A vila do Morro: fragmentos de uma jornada sustentável

The ecology and sustainability have never been in question as they are today, this is because the planet has reached a situation in which problems related to consumption and waste production can not be ignored. Cities have become unhealthy and quality of life of urban man is increasingly impaired. As a form of escapism from the major centers, a significant number of people are looking for isolated communities and ecological order that there, in those isolated places, they are able to rescue the idea of community. The journalistic product The Village of the Mountain shows the daily life in an ecovillage and describes the challenges and ideologies of these people trying to build a more suitable place to live

A distorção do conceito de economia no jornal Folha de São Paulo

The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

Análise de ofícios sob uma perspectiva bakhtiniana

The objective of this work is to describe the particularities of the official letter genre, according to theoretical perspective of the Russian philosopher of language Bakhtin. The discourse genres, in this perspective, presented in relative stability, being affected by alterations occurred in the activity sphere where they circulate, for the ideological values that produce the speeches of this sphere and for the dialogic relations with other genres and spheres. It is intended to show as the official letter, in the public departments, although the stability acquired for its formal style, objective, reveals in an instability permeated for the thematic aspect, compositional and until stylistic. For realization of this analysis, were select sixty official letters of the public town administration sphere of the city of Araraquara, produced in the months of February, March and April of 2011. The official letters were separate in two groups for subject: repayment; diverse subjects. The methodology uses the dialogic boarding of the discourse used for the circle of Bakhtin

Modernice em xeque: pedagogia Waldorf sobrevive em meio ao turbilhão contemporâneo

The purpose of this report-book is to demonstrate what is the Waldorf pedagogy. Describing an old, but not outdate, teaching method that differs from the convencional ones. Analysing all the interviews, visits and activities experiencies during the classroom at Schools Waldorf, it´s possible to determined some characteristics of this pedagogy in a less didactic way, focusing in journalistic-literal aspects and also the human being - instead of the institution. The discussing about the education and all problems about it, is a common activity nowadays, but remains an important and relevant society theme, whose power affect the development process of a country. Analysing all kinds of pedagoy methods it´s a way to improve the discussing about it. The main goal of this research is showing the Waldorf pedagogy for those who don´t know nothing about it and also make us to realize the real importance of the technology during it´s growth

Web e jornalismo especializado: análise de conteúdo do portal jurídico Migalhas

Considering the context that integrates the internet and the information, the present paper has aimed to analyze the content from the juridical portal named Migalhas, more specifically the daily information–newsletter that is sent to its readers. Starting by the passage on the pathway of the internet, cyber culture and web journalism, and some concepts of news production, it is aimed to describe and evaluate, from the content of the proposed analyzes by Laurence Bardin, about general aspects, strategies and bulletin samples. Bringing a little of its history and description of the journalistic and news main points. The present paper approaches how these criteria, news value, and tools are chosen and used to reach the effectiveness of the proposal to take specific and fast information to the readers. Questions regarded to the opinionated character from the content were also stated as a way to evaluate its expressiveness

Um estudo sintático-semântico das preposições em complementos verbais de webjornais paulistas

The main goal of this work is to evaluate the realization of the linguistic phenomenon of preposition and also to investigate how current normative pressures influence the production and the perception of processes of variation and change in Brazilian Portuguese. We analyze the use of prepositions a and para in verbal complementation contexts in contemporary journalistic texts from São Paulo’s press – the web newspapers. The contexts considered are constructions with complements of direction, movement with transference, material transference, and verbal/perceptual predicators (Berlinck, 1996; Corrêa, Cançado, 2006). Because written texts tend to be more conservative (i.e. more normative) this research provides an important linguistic investigation that contributes to the sociolinguistic knowledge of the language. However, the newspapers also tend to reflect the use, so they constitute a privileged place for us to understand the conflicting relationship between ‘norm’ and ‘use’. Besides this, the research is relevant for General Linguistics for considering linguistic and extralinguistic factors which determine the use and frequency of the prepositions, like syntactic-semantic relations between the preposition, the verb, the complement, and the text genre. We collected data from web newspapers from Araraquara, with small and medium circulation. Based on previous results, we have ascertained the predominance of the use of the preposition a in the newspapers from São Paulo in the 20th century. However, we have also ascertained representative records of variation... (Complete abstract click electronic access below)

Cartas do leitor em Nova Escola e Veja: uma análise dialógica

Ce travail vise à etudier le genre lettre de lecteur publiés dans deux magazines. La lettre de lecteur est un texte publié dans une section spécifique du jornal et du magazine à travers lequel les lecteures dialoguent avec les éditeures du magazine et avec les autres lecteures, généralement ayant comme thème les textes du maganize publié dans les éditions précédentes. Pour Bakhtine (1997, p.302), “ nous apprenons à mouler notre discours aux formes du genre ». En reliant les genres de discours à l’activité sociale, à l’interaction, Bakhtine affirme que c’est la situation sociale e les participants immédiats qui déterminent la forme e le style de l’énoncé. Compte tenu de la nécessaire présence des genres de discours dans des actvités langagières des sujets, justifie l’importance de l’étude des genres dans les diverses pratiques sociales. À partir des questions soulevées par Circle de Bakthine, en particulier ceux par rapport à genre de discours, ce travail a pour but discuter, dans une perspective dialogique bakhtinienne, les différentes destinataires des magazines Veja et Nova Escola conduirait à des changements du genre lettre de lecteur, principalement en ce qui concerne les aspects stylistiques. Ainsi, nous avons l’intention de discuter le genre lettre de lecteur e de sa ralation à la sphère de l’activité journalistique dans le but de réfléchir sur la stabilité et l’instabilité du genre. Le corpus se compose des lettres de lecteurs tirés de quatre éditions des magazines Veja et Nova Escola, a été diffusé en 2011. La recherche montre qu’il y a une instabilité dans le genre lettre de lecteur dans la sphère journalistique, affecté par d’autres genres comme genres de la sphère pédagogique, didactiques et de instruction. Les lettres aussi dialoguent avec le genre confessionnel et de confidence

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Clubinho das Meninas: uma experiência em jornalismo digital infantil

Clubinho das Meninas® is a website with specialized journalistic content, aimed at female children throughout the country. The website was developed based on the study of writing for children and digital platform, with the goal of articulating the needs of the public child with the potencial of the web. The site's purpose is to be an option for girls in mediasphere, produced exclusively for digital media and focused on the needs of content and language of the target public. This one, also aims to fill gap in existing demand in digital journalism child, to provide material to children in an environment where this group already exist

Poesia visual e poética postal

Ce travail cherche montrer quelques caractéristiques de la Poésie Visuel, expresion artistique qui melange le langage verbal et le langage visuel à tel point qu´on ne peut pas afirmer une classification appuyée sur les genres traditionnels. Aprés une curte presentation des chemins et des points polémiques de cette esthétique, on analyse comme exemple deux compositions sorties de le grand réseau de communication de l´Art Postal qui est né les années soixante et survit aujourd´hui avec intensité. L´Art Postal a une structure fondé sur la simultanéité de l´information que ressamble à la forme de la poésie visuel. Cettes compositions contemporaines sont confrontées à la tradition du poème visuel qui commence peut-être à l´époque des premiers écrits de hiéroglyphe. Elles sont analysées, donc, dans son originalité. A partir des analyses realisées dans le but de révéler les significations, on arrive à la question proposé par Wilcon Joia Pereira : la nécessité de se comprendre d´une façon nouvelle les expériences esthétiques oú les mots deviennent des images

Desenvolvimento humano: a realidade além dos números

The book-report Human Development: the reality beyond the numbers addresses issues related to the Development Index (IDH), of Brazil, in a general context, and the city of Bauru, in the local context. The “IDH” is a number that serves as a comparison between countries, in order to measure the degree of economic development and the quality of life offered to the population. The classification, if high, can be readily used as a means of aggrandizement national and if low, can be used to highlight the weaknesses national. Understanding the role of media as an agent capable of promoting social debates of great importance, this book-report aims to discuss the concept of human development beyond the numbers commonly reported, prompting debates on the issue of human development: whether in relation to social issues, public policy or the role of the media in the process of contributing to the formation of public opinion. The methodology used was the data collection and the research literature, besides journalistic techniques, such as interview, report and profile

Fanfiction no jornalismo digital: nova matriz da produção jornalística na Web

That work to separate in three stages. The digital journalistic text and your characteristics, conceit definition to the cibersocial fan fiction phenomenal and to the end, search a journalistic production hybridization using the fictional fans contend

As entrelinhas dos contos de fadas: ponte para eternizar ideologias

Literature has a role to contribute in the affective, cultural and cognitive development os chindren and it also accumulates the function to form readers among others. Among several genres, there are the fairy tales that are eternal in the western culture and they are the first genres to be read spontaneously at home or to be taught at school. As all the symbolic language, the fairy tales are steeped in ideologies. Thus, the aim of this research is to investigate if the existing ideologies in two fairy tales – Cinderella and The Sleeping Beauty, both from Perrault, influence children between 9 and 10 years old as subjects. An empiric research of quantitative and qualitative approach was done and its data analysis followed the method of Content Analysis, and it has as register analysis unit the word, and of context the sentence (children’s answer). The choice os the classify the categories it was used the syntactic criteria because it’s the most appropriate to refer to register units from ideologies identified by scholars in the area. The results show that children with 9 and 10 years old are influenced by implied ideologies existing in the two fairy tales used in the process of data collection

Jornalismo e Infotenimento na Copa do Mundo de 2010: uma análise sobre o Central da Copa

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. Using as an object of study the Central da Copa (presented in 2010), from Globo Television Network the study aims to examine concepts of interactivity, journalistic content and infotainment through Content Analysis and under journalistic theories of optics

Efeitos e tendências dos processos de convergência nos modelos de produção jornalística: ecossistema, audiência, instituições e agentes locais em análise

The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace