999 resultados para Mídia eletrônica - Convergência


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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This study aims to analyze the perception and positioning of the American newspaper The New York Times about the Iraq war led by George W. Bush in 2003. It will also approach the question of the relationship between media and government. The theoretical foundation of the work consists of the literature of the field of international relations, American foreign policy and political communication. The empirical part will involve the attempt to establish a correlation between the tone and content of the newspaper editorials and the president's popularity during the war

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Pós-graduação em Ciências da Motricidade - IBRC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Fonoaudiologia - FFC

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In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

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O presente trabalho busca analisar a identidade proposta pelo jornal impresso O Estado de S. Paulo ao grupo manifestante Black Bloc durante o segundo semestre de 2013, período seguinte às Jornadas de Junho na cidade de São Paulo. Serão analisadas as notícias veiculadas no portal de notícias do jornal, assim como as publicações do grupo de manifestantes na página oficial do Black Bloc SP do Facebook na mesma época. O objetivo é mostrar qual a relação entre a identidade atribuída pela grande mídia ao indivíduo e a identidade reivindicada pelo mesmo na rede social

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The discussion of different themes revealed in the initial works of Merleau-Ponty, which are especially relevant in debates on the foundations of psychology, demands a closer look at the strategically complicity, from a psychological viewpoint, between The Structure of Behavior and the Phenomenology of perception. That context constitutes the background for this article. Based on the prerogative of this complicity, the goal is to present a reading that highlights primordial issues to outline the philosophical intention of that author. Despite the use of distinct methodological perspectives, both are part of one single work project. They fit into the discussion of Cartesian antinomies in philosophy and depart from the delimitation of the same problem, i.e. that of perception, as a point of integration between the two fundamental orders of Descartes’ thinking: the soul and the body.

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This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.