995 resultados para Setor de confecções


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Pós-graduação em Engenharia de Produção - FEB

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This paper discusses urban space focusing on the housing sector, the capitalist reproduction and some changes occurring in that space as a result of the dynamics of the real estate sector and interests of financial agents, developers and urban land owners/speculators. The changes imposed to cities value abstract spaces over concrete ones, showing the unbalance between the interests of agents, who have in view the market, and those of dwellers, who live daily in such areas. Based on these reflections, a case study was carried out in the Jardim Letícia neighborhood in Leme city (state of São Paulo) in order to understand the space production and reproduction in that area, analyze some of the main problems faced by local people, and identify some agents involved in the process.

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This paper analyzes the small and medium armored combat vehicle industry, in order to understand its modus operandi. We investigate the former largest Brazilian producer of small and medium armored combat vehicles, Engesa, and concluded that its world success was a result both of its privileged perception to occupy a market niche and of the special relationship among its CEO and the Brazilian Army. A combination of negative factors conduced the firm to its bankruptcy, in the beginning of the 1990s, but we also identified a huge business potential, which could be either occupied by Engesa, if it had not disappeared, or by a follower in this market.

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Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

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The present work attempts a comparative perspective of the apparel industry that make use of foreign workers in the São Paulo City and New York City. We have among the central hypothesis the increase of sector based in the use of illegal immigrants workforce and precarious work relations. Seek to understand the phenomenon from their own mechanisms cultures immigration historically established in these cities and in the productive sector. For such, we use a literature review about the transnational migration of workers and the sector productive organization. We expect to constitute theoretical instrumental that contributes for the understanding of the thematic and allow establishing links between the Brazilian and the U.S experience.

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Pós-graduação em Geografia - FCT

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues