O centenário da ferrovia brasileira (1954): ensaio sobre a elabo-ração da memória ferroviária no Brasil

In 1954, it was celebrated the centenary of railways in Brazil. The date refers to the first section of 14.5 km of railway in Brazil (30/04/1854), in Rio de Janeiro, between Mauá and Fragoso, of the Petropolis Railway Company (Estrada de Ferro Petrópolis). Some of the texts and commemorative events indicated the symbolic values that the railroad took in the Brazilian history. Firstly, on 30.04.1954, the railway section Mauá-Fragoso and steam locomotive “Baroness” (the first used on the track) were declared national monuments(Decree No. 35,447-A, April 30, 1954). Secondly, some entities (Clube de Engenharia, Conselho Nacional de Geografia, Ministério da Viação e Obras Públicas) highlighted the importance of celebrating the Brazilian railway history and its historical significance, economic and geographical. For this, some events was occurred (the commemoration of one hundred years in Rio de Janeiro and Recife on 30.04.1954). Among the texts wrought produced, we highlight the text I Centenary of Brazilian Railroad (1954), released by the Brazilian Institute of Geography and Statistics (Instituto Brasileiro de Geografia e Estatística), and the National Council of Geography (Conselho Nacional de Geografia). The emphasis given to the railway refersto the geographical perspective (territorial expansion), but also makes mention of the Barãode Mauá, the founder of Petropolis Railway Company. We aim to understand the celebration from evocations about the Brazilian railroad history and some ideas that is assigned to the railway (and the Barãode Mauá), and railway heritage (the track and the locomotive “Baroneza”). On basis of this review will seek to understand how it was reconceived the railroad memory in view of these values and material elements.

A questão da colonização no Brasil: historiografia e documentos

In this article we draw attention to the fact that the documentation relating to the decision to colonize Brazil, as well as the early stages of colonization, comprising two interpretations about the reasons to occupy, populate and organize the production on American soil. The Brazilian historiography joined the explanation of that pressure from European nations led to the Portuguese crown decided on an occupation more effectively. But without ignoring this reason, the documentation allows to take into account their own historical circumstances created by the development of trade. These are essential conditions for the emergence and effectiveness of the proposal to colonize Brazil. Thus, when considering only the pressure of European nations the Brazilian historiography remained on the surface of events. It’s necessary to take into account the documentation on what it allows to grasp the colonial process as a historical phenomenon and not just as an act of will.

Marcos legais para os cursos de graduação em pedagogia no Brasil: análise das atribuições do pedagogo

The current National Curricular Guidelines sets as parameters for Education’s programs the teaching and professional training in order to allow the realization of activities of school tutoring (management) and educational research. Our objective was to analyze educators’ attributions since 1930. For that, we made an analysis of the main laws that guided the activities of these professionals. We tried to demonstrate how the educator became from an “old” school teacher (1854-1880) to a primary education professor (end of XIX and XX centuries) and, nowadays, in a “make it all” in schools and in the administrative tasks into the schools. We hope, with this analysis, to contribute to the definition of attributions of the educator in current days and to offer subsidies for a better thinking of the process to students of Education in Brasil, helping in the tutoring of those future professionals.

A cultura afro-brasileira na sala de aula: uma proposta de trabalho pedagógio com obras que dialogam com o livro 'Três anjos mulatos do Brasil ', de Rui de Oliveira

The theme of African-Brazilian culture is still little explored in the school environment, in spite of the 10.639/03 law which prescribes its mandatory teaching as well as that of African-Brazilian history and African culture in all schools, public and private, from the Elementary School level to High School. Moreover, this law emphasizes the importance that these cultures had in the formation of Brazilian society. Considering this issue, this paper aims to analyze the work Três anjos mulatos do Brasil (2011), by Rui de Oliveira, which brings together three sensitive and touching biographies, followed by beautiful and artistic pictures. hese narratives address the genius of three great artists –Aleijadinho, Mestre Valentim and Father José Maurício–, their styles, their creations and struggle for recognition, as well as the sufering they experienced, primarily caused by racial discrimination. Also, we intend to present in this text a suggested pedagogical use of the work by Oliveira, by applying the “Recepcional” method, as it was deined by Bordini and Aguiar (1993).

Das terras do Sem Fim aos Territórios do Agrohidronegócio: conflitos por terra e água no vale do São Francisco

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario

Principais modificações na pós-graduação no Brasil e suas implicações na qualidade de vida dos professores universitários

This work aimed to point out the major changes in post-graduation and their implications on professor's well-being. For this proposal, exploratory research was carried out using books and periodicals, indexed in SciELO and Web of Science. We tried to emphasize research published in the last decade. The subject is difficult to bound, as the definition of quality of life itself depends on geographical and cultural aspects. Thus, the main aspects that surround this controversial issue were selected, with no claim to exhaust it. It is pretty clean that university managers believe that the university must meet the productivist requirements. Therefore, university and undergraduate, which in the recent past were spaces of thinking, became a series production space. In this scenario it is not enough pure research and long-term, but the rapid and direct research. Also, some studies already show the relationship between the work of public universities and health issues. It is believed that the deleterious relationship between the productivist pressure and the teacher's quality of life will be quite evident in a near future

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

A igualdade como paradigma para efetivação de um direito processual coletivo no Brasil

Pós-graduação em Direito - FCHS

Aplicação de thidiazuron na cultura do arroz de terras altas irrigado por aspersão na região de Selvíria-MS

Pós-graduação em Agronomia - FEIS

Compras públicas ambientalmente sustentáveis em um contexto de green supply chain management: um survey sobre o papel do treinamento ambiental, empowerment dos funcionários e fatores influenciadores externos

Pós-graduação em Engenharia de Produção - FEB

Distribuição geográfica de agravos nutricionais entre escolares na cidade de Piracicaba-SP, Brasil

The objective was to map the prevalence of nutritional disorders in children attending the 1st to 4th grade of 12 public elementary schools located in the 5 administrative regions of Piracicaba, SP, each with its own socioeconomic profi le, from 2003 to 2006. A total of 16,068 children, divided into 8,133 (50.6%) girls and 7,935 (49.4%) boys, aged 7 to 11 years, were weighed and measured. Their nutritional status indicators heightfor-age (H/A), weight-for-age (W/A), and body mass index-for-age (BMI/A) were compared with those of the NCHS/CDC 2000 reference population and classifi ed according to the z-score cut-off points recommended by the World Health Organization. During that period, the Western Region, which has the lowest socioeconomic indicators, had the lowest z-score medians of the three anthropometric indicators assessed (p<0.0001) and was the only region to have a higher-than-expected stunting prevalence (3.0% with Z < -2). Excess weight prevalence was higher than expected in all regions. The Central Region, which has the highest socioeconomic indicators, had the highest excess weight prevalence (6.0% with Z > 2). Time had a positive effect on the stunted children, reducing the stunting rates in the regions with the lowest socioeconomic indicators. In conclusion, the three nutritional status indicators showed results suitable to the social and economic characteristics of each region. Although nutritional disorders have particular characteristics, they are a problem to the entire population.

A pesquisa em televisão digital no Brasil: apontamento sobre o levantamento bibliográfico realizado de 1995-2008 sobre o assunto

In Brazil, the discussion about thereplacement of analog television signals to digitaland its impact on society, in media companies andgovernment began in the 90s. Embryonic steps towardsdigitalisation of the television signal ground were thegovernment of Fernando Collor de Mello (1990-1992),with advances during the government of FernandoHenrique Cardoso (1994-2001) and in the governmentof Luiz Inacio Lula da Silva (2002). The academy startsthe discussion in 1996. This article aims to bring to lightthe results obtained from the survey Digital television:a historical perspective , which received the supportof CNPq for funding of two scholarships for scientifi cinitiation between August 2008 and July 2009. Theproject sought to identify what has been published onthe subject in the fi eld of Social Sciences and from threemacrodescritores (information management, publicpolicy and value chain), providing the li ing of a virtualcollection Zotero bibliographic innovative platform.The mapping serves to show the growing interest anddevelopment of research in the country during theperiod - when the number jumped to three works inthe fi rst seven years (1995-2001) to 198 in the last sevenyears (2002-2008). The research sought to identify themajor authors and works related to digital televisionand published in the country. The survey took intoaccount books, articles published in books, journals,Annals of Compós and Intercom, and dissertations andtheses. Data and refl ections on the survey are containedin this communication.