O “valor” da mensuração de resultados para as relações públicas estratégicas

This paper has as purpose the demonstration of the importance to measure the results of the communication acts for the strategic public relations, by the reflection and theoretical intakes. The term strategic is very in focus nowadays, in all the areas of expertise, and it presupposes the evaluation of results as an essential part of the planning. Because of that, in addition to the survey of the concepts and bibliographical studies area, it is present an analysis of the strategic public relations specifically on this process. And a case that completes the discussion about the organizations’ concern in relation to the quality of relationships established between them and their audiences, the predominant factor for the effectiveness of communication

Resolução de problema de valor no contorno associado ao projeto de reatores de fluxo disperso empregados no tratamento de efluentes

The objective of this work was to develop a numerical method to solve boundary value problems concerning to the use of dispersion model for describing the hydraulic behavior of chemical or biological reactors employed in the wastewater treatment. The numerical method was implemented in FORTRAN language generating a computational program which was applied to solve cases involving reaction kinetics of both integer and fractional orders. The developed method was able to solve the proposed problems evidencing to be a useful tool that provides more accurate design of wastewater treatment reactors

Queijo Prato com teor reduzido de gordura adicionado de enzima proteolítica: características físicas e sensoriais

The Prato cheese is the second most consumed cheese in Brazil. It is produced by milk enzymatic coagulation, and maturated for at least 25 days; it is classified as fatty cheese and of medium moisture. Due to the concern to health, the cheeses consumers have been seeking for products with low fat contents; however fat is essential for providing desirable sensory and physiologic characteristics, such as flavor, softness and texture to cheeses. Alterations on the technological processing of low fat cheeses have been made seeking for improved products, and the use of proteolytic enzymes has been a significant strategy. The meltability, color and sensory characteristics are fundamental quality indicators of the final products. This study reports the findings from the analyses on the physical and sensory characteristics of low fat Prato cheese with addition of proteolytic enzyme – fastuosain, that is extracted from unripe gravata fruit. The addition of fastuosain improved the quality of the product, as this additive neither affected the meltability, nor produced bitterness, which is a common unpleasant taste in low fat cheeses.

Capacidade antioxidante e estabilidade oxidativa de Gengiber officinale

The main objectives of this work were to evaluate the antioxidant activity and to determine of an ethanolic ginger extract total phenolic compounds concentration, as well as verifying its behavior by means of the oxidative stability, when added to refined soybean oil in concentrations of 0, 500, 1000, 1500, 2000 and 2500 mg/kg. The maximum antioxidant activity and EC50, concentration of the extract to achieve 50% of the antioxidant activity, value determined by free radical DPPH method were 79.1% and 42.6 g/mL, respectively. The total phenolic compounds concentration, determined to Folin-Ciocalteu method, was 251 mg/g. The induction period of the samples increased according to the augment of the extract concentration in the oil when evaluated using oxidative stability through the Rancimat equipament. It was possible to conclude that the ginger extracts possess effective action against the lipid oxidation and can be applied in foods as natural antioxidant.

O valor mágico do olhar no capítulo 35 do livro I do 'Opus agriculturae' de Paládio

Blood is one of the most important and powerful elements in magical and religious symbology. As it is an essential substance for animal survival, it does not sound strange that through the ages blood has been given many significant symbolic values (both positive and negative). It can provide life, protection and prosperity in the same proportion that it can cause calamities, destruction and even death. In Opus agriculturae, a farming treatise written by Palladius (V AD), more specifically in Book I, Chapter 35, the author presents prescriptions to protect farms against scourges and climatic phenomena. He mentions some procedures in which blood is a fundamental component in the success of the prescriptions. The aim of the present article is to identify any magic power associated with these practices, their specific symbolic value, especially when related to menstrual blood and to other feminine elements with some magical or religious value. An evaluation is also made of the extent of these symbologies in the context of other practices and situations linked not only to agricultural magic, but to religion and to the ritual practices of other communities, whether in ancient times or not.

O valor mágico do sangue no capítulo 35 do livro I do 'Opus Agriculturae' , de Paládio

Blood is one of the most important and powerful elements in magical and religious symbology. As it is an essential substance for animal survival, it does not sound strange that through the ages blood has been given many significant symbolic values (both positive and negative). It can provide life, protection and prosperity in the same proportion that it can cause calamities, destruction and even death. In Opus agriculturae, a farming treatise written by Palladius (V AD), more specifically in Book I, Chapter 35, the author presents prescriptions to protect farms against scourges and climatic phenomena. He mentions some procedures in which blood is a fundamental component in the success of the prescriptions. The aim of the present article is to identify any magic power associated with these practices, their specific symbolic value, especially when related to menstrual blood and to other feminine elements with some magical or religious value. An evaluation is also made of the extent of these symbologies in the context of other practices and situations linked not only to agricultural magic, but to religion and to the ritual practices of other communities, whether in ancient times or not.

Dinâmica linear e não linear da variabilidade da frequência cardíaca: sensibilidade, especificidade, valor preditivo e correlação de características físicas e clínicas no Diabetes Mellitus tipo 1

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Efeito do tamanho de partícula na ensilabilidade e no valor nutritivo de silagens de cana-de-açúcar para bovinos de corte

Pós-graduação em Zootecnia - FCAV

Mudanças estruturais nas cadeias de valor na indústria do vestuário: um estudo de caso

In the early 1990 Gary Gereffi and Miguel Korzeniewicz published the book Commodity Chains and Global Capitalism. In the two decades prior to the publication, industrialization worldwide, had undergone significant changes, made more segmented and dispersed in certain regions. In the book, the authors produce a new set of categories to analyze the new standards for establishment and operation of global value chains, their organization, the new geography of manufacturing and the role of the countries in this scenario. Today, in the middle of the second decade of this century, world trade has expanded and multiplied continuously throughout this period, encouraged by reducing barriers and national borders promoted by 'peddlers' of this new era. The purpose of this study is to show that retailers are establishing purchasing offices in producing countries - or in nearby regions - to directly hire outsourced production

Educação, verdade e valor: diálogo com Nietzsche

This article shows some reflections on the dilemmas of contemporary education, especially those that go without a horizon of truth and value, that are foundation and justification for the setting up of the modern school. Such reflections are grounded in the texts of Friedrich Nietzsche to discuss the dissolution of metaphysics, regarded here as an element of destabilization of the symbolic repertoire of the school. It is suggested at the end, the recovery of the interpretive act as an alternative to the emptying of the concepts of truth and value and recognition of dialogue as a privileged place to get closer to temporary and circumstantial truth.

Cómo potenciar el valor didáctico de un diccionario pasivo español-portugués: la macroestructura

The aim of this article is to present theoretical-methodological reflections upon the design of the macrostructure of a passive Spanish-Portuguese dictionary for Brazilian learners. In order to fulfill its didactic value, this dictionary have to possess the following characteristics: (i) the function of the dictionary; (ii) the profile of the consumers, and (iii) the similarities between Spanish and Portuguese languages.

O dever moral e o valor das ações humanas segundo Kant

The study aims at approaching the duty concept (Sollen) within Kant´s moral philosophy. Taking into account the notion of moral duty as one of the central concepts in (and to) Kant's practical thought, and in an attempt to offer an elucidation of Kant’s quest (and development) by the supreme principle of moral – the fundaments of the moral value´s detaining action, we will investigate: i) what characterizes one action for duty, in Kant’s moral thought and, ii) why exactly, according to Kant, just the action, precisely for duty, is the only action with the genuine value, namely, the moral value.

O valor probatório do documento eletrônico: análise interdisciplinar entre a arquivologia e o direito

Pós-graduação em Ciência da Informação - FFC

Valor do teste de redução do Tetrazólio Nitroazul (NBT) no diagnóstico de processos inflamatórios caninos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)