Brand compass: charting a course to improve firm performance

This study contributes to the internal brand management domain from a firm asset perspective. We argue brand compass is an inside-out identity-focused firm asset consisting of brand vision, brand commitment and shared brand understanding. We build a theoretical argument for examining brand compass together with two important outward focused orientations: market orientation and innovation orientation. Through structural equation modelling, within the context of retailing, the findings chart a course to improve firm performance.

Perceptions of individuals living with spinal cord injury toward preference-based quality of life instruments : a qualitative exploration

BACKGROUND: Generic preference-based health-related quality of life instruments are widely used to measure health benefit within economic evaluation. The availability of multiple instruments raises questions about their relative merits and recent studies have highlighted the paucity of evidence regarding measurement properties in the context of spinal cord injury (SCI). This qualitative study explores the views of individuals living with SCI towards six established instruments with the objective of identifying 'preferred' outcome measures (from the perspective of the study participants). METHODS: Individuals living with SCI were invited to participate in one of three focus groups. Eligible participants were identified from Vancouver General Hospital's Spine Program database; purposive sampling was used to ensure representation of different demographics and injury characteristics. Perceptions and opinions were solicited on the following questionnaires: 15D, Assessment of Quality of Life 8-dimension (AQoL-8D), EQ-5D-5L, Health Utilities Index (HUI), Quality of Well-Being Scale Self-Administered (QWB-SA), and the SF-36v2. Framework analysis was used to analyse the qualitative information gathered during discussion. Strengths and limitations of each questionnaire were thematically identified and managed using NVivo 9 software. RESULTS: Major emergent themes were (i) general perceptions, (ii) comprehensiveness, (iii) content, (iv) wording and (v) features. Two sub-themes pertinent to content were also identified; 'questions' and 'options'. All focus group participants (n = 15) perceived the AQoL-8D to be the most relevant instrument to administer within the SCI population. This measure was considered to be comprehensive, with relevant content (i.e. wheelchair inclusive) and applicable items. Participants had mixed perceptions about the other questionnaires, albeit to varying degrees. CONCLUSIONS: Despite a strong theoretical underpinning, the AQoL-8D (and other AQoL instruments) is infrequently used outside its country of origin (Australia). Empirical comparative analyses of the favoured instruments identified in this qualitative study are necessary within the context of spinal cord injury.

Cognitive-behavioural therapy has no effect on disease activity but improves quality of life in subgroups of patients with inflammatory bowel disease: a pilot randomised controlled trial.

BACKGROUND: Studies have demonstrated usefulness of cognitive-behavioural therapy (CBT) in managing distress in inflammatory bowel disease (IBD); however, few have focused on IBD course. The present trial aimed to investigate whether adding CBT to standard treatment prolongs remission in IBD in comparison to standard therapy alone. METHODS: A 2-arm parallel pragmatic randomised controlled trial (+CBT - standard care plus either face-to-face (F2F) or online CBT over 10 weeks versus standard care alone (SC)) was conducted with adult patients in remission. IBD remission at 12 months since baseline was the primary outcome measure while the secondary outcome measures were mental health status and quality of life (QoL). Linear mixed-effect models were used to compare groups on outcome variables while controlling for baseline. RESULTS: Participants were 174 patients with IBD (90 +CBT, 84 SC). There was no difference in remission rates between groups, with similar numbers flaring at 12 months. Groups did not differ in anxiety, depression or coping at 6 or 12 months (p >0.05). When only participants classified as 'in need' (young, high baseline IBD activity, recently diagnosed; poor mental health) were examined in the post-hoc analysis (n = 74, 34 CBT and 40 controls), CBT significantly improved mental QoL (p = .034, d = .56) at 6 months. Online CBT group had a higher score on Precontemplation than the F2F group, which is consistent with less developed coping with IBD in the cCBT group (p = .045). CONCLUSIONS: Future studies should direct psychological interventions to patients 'in need' and attempt to recruit larger samples to compensate for significant attrition when using online CBT. TRIAL REGISTRATION: The protocol was registered on 21/10/2009 with the Australian New Zealand Clinical Trials Registry (ID: ACTRN12609000913279).

Book review. Historical justice in international perspective

The notion that something can — and must — be done to address injustices of the past has gained signifieant political currency around the world in recent decades. As demands for apologies, reparation, restitution, and restorative justice have grown louder, the attempt to make amends has emerged as an important national marker in what Elazar Barkan has called a new era of intemational morality. For historians, this seemingly new way of engaging with the past is particularly intriguing, perhaps signalling a significant change in historical consciousness in the contemporary world. Historical Justice in International Perspective offers a window onto these events, surveying the political, judicial, and historical landscapes of what has become known as historical justice. In doing so, this collection demonstrates the widespread and increasing significance of historieal redress in contemporary political life.

Understanding social media in everyday life: Ethnomethodological and conversation analytic perspectives

Over the last decade, social media has become a hot topic for researchers of collaborative technologies (e.g., CSCW). The pervasive use of social media in our everyday lives provides a ready source of naturalistic data for researchers to empirically examine the complexities of the social world. In this talk I outline a different perspective informed by ethnomethodology and conversation analysis (EMCA) - an orientation that has been influential within CSCW, yet has only rarely been applied to social media use. EMCA approaches can complement existing perspectives through articulating how social media is embedded in everyday life, and how its social organisation is achieved by users of social media. Outlining a possible programme of research, I draw on a corpus of screen and ambient audio recordings of mobile device use to show how EMCA research can be generative for understanding social media through concepts such as adjacency pairs, sequential context, turn allocation / speaker selection, and repair. In doing so, I also raise questions about existing studies of social media use and the way they characterise interactional phenomena.

A crowd of pedestrian dynamics – the perspective of physics.

Walking is the most basic form of transportation. A good understanding of pedestrian’s dynamics is essential in meeting the mobility and accessibility needs of people by providing a safe and quick walking flow. Advances in the dynamics of pedestrians in crowds are of great theoretical and practical interest, as they lead to new insights regarding the planning of pedestrian facilities, crowd management, or evacuation analysis. As a physicist, I would like to put forward some additional theoretical and practical contributions that could be interesting to explore, regarding the perspective of physics on about human crowd dynamics (panic as a specific form of behavior excluded).

The Students’ Perspective of Geometry Teaching and Learning in High School

The purpose of this article is to present the results obtained from a questionnaire applied to Costa Rican high school students, in order to know their perspectives about geometry teaching and learning. The results show that geometry classes in high school education have been based on a traditional system of teaching, where the teacher presents the theory; he presents examples and exercises that should be solved by students, which emphasize in the application and memorization of formulas. As a consequence, visualization processes, argumentation and justification don’t have a preponderant role. Geometry is presented to students like a group of definitions, formulas, and theorems completely far from their reality and, where the examples and exercises don’t possess any relationship with their context. As a result, it is considered not important, because it is not applicable to real life situations. Also, the students consider that, to be successful in geometry, it is necessary to know how to use the calculator, to carry out calculations, to have capacity to memorize definitions, formulas and theorems, to possess capacity to understand the geometric drawings and to carry out clever exercises to develop a practical ability.

EL PROCESO DE URBANIZACION EN LA PERIFERIA DEL AREA METROPOLITANA: LOS CASOS DE TURRUCARES Y MONTE DE LA CRUZ

Este avance de investigación pretende ofrecer una visión preliminar de un fenómeno bastante reciente que se está dando en Costa Rica y particularmente en el Valle Central: la urbanización del espacio agrícola. Este proceso se está desarrollando más allá del espacio suburbano y presenta una especialidad diferente, ya que aquí la organización social campesina y las actividades agropecuarias siguen siendo predominantes. Sin embargo, esta extremadamente vinculado con el proceso de metropolizacion que surge en el país. Se está asistiendo, pues, a una reubicación de los espacios residenciales de las clases de mejores ingresos, las cuales influenciadas tal vez por un modelo ideológico importado, buscan poder disfrutar de las ventajas que ofrece el espacio rural pero con la posibilidad de seguir trabajando en la ciudad y seguir gozando de los servicios urbanos. La  rural-urbanización dentro de una estrategia global de estructuración del espacio puede ser considerada como un mecanismo de selección y una apropiación de los mejores lugares donde se dará la futura de expansión urbana. Desde esta perspectiva, resulta interesante llamar la atención de cómo ciertos sectores sociales están proyectando desde ahora la futura expansión del espacio metropolitano.   SUMMARY This preliminary investigative report presents a viewpoint about a very recent phenomenon that is occurring in Costa Rica and especially in the Central Valley: the urbanization of the agrarian space. This process is developing beyond the suburban areas and presents a different spacial structure because in these areas, the rural social structures and the livestock and agricultural activities are still predominant. Nevertheless, such activities are very much related to the urbanization process occurring in the country. As such, we are witnessing a reubication of the residential structure of the high-income classes, of which, influenced perhaps by an improved idiologic model, hope to enjoy the advantages offered by a rural area but also taking advantage of the convenience offered by the urban benefits; plus the opportunity to keep working in the city. The process of rural urbanization conceived in a global strategy of spatial structures, can be considered as a selection and appropriation mechanism of the best areas for the future urban expansion. From this perspective, it is interesting to call attention to the process by which certain social sectors are now projecting the future organization of the metropolitan area.  In reference to the real-estate capital invested in the study areas, and specifically to Costa Rica capital, this investment in the promotion of real-estate, acts as a shelter sector, by changing the course of direction of the capital accumulated in the other economic sectors, especially considering that the real-estate sector insures more secure profits in spite of the relatively insignificant recuperation rate of the capital investment comparison to the industrial sector, where more capital risks occur, above all during an economic crisis.  At present, the zones influenced by rural urbanization are affected by a modification in their productive structure, in other words, what were once agricultural zones, are now converted to residential zones. This produces spectacular changes in the composition of the work force by producing service-oriented employment that leads to the following abandonment of the agricultural activities.  From a social point of view, this rural urbanization pattern provokes a marked spatial segregation, in which an exclusive high income social group with a particularly consuming life style is noted at one level, and on the other, social groups that inhered patterns of rural life with more traditional lifestyles. In reference to the community level in the study areas, localized conflicts have emerged between local people and the new residents. These conflicts are highly conditioned by the insertion in the communities of these new residents.       RESUME   Ce document préliminaire décrit un phénomène assez récent au Costa Rica, qui affecte plus particulièrement la « Vallée Centrale ». il s’agit de l’urbanisation de l’espace agricole.  Ce sont des espaces franchement ruraux, bien au-delà des banlieues, qui sont affectés par ce processus qui, en conséquence, montre des caractères différents: comme se maintien de la organisation social liée aux activités agricoles; en face l’infiltration d’un autre mode de vie dû à sa transformation en espace résidentiel pour classes aux revenus élevés qui, peut-être, influencées par un modèle culturel importé, préfèrent une localisation qui puisée leus offrir à  la fois les avantages de vivre dans un espace rural avec ceux de la ville, lieu de travail suffisamment proche dont elles continuent à pouvoir utiliser ses services. Ce modèle culturel doit être considère en fonction du processus de métropolitain apparu dan le pays. L’urbanisation de l’espace rural, dans une stratégie globale de structuration de l’espace peut se considérer comme un mécanisme de sélection et d’appropriation des meilleurs sites de l’expansion urbaine future.  Dans cette perspective, il est intéressant de constater qu’il existe déjà, de la part certains secteurs sociaux, un projet d’organisation de l’espace métropolitain futur. Le foncier est considéré comme un secteur refuge pour les capitaux nationaux d’où l’intérêt de la spéculation pour ces zones. En effet, ce placement, plus sûr, malgré un plus faible taux de récupération du capital, est préfère à d’ autres- comme l’investissement industriel- plus rentables, mais plus risqués, surtout en temps de crise. L’urbanisation de l’espace rural s’accompagne d’une modification des structures productives : moins d’agriculture et évolution de l’emploi vers le tertiaire liée à la présence de nouveaux résidents. Du point de vue social, cette situation se traduit par une très nette ségrégation spatiale. D’un côte, un group socio-économique aux revenus élèves représentant  la société de consommation ; de l’autre, les ruraux au style de vie plus traditionnel. Il en résulte une certaine tension entre les deux groupes.