Comunicação pública e relações públicas: sintonia a favor do cidadão

O presente artigo pretende analisar a Comunicação Pública como uma vertente de comunicação focada na construção da cidadania, demarcando-se na contemporaneidade como uma iniciativa à participação do cidadão nos meios de comunicação. Destacamos, especialmente, o rádio por ser um meio de comunicação de amplo alcance viabilizando espaços de diálogo com o ouvinte, fomentando a reflexão a respeito de conflitos e divergências públicas, ou seja, como um agente gerador de cidadania. Nessa perspectiva faz-se uma conexão entre as teorias de Comunicação Pública em complemento ás teorias e habilidades de Relações Públicas, enfocando a atuação deste profissional comprometido com as questões sociais e como propulsor da cidadania.

Com que conteúdo eu vou ao currículo que você me convidou? Geografia e história no ensino fundamental

This paper intends to reflect on the search, in the process of teaching formation, of pre-defined contents for the teaching of Geography and History in the series of primary school. This desire for clarity about the appropriated contents for the various series often overshadows the real need to clarify what is the goal of teaching this or that content. It is necessary, in the teacher training, resume and historically contextualize this search for curriculum contents. The risk of prioritizing the discussion about contents is transforming the contents itself into the content goals of education. Reifying the contents contributes to the common process of disconnect teaching from learning. In this case, the educational process becomes a contest of teaching contents, not bothering if these contents were or not learned by the students, which makes education extremely conservative. This phenomenon has it origins in the 1970s, during the curriculum discussions of the various areas of school knowledge. Since then, the concept of didactic transposition has been questioned progressively, in which the curricula were designed as adapted teaching to lower levels of scientific knowledge produced in universities – the place for higher education. The school knowledge, since the 1970s, is considered as autonomous. In other words, knowledge in dialogue with university science, but with typical characteristics of education in school systems. If the curriculum of primary and secondary educations is not the result of the didactic transposition, what content it should be made of? The current paper touches this issue, but subordinates it to most relevant questions about the purposes of learning in inseparable connection with teaching.

Gestão interdisciplinar em serviços de informação

This study presents different approaches to interdisciplinary management-related concepts. It is still a new area that lacks sufficient theoretical basis for library science and information science. The purpose herein is to ponder and raise the awareness about the transposition and applicability possibilities of the theoretical principles that involve this type of management behavior within Brazilian libraries and information services. It has an outstanding influence as a differential for organizations that adopt a strategic stand to overcome challenges and demands posed by contemporary society.

Lutas na Educação Física escolar: relação entre conteúdo, pedagogia e currículo

Vítima de restrição nas aulas de Educação Física, o tema “lutas” foi incluído no Currículo de Educação Física do Estado de São Paulo (CEF-SP) como conteúdo próprio da disciplina. Nesse sentido, o professor precisa ter tido uma vivência de lutas para tratar deste conteúdo? Que saberes são necessários para dar aula de luta na escola? Como se dá a transposição prática das lutas sugeridas no CEF-SP? O objetivo do trabalho é refletir sobre o ensino de lutas nas aulas de Educação Física com o foco nos saberes profissionais docentes. Foram entrevistados três professores: (i) professor especialista em lutas; (ii) professor de Educação Física sem histórico de práticas de lutas (iii) professor de Educação Física com histórico de prática de lutas. Os resultados permitem concluir que não se exige que o professor seja um treinador ou especialista em lutas e artes marciais, no entanto, é necessário estudar, confrontar e reformular seus saberes docentes para ministrar os conteúdos luta em suas aulas.

Dos readymade ao design contemporâneo

From Marcel Duchamp’s readymade, tried to establish a historical overview with emphasis on the possible affinities between art and design from modernity, seeking to end weave such a reflection on the contemporary condition.

Ergonomics and interfaces of traditional information systems: packaging

The contemporary world is characterized, among other factors, by the influence of the new computer information systems on the behavior of individuals. However, traditional information systems still have interaction problems with users. The aim of this study was to determine whether the interaction aspects between user versus traditional information systems (particularly the graphics) have been fully studied. To do so, the ergonomic aspects and usability of such systems were reviewed, with emphasis on the problems of visibility, legibility and readability. From that criteria, the evolution of ergonomic studies of information systems was reviewed (bibliometrics technique); and examples of ergonomic and usability problems in packaging were demonstrated (case study). The results confirm that traditional information systems still have problems of interaction between human X system, hindering the effective perception of information.

Interpretando la estrutura curricular de programas brasileños de licenciatura en Física, a partir de una perspectiva epistemológica de la Didáctica de la Física

This study aims to contribute to understanding the complexity related to the definition and practice of "Didactics of Physics" in initial physics teachers training. We intend to make evident how is understood the Didactics of Physics in curricular organizations, since an "observation" from a perspective based on an analysis of theoretical frameworks of Science Teaching, according to which "Didactics of Physics" is an articulating axis between different disciplines and constitutes the knowledge body to be taught in order to teachers learn to teach physics. For that, we used techniques of documentary analysis, constituting a text from a systematic search of information about Physics teachers’ initial education programs, looking for criteria justifying their organizations and contents of disciplines that aim to contribute to the training for teaching, in a study carried out during 2011. We found on these curricular organizations the presence of disciplines in fields such as: Exact Sciences, Humanities, Social Sciences and Teaching Practice, which indicates a consideration of interdisciplinary training which must receive the future teacher. However, without being consistent with Science Education' epistemology, requesting the integration of interdisciplinary knowledge to solve problems related to teach physics in high school, with some exceptions in the preparation for the subject "traineeship" or training for "Didactic transposition", but since different interpretations.

Propriedade intelectual e as indústrias criativas: cultura digital, regulamentação e as licenças públicas

When we think of a transposition from a traditional culture industry to the new coherence of the creative industries, a number of new parallel discussions arises, encircled by the reconfiguration of the value chain of such industries and, not only, but also due to a change on creation coherence of a product whose most valuable input is creativity. Therefore, as a mechanism through which such creativity is valued, the intellectual property becomes one of the key elements of this debate, mainly in a world where the coherence of distribution transcends the physical copies towards the digitization of content. From this initial debate, the present article seeks to weave the main relations between the theme of creative industries and the intellectual property, describing the adversities of a deficient regulation and its consequences on the creative industries production, indicating the existing alternatives and questioning the balance between two forces: the collective and the individual rights.

O papel do designer contemporâneo a partir das contribuições europeias na formação do profissional

This article presents a reflection on the profession of designer from the historical period for the pre-industrial revolution approaching the figure of the industrial designer in France and emphasizes the special attention given to it in England as the focus of the Industrial Revolution. Deals with some of the changes that the designer profession suffered along the way, that these changes occur in parallel to social, economic, technological. This study also reflects on the role of the professional in contemporary society and the challenges facing the profession.

O desafio de desenvolver artistas criativos no mundo das mídias digitais

From the second half of the twentieth century, with the proposal of working active listening, exploring sounds, the experience, the search for new forms of contemporary music notation, improvisation and experimental music composition, arise music educators Paynter Schafer and Koellreutter, known by the active method of second generation who contributed greatly to the development of creative processes in the classroom. Also arises, in the same period, the encounter between art and technology, expanding opportunities through digital media, open, participatory and interactive works such as Video art, Web art, Nanoarte and Locative Art, augmented, not only against the art with the public, through connections mediated by digital interfaces, providing new learning situations attractive for the development of creativity and artistic production as challenges in contemporary.

Interfaces de notícias táteis em conteúdos gamificados contemporâneos

The construction methods of information lean on in variable models in the contemporary, especially by the diversity of languages and platforms offered. Among the innovations we find a growth of the gamification effect in the representation or reinforcement of the news, seizing the moment entertainment to increase user engagement. This research presents, from a case study published by The New York Times on the information complement referring to the World Cup Brazil 2014, studies of the importance of the interface in the broadcasting of informative contents, especially in a society where the tactile sensation is growing.

A continuidade contemporânea do pensamento de Georg Simmel: a compreensão da dinâmica conflitiva e dos fluxos nos processos de individualização na primeira modernidade e suas consequências sócio-culturais na modernidade reflexiva de Ulrich Beck

This thesis attempts to comprehend, through the work of Georg Simmel and Ulrich Beck, two distinct phases of modernity through the concept of individualism and individualization processes arising therefrom. A substantial formulation of the concept that remits to the conceptual transposition unscathed from one reality to another is not the main focus of this study. This is about, in advance, two distinct realities, conceptual and comparative examination that aims to weave the points pertaining to echoes - internalized and modified according to the complexity of the historical premises - the thought of Simmel in theoretical perspective of Beck. The forms can be characterized as individualism according to the socio-philosophical mores of Simmel in the intention to understand the forms assumed by individualism in modern history, as well as the derived individualization processes sustained by individual law. Therewith, is intended to transpose the optical analysis of contemporary Ulrich Beck and reap, through conceptual analysis, the points that refer to the influence and continuity of thought of Georg Simmel

De Rilke Shake a Um útero é do tamanho de um punho: transformações na poesia de Angélica Freitas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Proposta teórico-interpretativa em sexualidade infantil: contribuição à educação sexual a partir da Grounded Theory

Pós-graduação em Educação Escolar - FCLAR

Considerações sobre planejamento de eclusagens na hidrovia Tietê-Paraná

Pós-graduação em Engenharia de Produção - FEB