Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus

Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group

A esfera como metáfora: representações do futebol no campo da literatura (leituras do tema no conto de ficção)

Football, understood as a phenomenon of sports practice and nearly universal coverage, can also be seen as a game whose operation circumvents the cultural universe of people who practice it. Much more than just a sport, so this game is a cultural phenomenon par excellence, bearing a communicational and aesthetic dimension whose occurrence has been spotted in various fields of scientific and cultural. Therefore, it is as game and as a phenomenon of culture, we intend to focus on football here as an object of study. Our aim is to investigate the sport in Brazil taking the Literature and Journalism as privileged instances of their representation in the media. Thus, the central idea of this research is to show when and how football has become a recurrent theme in Brazilian literature, starting with its journalistic approach until we get an overview of the aesthetic representation of the game, Literature as the main focus of attention and taking the genre of fiction story as material fact of their representation. With this approach, we intend to develop an overall view, overview of the literature about football in our country and at the same time, particularize this vision in some representative authors of it, like the writer-journalist Mario Filho (the historian, essayist on the modernization of chronic specific theme), José Lins do Rego (writer passionate about the game), Nelson Rodrigues (the esthetician that elevated the sport to the status of art by chronic), Lima Barreto (who along with Antonio de Alcantara Machado pioneered the formalized within the fiction) and the storytellers of the topic itself. In the end, we intend to infer the results of evaluations and reviews of books and authors listed, we have examined a wide sense, but also vertical (and which were focused on a socio-historical perspective and critical-aesthetic) within the assumption that seems be a homology between the way football practice amongst us will historically winning characteristics as to form a Brazilian school of football, and how our writers, journalists will be addressing the topic, which also would focus on creating a "Brazilian way" of telling literary football. The proof of this hypothesis operational work together with the development of historiography and the necessity arising from it, creating a "Guide to Reading football theme in fictional tale of Brazil" shut the focal perspective of this study

Machado de Assis em contos :Uma constelação de partituras

This work aims at encouraging the reading or rereading of tales such as Um homem célebre , Cantiga de esponsais , Terpsícore , Trio em lá menor , O machete , and Marcha fúnebre from the Brazilian writer Joaquim Maria Machado de Assis, hoping to find in them the manifestations of musicality, which is understood, from the viewpoint of contemporary musical theories, as dinamicity indications resulting from the melopaico (melodious verse) stimulus to the understanding of words and/or images, which are inserted in the writing static body from the literary procedures transferring to the text specific characteristics from other arts, such as music, poetry, performatic dance e theater. Such procedures, which are reflected in the writing as a product of Machado s close repertory, often favor, through the fiction, the delineation of the musical context from Rio de Janeiro in the 19th century, as well as the social implications that the transformations of the musical scene impose on the subjectivity constitution

A natureza da alma e o clinamen: ação e liberdade em Lucrécio

The concept of freedom and his presupposition, the free will or libera voluntas in Lucretius relies on the notion of clinamen (declination), an occasional and random motion of atoms, inaccessible to experience. It is endowed with a complex movement provided by spontaneity, without the need for mechanical causes. The action of perceiving (sensus) is selfconsciousness, according to which this will, illuminated by previous experiences (sensory, intellectual or emotional) of the soul, takes advantage of the freedom and own spontaneity of atomic motions to drive them to a perceived direction and chosen. On the other hand, if we consider that the declination has a predominant role for the acts of will, we are facing other problems and questions. There is always the choice of a determined action and, therefore, even if the individual is facing a need to act, is possible choose to do not continue finish this action. Thereby, the will is related to conditions that are originate, ultimately, from the images formed randomly in space and impress the soul: the simulacra of desire and pleasure. The declination itself is a very important notion in this research, in order to emphasize the relationship between the freedom and the kinetic of elements. The approach developed in this work had as main objective to investigate the philosophy of nature and the soul in Lucretius, their constituents and movement, as well as demonstrating how the notion of clinamen articulates with the concepts of image, desire and pleasure, proposing a possible interpretation for the declination as an indeterminate and ethical foundation of freedom

As chaves para o mundo do quinto império: as imagens de mundo na história do futuro do padre Antonio Vieira

Iconic historical figure, Antônio Vieira (1608-1697) is regarded as an essential character to the Luso-Brazilian history. Between 1646 and 1667, the priest began writing the History of the Future, the first volume of the celebrated "Clavis Prophetarum , political and theological unity that would leverage the process of spread of Christianity across the globe, recognizing Portugal as forefront and center of all millenarian movement. Them, Jesuit represented the "World" in two metaphors: "theater" and "body" responsible for viewing spaces of abstract Christian truth. Starting from the hermeneutical assumptions of analysis, we investigated the historical relations present in the construction of such representations, by which establish the dialogue between politics, theology and seventeenth-century rhetoric. Therefore, the following study supports the hypothesis that beyond a mere stylistic expressions, spatial metaphors of "World" were formulated by Antonio Vieira as a resource that could sharpen the minds of his readers, engaging words into action, become alive and effective use of rhetoric

A new chart for monitoring the covariance matrix of bivariate processes

In this article we consider a control chart based on the sample variances of two quality characteristics. The points plotted on the chart correspond to the maximum value of these two statistics. The main reason to consider the proposed chart instead of the generalized variance |S| chart is its better diagnostic feature, that is, with the new chart it is easier to relate an out-of-control signal to the variables whose parameters have moved away from their in-control values. We study the control chart efficiency considering different shifts in the covariance matrix. In this way, we obtain the average run length (ARL) that measures the effectiveness of a control chart in detecting process shifts. The proposed chart always detects process disturbances faster than the generalized variance |S| chart. The same is observed when the size of the samples is variable, except in a few cases in which the size of the samples switches between small size and very large size.

Variable parameter and double sampling (X)over-bar charts in the presence of correlation: The Markov chain approach

The general assumption under which the (X) over bar chart is designed is that the process mean has a constant in-control value. However, there are situations in which the process mean wanders. When it wanders according to a first-order autoregressive (AR (1)) model, a complex approach involving Markov chains and integral equation methods is used to evaluate the properties of the (X) over bar chart. In this paper, we propose the use of a pure Markov chain approach to study the performance of the (X) over bar chart. The performance of the chat (X) over bar with variable parameters and the (X) over bar with double sampling are compared. (C) 2011 Elsevier B.V. All rights reserved.

Control charts for monitoring the mean vector and the covariance matrix of bivariate processes

In this article, we propose new control charts for monitoring the mean vector and the covariance matrix of bivariate processes. The traditional tools used for this purpose are the T (2) and the |S| charts. However, these charts have two drawbacks: (1) the T (2) and the |S| statistics are not easy to compute, and (2) after a signal, they do not distinguish the variable affected by the assignable cause. As an alternative to (1), we propose the MVMAX chart, which only requires the computation of sample means and sample variances. As an alternative to (2), we propose the joint use of two charts based on the non-central chi-square statistic (NCS statistic), named as the NCS charts. Once the NCS charts signal, the user can immediately identify the out-of-control variable. In general, the synthetic MVMAX chart is faster than the NCS charts and the joint T (2) and |S| charts in signaling processes disturbances.

The double sampling and the EWMA charts based on the sample variances

We propose a new statistic to control the covariance matrix of bivariate processes. This new statistic is based on the sample variances of the two quality characteristics, in short VMAX statistic. The points plotted on the chart correspond to the maximum of the values of these two variances. The reasons to consider the VMAX statistic instead of the generalized variance vertical bar S vertical bar is its faster detection of process changes and its better diagnostic feature; that is, with the VMAX statistic it is easier to identify the out-of-control variable. We study the double sampling (DS) and the exponentially weighted moving average (EWMA) charts based on the VMAX statistic. (C) 2008 Elsevier B.V. All rights reserved.

Exames parasitológicos, imunoistoquímicos e histopatológicos para detecção de Leishmania chagasi em tecidos esplênicos de cães com leishmaniose visceral

O propósito do presente trabalho foi o estudo da Leishmaniose Visceral Canina - LVC por meio de métodos parasitológicos e imunoistoquímicos para a detecção de formas amastigotas de Leishmania (L.) chagasi em baço, além de descrever a histopatologia das lesões esplênicas em 34 cães, com diferentes manifestações clínicas da LVC, eutanasiados pelo Centro de Controle de Zoonoses de Ilha Solteira, SP. Esses animais foram examinados clinicamente antes da eutánásia e de acordo com os sinais clínicos da LVC, foram classificados em três grupos: assintomáticos (8 cães), oligossintomáticos (17 cães) e sintomáticos (9 cães). Após a realização desses exames, dos 34 cães, 22 (64,7%) estavam positivos e 12 (35,3%) negativos. Desses cães positivos, 1/22 (4,5%) era assintomático, 12/22 (54,5%) eram oligossintomáticos e 9/22 (40,1%) sintomáticos. Pela histopatologia, os cães, especialmente os sintomáticos apresentavam o baço com inflamação crônica e espessamento na região capsular e trabecular, além de extensa alteração morfológica na polpa vermelha e branca pela presença de grande quantidade de macrófagos repletos de amastigotas, pela reação granulomatosa inflamatória e pelas áreas hemorrágicas. Os exames histopatológicos e a detecção microscópica direta da L. (L.) chagasi revelaram que o baço é um órgão útil para auxiliar no diagnóstico da LVC. A coloração imunoistoquímica foi a que detectou o maior número de tecidos esplênicos positivos com amastigotas, além de elucidar os casos suspeitos pelos exames parasitológicos, principalmente, nos animais assintomáticos ou oligossintomáticos.

Rendimento de benefício e de grãos inteiros em função do espaçamento e da densidade de semeadura do arroz de sequeiro

O presente trabalho teve por objetivo estudar o efeito do espaçamento entre fileiras (30, 40 e 50 cm) e da densidade de semeadura (100, 150 e 200 sementes viáveis/m2) quanto a qualidade industrial de grãos do arroz de sequeiro cv. IAC 201. Dessa forma, foi instalado um experimento em condições de campo, em um Latossolo Vermelho escuro, epi-eutrófico, textura argilosa, em Selvíria, MS. Para tanto, foram avaliados os rendimentos de grãos, no benefício, grãos inteiros e quebrados. A variação do espaçamento e da densidade de semeadura não afetou o rendimento de benefício. O aumento da densidade de semeadura aumentou a porcentagem de grãos quebrados. Os rendimentos de grãos inteiros e quebrados não foram influenciados pela variação do espaçamento entre fileiras.

Produtividade do arroz irrigado por aspersão em função do espaçamento e da densidade de semeadura

Com o objetivo de estudar o efeito de três espaçamentos entre fileiras (30, 40 e 50 cm) e três densidades de semeadura (100, 150 e 200 sementes viáveis/m²) sobre o desenvolvimento da planta, os componentes da produção e a produtividade do arroz irrigado por aspersão até a tensão de reposição de água de -0,070 MPa, foi instalado um experimento em condições de campo, em um Latossolo Vermelho-Escuro, epieutrófico, textura argilosa, em Selvíria, MS. A cultivar avaliada foi a IAC 201. Esta cultivar apresenta suscetibilidade ao acamamento, no sistema de irrigação por aspersão, até uma tensão de reposição de água, no solo, de -0,070 Mpa. O número de colmos e de panículas é incrementado com a redução do espaçamento. A densidade de 100 sementes/m² é a mais indicada para a cultivar IAC 201 irrigada por aspersão, por proporcionar menor gasto de sementes. O espaçamento de 30 cm entre fileiras de plantas proporciona maior produtividade de grãos da cultivar IAC 201 no sistema de irrigação por aspersão.

Matéria seca e absorção de nutrientes em função do espaçamento e da densidade de semeadura em arroz de terra alta

Foi instalado um experimento em condições de campo, em um Latossolo Vermelho escuro, epi-eutrófico, textura argilosa, em Selvíria-MS, com arroz de sequeiro cv. IAC 201, estudando-se três espaçamentos entre fileiras (30, 40 e 50 cm) e três densidades de semeadura (100, 150 e 200 sementes viáveis/m2). Foram avaliadas a produção de matéria seca da parte aérea no momento do florescimento e determinados os teores e quantidades de N, P, K, Ca, Mg e S absorvidos, assim como a eficiência de utilização de nutrientes. A redução do espaçamento entre fileiras aumentou a produção de matéria seca da parte aérea e a quantidade de nutrientes absorvidos. A variação da densidade de semeadura não afetou os parâmetros estudados. A redução do espaçamento entre fileiras proporcionou maior eficiência de utilização do Ca e diminuiu a do N e Mg. Os teores de nutrientes na matéria seca da parte aérea não foram afetados pela variação do espaçamento entre fileiras.

Manejo de irrigação por aspersão com base no Kc e adubação mineral na cultura de arroz de terras altas

A irrigação por aspersão diminui bastante o risco de perda da lavoura por deficiência hídrica e aumenta a produtividade de grãos, incentivando maior uso de tecnologias como adubação mineral. Com o objetivo de avaliar o efeito de diferentes manejos da água da irrigação por aspersão com base no coeficiente de cultura (Kc) e da adubação mineral sobre a cultura do arroz cv. IAC 201, foram instalados dois experimentos em Latossolo Vermelho Distrófico, em Selvíria (MS). O delineamento foi em blocos casualizados, com quatro repetições. Os tratamentos constituíram-se de precipitação pluvial natural e três manejos de água fornecidos por aspersão. O manejo (M2) foi realizado com base no Kc do arroz de terras altas. Os manejos M1 e M3 foram definidos como 0,5 e 1,5 vezes os Kcs utilizados em M2 respectivamente. em 1995/96, utilizou-se o esquema de parcelas subdivididas, sendo as subparcelas constituídas por dois níveis de adubação: AD1 - 12 kg de N, 90 kg de P2O5 e 30 kg de K2O ha-1, e AD2 - 24 kg de N, 180 kg de P2O5 e 60 kg de K2O ha-1. A deficiência hídrica da emergência da plântula até a diferenciação do primórdio da panícula provocou aumento do ciclo e redução do porte da planta. A deficiência hídrica entre os estádios de diferenciação do primórdio da panícula e os de emborrachamento reduziu o número de espiguetas por panícula. A utilização de 1,5 vezes os valores de Kc recomendados, no manejo da irrigação por aspersão proporcionou maior produtividade de grãos. Os níveis de adubação utilizados não influenciaram a resposta da cultura ao manejo da irrigação por aspersão.

Componentes de produção e produtividade de grãos de arroz de sequeiro em função do espaçamento e da densidade de semeadura

O presente trabalho teve por objetivo estudar três espaçamentos entre fileiras (30, 40 e 50 cm) e três densidades de semeadura (100, 150 e 200 sementes viáveis/m2) quanto a fenologia da planta, os componentes da produção e a produtividade de grãos do arroz de sequeiro cv. IAC 201. Desta forma, foi instalado um experimento em condições de campo, em um Latossolo Vermelho escuro, epi-eutrófico, textura argilosa, em Selvíria, MS. A redução do espaçamento entre fileiras aumentou o número de colmos e de panículas. O aumento da densidade de semeadura reduziu o perfilhamento por planta. A densidade de 100 sementes/m2 é mais adequada para o cultivar IAC 201. em cultivo de sequeiro sob alta precipitação e boa distribuição pluvial, o espaçamento de 30 cm entre fileiras de plantas, proporcionou maior produtividade de grãos do cultivar IAC 201 de arroz.