1000 resultados para Desenho institucional


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This work is a clipping of a Master's research which aims to discuss critically the Work Cooperated in the field of Solidarity economy (EcoSol), starting from the benchmark of the Institucional Analysis and rom their fundamental operators. Initially, we performed an analysis of how the EcoSol was built institutionall in Brazil. To this end, we researched and analyzed documents in official files of public policies and of the social movement of this field.

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The aim of this study was to add to the debate about Family Health Support Centers (FHSCs), starting from reflections about the support function. Support is generally presented, in official documents from the Ministry of Health and in academic-scientific publications, accompanied by descriptors that characterize it. Differences in terminology are commonly encountered: “institutional support”, “managerial support”, “matrix support” and so on. With regard to FHSCs, published papers have highlighted the central role played by matrix support. However, we pose the question: what are the faces that the support function has been taking on in implementing such programs? To reflect on this and other issues, we developed a study of qualitative nature within a FHSC team in Paraná, outside of the state capital, using the methodological tools of participant observation, semi-structured interviews and discussion groups. We sought to demonstrate that the dynamics of the support function in FHSCs make it possible for both matrix support and institutional support to emerge.

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The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

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A pesquisa analisa o novo marco regulatório da comunicação da Argentina, a Lei n° 26.522/2009 de Serviços de Comunicação e Audiovisual (LSCA). O texto é referência reguladora emblemática e contemporânea para os campos de estudos da Comunicação, das Políticas Públicas e da Economia Política da Comunicação na América Latina. O caráter original dessa legislação reside na aproximação de uma concepção inovadora do direito à comunicação e na atribuição de um novo papel regulador reservado ao Estado. A criação de uma nova arquitetura institucional para o desenho das políticas de comunicação, o estabelecimento de limites de propriedade para empresas e grupos da radiodifusão e a divisão do espectro radioelétrico em partes iguais para operadores privados, estatais e privados sem fins de lucro são objetos de especial atenção. Nesse sentido, são analisadas as premissas normativas da LSCA e os obstáculos à sua implantação. O processo de elaboração e implantação dessa nova legislação é inseparável do momento político e da correlação de forças políticas do país e de um fenômeno comum na América Latina desde a redemocratização: a emergência da sociedade civil e a luta pela difusão dos direitos de cidadania. A pesquisa aponta tensões entre politicas públicas progressistas e velhos costumes impregnados no Estado, como o fortalecimento de grupos de mídia próximos ao governo de turno e o uso oficialista dos canais de comunicação estatais. Assim, a LSCA revela baixo grau de materialização, a despeito de representar um avanço normativo, institucional e político chave para o país e a região na perspectiva da democratização da comunicação

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

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The hospitalization process generates stress and, for a child who has already experienced a surgery can suffer from threatening, anxiety and distress. This search examines the experiences of children indicated for different craniofacial surgery which in many cases require more than esthetic or reconstructive surgery. It is quantitative and qualitative study, descriptive and comparative. The sample is intentional and it is made up of ten children, five boys and five girls in the pre-surgical Hospital for Rehabilitation of Craniofacial Anomalies HRAC-USP, Bauru-SP. As a tool for data collection, the design-themed story and data are used from subsequent survey developed by Walter Trinca. The results indicate that the design-themed story is suitable for the identification of the kid's childhood experiences in helping to deal with the stressful situation. Some of the children reveal their feelings of anxiety and fear and manifest other defenses such as denial. In all cases it identifies emotional states of concern such as anxiety and fear, or also denial of those feelings. It was concluded by the need of creating more favorable conditions in order to identify and address childhood experiences compared to surgery in a hospital environment, proposing the designthemed story technique that reveals those experiences. It emphasizes the relevance of psychological intervention in the hospital environment, considering childhood fantasies and feelings that generate or intensify emotional states of anxiety, fear and distress in pre-surgical level.

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Pós-graduação em Serviço Social - FCHS

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Although technological development has created several tools and techniques of graphic representation, we highlight here the importance of the manual drawing abilities for the design creative process. Freehand drawing is used to facilitate the development of projects and show them more quickly and efficiently, and is an essential technique for any designer, regardless is informational, product or fashion designer.

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This article intends to allocate the different fashion drawing languages used in the development stages of fashion design. To do so, it is based on the methodological guidelines for fashion design presented by Montemezzo (2003). Initially, presents a bibliographic study about the types of fashion drawing languages. Then analyzes the specificities of each language and adjust them to the steps presented by the author cited.

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The following work proposes an approach to drawing based upon a language which is diluted and also introduced in the hybridization perceived in the 21st Century. Based on a shift of languages in visual arts which refers to appropriations and to the expansion of possibilities for the procedure and the physicality of the artistic work, it looks into the place of drawing, its dimensions and concepts. While it is an expressive vehicle, the drawing constitutes an indispensable element for the development of expression forms, transformed and diversified over centuries. In the 21st Century, its plurality presents it in several dimensions. When it is expanded in the space, it not only makes sure that it not bi dimensional, as well as it is asserted in its essence, besides coded methods. The text is structured around theoretical and practical researches based on Ostrower, Derdyk, Canclini and author/artist.