Relações Públicas e Cidadania: uma contribuição do Le Monde Diplomatique

As relações públicas podem construir uma informação e uma formulação da realidade, a partir da mídia, sem ser influenciado pelos grandes meios de comunicação de massa? Qual a relevância dessa maneira de se informar na conjuntura atual para o profissional de relações-públicas e como ele pode atuar em prol das causas sociais? O presente texto busca estabelecer parâmetros de atuação para os profissionais de relações públicas preocupados com as transformações sociais no mundo contemporâneo. Para chegar a tal objetivo estruturamos nossa análise a partir temáticas capazes de dar uma resposta à inquietação inicial. Realizamos a reconstituição da trajetória recente dos movimentos sociais no Brasil, procuramos esclarecer o conceito polissêmico de cidadania e direitos humanos, relacionando-os com a comunicação, assim como rever a trajetória das relações públicas na contemporaneidade levantando algumas hipóteses que contemplem novas perspectivas para a profissão. Dessa maneira, pretende-se mostrar a existência de um campo de atuação dialógica para os profissionais de comunicação abalizados pelo engajamento da transformação social

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Políticas públicas, protagonismo social e comunicação na expansão da cultura no Brasil

Este trabalho analisa aspectos do contexto das políticas públicas culturais contemporâ-neas relacionadas com as ações de mobilização que envolvem a sociedade civil. A aná-lise engloba conhecimento sobre o papel do profissional de Relações Públicas na con-tribuição da execução de políticas culturais que incentivem o protagonismo social atra-vés do Programa Cultura Viva, desenvolvido pelo Ministério da Cultura, com a imple-mentação de Pontos e Pontões de Cultura, e no âmbito de movimentos sociais indepen-dentes. Os resultados apontam a importância estratégica do Relações Públicas na expan-são das políticas públicas culturais

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

Sinantropia e sazonalidade de moscas varejeiras (Diptera: Calliphoridae) no Sudeste do Brasil: visões ecológica, médica, veterinária e forense

O presente estudo teve por objetivo verificar a ocorrência das principais espécies de moscas da família Calliphoridae em diferentes ambientes (urbano, rural e silvestre) do município de Botucatu, SP. Para tanto, foram usadas armadilhas apropriadas e iscas, substituídas diariamente, distribuídas em cada local de coleta mensalmente durante aproximadamente o período de um ano. Foram coletados um total de 3188 espécimes. Análises estatísticas e testes de correlação também foram usados para medir a relação das espécies com os fatores ambientais, locais, preferência e atratividade por iscas e as relações e interações ecológicas entre as diferentes espécies

Aspectos reprodutivos de três espécies de Curimatidae (Characiformes) em um reservatório do Rio Mogi Guaçu, bacia do Alto Rio Paraná, São Paulo, Brasil

Os curimatídeos são espécies comuns em ambientes lênticos represados, artificialmente construídos. Estudar o ciclo reprodutivo de uma espécie é fundamental para a compreensão da biologia reprodutiva da população em seu ambiente. Por isso, o presente estudo analisou os aspectos da biologia reprodutiva dos sagüirus Cyphocharax modestus, C. cf. nagelii e Steindachnerina insculpta (Curimatidae), no reservatório da pequena central hidrelétrica Mogi Guaçu, município de Mogi Guaçu, estado de São Paulo. Os exemplares foram coletados bimensalmente entre agosto de 2005 e julho de 2006 com o auxílio de redes de emalhar (malhas 1,0 a 5,0 cm entre nós adjacentes), totalizando seis amostras. No total, foram analisados 777 exemplares, sendo 525 de C. modestus, 82 de C.cf. nagelii e 170 de S. insculpta. A dinâmica reprodutiva foi analisada considerando-se os períodos seco e chuvoso. A fecundidade foi estimada de acordo com o método volumétrico a partir da análise de 168 pares de ovários maduros, sendo 121 de C. modestus, 18 de C. cf nagelii e 29 de S. insculpta. Também foram estimadas as relações gonadossomáticas médias e as correlações do número total de ovócitos em relação ao peso e ao comprimento para cada uma das três espécies. Os resultados encontrados apontaram para desova total (sincrônica em dois grupos) para as três espécies. O número médio de ovócitos foi de 15.309 a 28.825 para C. modestus, 29.031 para C. cf. nagelii e 27.206 para S. insculpta.

Aplicação de painéis fotovoltaicos em residências: estudos de caso em Guaratinguetá e Sevilha (Espanha)

In this paper we discussed the possibility of installing a photovoltaic panel in a house in order to reduce electrical consumption. Brazil is a country with a huge solar resource and photovoltaic technology allows transforming solar energy into electricity, helping to decentralize energy production. To enlarge the field of view, the study compares with the equivalent in a Spanish city, discussing how the law favors the initiative of using this type of energy. It will be seen that, with the encouragement of the government, the project can be done because the installation is amortized over a reasonable period of time, about eight years in Spain and three in Brazil

Comércio e meio ambiente: uma resenha de estudos empíricos aplicados ao Brasil

A OMC (Organização Mundial do Comércio) é um marco na história das relações comerciais de todos os países que dela fazem parte. É a instituição encarregada de supervisionar o comércio internacional e implementar os acordos negociados nas rodadas multilaterais, além de coordenar a negociação de novas regras. Serve também como tribunal para os conflitos do comércio internacional. O debate existente entre comércio e meio ambiente envolve proteção ambiental e a concretização do ideal de desenvolvimento sustentável. A primeira parte do trabalho faz um levantamento detalhado de todo o histórico de Conferências existentes. A segunda se refere à discussão geral baseada no comércio e meio-ambiente, detalha as principais negociações resultantes dos acordos entre os países. Por fim, a terceira parte do trabalho se baseia em estudos de caso relacionados com a América Latina e Caribe com enfoque no Brasil

As metamorfoses no espaço com o advento da Copa do Mundo no Brasil: estudos sobre o distrito de Itaquera-SP

The present work discuss the reproduction of the social relations from the point of view of the new urban production relations - having as empirical universe for analysis-, the Itaquera district in the Sao Paulo metropolis, with the advent of the World Cup in Brazil. Starting with the reading of a reality in movement, in which the analysis walks covering the dialectic relationship between space and society, where the first is translated into product and life reproduction condition, aiming to unveil the metamorphoses that will take place in the urban space with its consequent contradiction, what it may be the expanded capital reproduction concomitantly with the process that denounces a spoliation movement of the social space. With the society approval before these big architectural projects enabled by ideology, it’s determined the (re) production of artificial spaces of consumption, funded for the capital extension. The current stage that the capitalism reveals a space turned into mass consumption merchandise, consequence of the victory of the exchange value over the usage value, amalgamated in positive measures of expulsion/sweeping of low income socio-economic layers

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Uma análise investigativa da prática de Relações Públicas na indústria da moda

The main idea of this paper is to outline a brief overview about the fashion world from its evolution in the world and in Brazil, including also its growth in the Brazilian economy. From this point, the paper aims to show the relevance of the Public Relations professionals in the fashion market, which needs, more than anything of professionals who are capable and specialized in the relationship between the company and its target market, and in the service for customers who are more and more demanding when talking about quality of customer services