Vehicle integration and evaluation of advanced restraint systems - restraint systems analyses. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

A COMUNICAÇÃO DE MERCADO E OS BENS DE CAPITAL: estratégias e desafios do setor de equipamentos para construção

O setor de máquinas e equipamentos para construção civil utilizados em obras de grande porte tem uma participação expressiva tanto na economia brasileira como na cadeia produtiva da construção civil. Trata-se de um setor hipercompetitivo, composto por indústrias transnacionais que têm no marketing de relacionamento e nas estratégias B2B os principais pilares de sustentação de estratégia de comunicação com o mercado. Utilizando como técnica o estudo de caso múltiplo do qual fizeram parte três dos maiores fabricantes de equipamentos para construção instalados no Brasil Caterpillar, Case e Volvo o estudo mostra como e porque essas empresas optaram por privilegiar o marketing de relacionamento e a imagem da marca, em detrimento de outras competências de comunicação, como forma de construir relacionamentos estáveis, fiéis e de longo prazo com seus clientes.

Autonomous Vehicles and Commercial Real Estate

Hardly a day goes by without the release of a handful of news stories about autonomous vehicles (or AVs for short). The proverbial “tipping point” of awareness has been reached in the public consciousness as AV technology is quickly becoming the new focus of firms from Silicon Valley to Detroit and beyond. Automation has, and will continue to have far-reaching implications for many human activities, but for driving, the technology is here. Google has been in talks with automaker Ford (1), Elon Musk has declared that Tesla will have the appropriate technology in two years (2), GM is paired-up with Lyft (3), Uber is in development-mode (4), Microsoft and Volvo have announced a partnership (5), Apple has been piloting its top-secret project “Titan” (6), Toyota is working on its own technology (7), as is BMW (8). Audi (9) made a splash by sending a driverless A7 concept car 550 miles from San Francisco to Las Vegas just in time to roll-into the 2016 Consumer Electronics Show. Clearly, the race is on.

Management of industrialization projects

Short time-to-market is a key success factor in the todays’ dynamic business environment and many companies are trying to improve their product development processes. A challenge is to develop products according to the time plan and at the same time keeping the cost low and the quality high. This study focuses on the project management within the product development process in an automotive industry. The background of this study started as a request from the research and development department at the automotive company, which led to the following questions; 1) what are the most crucial factors for project success? 2) How can these factors contribute to a more successful outcome? 3) How can project management decrease product development lead time by sharing knowledge? The research approach is a case study and the data collection consist of interviews and questioners at two companies connected to project management in product development projects. Spider charts are created from the collected data containing eleven dimensions to show similarities and differences between the project managers working within the research and development department as well as between the two companies. The main conclusions are that there is a need to allow a certain level of flexibility when managing projects, in order to more easily handle late changes. Being involved in a project from the concept phase could facilitate the product development activities later on, due to a deeper understanding regarding previous decisions. Further, knowledge sharing methods, such as databases, has to be designed to be suitable for a specific organization and user friendly which enables the users to more easily search for specific types of knowledge. Lastly, a low level on the detailed focus is shown to be another success factor, however, in some cases there is still a need of this detailed focus to solve specific problems but the details may never become a higher focus than the holistic view.