951 resultados para Cidades brasileiras


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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

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The Knowledge Management represents a new vision of management of organizations, since information and knowledge are the main factors of competitiveness, today, of individuals, organizations and nations. The university plays a key role alongside with government and industry in the generation of technological innovations that can help the society progress, and the University Library is an important disseminator of scientific information. The main challenges of organizations involved in Knowledge Management are concentrated in the management of cultural and behavioral changes of its human resources and in creating an environment conducive to create, use and share information and knowledge. Within this context the question arises: How do University Libraries in Brazil and Portugal employ people management and knowledge management in order to improve the quality of its services and the productivity of their institutions? To answer it we developed a descriptive-analytic research, using the method of comparative study, analyzing 69 organizations. According to the survey results, the people management issues were the worst assessed in relation to other aspects of Knowledge Management, showing a weak dissemination of these practices in the University Libraries of Brazil and Portugal and the great need for initiatives to help develop them.

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The gender ethinicization and the nationality sexualization are aspects that have been discussed in the relationship between Spanish clients and Brazilian transvestites in the brisk sex business in Spain. Sometimes, in these sexual relationships, which are also business relationships, erotic aspects are associated with exoticism that is not related only to nationality or race, but also to new sexual experiences that are more exciting than those considered conventional practices. Hence, the connection between Brazil and the transgender body, made by some Spanish clients, makes sense only when considering the dense sexual grammar involved in those relationships. These signs were structured based on continual colonial attributions, which have been given fresh meaning by the new migration flow resulting from the broad spread of images and insertion of Brazil into the sexual tourism route. Aiming at fully discussing this proposal, this research is based on the queer theory and on other studies in the literature that focus on the poststructuralist and post-colonial sex market. These tools were used to analyze the data gathered in an ethnographic study carried out in São Paulo, Madrid, and Barcelona, as well as data collected from Spanish websites about sexual interest in transvestites

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This paper presents the results of a study on the thermal comfort in open urban spaces, undertaken in pedestrian streets located in the three towns, Campinas, Baurú, and Presidente Prudente, in the state of Sao Paulo. The study was developed as part of a more extensive project on thermal comfort in different kinds of open public spaces in Brazil. The methodology involved monitoring the microclimatic variables (air and globe temperature, humidity, air velocity and global solar radiation), and structured interviews, in order to assess the actual thermal comfort through the Actual Sensation Vote (ASV) and the personal users’ variables. The Physiological Equivalent Temperature (PET) was also calculated. The results show different limits for neutral temperature in each city: 20-29ºC for Campinas, 21-30 ºC for Bauru and 14-24 ºC for Presidente Prudente). However, 59.5% of the total sample (308 out of 519 individuals) indicated comfort limits ranging from 18 to 26 ºC, which is consistent with the limits proposed by Monteiro and Alucci for the city of Sao Paulo. These results can contribute to evaluate the thermal quality of other public spaces in the same towns.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.

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The paper analyzes the implementation of the new regulatory framework of urban policy in Brazil, synthesized by the Constitution of 1988 and its subsequent regulations by the Statute of the City (Federal Law No. 10.257/2001). The empirical analysis focuses on three medium-sized cities in the state of São Paulo (Piracicaba, Bauru and Rio Claro), and addresses three complementary dimensions. First: interprets the participatory processes that resulted in the new Master Plan. Second, analyzes the crisis of the developmental model for understanding the transformations experienced by the Brazilian urban network, through which the medium-sized cities took on increasing economic relevance. Third: examines the inclusion and regulation of Special Zones of Social Interest (ZEIS) and how this instrument has been used in dealing with urban problems and the housing deficit. Apart from normative considerations, the study aims to assess the actual contribution of the City Statute in the democratization of urban management.

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The Numerical Cognition is infl uenced by biological, cognitive, educational and cultural factors. It consists of a primary system, called Number Sense that would be innate and universal, also of secondary systems: the Calculation, implied to perform mathematical operations by means of symbols or words and Number Processing, which is divided into two components, Number Comprehension, related with the understanding of numerical symbols and Number Production, which includes reading, writing and coun-ting numbers. However, studies that show the development of these functions in children of preschool age are scarce. Therefore, aims of this study were to investigate numerical cognition in preschool Brazilian children to demonstrate the construct validity of the ZAREKI-K (A Neuropsychological Battery for the Assessment of Treatment of Numbers and Calculation for preschool children). The participants were 42 children of both genders, who attended public elementary schools; the children were evaluated by this battery and WISC-III. The results indicated signifi cant differences associated with age which children of 6 years had better scores on subtests related to Number Production, Calculation and Number Comprehension, as well moderate and high correlations between some subtests of both instruments, demonstrating the construct validity of the battery. In conclusion, preliminary normative data were obtained for ZAREKI-K. The analyses suggested that it is a promising tool for the assessment of numerical cognition in preschool children.Keywords: Mathematics, number, preschoolers, working memory, Developmental Dyscalculia.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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