Research designs and scientific identity in marketing journals: review and evaluation

Purpose - This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals. Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM). The review and evaluation considers a six-year period, namely 2000-2005. The content analysis consisted of 811 papers. Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi-continental paradigm of research values. Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow-focused rather than variable and broad-focused. Originality/value – A cross-continental eview and evaluation of research designs and scientific identity of academic marketing journals is presented.

Ethnic identity and subjective wellbeing: connections and possibilities

The benefits of multicultural societies, and the contributions made by immigrant populations to daily life in their adopted countries, have been discussed in the literature for many years. In some countries like Australia, first and second generation immigrants comprise a large proportion of the population, suggesting that ongoing research on issues of cultural diversity and psychological wellbeing in these countries are likely to benefit our understanding of multicultural societies in general. Recent developments in the understanding of subjective wellbeing encourages the use of this variable to inform the potential of ethnic identity to influence an individual’s sense of personal wellbeing. Using the homeostatic model of subjective wellbeing as a foundation, this theory-based paper discusses relationships between ethnic identity and the homeostatic model, outlines some of the complexities involved in measuring these constructs, and suggests a way ahead for future research.

Video reflection and the formation of teacher identity in a team of pre-service and experienced teachers

This paper discusses a project in which a team of pre-service and experienced teachers, following a teaching development model devised by the authors, reflected on videos of the pre-service teachers teaching literacy. Using a discourse analytic approach, the paper focuses on how teachers' joint reflection contributes to student teacher identity formation. Analysis suggests that reflection, at least in the talk of this team, is a language practice with a distinctive generic structure. Using this structure, participants jointly construct professional teacher identities for themselves and others through the key devices of representation, categorization, evaluation, individualization and inclusion.

Postcolonial bildungsroman: indigenous subjects and identity-formation

In the bildungsroman as it has conventionally been defined, individuals attain self-actualisation through a series of experiences whereby they accommodate their individuality to a social order.  Protagonists negotiate their transition from childhood to young-adulthood by way of educative experiences, trials of various kinds, and a search for identity, which is generally formulated as a fixed or stable essence which they must discover or accept.  In this paper I focus on two examples of bildungsroman by Indigenous Canadian and Australian authors: Jeannette Armstrong’s Slash (1985),and Richard J. Frankland’s Digger J. Jones (2007).  Both novels feature male protagonists whose stories play out against the background of Indigenous activism in the 1960s.  As they track the identity-formation of their protagonists, the two novels deconstruct simple or fixed ideas of national identity by pointing to the complex cross-cultural relationships which have characterised settler societies.  At the same time,these novels dramatise the power of socialising practices which promote white superiority and position Indigenous peoples as supplicants or victims.  Both novels draw on what Paul Havemann terms the "new politics of identity and cultural recognition" which characterise contemporary Indigenous activism, re-reading events and settings of the 1960s in the light of discourses of cultural recognition and self-determination.

A social identity approach to party drug use and associated harm minimisation

This project investigated party (club) drug use and associated harm minimisation strategies of party drug users (N = 72), by gender and sexual
orientation, to determine whether drug use and harm minimisation behaviours differ in particular social groups.Adopting a social identity approach, this project also explored the existence of a party drug user social identity in relation to harmful party drug behaviours and harm minimisation
strategies.Results indicated that males and females showed similar patterns of harmful party drug use and harm minimisation, whilst heterosexuals and homosexuals differed slightly in their patterns of harmful party drug use, and more substantially in their patterns of harm minimisation.Furthermore, results showed some evidence for the existence of a party drug user social identity, which was related to party drug use within a clear social context, and to experiencing fewer party drug related problems.The authors conclude that harm minimisation initiatives need to be designed for particular social groups, such as heterosexuals or homosexuals, targeting their particular patterns of party drug use, and
suggest that effective harm minimisation strategies should incorporate both the social context in which the behaviour occurs, and the social norms of party drug use by particular social groups.

Professional identity and the contemporary university: a culture of control, accountability and virtuality?

In recent years many changes to the funding and management of universities have taken place. In the current climate of academia in Australia professional academics find themselves immersed in the culture of the managed university that uses the rhetoric of commitment to flexible delivery to put in place systems designed to increase accountability, surveillance and control. At the same time some argue that the focus on research, quality teaching and effective pedagogy has lessened. The empirical research base for this paper has enabled me to better understand some of the emerging trends my university. It looks at how changes to the experience of being academic impact on the work of academics as the power relations of the university continuously reposition them, and how academics in turn display resistance technologies. Changes to the technologies of management/administration of the university have resulted in what some academics have described as a loss of valuing of their knowledge and expertise and which may be seen by some as a threat to their opportunities to conduct productive educational inquiry.

Adaptive communal detection in search of adversarial identity crime

This paper is on adaptive real-time searching of credit application data streams for identity crime with many search parameters. Specifically, we concentrated on handling our domain-specific adversarial activity problem with the adaptive Communal Analysis Suspicion Scoring (CASS) algorithm. CASS's main novel theoretical contribution is in the formulation of State-of- Alert (SoA) which sets the condition of reduced, same, or heightened watchfulness; and Parameter-of-Change (PoC) which improves detection ability with pre-defined parameter values for each SoA. With pre-configured SoA policy and PoC strategy, CASS determines when, what, and how much to adapt its search parameters to ongoing adversarial activity. The above approach is validated with three sets of experiments, where each experiment is conducted on several million real credit applications and measured with three appropriate performance metrics. Significant improvements are achieved over previous work, with the discovery of some practical insights of adaptivity into our domain.

Corporate brand identity and image congruence in the leisure services sector : a stakeholder perspective

This paper aims to contribute to current leisure services and branding literature by conceptualising the relationship between brand identity, brand image and whether a congruent relationship between the two influences customer satisfaction and loyalty. A conceptual model is developed in the context of zoological operations, central constructs and subsequent research propositions are discussed.

The rhetorics of violence in Joshua: Foucauldian Power, Israelite Identity, and the Ethics of Interpretation

The goals of this project are manifold. First, I will attempt to discover evidence in the book of Joshua that will lend support to the theory of a Josianic influence enacted in the 7th century BCE. I will do this through an analysis of the rhetoric in selected stories in Joshua using the ideas of Foucault. Second, I will address the significance of this kind of analysis as having potential for the emancipation of oppressed peoples. The first section delineates scholarly discussion on the literary and historical context of the book of Joshua. These scholarly works are foundational to this study because they situate the text within a particular period in history and within certain ideologies. Chapter 2 discusses the work of Foucault and how his ideas will be applied to particular texts of the book of Joshua. The focused analysis of these texts occurs within chapters 3 to 6. Chapter 7 presents an integration of the observations made through the analyses performed in the previous chapters and expands on the ethical significance of this study.

Stranger in a Strange Land: The struggle for cultural and personal identity in Haruki Murakami's Hard-Boiled Wonderland and the End of the World

In order to explicate Murakami's version of the official culture, I have analyzed the novel with the works of several different theorists. Primarily, I drew my own understanding of the official culture from Raymond Williams's examination of culture in Marxism and Literature. His terminology became helpful in writing about the operation of the System and the Town, though it did not define that operation precisely. Williams's work also introduced me to the theory behind the official culture's manipulation and exclusion of historical aspects in order to create their "official" version of history, from which the official culture draws its identity. For further analysis of the treatment of history, I turned to Friedrich Nietzsche's On the Advantage and Disadvantage of History for Life. Though it examines the official culture's manipulation of history in a much more in-depth manner, it seems to have influenced Murakami's treatment of individual memories and cultural histories. For instance, the herd ofunicoms in the End of the World resembles Nietzsche's description of the ''unhistorical herd," or has the potential to resemble it. With these theories I was able to access the mechanisms of cultural control that Murakami depicts in the form of the System and the Town, and from there I was able to develop a model for how the narrator struggles to subvert that control. Both sides of that struggle are depicted and re-imagined many times throughout Hard-Boiled Wonderland and the End of the World.