order to perform creative personalization. It is also important to make it easy for the recipient to reply, to use several media vehicles for multiple touch points and to have an attractive and clever design.

Vårdpersonals attityder till munvårdshandlingar hos äldre patienter

Syfte: Syftet med denna studie var att beskriva vårdpersonals attityder till utförandet av omvårdnadshandlingar i munhålan hos äldre patienter som var beroende av att få hjälp med munvårdshandlingar. Vidare var syftet att beskriva vilka åtgärder som gjorts för att skapa förändringar i personalens attityder, kunskaper och vårdhandlingar. Metod: Studien genomfördes som en litteraturstudie. Sökningarna gjordes i databaserna PubMed och CINAHL där både kvalitativa och kvantitativa studier söktes. Studierna granskades sedan med modifierade granskningsmallar för kvalitetsbedömning Resultat: De sökta studiernas resultat analyserades och utifrån detta skapades sex teman, Kunskap, Tidsbrist, Patientens motvillighet, Personalens motvilja, Utbildning och Rutiner. Dessa teman delades upp under de två frågeställningarna. Resultatet visade att bristande kunskap om munvårdshandlingar, brist på tid, motvilja från patienten och motvilja att utföra munvård var det som gjorde att munvården inte sköttes korrekt. Många patienter hade bristande munhygien i flertalet studier. Utbildning och nya rutiner var åtgärder som förbättrade munvården, personalens attityder och deras kunskap om munvård. Det visade sig även att patienternas munhygien förbättrades till stor del efter dessa interventioner. Slutsats: Munvård är ett ämne prioriteras ner i vårdarbetet och anses inte lika betydande som övrig vård. Interventioner som nya rutiner och utbildning påverkar personal att utföra munvårdshandlingar och därför borde utbildning prioriteras högt i förbättringsarbetet för god munvård. Samt att nya rutiner med munvårdskort och elektriska tandborstar är enkla medel för att skapa en bättre munhygien hos patienter.

Knowledge and perceptions regarding sexual and reproductive health among high school students in Kathmandu, Nepal

Background: Nepal recently began teaching sexual education in the school system and has established youth friendly services in order to meet the need of increased sexual and reproductive knowledge among the youth. Objective: To examine the sexual and reproductive knowledge and perceptions among young people attending schools in Kathmandu. Method: A written questionnaire was distributed to 160 students, in a classroom environment, in four schools in Kathmandu. Results: Two thirds of the females and nearly 60% of the males knew that it was possible to get sexually transmitted infection (STI) during one sexual encounter and more than half of the students knew when in the menstrual cycle conception was more likely to occur . One third of the participants did not know that it was possible to become pregnant after having intercourse once. The males demonstrated less knowledge than the females regarding every aspect of sex and reproduction, with the exception of pregnancy prevention. Conclusion and clinical implications: For the youths in this study, it was more important to prevent unwanted pregnancies than to protect oneself from STIs. Establishment of a hotline on the internet, where personalized and confidential counselling can be offered may complement the comprehensive sexual education in schools.

The Potential Of Kohonen Method For Classifying Rivers Focused On Regional Environmental Flow Determination With ELOHA

This article highlights the potential benefits that the Kohonen method has for the classification of rivers with similar characteristics by determining regional ecological flows using the ELOHA (Ecological Limits of Hydrologic Alteration) methodology. Currently, there are many methodologies for the classification of rivers, however none of them include the characteristics found in Kohonen method such as (i) providing the number of groups that actually underlie the information presented, (ii) used to make variable importance analysis, (iii) which in any case can display two-dimensional classification process, and (iv) that regardless of the parameters used in the model the clustering structure remains. In order to evaluate the potential benefits of the Kohonen method, 174 flow stations distributed along the great river basin “Magdalena-Cauca” (Colombia) were analyzed. 73 variables were obtained for the classification process in each case. Six trials were done using different combinations of variables and the results were validated against reference classification obtained by Ingfocol in 2010, whose results were also framed using ELOHA guidelines. In the process of validation it was found that two of the tested models reproduced a level higher than 80% of the reference classification with the first trial, meaning that more than 80% of the flow stations analyzed in both models formed invariant groups of streams.

Análise da agenda do financiamento do SUS: diferentes contextos, mesmas escolhas?

O estudo aborda o tema do financiamento do SUS, procurando fazer uma reconstrução histórica evidenciando os embates intra Poder Executivo, entre as áreas de Saúde e Fazenda e procurando compreender quais foram os fatores que refletiram nas dificuldades de resolução da questão durante todo o período que se seguiu criação do SUS na Constituição Federal de 1988. Para isso, procuramos entender quais foram os constrangimentos e restrições impostas a essa política, especialmente nos governo de Fernando Henrique Cardoso e Lula. Procuramos entender em que medida os diferentes contextos sociais, políticos e econômicos desses governos levaram à opção pela não priorização do equacionamento da insuficiência de recursos. Nesse sentido, procuramos compreender se houve um caráter de continuidade entre esses governos. Destacamos todas as dificuldades de caráter financeiro enfrentadas por essa política universal na década de 90 até 2010, a luta pela ampliação de recursos e as soluções que se apresentaram, especialmente a CPMF, Emenda Constitucional n.º 29, bem como sua regulamentação. Ressaltamos também o papel do Executivo e do Legislativo na produção de legislação em saúde, bem como os conflitos entre as áreas de Saúde e Fazenda e o papel dos órgãos de fiscalização e controle (Tribunal de Contas da União e Ministério Público Federal). Como resultados, apresentamos as evidências de que houve continuidade na abordagem do tema do financiamento do SUS nos governos FHC e Lula e de que a agenda que prevaleceu foi a da área econômica. Apesar disso, a área de saúde conseguiu preservar-se como direito social universal e obteve muitos avanços.

Marketing de serviços públicos

Este trabalho aborda as possíveis aplicações do Marketing ao campo dos Serviços Públicos têm sido objeto de muita investigação e, ultimamente, diversos autores abordam esse tema em seus trabalhos. Esses estudos fazem parte de uma investigação mais ampla que indaga sobre a possibilidade de estender o campo do Marketing para as organizações não tipicamente comerciais ou para aquelas que não visam primordialmente o lucro. Foi iniciado portanto um longo debate, a nível teórico, o qual envolve uma discussão sobre a própria conceituação do Marketing, seu campo de aplicação e sua evolução recente. Inserindo nesse contexto mais amplo o objeto específico de nossa investigação: os serviços públicos. A partir desse modelo procuramos então fornecer alguns elementos para responder a questão básica sobre a possibilidade de se transferir ou adaptar o instrumental desenvolvido com base nos fenômenos de caráter comercial, micro, tangível para os serviços públicos.

Diagnóstico do Sistema de Tecnologia da Informação do Estado do Rio de Janeiro

A tecnologia de informação mudou nos últimos anos o modo de viver, de pensar e de se relacionar das pessoas. Influenciadas pelos avanços tecnológicos que se massificam cada vez mais rapidamente, as pessoas, que também são cidadãos dos Estados onde vivem, mudaram inclusive a forma de interagir com as instituições. Exemplos não faltam nos jornais sobre esse fenômeno. Os governos não podem ficar para traz nessa revolução, que já se compara em escala e efeito à revolução industrial do século XIX, sob pena de perderem a já combalida legitimidade. O desafio é grande, pois a velocidade da evolução técnica coloca mais uma pressão sobre os gestores públicos. Para acompanhar é preciso modernizar a forma de administrar os órgãos do governo e de relaciona-los com os cidadãos e a sociedade civil. Uma gestão da Tecnologia da Informação que parta dos primeiros escalões dos governos é condição inicial para mudar a forma de pensar e agir de toda burocracia. Neste estudo vamos avaliar como é a Governança de TI do Estado do Rio de Janeiro em face às estruturas dos demais estados, considerando também as visões orçamentária e de planejamento e ainda a experiência de profissionais integrantes do Sistema de Tecnologia da Informação do Estado do Rio de Janeiro. Pretendemos extrais lições sobre o que deve ser mantido, ampliado ou alterado no modelo de governança adotado.

Controle vetorial de velocidade de uma máquina de indução sem mancais trifásica com bobinado dividido utilizando estimação neural de fluxo

This work describes the study and the implementation of the vector speed control for a three-phase Bearingless induction machine with divided winding of 4 poles and 1,1 kW using the neural rotor flux estimation. The vector speed control operates together with the radial positioning controllers and with the winding currents controllers of the stator phases. For the radial positioning, the forces controlled by the internal machine magnetic fields are used. For the radial forces optimization , a special rotor winding with independent circuits which allows a low rotational torque influence was used. The neural flux estimation applied to the vector speed controls has the objective of compensating the parameter dependences of the conventional estimators in relation to the parameter machine s variations due to the temperature increases or due to the rotor magnetic saturation. The implemented control system allows a direct comparison between the respective responses of the speed and radial positioning controllers to the machine oriented by the neural rotor flux estimator in relation to the conventional flux estimator. All the system control is executed by a program developed in the ANSI C language. The DSP resources used by the system are: the Analog/Digital channels converters, the PWM outputs and the parallel and RS-232 serial interfaces, which are responsible, respectively, by the DSP programming and the data capture through the supervisory system

Viabilidade da Utilização de Máquinas de Indução Convencionais como Motores sem Mancais Mecânicos

Electrical Motors transform electrical energy into mechanic energy in a relatively easy way. In some specific applications, there is a need for electrical motors to function with noncontaminated fluids, in high speed systems, under inhospitable conditions, or yet, in local of difficult access and considerable depth. In these cases, the motors with mechanical bearings are not adequate as their wear give rise to maintenance. A possible solution for these problems stems from two different alternatives: motors with magnetic bearings, that increase the length of the machine (not convenient), and the bearingless motors that aggregate compactness. Induction motors have been used more and more in research, as they confer more robustness to bearingless motors compared to other types of machines building with others motors. The research that has already been carried out with bearingless induction motors utilized prototypes that had their structures of stator/rotor modified, that differ most of the times from the conventional induction motors. The goal of this work is to study the viability of the use of conventional induction Motors for the beringless motors applications, pointing out the types of Motors of this category that can be more useful. The study uses the Finite Elements Method (FEM). As a means of validation, a conventional induction motor with squirrel-cage rotor was successfully used for the beringless motor application of the divided winding type, confirming the proposed thesis. The controlling system was implemented in a Digital Signal Processor (DSP)

Seletividade do nicosulfuron em três estádios fenológicos de milho-pipoca

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Use of Cassava Wastewater Treated Anaerobically with Alkaline Agents as Fertilizer for Maize (Zea mays L.)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O teatro de Deus: a construção do espaço sagrado de juazeiro a partir de narrativas femininas (Ceará, 1889-1898)

In this work, we discuss the construction of Juazeiro in the state of Ceará -, as a sacred space from the analysis of the testimonies of nine religious women called beatas in an Episcopal process in the late nineteenth century. This process was initiated in 1891 to investigate the occurrence of an Eucharistic miracle with beata Maria Magdalena do Espírito Santo de Araújo. We show that the punitive strategies of the Diocese eventually caused a reordering of pilgrimages to Juazeiro which until 1894 worshipped the Precious Blood and that after the condemnation of the phenomena by the Holy See are rearranged around the figure of Father Cicero Romão Batista, under the pretext of worshipping the priest himself and also Nossa Senhora das Dores, currently the patron saint of the city of Juazeiro do Norte.

Direct and transdentinal antibacterial activity of chlorhexidine

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Doubly charged Higgs from e-gamma scattering in the 3-3-1 Model

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Diffusion and interface controlled reactions in alpha-(Cu-Al-Ag) alloys

The isothermal kinetics of Ag precipitation was studied in Cu-Al-Ag alloys with concentrations ranging from 2 to 8 wt.%Al and 2 to 12 wt.%Ag, using scanning electron microscopy (SEM), X-ray energy dispersive spectroscopy (EDX) and microhardness measurements. The results indicated a change in the precipitates growing mechanism from diffusion to interface controlled process, probably due to a change in the nature of the interface with the Ag and Al enrichment of the precipitates. (C) 2006 Elsevier B.V. All rights reserved.