n-Alkane content and compound-specific d13C values of soil samples, river samples, and marine surface samples

Southwestern Africa's coastal marine mudbelt, a prominent Holocene sediment package, provides a valuable archive for reconstructing terrestrial palaeoclimates on the adjacent continent. While the origin of terrestrial inorganic material has been intensively studied, the sources of terrigenous organic material deposited in the mudbelt are yet unclear. In this study, plant wax derived n-alkanes and their compound-specific d13C in soils, flood deposits and suspension loads from regional fluvial systems and marine sediments are analysed to characterize the origin of terrestrial organic material in the southwest African mudbelt. Soils from different biomes in the catchments of the Orange River and small west coast rivers show on average distinct n-alkane distributions and compound-specific d13C values reflecting biome-specific vegetation types, most notably the winter rainfall associated Fynbos Biome of the southwestern Cape. In the fluvial sediment samples from the Orange River, changes in the n-alkane distributions and compound-specific d13C compositions reveal an overprint by local vegetation along the river's course. The smaller west coast rivers show distinct signals, reflecting their small catchment areas and particular vegetation communities. Marine surface sediments spanning a transect from the northern mudbelt (29°S) to St. Helena Bay (33°S) reveal subtle, but spatially coherent, changes in n-alkane distributions and compound-specific d13C, indicating the influence of Orange River sediments in the northern mudbelt, the increasing importance of terrigenous input from the adjacent western coastal biomes in the central mudbelt, and contributions from the Fynbos Biome to the southern mudbelt. These findings indicate the different sources of terrestrial organic material deposited in the mudbelt, and highlight the potential the mudbelt has to preserve evidence of environmental change from the adjacent continent.

Benthic foraminifera asemblages and isotopic composition of surface sediment samples off Morocco

The influence of different primary productivity regimes on live (Rose Bengal stained) and dead benthic foraminiferal distribution, as well as on the stable carbon isotopic composition of foraminiferal tests, was investigated in sediment surface samples (0-1 cm) from the upwelling region off Morocco between Cape Ghir (31°N) and Cape Yubi (27°N). A combination of factor analysis, detrended correspondence analysis (DCA) and canonical correspondence analysis (CCA) was applied to the benthic foraminiferal data sets. Five major assemblages for both the live and dead fauna were revealed by factor analysis. In the cape regions organic matter fluxes are enhanced by high chlorophyll-a concentrations in the overlying surface waters. Here, benthic foraminiferal faunas are characterized by identical live and dead assemblages, high standing stocks, and low species delta13C values, indicating constant year-round high productivity. Bulimina marginata dominates the unique fauna at the shallowest station off Cape Ghir indicating highest chlorophyll-a concentrations. Off both capes, the succession of the Bulimina aculeata/Uvigerina mediterranea assemblage, the Sphaeroidina bulloides/Gavelinopsis translucens assemblage, and the Hoeglundina elegans assemblage from the shelf to the deep sea reflects the decrease in chlorophyll-a concentrations, hence the export flux. In contrast, the area between the capes is characterized by differently composed live and dead assemblages, low standing stocks, and less depleted delta13C values, thus reflecting low primary productivity. High foraminiferal numbers of Epistominella exigua, Eponides pusillus, and Globocassidulina subglobosa in the dead fauna indicate a seasonally varying primary productivity signal. Significantly lower mean delta13C values were recorded in Bulimina mexicana, Cibicidoides kullenbergi, H. elegans, U. mediterranea and Uvigerina peregrina. Cibicidoides wuellerstorfi is a faithful recorder of bottom water delta13C in the Canary Islands regions. The mean delta13C signal of this species is not significantly influenced by constant high organic matter fluxes. The species-specific offset between live and dead specimens is the same.

Influences and advice of theatrical consumption. A study about the effect of the theatre critics and other instances of evaluation in the habits of theatre attendance

This article analyses the influence that different criticism stages of proceedings exert in the habits of theatre attendance. The study is based on the survey carried out specifically for this research in which 210 people, who attended a theatrical representation, were interviewed in three different theatres in the city of Valencia. The study has revealed the mouth to mouth importance in the decision of attending the theatre and its stronger influence on the audiences who less frequently go to theatrical representations. The results obtained have also made clear the existence of a narrow relation between the advice effect of the theatre critics and the patterns of attendance to the theatre, just like its bigger influence between theatres with commercial orientation and those which are addressed to the broad audiences.

The influence of bedrock hydrogeology on catchment-scale nitrate fate and transport in fractured aquifers

Characterising catchment scale biogeochemical processes controlling nitrate fate in groundwater constitutes a fundamental consideration when applying programmes of measures to reduce risks posed by diffuse agricultural pollutants to water quality. Combining hydrochemical analyses with nitrate isotopic data and physical hydrogeological measurements permitted characterisation of biogeochemical processes influencing nitrogen fate and transport in the groundwater in two fractured bedrock aquifers with contrasting hydrogeology but comparable nutrient loads. Hydrochemical and isotopic analyses of groundwater samples collected from moderately fractured, diffusely karstified limestone indicated nitrification controlled dissolved nitrogen fate and delivery to aquatic receptors. By contrast nitrate concentrations in groundwater were considerably lower in a low transmissivity highly lithified sandstone and pyrite-bearing shale unit with patchy subsoil cover. Geophysical and hydrochemical investigations showed shallower intervals contained hydraulically active fractures where denitrification was reflected through lower nitrogen levels and an isotopic enrichment ratio of 1.7 between δ15N and δ18O. Study findings highlight the influence of bedrock hydrogeological conditions on aqueous nitrogen mobility. Investigation results demonstrate that bedrock conditions need to be considered when implementing catchment management plans to reduce the impact of agricultural practices on the quality of groundwater and baseflow in receiving rivers.

Influence des traits et troubles de personnalité sur l’intégration au travail de personnes aux prises avec un trouble mental grave

Bien que le travail soit bénéfique et souhaité par une majorité de personnes aux prises avec un trouble mental grave (TMG), les études réalisées auprès de cette clientèle montrent des taux d’emploi d’environ 10 à 20%. Parmi les services visant le retour au travail, les programmes de soutien à l’emploi (PSE) se sont montrés les plus efficaces avec des taux de placement en emploi standard oscillant entre 50 et 60%, sans toutefois garantir le maintien en emploi. Plusieurs études ont tenté de cerner les déterminants de l’obtention et du maintien en emploi chez cette population sans toutefois s’intéresser à la personnalité, et ce, bien qu’elle soit reconnue depuis toujours comme un déterminant important du fonctionnement des individus. De plus, peu de questionnaires d’évaluation de la personnalité selon le modèle de la personnalité en cinq facteurs (FFM) ont été utilisés auprès d’une clientèle avec un TMG et ceux-ci ont montré des propriétés psychométriques ne respectant pas des normes reconnues et acceptées. Cette thèse porte sur les liens entre la personnalité et l’intégration au travail chez les personnes avec un TMG. La première partie vise la validation d’un outil de mesure de la personnalité selon le FFM afin de répondre aux objectifs de la deuxième partie de la thèse. À cet effet, deux échantillons ont été recrutés, soit 259 étudiants universitaires et 141 personnes avec un TMG. Des analyses factorielles confirmatoires ont mené au développement d’un nouveau questionnaire à 15 items (NEO-15) dont les indices d’ajustement, de cohérence interne et de validité convergente respectent les normes établies, ce qui en fait un questionnaire bien adapté à la mesure de la personnalité normale dans des contextes où le temps d’évaluation est limité. La deuxième partie présente les résultats d’une étude réalisée auprès de 82 personnes aux prises avec un TMG inscrites dans un PSE et visant à identifier les facteurs d’obtention et de maintien en emploi chez cette clientèle, particulièrement en ce qui concerne la contribution des éléments normaux et pathologiques de la personnalité. Les résultats de régressions logistiques et de régressions de Cox (analyses de survie) ont démontré que l’historique d’emploi, les symptômes négatifs et le niveau de pathologie de la personnalité étaient prédictifs de l’obtention d’un emploi standard et du délai avant l’obtention d’un tel emploi. Une autre série de régressions de Cox a pour sa part démontré que l’esprit consciencieux était le seul prédicteur significatif du maintien en emploi. Malgré certaines limites, particulièrement des tailles d’échantillons restreintes, ces résultats démontrent la pertinence et l’importance de tenir compte des éléments normaux et pathologiques de la personnalité dans le cadre d’études portant sur l’intégration au travail de personnes avec un TMG. De plus, cette thèse a permis de démontrer l’adéquation d’un nouvel instrument de mesure de la personnalité auprès de cette clientèle. Des avenues futures concernant la réintégration professionnelle et le traitement des personnes avec un TMG sont discutées à la lumière de ces résultats.

Influence of laparoscopy and laparotomy on gasometry, leukocytes and cytokines in a rat abdominal sepsis model

Laparoscopic surgery is associated with reduced surgical trauma, and less acute phase response, as compared with open surgery. Cytokines are important regulators of the biological response to surgical and anesthetic stress. The aim of this study was to determine if CO2 pneumoperitoneum would change cytokine expression, gas parameters and leukocyte count in septic rats. Methods: Wistar rats were randomly assigned to five groups: control (anesthesia only), laparotomy, CO2 pneumoperitoneum, cecum ligation and puncture by laparotomy, and laparoscopic cecum ligation and puncture. After 30 min of the procedures, arterial blood samples were obtained to determine leukocytes subpopulations by hemocytometer. TNFα, IL-1β, IL-6 were determined in intraperitoneal fluid (by ELISA). Gas parameters were measured on arterial blood, intraperitoneal and subperitoneal exsudates. Results: Peritoneal TNFα, IL-1β and IL-6 concentrations were lower in pneumoperitoneum rats than in all other groups (p<0.05). TNFα, IL-1β and IL-6 expression was lower in the laparoscopic than in laparotomic sepsis (p<0.05). Rats from laparoscopic cecum ligation and puncture group developed significant hypercarbic acidosis in blood and subperitoneal fluid when compared to open procedure group. Total white blood cells and lymphocytes were significantly lower in laparoscopic cecum ligation and puncture rats than in the laparotomic (p<0.01). Nevertheless, the laparotomic cecum ligation rats had a significant increase in blood neutrophils and eosinophils when compared with controls (p<0.05). Conclusions: This study demonstrates that the CO2 pneumoperitoneum reduced the inflammatory response in an animal model of peritonitis with respect to intraperitoneal cytokines, white blood cell count and clinical correlates of sepsis. The pneumoperitoneum produced hypercarbic acidosis in septic animals

Influence of Splenectomy on the Biodistribution of Technetium-99m Dimercaptosuccinic Acid (99mTc-DMSA) in Rats

This study aimed to evaluate if the splenectomy alters the biodistribution of 99mTc-DMSA and renal function in Wistar rats. The animals were separated in the groups: splenectomy (n = 6) and control (n = 6). After splenectomy (15 days), the administration of 0.1ml of 99mTc-DMSA IV (0.48 MBq) was carried out. Thirty minutes later, kidney, heart, lung, thyroid, stomach, bladder and femur and samples of blood were isolated. The organs were weighed, counted and the percentage of radioactivity -g (%ATI-g) determined. Serum urea and creatinine, hematocrit, leukocytes and platelets were measured. Statistics by t test (p<0.05) was done. There was a significant reduction in %ATI-g in kidney and blood (p<0.05) of splenectomized animals, a significant increase (p<0.05) of urea (88.8 ± 18.6 mg-dL) and creatinine (0.56 ± 0.08 mg-dL), compared to the controls (51.5±1.6, 0.37±0.02mg-dL, respectively), as well as increase in platelets and leucocytes, and hematocrit reduction. The analysis of the results indicates that in rats, splenectomy seems to alter the renal function and the uptake of 99mTc-DMSA

La consommation halal à l'épreuve de l'immigration : cas de la deuxième génération maghrébine en France

«Halal/ » : une prescription de la religion musulmane qui circonscrit ce qui est permis, mais surtout un marché en croissance exponentielle. Le marché du halal pèse près de 700 milliards de dollars de chiffre d’affaires annuel et intéresse 1,6 milliard de musulmans dans le monde (Bel Hadj, 2015). Entre 2014 et 2015, les dépenses alimentaires du monde musulman ont affiché une progression de 4,3% en atteignant 1158 milliards de dollars soit 16,7% des dépenses alimentaires de la planète . Ces dépenses dépasseront la barre symbolique des 2000 milliards de dollars d’ici 2025. En France, le marché est en constante croissance à deux chiffres (entre 17 à 20 % les cinq dernières années), il est estimé à 5,5 et 7 milliards d’euros par an .Face à l’évidence de l’ampleur et du potentiel du marché du halal dans le monde et en particulier en France, plusieurs tentatives d’élucidation du phénomène sont avancées. En observant de près les pratiques marketing, nous constatons un «déni» total des origines religieuses et une préférence pour la carte du purement ethnique. La recherche, quant à elle, reste fragmentée. Si dans certaines disciplines on préfère encore parler d’un phénomène purement religieux, d’autres tiennent encore à l’étiquette communautaire. Ce flou persiste avec la vision monochrome et surtout cloisonnée entre plusieurs domaines d’études. La recherche dans la discipline du comportement du consommateur, qu’elle s’intéresse à l’essence de la proscription religieuse ou qu’elle se focalise sur la dimension ethnique, n’investigue pas automatiquement toutes les raisons pour lesquelles un individu respecte les règles du halal. La sociologie semble être la discipline qui a su arpenter les chemins les plus sinueux pour tenter d’apporter plus de compréhension à ce phénomène qui ne cesse de prendre de l’envergure et d’attirer les controverses les plus acerbes. C’est aussi la discipline qui a su capturer l’évolution des générations d’immigrants et a su exprimer la complexité de l’expression alimentaire de la deuxième génération mais aussi le défi que relève la communauté maghrébine à cohabiter avec la stigmatisation. Cette deuxième génération d’«immigrants» maghrébins qui n’ont jamais immigré, décide de «manger pour croire » en «se nourrissant de nostalgie » pour une culture qu’ils vivent par procuration à défaut de pouvoir s’intégrer entièrement dans la société française. Il devenait pour nous fondamental de considérer cette pratique alimentaire dans une perspective plus large qui favorise l’élan de l’engagement et de la revendication identitaire affichée. Dans cette voie, et dans la ligne directrice des travaux en sociologie qui ont été notre principale inspiration tout au long de ce travail, notre projet s’inscrit dans une volonté de saisir cette consommation à travers un héritage à la fois culturel, migratoire, familial et une trajectoire propre à chaque individu. Pour arriver à cette fin, nous avons privilégié l’enquête par questionnaire (432 observations) auprès des immigrants de deuxième génération habitant la région parisienne. Pour l’analyse, nous avons opté pour les méthodes des équations structurelles, avec l’ambition de démêler la toile d’araignée à la fois culturelle, sociale et personnelle sans s’enliser dans les a priori, les polémiques et les partis pris. Pour ce faire, nous avons, tout au long de ce travail abordé le halal sous l’angle d’un fait religieux comportant de multiples facettes, à la fois collectives et individuelles, conservatrices et modernistes, désintéressées ou engagées. Nos résultats confirment cette relation de conviction étroite avec la consommation halal. Outre la religion, construit de prédilection des principales recherches en comportement du consommateur, le présent travail doctoral confirme les apports de certaines valeurs (sécurité, stimulation/hédonisme) de l’acculturation mais aussi de la socialisation alimentaire. Cette dernière a cristallisé l’impact de la composante comportementale de l’apprentissage sur la consommation, mais a surtout révélé l’impact de la composante affective sur cet apprentissage. Du côté de l’acculturation, seul l’attachement à la culture hôte a prouvé son influence négative sur la consommation alimentaire halal. Les polémiques récurrentes qui collent au halal nous ont également suggéré la voie de la confiance en la certification, qui a elle aussi confirmé qu’il s’agit désormais d’un phénomène de conscience, de revendication mais aussi d’un engagement responsable du consommateur pour harmoniser ce qu’il incorpore avec ce qu’il est.

O Marketing no Mercado Globalizado Utilizando a Ferramenta Advertainment Aplicado ao Comportamento do Consumidor

O objetivo central deste trabalho foi identificar e analisar o estudo relacionado ao marketing, relacionando propaganda, entretenimento e como as suas campanhas podem influenciar diretamente na opinião das pessoas, tendo como resultado uma crescente influência ao consumismo, apresentando a importância do advertainment para o mercado publicitário. Como referencia teórica descreveu-se o comportamento e a percepção do consumidor e a forma de oferta do produto em questão tendo como fundamentação do tema autores como Kotler (2005), Las Casas (2006), Dias (2006), Cappo (2004) e Longo (2007), entre outros. A pesquisa foi operacionalizada através de uma pesquisa de caráter descritiva. Caracteriza-se por uma pesquisa sistemática da literatura com consulta em livros técnicos, revistas especializadas, periódicos, meios eletrônicos, entrevistas pessoais, junto à mostra de pessoas relacionadas ao processo comportamental de consumidor, marketing, inovação e desenvolvimento do mercado. Os procedimentos metodológicos adotados durante o percurso de fundamentação verificou-se a relação entre consumidores e mídias tradicionais, pesquisa e análise dos dados obtidos, possibilitaram definir os métodos mais adequados de pesquisa, que foram obtidos por meio de questionários contribuindo para o alcance dos objetivos propostos para o presente trabalho. Finalmente, foram apresentados os resultados e respondeu-se a pergunta de pesquisa e os fatores de atenção na recepção da mensagem, as mudanças que a propaganda vem sofrendo com o advento das novas tecnologias e o desenvolvimento do marketing. / The main objective was to identify and analyze the study related to the marketing, linking advertisement, entertainment and how your campaigns can directly influence peoples views, resulting in an increasing influence of consumerism, showing the importance of ''advertainment'' for the advertising market. As a reference theory described the behavior and perceptions of consumers and how to offer the product under consideration and reasoning as the song writers such as kotler(2005), Las Casas(2006), Dias(2006), Cappo(2004) and Long (2007), among others. The research was implemented through a descriptive study of character. It's characterized by a systematic search of the literature in consultation with technical books, journals, periodicals, electronic media, personal interviews with the show of people related to the process of consumer behavior, marketing, innovation and market development. The methodological procedures adopted during the course of reasoning there was a relationship between consumers and traditional media, research and analysis of data obtained allowed us to define the most appropriate methds of research, which were obtained through questionnaires contributing to the achievement of the objectives proposed to this work. Finally, the results were presented and responded to the research question and the factors of attention at the reception of the message, the changes that advertising has been suffering with the advent of new technologies and development of marketing.

The Influence of Informational and Emotional Advertising Appeals on Advertising Effectiveness – Consumers’ Perspective on the Over-the-Counter Product Advertisements in Finland

Consumers face enormous amounts of promotional messages daily whereas the pharmaceutical companies among other industries spend considerable time and money developing effective advertising strategies. There are multiple possible ways to appeal the target customer in order to increase the effectiveness of the advertisement. In spite of the various possibilities to categorize persuasive communication, the informational and the emotional appeals are the typical approaches. This study assesses the influence of the informational and emotional advertising appeals on the advertising effectiveness in the context of OTCs in Finland. The research method applied in this study is a quantitative survey. The data consists of 461 responses from the target population of 18–80 years old Finnish speaking consumers. The results from the marketing research indicate that the positive correlations of the emotional appeals are much stronger than the positive correlations of the informational appeals relating to the advertising effectiveness. However, on average the Finnish consumers experience the OTC advertisements relying on the informational appeals more effective than the OTC advertisements relying on the emotional appeals. Furthermore, within emotional appeals there is a much greater variety in the experienced advertising effectiveness not providing as stabile and consistent experienced advertising effectiveness compared to the informational appeals. Thus, the OTC advertisement relying more on the emotional appeals are much more risky in terms of advertising effectiveness. There are also differences with the experienced advertising effectiveness between the Finnish consumer groups and the information can be utilised when designing tailored OTC advertisements. The Finnish men consider humorous advertisements more effective than the Finnish women. In addition, the people living outside Uusimaa Region experience higher advertising effectiveness with the advertisements relying more on the informational advertisements compared to the people living in Uusimaa Region. In similar vein, the people with lower education experience higher advertising effectiveness with the advertisements relying more on the informational advertisements compared to the people with high education. Additionally, the older generation perceive an OTC advertisement with a middle-aged celebrity more effective than the younger consumers

A influência do departamento de marketing: o caso OLI

Tem-se verificado alguma discussão na literatura sobre o decréscimo da importância do Marketing nas empresas. De acordo com alguns estudos, apenas 10% do tempo é dedicado ao departamento de Marketing nas suas reuniões gerais. O estudo de caso é dedicado a uma empresa portuguesa, Oliveira & Irmão, líder ibérica de produtos de instalação sanitária que atua no mercado há 60 anos. Esta empresa exporta 80% da sua produção e tornou-se reconhecida por ser uma das empresas mais inovadoras da sua àrea, contando atualmente com 40 patentes ativas. Neste estudo será analisada a influência do departamento de Marketing numa empresa com gestão familiar e onde a satisfação do cliente é o seu objetivo primário. Para compreender as alterações que se verificaram desde a implementação do Departamento de Marketing, foram realizadas quatro entrevistas aos diretores da empresa (Departamento Financeiro, Inovação, Comercial e Marketing) para compreender, através do seu ponto de vista, quais as implicações e modificações principais que sentiram. Verificou-se que apesar do departamento de Marketing ser recente na empresa este já realizou algumas alterações notórias a nível interno (comunicação interna) e a nível externo (posicionamento da marca no mercado). Contudo, um dos grandes entraves tem sido a dificuldade em participar no processo desenvolvimento de novos produtos, que até então é coordenado pelo departamento de Inovação e departamento Comercial. A autora do estudo propõe um processo em que o departamento de Marketing fornece os inputs para o desenvolvimento de novos produtos, de modo a satisfazer as necessidades dos clientes.

Une étude de l'influence du pays d'origine en Afrique

Des nombreux chercheurs qui se sont intéressés au pays d'origine du produit, rares sont ceux qui se sont préoccupés d'entrevoir des liens avec l'origine nationale et culturelle du consommateur. Si on admet que l'importance du pays d’origine varie selon l'origine nationale du consommateur, il est normal, dans un souci de généralisation des résultats, d'envisager une étude en Afrique, région qui présente des caractères culturels et ethnographiques différents de ceux d'Amérique et d'Europe où des études sur le sujet ont été effectuées. La présente étude a été menée en Côte d'Ivoire, pays d'Afrique de l'ouest, afin d'étudier le comportement des ivoiriens vis-à-vis de deux concepts du marketing international: le pays de conception et le pays d'assemblage des produits. Des profils de produits, à partir desquels les consommateurs devaient évaluer la qualité perçue du produit ainsi que la valeur d'achat, ont été présentés aux participants à l'étude. L'expérience s'est avérée concluante, puisque les résultats ont clairement montré que le consommateur ivoirien fait une nette distinction entre pays d'assemblage et pays de conception; deux attributs sur lesquels il fonde son évaluation de la qualité perçue du produit et de la valeur d'achat des automobiles, des téléviseurs et des chaussures. Malgré le rôle modérateur des variables comme la garantie, la marque et le prix dans l’évaluation de la qualité perçue et de la valeur d'achat des produits, le pays d'origine demeure, dans la plupart des cas, l'indice informationnel le plus important pour le consommateur ivoirien, contrairement à ce qui a été trouvé ailleurs. Des implications "managériales" sont discutées ainsi que des axes de recherche pour l'avenir.

Hospital surfaces contamination with antineoplastic drugs: influence of cleaning procedures

Introduction: The raising frequency of cancer diseases is leading to a widespread application of antineoplastic drugs, thus increasing the probability of workplace surfaces contamination. Most of these drugs are classified by the International Agency for Research on Cancer as known or suspected human carcinogens. Skin absorption is the main route for antineoplastic drugs exposure in occupational settings, therefore cleaning protocols have paramount influence in surfaces contamination and, consequently, in exposure. The aim of this study was to assess surfaces contamination in a Portuguese chemotherapy unit before and during drug administration, in both preparation and administration facilities. Methods: Samples were collected by wipe-sampling from potentially contaminated surfaces selected by previous protocol observation. Samples were analyzed by HPLCDAD. Cyclophosphamide (CP), 5-fluorouracil (5FU), and paclitaxel (PTX) were used as surrogate markers for surfaces contamination for all cytotoxic drugs. Results: From the 34 samples collected before any preparation and administration activities, 41.2% were contaminated with 5-FU (4.0-84.7 ng/cm2) and 23.5% of the samples were contaminated with CP (19.8-139.6 μg/cm2). Only 2 samples presented contamination by PTX (5.9%) with a maximum value of 3.7 ng/cm2. Of the 37 samples collected during preparation and administration of antineoplastic drugs, 48.7% were contaminated with 5-FU (1.9-88.7 ng/cm2) and 24.3% with CP (12.0-93.9 μg/cm2). None of the samples showed contamination with PTX. Discussion: Data showed differences in contamination levels before and after the handling of antineoplastic drugs in preparation and in administration settings. These results point out the importance of cleaning procedures. This is well in accordance to previous studies that showed how the type of cleaning procedures and products used can be determinant for surfaces decontamination.

Marketing interno e a sua influência na motivação dos colaboradores

O marketing interno (MI) surge como uma ferramenta de gestão que tem como objetivo principal o desenvolvimento de uma organização focada no cliente, motivando e capacitando os seus colaboradores a alcançarem os objetivos organizacionais. Esta ferramenta pode contribuir para um maior e melhor desempenho e comprometimento organizacional, desde que usada de forma estratégica e adequada. Esta dissertação procura verificar se a existência de práticas de MI podem influenciar, de alguma forma, a motivação dos colaboradores contribuindo, igualmente, na retenção e fidelização dos mesmos, num contexto industrial, ao contrário do que é habitual nos estudos feitos até então, focados mais nos serviços pelas suas caraterísticas de maior contacto entre clientes e colaboradores. Aplicando a metodologia de estudo de caso na empresa Oliveira & Irmão, S.A., analisou-se um programa de marketing interno iniciado e desenvolvido durante o ano 2014 e que a empresa pretende manter, não esquecendo de uma forma geral de outras práticas de MI que a empresa faz questão de continuar a assinalar. Em termos globais, os resultados deste estudo mostram que a existência de práticas de marketing, aplicadas internamente, têm efeito no desenvolvimento de comportamentos e atitudes relacionadas com o trabalho por parte dos colaboradores e, que mesmo não sendo os principais fatores motivacionais, são complementares.