The affective-emotional communication in shoppingscapes: case study

Shoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.

Manuais de conduta em mídias sociais e sua contribuição para a democracia digital: um estudo de manuais brasileiros

Information and communication technology have contributed to the realization of the ideals of citizen participation in public decisions, as well as to help in fighting corruption and wrongdoing in government. After all, democracy entails the right to information. The government, in many spheres, has encouraged the responsible use of the internet. Conduct manuals and standards have been published for public segments to direct the responsible use of these tools by their agents. This article aims to determine whether the manuals comply with the principles of digital democracy. Conduct manuals were analyzed in digital media from four Brazilian public organizations: Embrapa; Department of Communication of the Federal Government; Judiciary and Health Department of the Federal District. As a methodology, content analysis, based on criteria focused on transparency and encouraging civic engagement was used.

Design emocional e análise observacional: inter-relações entre produto e usuário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Tuberculose urogenital: um diagnóstico desafiador

Objective: Review of scientific literature on the history of tuberculosis (TB), the natural history of TB in humans, extrapulmonary TB in urogenital form, including epidemiology, diagnosis and treatment. Method: Literature review using PubMed databases, BIREME, SciELO, LILACS and Google Scholar, as well as books, manuals and official documents of Ministério da Saúde (MS) and World Health Organization (WHO). Results: Focused as discussion topics, history, diagnosis and treatment of urogenital tuberculosis and reflection on the diagnostic challenge to be faced by health professionals. Conclusion: The diagnosis of urogenital tuberculosis is difficult and often delayed and may lead to important consequences. Faced with a patient with chronic urinary symptoms or infertility tuberculosis should always be investigated.

A sífilis na gestação e sua influência na morbimortalidade materno-infantil

Syphilis in pregnancy is a public health problem, responsible for the high intrauterine mortality rates. This article aims to present a review of historical and epidemiological aspects, clinical manifestations, diagnosis, the treatment of maternal and congenital syphilis, and its perinatal repercussions. The manuscript also describes the Brazilian main policies in public health care for pregnant women with syphilis and for congenital syphilis eradication. The set of words used were “congenital syphilis”, “syphilis in pregnancy” and “syphilis prenatal care”. The databases searched were PubMed (National Library of Medicine - USA), SciELO (Scientific Electronic Library Online), LILACS (Latin American and Caribbean Health Sciences), PAHO (Pan American Health Organization), IBECS, and WHOLIS Cochrane Library, from 1980 to 2011. Fifty-six articles were included in this review, 18 institutional technical manuals, two textbooks and 36 articles relating to maternal and congenital syphilis. The present review showed that there is a gap between intention and action needed to control and eradicate the disease especially with regard to the expansion of access, not only in relation to the number of visits recommended male gender, it is important to assess the quality of their content as well as the actions to be carried out between appointments.

Feasibility of solar heating systems composed of recyclable packaging for low-income rural communities

Solar heaters are an appropriate technology in tropical and sub-tropical climates to heat bath water by solar energy. Low-cost solar heaters meet the demand of low-income rural communities which currently do not have access to this technology. Current research analyzes the economic viability of solar heaters, built with recyclable materials, to reduce electric energy bill. A solar heating system was built consisting of recyclable materials in accordance with the manuals provided by the Secretariat of Environment of the state of Paraná (SEMA). Duration of use of electric showers by families of rural properties was determined to calculate expenses and billing of electricity. Simulation and material costs showed that the system was feasible. Commercial solar heaters could be replaced at a cost of R$ 22.61 per month during 13 months.

Sistema informatizado para dispositivos móveis de coleta dos dados referentes à cesta básica do município de Botucatu/SP

The collection of prices for basic goods supply is very important for the population, based on the collection and processing of these data the CLI (Cost Living Index) is calculated among others, helping consumers to shop more rationally and with a clearer view of each product impact of each product on their household budget, not only food, but also cleaning products and personal hygiene ones. Nowadays, the project of collection of prices for basic goods supply is conducted weekly in Botucatu - SP through a spreadsheet. The aim of this work was to develop a software which utilized mobile devices in the data collection and storage phase, concerning the basic goods supply in Botucatu -SP. This was created in order to eliminate the need of taking notes in paper spreadsheets, increasing efficiency and accelerating the data processing. This work utilized the world of mobile technology and development tools, through the platform".NET" - Compact Framework and programming language Visual Basic".NET" was used in the handheld phase, enabling to develop a system using techniques of object oriented programming, with higher speed and reliability in the codes writing. A HP Pavilion dv3 personal computer and an Eten glofish x500+ handheld computer were used. At the end of the software development, collection, data storing and processing in a report, the phase of in loco paper spreadsheets were eliminated and it was possible to verify that the whole process was faster, more consistent, safer, more efficient and the data were more available.

O currículo do Estado de São Paulo (2012): análise e metodologias do ensino de história

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

Avaliação dos riscos assistenciais relacionados ao uso de equipamentos hospitalares na unidade de terapia intensiva de adultos de um hospital público da cidade de São Paulo, Brasil

Pós-graduação em Bases Gerais da Cirurgia - FMB

Profissionalização da estrutura administrativa de empresas familiares: comércio varejista de materiais de construção

One of the existing business models is the family business. This paper deals with the structure of family businesses. With the purpose to analyzing the input and output processes of goods, and management behavior in decision-making, looking for the professionalization of the family business administration. This paper is a case study in a construction materials shop, with an applied research due to their nature, according to his purpose takes the characteristic of exploratory research, using interviews, observation and analysis of company data. During the analysis of processes in the company were noted some shortcomings. Given this fact, made the comparison with the theories found, proposals were generated improvements to be accomplished within the company structure

Jimmie E. Nunnery Family Papers - Accession 1353

The Jimmie E. Nunnery Papers consists of correspondence, death certificates, certificate for administrator of estate, court petition for name change, birth certificates, other various certificates, photographs, high school diploma, plaques, marriage license, legal agreements, wills, newspapers, invitations to graduation, passport, property maps, genealogical information, school programs, recipes, church brochures, boy scout patches, report cards, drawings, records from the House of Representatives, stationary, SC legislative manuals, florist magazine, Kodak movie film, various books, American flag, recording tape, cemetery booklet, family bulletin, high school yearbook, and a scrapbook of time spent in the House of Representatives.

Bond Family Papers - Accession 809

The Bond Family Papers includes biographical and genealogical information, correspondence, legal documents, financial papers, records relating to the Bond Bicycle shop, photographs, certificates, scrapbooks, memorabilia, maps, newspapers, magazines, and music sheets. There are also papers relating to the Cantwell family, deaths of various family members, travel, Winthrop College, the Internal Revenue Service, interior decorating, clubs and organizations, and the Roman Catholic Church.

Rock Hill Civitan Club Records - Accession 244 - M107 (137)

The Rock Hill Civitan Club Records consist of manuals, brochures, newsletters and some correspondence relating to club projects, membership and the club organization related to the Civitan Club based in Rock Hill, SC.

Mrs. W. E. Cochran Papers - Accession 103

The Mrs. W. E. Cochran Papers consist of histories, constitutions, bylaws, reports, memoranda, minutes, membership lists, newsletters, handbooks, brochures, manuals, newspaper clippings and photographs, relating to her involvement with the South Carolina Extension Homemakers’ Council (1936-1976), the National Home Demonstration Council (1960-1976), the Associated Country Women of the World (1947-1976), the Master Farm Homemakers’ Guild (1964-1976), and the South Carolina Council for the Common Good (1968-1972).