Narrative transportation in global brand content

People understand life and events around them through narratives. Narratives are a new way for marketers to convey messages to consumers about their brands and products. Brand narratives are an effective way to reach out to people due to their influential nature. Narratives have a power to change beliefs and attitudes, making them relevant and interesting for any marketer. The power of narratives has to do with narrative transportation, which narratives can trigger in people. A transported person is more likely to perceive brand or product in a more positive light. The creators of the narrative are able to influence the content of the narrative through message factors that work as antecedents for narrative transportation. This study explored narrative transportation qualities of well established advertisements. The study uses qualitative content analysis to analyze and identify narrative transportation antecedents among Cannes Lion grand prix winners in the film category between years 2005 to 2015 (15 in total). The narrative transportation antecedents are identifiable characters, imaginable plot and verisimilitude, which were used in the analysis of the data. The study analyzes the winners to make judgment on whether they can trigger narrative transportation or not. It was found that the Cannes Lion grand prix winner advertisement mostly had identifiable narratives in them. In most of the advertisement (ten out of fifteen) at least two out of three antecedents were found, thus most of them are able to trigger narrative transportation. The study also found that most narratives in the advertisement were able to be linked to the main brand narrative of the advertiser. In four of the advertisements the link to the brand narrative was not able to be established. The study concludes by discussing certain factors and aspects of the advertisements that were identified to further enhance the narrative transportation qualities of the advertisement.

Práticas avaliativas na graduação de enfermagem: percepção de estudantes

A concepção de avaliação que marca a trajetória dos docentes e estudantes é, na maioria das vezes, a que compreende esse processo como um ato de atribuir valor (notas) e de julgamento (certo, errado), de acordo com a aprendizagem do estudante. O docente cumpre uma exigência burocrática e o estudante, comumente vivencia o processo avaliativo passivamente, não dinamizando seu processo de produção do conhecimento. Assim, tem-se como objetivo compreender como os estudantes de Enfermagem percebem e participam das práticas avaliativas desenvolvidas na Graduação de Enfermagem; e compreender como os estudantes de Enfermagem relacionam as práticas avaliativas desenvolvidas no Curso de Enfermagem com o seu processo de ensino e aprendizagem. Para tanto,esta Pesquisa foi aprovada pelo Comitê de Ética em Pesquisa na Área da Saúde – CEPAS/FURG, mediante Parecer 169/2013. Foram mantidos e respeitados os preceitos da Resolução nº 466/2012 do Conselho Nacional de Saúde. Tratou-se de uma pesquisa com abordagem qualitativa descritiva-exploratória, mediante a entrevista semi estruturada com 26 estudantes de Enfermagem de uma universidade pública do sul do país. O processo de análise ocorreu através da Análise Textual Discursiva, composta por quatro focos: processo de unitarização; categorização; captação do novo emergente; e processo autoorganizado do texto. Obteve-se como resultado duas categorias: Percepção de estudantes sobre as práticas avaliativas desenvolvidas na graduação de enfermagem e participação de estudantes nas práticas avaliativas desenvolvidas na graduação de enfermagem. Conclui-se que as reflexões deste estudo possam suscitar uma maior sensibilidade da comunidade acadêmica, melhoria da qualidade dos processos avaliativos desenvolvidos entre professores e estudantes do Curso de Enfermagem e um agir ético nesse ambiente, resultando em benefícios potenciais para a qualidade não só do processo de ensino e aprendizagem, mas também, do exercício profissionalcomo futuros trabalhadores da saúde.

Ant Colony Optimization for Requirement selection in Incremental Software development

This proposal shows that ACO systems can be applied to problems of requirements selection in software incremental development, with the idea of obtaining better results of those produced by expert judgment alone. The evaluation of the ACO systems should be done through a compared analysis with greedy and simulated annealing algorithms, performing experiments with some problems instances

A percepção dos trabalhadores da enfermagem acerca da avaliação de desempenho do servidor público

A concepção de avaliação de desempenho dos trabalhadores da enfermagem, na maioria das vezes, é a de um ato de julgamento entre o certo e o errado, relacionado às ações e posturas desenvolvidas no contexto do seu trabalho. A avaliação de desempenho, no entanto, pode ser visualizada pelos trabalhadores como um importante instrumento que favorece o feedback do fazer profissional, desafiando-os a olharem para si mesmos, para o desenvolvimento de suas atribuições profissionais, proporcionando um real entendimento de sua importância na sociedade. Assim tem-se como objetivo geral conhecer a percepção dos trabalhadores da enfermagem de um Hospital Universitário localizado no extremo sul do Rio Grande do Sul (HU) acerca da sistemática da avaliação dos servidores públicos vivenciada na instituição e como objetivo específico conhecer a percepção dos trabalhadores da enfermagem do HU acerca da sistemática da avaliação dos servidores públicos no período do estágio probatório, adotada na instituição. Trata-se de uma pesquisa com abordagem qualitativa do tipo exploratória, desenvolvida com 70 trabalhadores de enfermagem. Para a coleta de dados utilizou-se a técnica de entrevista. Mediante a análise textual discursiva, construíram-se duas categorias: A avaliação do desempenho na concepção de trabalhadores da enfermagem e Serviço público: representatividade para o serviço da enfermagem. A avaliação do desempenho do servidor público pode ser influenciada pelo período de estágio probatório, pela sua vulnerabilidade na instituição, com possibilidade de conquistar a estabilidade ou perdê-la. Decorrido o período probatório, alguns trabalhadores modificam seu comportamento, demonstrando, por vezes, falta de comprometimento com seu fazer. No entanto, tal mudança pode estar relacionada com a cultura organizacional existente na instituição pública e, ainda, com um aparente descontentamento dos trabalhadores na realização da avaliação de desempenho, por não receberem um retorno significativo de cada avaliação. Pensar a sistemática de avaliação de desempenho com os trabalhadores da enfermagem significou a possibilidade de desencadear um processo de discussão e de reflexão sobre os diferentes modos de ser e fazer a enfermagem.

Geometria espacial no ensino médio: sugestões de atividades e avaliações para o conteúdo de prismas e pirâmides

Este Trabalho de Conclusão de Curso sugere uma sequência de atividades para desenvolver conteúdos de Geometria Espacial, particularmente prismas e pirâmides, com alunos do Ensino Médio, priorizando a visualização dos sólidos no espaço, identificando as diferenças quanto ao formato e às características de seus elementos, sem a necessidade de memorização de fórmulas. Enfatiza-se também a importância da recapitulação de conceitos da Geometria Plana e da forma de avaliar a aprendizagem. A cada ano que passa, os alunos estão encontrando cada vez mais dificuldades na Matemática Básica e isto tem consequência direta na aprendizagem por parte desses alunos nos conteúdos relativos ao Ensino Médio. Muitas vezes os alunos conseguem entender o que o professor explica, mas não conseguem resolver os exercícios. Para verificar a veracidade desta afirmação, foi realizada uma pesquisa através de um questionário com professores que trabalham com Geometria Espacial em sete escolas de Ensino Médio da cidade de Rio Grande, RS. Este trabalho pretende sugerir atividades simples que introduzem e complementam o conteúdo que encontra-se nos livros didáticos tradicionais, que os professores, mesmo com poucos recursos, podem realizar com seus alunos no sentido de tentar contornar essas dificuldades. Pretende-se também ressaltar a importância da exigência por parte dos professores por ocasião de suas avaliações, a fim de que seja preservada a qualidade do ensino.

The influence of past behavior on future behavior: a mind-set perspective

A behavioral mind-set refers to the effect of performing a behavior in one situation (e.g., deciding which animals jump higher, dolphins or sea lions) on the likelihood of performing a conceptually similar behavior in subsequent, unrelated situations (e.g., deciding which of two candies to purchase). It reflects the activation and persistence of procedural knowledge. My dissertation circumscribes the construct of a behavioral mind-set and proposes a theoretical framework describing how mind-sets operate as well as their cognitive and motivational determinants. Three sets of studies investigated the role of mind-sets in different domains. The first set of studies explored the influence of making comparative judgments on subsequent decision making. Specifically, I found that making comparative judgment in one situation activates a which-to-buy mind-set that increases the willingness to decide which of two products to purchase in a later situation without considering the option of not buying anything at all. This mind-set can be activated not only by stating preferences for one of two products but also by comparing the relative attractiveness of wild animals, comparing the animals with respect to physical attributes, and estimating how similar one object is to another. Furthermore, the mind-set, once activated, influences not only purchase intentions in hypothetical situations but the actual decisions to purchase one of different types of products that are on sale after the experiment. The second set of studies investigated whether generating supportive elaborations or counterarguments in one situation will influence people’s tendency to engage in similar behavior in a subsequent, unrelated situation. I found that making supportive elaborations in one situation gives rise to a bolstering mind-set that, once activated, increases participants’ disposition to generate supportive thoughts in response to persuasive communications that they receive later and, therefore, increases the effectiveness of persuasion. Correspondingly, generating opposing arguments in an initial situation activates a counterarguing mind-set that increases the tendency to argue against the persuasive communications and decreases its effectiveness. However, a counterarguing mind-set may increase the effectiveness of persuasion if the messages are difficult to be refuted. The third set of studies distinguished between the influence of motivation on consumer behavior and the influence of a mind-set that is activated by this motivation. Specifically, I found that appetitive motivation, which naturally increases people’s tendency to acquire food products, can give rise to a cognition-based acquisition mind-set that increases people’s disposition to acquire non-food products as well. This acquisition mind-set may persist even when the appetitive motivation that gave rise to it is satiated by eating. Moreover, the disposition to acquire non-food products is not mediated by the products’ attractiveness. The studies suggest that motivation and mind-sets may independently influence consumers’ evaluation of a product and their dispositions to acquire it. Motivation is more likely to influence product evaluations whereas a mind-set is more likely to influence consumers’ acquisition dispositions. In summary, a behavioral mind-set can be activated in the process of performing a behavior. And the mind-set may influence people’s subsequent behaviors in unrelated situations in which the activated procedure is applicable. Moreover, motivation to engage in one behavior could also elicit a cognition-based mind-set, which may change people’s subsequent behaviors.

On L2 grammar and processing: the case of oblique relative clauses and the Null-Prep phenomenon

This dissertation investigates the acquisition of oblique relative clauses in L2 Spanish by English and Moroccan Arabic speakers in order to understand the role of previous linguistic knowledge and its interaction with Universal Grammar on the one hand, and the relationship between grammatical knowledge and its use in real-time, on the other hand. Three types of tasks were employed: an oral production task, an on-line self-paced grammaticality judgment task, and an on-line self-paced reading comprehension task. Results indicated that the acquisition of oblique relative clauses in Spanish is a problematic area for second language learners of intermediate proficiency in the language, regardless of their native language. In particular, this study has showed that, even when the learners’ native language shares the main properties of the L2, i.e., fronting of the obligatory preposition (Pied-Piping), there is still room for divergence, especially in production and timed grammatical intuitions. On the other hand, reaction time data have shown that L2 learners can and do converge at the level of sentence processing, showing exactly the same real-time effects for oblique relative clauses that native speakers had. Processing results demonstrated that native and non-native speakers alike are able to apply universal processing principles such as the Minimal Chain Principle (De Vincenzi, 1991) even when the L2 learners still have incomplete grammatical representations, a result that contradicts some of the predictions of the Shallow Structure Hypothesis (Clahsen & Felser, 2006). Results further suggest that the L2 processing and comprehension domains may be able to access some type of information that it is not yet available to other grammatical modules, probably because transfer of certain L1 properties occurs asymmetrically across linguistic domains. In addition, this study also explored the Null-Prep phenomenon in L2 Spanish, and proposed that Null-Prep is an interlanguage stage, fully available and accounted within UG, which intermediate L2 as well as first language learners go through in the development of pied-piping oblique relative clauses. It is hypothesized that this intermediate stage is the result of optionality of the obligatory preposition in the derivation, when it is not crucial for the meaning of the sentence, and when the DP is going to be in an A-bar position, so it can get default case. This optionality can be predicted by the Bottleneck Hypothesis (Slabakova, 2009c) if we consider that these prepositions are some sort of functional morphology. This study contributes to the field of SLA and L2 processing in various ways. First, it demonstrates that the grammatical representations may be dissociated from grammatical processing in the sense that L2 learners, unlike native speakers, can present unexpected asymmetries such as a convergent processing but divergent grammatical intuitions or production. This conclusion is only possible under the assumption of a modular language system. Finally, it contributes to the general debate of generative SLA since in argues for a fully UG-constrained interlanguage grammar.

Understanding information use in multiattribute decision making

An inference task in one in which some known set of information is used to produce an estimate about an unknown quantity. Existing theories of how humans make inferences include specialized heuristics that allow people to make these inferences in familiar environments quickly and without unnecessarily complex computation. Specialized heuristic processing may be unnecessary, however; other research suggests that the same patterns in judgment can be explained by existing patterns in encoding and retrieving memories. This dissertation compares and attempts to reconcile three alternate explanations of human inference. After justifying three hierarchical Bayesian version of existing inference models, the three models are com- pared on simulated, observed, and experimental data. The results suggest that the three models capture different patterns in human behavior but, based on posterior prediction using laboratory data, potentially ignore important determinants of the decision process.

A cultura e as características qualitativas da informação financeira: evidência empírica a partir do relato de entidades cotadas na União Europeia

Mestrado em Contabilidade

El gusto como un factor determinante en el ejercicio crítico del diseño

A partir de algunas reflexiones gadamerianas y de otras discusionescontemporáneas en torno a la idea de juicio estético, se propone entender el papel del gusto en el ejercicio valorativo en los procesos evaluativos y, por lo tanto, críticos de las disciplinas del diseño, entendidas como un saber-hacer artístico y comunicacional.

Estudo empírico de antecedentes do sucesso de sistemas de informação: análise de um sistema de apoio à decisão em uma universidade pública

Universities are institutions that generate and manipulate large amounts of data as a result of the multiple functions they perform, of the amount of involved professionals and students they attend. Information gathered from these data is used, for example, for operational activities and to support decision-making by managers. To assist managers in accomplishing their tasks, the Information Systems (IS) are presented as tools that offer features aiming to improve the performance of its users, assist with routine tasks and provide support to decision-making. The purpose of this research is to evaluate the influence of the users features and of the task in the success of IS. The study is of a descriptive-exploratory nature, therefore, the constructs used to define the conceptual model of the research are known and previously validated. However, individual features of users and of the task are IS success antecedents. In order to test the influence of these antecedents, it was developed a decision support IS that uses the Multicriteria Decision Aid Constructivist (MCDA-C) methodology with the participation and involvement of users. The sample consisted of managers and former managers of UTFPR Campus Pato Branco who work or have worked in teaching activities, research, extension and management. For data collection an experiment was conducted in the computer lab of the Campus Pato Branco in order to verify the hypotheses of the research. The experiment consisted of performing a distribution task of teaching positions between the academic departments using the IS developed. The task involved decision-making related to management activities. The data that fed the system used were real, from the Campus itself. A questionnaire was answered by the participants of the experiment in order to obtain data to verify the research hypotheses. The results obtained from the data analysis partially confirmed the influence of the individual features in IS success and fully confirmed the influence of task features. The data collected failed to support significant ratio between the individual features and the individual impact. For many of the participants the first contact with the IS was during the experiment, which indicates the lack of experience with the system. Regarding the success of IS, the data revealed that there is no significance in the relationship between Information Quality (IQ) and Individual Impact (II). It is noteworthy that the IS used in the experiment is to support decision-making and the information provided by this system are strictly quantitative, which may have caused some conflict in the analysis of the criteria involved in the decision-making process. This is because the criteria of teaching, research, extension and management are interconnected such that one reflects on another. Thus, the opinion of the managers does not depend exclusively on quantitative data, but also of knowledge and value judgment that each manager has about the problem to be solved.