Estratégia de responsabilidade social: crítica e mainstream em empresa híbrida

Esta pesquisa buscou compreender de que forma RSC (Responsabilidade Social Corporativa) é tratada dentro de uma empresa de natureza híbrida. Espera-se que as estratégias sociais dentro de empresas híbridas pressuponham a incorporação de objetivos além dos eminentemente econômicos (conteúdos mainstream) e que empresas dessa natureza sejam um locus mais apropriado à uma abordagem crítica (conteúdos críticos) com foco social. Para atingir os objetivos propostos foi elaborado um estudo de caso único em uma instituição híbrida do setor bancário do Brasil, sendo os dados coletados diretamente em seis gerentes-executivos na empresa através de entrevistas semi-estruturadas. A partir da análise dos dados coletados, chegou-se a alguns resultados significativos com relação a algumas barreiras e oportunidades para o estabelecimento efetivo de uma abordagem crítica. Com relação às barreiras pode-se citar principalmente a predominância de um discurso sobre uma abordagem da estratégia com foco econômico que bloqueou outras abordagens. Esta ênfase à abordagem econômica se dá em parte em função das pressões que essas empresas sofrem para se tornarem cada vez mais competitivas e minimizarem a percepção de ineficiência e também se deve ao desconhecimento sobre a literatura em estratégia dentro de uma abordagem crítica. No que se refere às oportunidades, o estudo sinalizou que a incorporação de uma abordagem crítica mais engajada que conviva com a abordagem econômica, ao invés de se opor a ela, poderia encontrar mais espaço para se desenvolver em empresas dessa natureza.

A condição crítica de André Malraux no Brasil e na Espanha : recepção crítica das obras La condition humaine, L'espoir e Antimémoires

O presente trabalho trata da recepção crítica, no Brasil e na Espanha, de três obras do escritor francês André Malraux - La Condition humaine, L’Espoir e Antimémoires. A análise fundamenta-se em alguns princípios teóricos da Literatura Comparada e utiliza noções básicas da Estética da Recepção, da Crítica Literária e da Tradução. O estudo reúne e analisa textos publicados em jornais e revistas, literários e jornalísticos, no período compreendido entre 1933, ano da publicação de La Condition humaine e 2001, ano do centenário de nascimento do escritor. Compõem também o corpus alguns textos produzidos em momentos de especial interesse da biografia do autor (participação na Guerra Civil Espanhola, visita ao Brasil, falecimento e transferência das cinzas para o Panthéon parisiense). Além da pesquisa em jornais e revistas, a Internet foi também uma fonte importante de informações. O estudo mostra que Malraux despertou inicialmente a atenção dos críticos e leitores com seus romances ideológicos, participativos e até revolucionários, adequados ao horizonte de expectativa dos leitores da época, dominada então pela política e pela ideologia, assim como revela que o interesse das gerações pós-guerra por Malraux se justifica pelo valor estético de suas obras. A pesquisa evidencia uma diferença significativa entre o Brasil e a Espanha no que se refere, de um lado, ao número de edições das obras traduzidas e, de outro, ao momento em que ocorreram as traduções. Na Espanha, a tradução começou somente a partir da década de 60, enquanto que no Brasil, de 1933 a 1973, registrou-se uma edição em português a cada década, fato que se repetiu na década de 90 e em 2001. Conta-se um total de 36 edições na Espanha e de apenas 7 edições no Brasil das três obras estudadas. Estes dados são apresentados em gráficos nos anexos da tese, assim como quatro tabelas com as máximas malrucianas, as edições das traduções brasileiras e espanholas das obras, a malruciana brasileira e a malruciana espanhola. Nos anexos, pode-se ler também o discurso pronunciado por Malraux em Madri, no dia 7 de julho de 1937 e, a título de ilustração, seguem-se fotos de Barcelona durante a Guerra Civil, com referências aos locais feitas por Malraux em L’Espoir. A bibliografia comporta, em diferentes itens, referências a textos das críticas brasileira e espanhola, a textos encontrados na Internet e às obras consultadas para a fundamentação teórica da pesquisa.

Análise do discurso de Dilma no Congresso: tentativa de reaproximação

Análise de discurso da presidente Dilma Rousseff na abertura do ano legislativo de 2016 feito pela DAPP para coluna de Ancelmo Góis

Direção espiritual na TV canção nova: análise do discurso do Padre Fábio de Melo

The aim of the research is to analyze Direção Espiritual a TV program produced by Catholic Church and presented by Canção Nova Channel. The program is presented by Father Fábio de Melo, a catholic priest that also is a famous religious singer and writer. The analyses included not only some TV programs, but also interviews with some of the viewers and Fabio de Melo himself. The results points out the emergence in Brazil of a new religious speech from Catholic Church founded in comprehension path, dissociated from punishment and guilty. This religious speech is more like a self help speech rather than a tradicional religious discourse itself, very similar to psychotherapeutic speech. The TV program presented by Fabio de Melo is guided in tiny line of sacre and profane which announces contradictions but also a new blend of religious approach in contemporary days

O canto das senhoras :Análise do discurso do sujeito coletivo (DSC) de velhas mulheres da Ponta do Tubarão, no Rio Grande do Norte

The participation of women of more than 60 years of age in the social ritual of the creation of the Reserva de Desenvolvimento Sustentável Estadual ( Sustainable Development State Reserve ) at Ponta do Tubarão, in the state of Rio Grande do Norte, is the central object of this research. This work is an attempt to analyze the oral discourse of these women, to understand the historical participation in this ritual, pointing out the actions for dehistoricization that, in the Western world, take women out of the community scene making their roles less important or invisible as agents of social construction. The reflections that take place in this research, using as a starting point, the example of a traditional fishing community on the Brazilian coast, and denounce the mechanisms of male domination that try to silence their hábitus, such as: the discourse of power (that is responsible for the permanent division of sexual structures) and of the correspondent social and cultural division. The present research respects the oral discourse of the Elderly Women as a significant practice of community life in Diogo Lopes in Macau, Rio Grande do Norte. The creation of the community of RDSE in Ponta do Tubarão as an instrument for political and social management is also accepted here as a process conducted by various social actors that react to developmental threats that have interfered with and are still trying to interfere with the equilibrium of the regional ecosystem. The methodology used in the research is supported in the oral discourse of these women as social representations of a focus group, on which the method of the Análise do Discurso do Sujeito Coletivo (DSC) ( Collective Subject Discourse Analysis ) is applied

Referência ao discurso do outro: uma análise de problemas de relações de sentido entre discurso citado direto e indireto citante no gênero monográfico

In this study we investigate the reference to other s discourse done it through the resource of direct cited discourse at background section in monographic texts produced by university students at the last phase of final work in their graduate Letras course. This work is guided in cited/related discourse studies in Bakhtin (2004), Authier-Revuz (1990, 1998, 2004), Maingueneau (1996, 2002), Charaudeau and Maingueneau (2004); in genre approaches developed by Bakhtin (2000); Maingueneau (1996, 2002); socio-discursive interaction (BRONCKART, 1999, 2003; SCHNEUWLY, 2004; DOLZ e SCHNEUWLY, 2004) and Bazerman (2005); and also in presuppositions of Textual Linguistics presented by Charrolles (1988), Van Dijk (1997), Beaugrande and Dressier (1981), Koch and Travaglia (1993, 1995), Koch (2002, 2004) and Val (2000, 2004). We have established as aims to analyze and interpret meaning relations problems in how to articulate direct cited discourse with citing discourse and at the same time explain semantic implications that comes from that articulation that compromise text meaning, at background section in that monographic genre. The analysis, by qualitative and quantitative basis in eleven monographic works that form our corpus, gave us the opportunity to achieve and see that meaning relationships in the articulation of direct cited discourse with citing discourse show problems that may be categorized into three different groups: problems related to meaning relationships with citing discourse that comes before it, problems of meaning relationships with citing discourse that comes after it, and problems with of meaning relationships with citing discourse that come before it and at the same time with citing discourse that comes after it (i.e. in relation to both). These analysis also allow us assert that, these problems, just because they occur frequently, they affect the micro level text coherence, and they also compromise the text global meaning. The results show that students at Letras Course, even in the ending process of their course do not show the real domain in relation to some ways of direct cited discourse organization and working, and also how the ideas articulation work in the construction of relations between direct cited discourse and the citing discourse that can turn those students able to produce a text that enhance acceptable patterns

O Macrogênero drama Norte-Riograndense: uma análise de gênero e de discurso sob a perspectiva da linguística sistêmico-funcional

The focus of this qualiquantitative research is the phenomenon we are denominating Drama-of-Rio-Grande-do-Norte, which contemplates short verse texts from the oral tradition, sung and presented on stage by women in communities on the south coast of the northeastern Brazilian State, Rio Grande do Norte. This tradition harkens to the medieval romance of the Iberian Peninsula (CASCUDO, 2001; GURGEL, 1999; GALVÃO, 1993; MAGALHÃES, 1973; ROMERO,1977). The objective of this research is to: identify what characterizes the genre Drama of Rio Grande do Norte; situate this genre within a systemization of genres from the oral tradition in Rio Grande do Norte; investigate the interpersonal relationships of power and solidarity through the role of the women in the discourse, how they see themselves and others, pointing out which elements of the world they evaluate and to identify representations of the feminine in the discourse. The theory of Genre and Register of Martin and Rose (2008) and Generic Structure Potential of Hasan (1989, 1996), which has as a base the Systemic Functional Linguistics of Halliday and Matthiessen (2004), Eggins (1994) among others, offers a theoretical framework for the characterization of the genre through the identification of stages and phases configuring its typology the individual schematic structure and its topology its relation to other phenomena in the oral tradition. Other groupings were mapped of the ‗Macrogenre , from the model of Martin and Rose (2008) as a continuum on two axis: between the poles of how the genre circulates orally x in writing, and recited/individually x staged/collectively; as well as mapping the samples with relation to power using the same model, but with the poles of individual voice x collective voice on an axis between increased power and diminished power. Eleven texts described as Narratives and one Anecdote were selected for the analysis of Attitudes, and Negotiations of power. Through the quantification of semantic discursive resources in the discourse systems of Appraisal (MARTIN; WHITE, 2005) and of Negotiation (MARTIN; ROSE, 2007), as well as reflections about humor (EGGINS; SLADE, 1997) we identified the Attitudes and the Negotiations of interpersonal roles. The quantification is based on the theories of Corpus Linguistics (BERBER SARDINHA, 2010), using WordSmith Tools 5.0 (SCOTT, 2010). Our results show that the Drama-of-Rio-Grande-do-Norte is characterized as a Macrogenre in the Community of Oral Stories, in the Family of Street Theatre/Games, composed of five genre types: Narratives, Praise, Complaints, Anecdotes, and Exemplum. The Macrogenre is characterized by its being circulated orally, staged collectively and the texts analyzed configure in differing degrees of power between men and woman. In synthesis we observe that through humor, the Drama-of-Rio-Grande-do-Norte functions to offer a space for women to voice, comment, judge and orient about social conditions in their communities, such as alcoholism, domestic violence, inequalities before the law etc., as well as circulating positive appreciations of rural/coastal culture and judgments about the behavior of members of the speech community, the role of women being to establish and reinforce norms. We anticipate possible benefits of the addition of the genre analyzed in literacy projects in the schools of Rio Grande do Norte

Análise textual dos discursos: responsabilidade enunciativa no texto jurídico

This investigation aims at describing, analyzing and interpreting the Commitment in Initial Petitions, which is a genre circumscribed in the judicial domain. For this purpose, we have chosen sections, facts as found and relevant law , sections of the petition, with the understanding that, in this way, respectively, the narration of events, which gives margin to the propositioning to the judicial action, and the exposition of the law that upholds the author s intention. We base our discussion on the field of Linguistics, more precisely, Textual Discourse Analysis (TDA), whose theoretical basis is derived from Textual Linguistics (TL) and Enunciative Linguistics. We foreground, particularly, the way in which the author of texts, objects of analysis, use discursive strategies that evidence ER. The relevance of this study, then, is in the formation of a critique of the judicial text, as it conceives of a dialogical approach to the point of view, raising not only questions about the way in which a linguistic instance conceives an object of discourse, but also considering questions of language inherent to technical writing and, in this aspect, contributing to the work of those operating in Law about the many ways ER is formed in the body of a petition. We selected two categories to analyze that, according to Adam (2011), characterize the degree of ER in the textual material of the propositional enunciations: the different types of representation of speech and the indications of profile of mediators. In this sense, with this task as an objective, we base our study regarding point of view on Rabatel (2003, 2009a, 2010) with relation to the enunciative approach, including the study of PDV in polyphonic and dialogical theoretical framework to study the ER from different types of speech representations that conceive forms of transmission of discourse and the role of the enunciating subject, mainly the responsibility and the prerogative by the propositional contents. In the same way, intending to study the indications of the mediator profiles, we observed the postulations of Guentchéva (1994, 1996), which develop the notion of mediative grammatical categories, of which permit the linguistic marking of distance and engagement of the enunciator with regard to the information expressed. The methodology we adopted was based on qualitative research, of an interpretive and introspective nature, in light of the fact that his study focuses on processes and strategies underlying language use. The corpus of the research is comprised of Initial Petitions, which gave rise to actions originating in the Civil Court of Currais Novos County RN. The data analysis shows that an object of discourse is always perspective oriented and presents the point of view of one or more enunciators. Consequently, the producer of a text, using the PDV of other enunciators, influences and establishes the argumentative orientation of the text. In the same way, it evidences the relevance of the use of mediated constructions in the judicial text, as they function as strategies attenuated to the responsibility of the producer of the text with what is said, and at the same time points to a discourse of authority through the entrance of the sources of law. Moreover, it reveals the documental and international importance of this practice, at the same time that it exposes the compositional and normative difficulties with regard to legal and linguistic aspects

Prazer com razão: análise e crítica da ética sexual Kantiana

This work aims to present the foundations of Kantian ethics concerning to moral judgments about sexual practices. It shows that the sexual act, for the philosopher, inevitably degrades individuals who are taking part of it, given its objectifying nature, manifested in the usage of individuals as mere means to obtain pleasure. To solve this quandary of nature since humanity is an end in itself, by the virtue of being bearer of rationality and cannot, therefore, be treated as mere means Kant claims that marriage is morally the appropriate locus for the exercise of sexuality, given the reciprocity forged there, preventing degradation. In marriage, the bond established between the impulse of nature to the conservation of the species achieved through the sexual intercourse opened to procreation and the duty of man in regarding himself as an animal being preserving the species without degrading the person is accomplished in a fully moral way. This text clarifies that the justification for the assumption of this solution is fixed at two developments of the categorical imperative: the formulas of the law of nature and humanity. Despite the fact the first brings significant contributions to human relations through the concept of reciprocity, the second establishes a normative role for the teleological argument of sexuality, becoming an obstacle in kantian's practical philosophy. To overcome that obstacle, we outline a critics which relies on the studies of Michel Foucault about sex and the power techniques related to them, producer of a scientia sexualis in the Western, demonstrating that the moral of the philosopher from Königsberg is also present in this project somehow. Finally, in a foucaultian's reading of kantian Aufklärung, we recognize that, to propose new ethical possibilities of the experience of sexuality, it is necessary to think and create new relational spaces in which the subject takes autonomously the government of self.

Ulisses e Narciso: as faces da alma humana através do discurso mítico nas Enéadas de Plotino

This dissertation, witch studies the myth in Plotinus, attempts to set an approach to the comprehension of the mythic discourse as image related to the ethical process in the Enneads. In order to achieve it, the analysis of the mythic narrative will be employed in the philosophical context that has as a starting point a revisit of the platonic poetic conception. As central questions the notable mythological figures of Narcissus and Ulysses will be utilized to put into context the notion of the Plotinian soul and its endeavor of returning to the originary unity. Therefore, by following the course of both figures in their respective narratives, it conceives a possible relation of ascension and fall of the soul. The first part of this study intends to show Plato s interpretation on the myth and Plotinus standpoint in regard to it. Moreover, it observes Plato s criticism on poetry in the context of the Greek Paideia and the notion of the myth as image of the henological structure in Plotinus, who perceives in the myth its exemplifying nature. The second part attempts to structure Plotinus philosophy, contrasting Henology and Ontology, therefore exposing the three hypostases and the comprehension of the intelligible. The third part endeavors to display the sense of the myth, the idea of the myth as image in Plotinus and the roles of the mythical figures in the Enneads

Da crítica diplomática à análise tipológica: abordagens e técnicas de análise documental

This study, of an instrumental nature, discusses the theoretical differences which underpin the documentary analysis models used in traditional Diplomatics and Contemporary Diplomatics. Undoubtedly, both models of analysis contribute to the understanding of the sources -a vital point of the process of analyzing the document to be used in any area. Thus, the choice of either technique must take into account the goals proposed for the research, according to the object that is taken as the reference point: the archival series or the individual document. That way, issues such as the evidential value and diplomatic authenticity are important within the Archival Science, which seeks through auxiliary disciplines to verify the historical trail of the document, from the moment of its production, usage and archiving, as well as the various custodians, contributing in a large measure to the understanding of its information -what is registered as well as the context- in its broadest sense.

Livros didáticos de ensino religioso: Análise da construção da polêmica no discurso da mídia

This text aims to identify the discursive relations and the mechanisms used by sources - discourses gathered at press and specialized sites - in composing of viewpoints presented about the religious education textbooks and, a result of that, of controversial relationship built thereafter. The theoretical foundation of this work rests largely on the concepts of global semantics and constitutive intermisunderstanding (MAINGUENEAU, 1997, 2008) and discursive heterogeneity (AUTHIER-REVUZ, 1990, 1998). The research corpus consisted of four texts, three of which were published in 2010 and another in 2011, two reports and two opinion articles about the subject. From our analysis, we could see the construction of a controversial relationship between a discursive formation that challenges the teaching of religion in Brazilian public education, on the grounds that benefit the Christian faith and, moreover, one that supports the continuation of this practice and consider it important for the formation of the student and also as a promoter of diversity and equality.

Análise funcional dos evidenciais e modalizadores no discurso da autoajuda da saúde

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Carta capital e Veja: a cobertura do discurso ecológico-político do Partido Verde na eleição presidencial de 2010

Pós-graduação em Comunicação - FAAC