O uso da Lei Rouanet como ferramenta produtiva em um plano de comunicação

The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

Caracterização do meio físico para definição de traçado e manutenção de multidutos na região do Vale do Paraíba

The present study characterizes the physical environment for its fragility and its capacity to support, through geological and geomorphological properties in the study area, concerning primarily with a sustainable environmental planning for the construction and maintenance of buried linear works. The study area is located on a portion of the Paraiba Valley, which is between the latitudes 22 °30' S and 23°00' S and longitudes 44°30' W and 45° 15' W, between cities of Aparecida (SP) and Queluz (SP). The methodology was based in the visual interpretation of TM/Landsat-7 images, using as a criterion the element textural image and its way of organizing space. To do so, it was set five levels of textural density, enabling thus to the partitioning of the area in areas counterparts (Z.H.s). As a result, it was identified 133 Z.H.s. By using the same criterion textural image the following physical properties were classified: Erosion Resistance, Permeability, Plasticity X Brittle, Tropia and Relief Asymmetry for each zone counterpart, and then grouped themselves as they hold all properties equal in Units Geoenvironmental (U.G.s). As a result it was identified 18 U.G.s. The work presents, as a final result, a thematic map with favorable or restrictable sectores to the design of buried linear works. Based on this map, it can be propose traces to buried linear works, analyzing their suitability to the physical environment and reducing the impacts caused to the environment.

Seleção de dietas artificiais para manutenção em laboratório do cupim asiático Coptotermes gestroi (Isoptera: Rhinotermitidae)

O cupim exótico Coptotermes gestroi, pertencente à família Rhinotermitidae, é um dos mais prejudiciais para os humanos, do ponto de vista econômico, causando grandes prejuízos no Brasil, principalmente nos estados de São Paulo e Rio de Janeiro. A manutenção de insetos no laboratório pressupõe o uso de uma dieta artificial nutritiva assim, este projeto, pretendeu selecionar a melhor dieta artificial entre 5 testadas, que fosse adequada para manter essa espécie de cupim. Portanto, foram realizados 5 diferentes bioensaios em arenas compostas por câmaras “ninho”, conectadas a câmaras “alimento” , que continham as diferentes dietas ou Pinus sp., madeira utilizada como controle. A sobrevivência dos cupins e o resultado final foi submetido a uma análise de variância que demonstrou que a dieta composta principalmente por  - celulose foi a que apresentou os melhores resultados e foi considerada a dieta mais eficaz na manutenção dos cupins em laboratório.

Análise multitemporal de indicadores geoambientais como subsídio ao plano de gestão ambiental - Floresta Nacional de Ipanema - SP

The objective of this research was to conduct an analysis of multitemporal landscape Ipanema National Forest, located in the municipalities of Iperó, Capela do Alto and Araçoiaba da Serra – São Paulo estate, Brazil, considering the scenarios of 1965, 2007 and 2011. The multitemporal analysis, using aerial photographs and satellite images, contributed to the contextualization and spatialization of the evolution of the landscape area. Through analysis interpretation of the images, performed by means of supervised classification were obtained thematic maps of the area, equivalent to approximately 53 km2. Through geoprocessing techniques, especially Geographic Information Systems, it was possible the integration and manipulation of data, both spatial and statistical, allowing integrated analysis of data from the entire area of the National Forest of Ipanema. As the main result, we found that the Ipanema National Forest is in landscape evolution positive, with those 46 years examined the increase of native heavy foliage areas. Increasing from 7.1 km2 of the total area of dense vegetation in 1965 to 35.9 km2 in 2011. Overall, it was possible to realize a scenario landscape quite optimistic about the evolution of forest conservation area

Diagnóstico e proposição de subsídios para a elaboração de plano de gestão ambiental: estudo de caso de um abatedouro avícola

In view of the current environmental concerns and legal requirements, this work aims to achieve a diagnosis and offer subsidies for development of an environmental management plan in an industry. The industry considered to be a subject of study of this research is the aviculture, considered its great importance in Brazil and to present a significant environmental impact. The unit of analysis is a chicken slaughterhouse, located in Rio Claro, SP. The developed methodology for identification and analysis of environmental significative aspects were based in the concepts of environmental impact and in the ABNT NBR ISO 14.001:2004. From the analysis of selected aspects, this research proposed several environmental indicators for the company and identified points of environmental improvement. The results of this study provide methods for identifying its environmental aspects and development of its environmental management plan to chicken slaughterhouse and also to other companies.

Proposta de plano de marketing para os serviços de acolhimento a visitantes na igreja de Frei Galvão e Guaratinguetá (SP)

This work contains a preliminary marketing plan for host services on Frei Galvão’s Church in Guaratinguetá, SP, Brazil. It started from the analysis of the current situation and of a study on visitors’ profiles. The development of the marketing plan proposal used the methodology of the 7 P’s of service marketing. The studies brought some relevant results, as they have indicated a lack of restaurants, adequate signalization, restrooms and a good parking lot. The studies have also shown that the host services managers lack data about number of visitors and about the distribution of pills. These results allowed the author to elaborate some strategies and formulate the proposal here presented

Aplicação de um sistema de monitoramento remoto para auxiliar na manutenção preditiva e preventiva de componentes de uma subestação

The increase in energy consumption in the world has caused the electrical systems becoming ever larger and more complex. Because of that becomes necessary to use special tools to efficiently manage the equipment present in these systems. Nowadays a tool very used is the remote monitoring of assets which works collecting signals using sensors processing these signals and make them available to the system user. So the user can use informations that may assist him efficiently in making decisions when doing a maintenance. The system is technically efficient since it improves the measurement process and enables the asset management of a substation by using advanced technology for that and economically viable especially in cases where the user is subject to monetary loss due an interruption of power supply

EntreLinhas: revisão do Plano para o Parque Setorial de São José do Rio Preto - SP

Este trabalho consiste na revisão do Plano elaborado para o Parque Setorial de São José do Rio Preto. Para isto procuramos estudar desde o surgimento do parque na cidade até a importância e influência que estes espaços podem exercer na cidade atual, passando, portanto pela conceituação dos próprios parques e por uma metodologia de análise própria elaborada a partir dos estudos bibliográficos. Elaboramos então Diretrizes Gerais para o parque, que propõem esta revisão, repensando os espaços de acordo com as necessidades da cidade atual. E por fim fazemos propostas de planejamento para um setor específico

Análise crítica de contratos técnicos como ferramenta para melhoria da gestão da manutenção

Currently, due to the highly competitive search among industries are becoming more tools for managing product that provides higher availability and therefore profitability. Maintenance as a strategic sector and of fundamental importance in business, it seeks to maximize availability and available resources, minimizing costs and waste, which directly impacts the company's results. The present work has as main objective the review of contracts for maintenance services for companies contracted by a chemical company in the Paraíba Valley, since most of its maintenance services are outsourced, and raise these contracts which are more critical and higher risk to the company's success, thus creating a tool for decision-making by maintenance managers in the act of seeking renewals or new contracts to provide services. As a result after drawing up a standard procedure for contracting of services and a better structuring of the same, we developed a method for the calculation of the criticality of the contracts and based on these calculations, charts were prepared which showed that the current scenario of maintenance contracts the company studied. Thus it is possible to evaluate the contracts which are most critical to the success or failure of the company studied, and also pave the way for further studies on how this criticality of a contract can affect the relationship, the contractor x contracted

Auxílio a tomada de decisão na inclusão de sobressalentes de manutenção em estoque utilizando um sistema especialista fuzzy

In the current economic scenario of constant changes, industries seek to increase their profitability decreasing inventory levels. Maintenance and maintenance management, combined with the inventory management of spare parts, has assumed a position of competitive advantage in business. Stock only what you need has become a difficult decision for managers, who are faced with the lack of models and criteria to assist this decision-making. This work proposes a method which supports decision making, on a MATLAB modeling, using criteria established by an expert and his maintenance workers team, focusing on no regular demand of spare parts. The proposed model was adequate to the needs of the company and the maintenance manager in the decision on the storage

Plano e projeto: um desenho para a cidade de Coronel Macedo/ SP

O presente trabalho de graduação final destina-se a elaboração de um Plano e Projeto de um novo desenho para a cidade de Coronel Macedo, localizada no interior de São Paulo. Através da análise da realidade do município, juntamente com leituras comunitárias já efetuadas, foram enumerados problemas e necessidades, dentre eles a falta de um instrumento gestor e a situação precária de suas vias de locomoção. Desse modo a intenção projetual desse trabalho será um desenho de ruas e calçadas, dando maior mobilidade e segurança. E um Plano viário que possa orientar o poder público e a iniciativa privada no interesse coletivo dos macedenses para a efetivação do projeto proposto, visando assegurar maior qualidade de vida para a população

Padronização das atividades de manutenção para implementação de um projeto de TPM

La mission de ce rapport se trouvée dans un projet major de mise en place de la TPM dans l’usine de Biotechnologie à Huningue. Le même sera utilisé comme pilote pour les autres sites de l’entreprise. Le but spécifique de ma mission au sein de Novartis, était d’identifier les activités principales des équipes de maintenance, étudier la façon de travailler et la manière comment ils étaient renseignées dans leurs Ordres de Travail (OT). Ensuite, proposer un standard de flux de travail et façon de renseigner les OT et ainsi organiser la façon de travailler et pouvoir planifier les activités de maintenance, ayant une bonne base de données pour faire les indicateurs

Subsídios para elaboração de plano municipal de gestão de resíduos sólidos orgânicos para o município de Rio Claro-SP

The research aims to propose grants for development of Municipal Plan for the Management of Organic Solid Waste generated in the municipality of Rio Claro. The research universe was composed of organic waste generators establishments (markets and grocers). From the registry of commercial establishments provided by the municipal government were identified who presented this typology, which totaled 38 establishments. In this universe the interview was conducted in 15 establishments obtained by directed sampling based on the characteristics of size, type and location. The data collected were the amount generated, disposal of waste, waste separation, collection frequency, reasons for the disposal of waste, frequency of purchase of products. From the data obtained in the field, we estimated the total generation of organic waste in this segment for the municipality. Then, the estimated costs for implementation and operation of a composting center, a way to subsidize the implementation of the management plan was carried out. We opted for the aerobic composting process by the simplicity of operation and because it is a technique already known. The average waste generation was established by tracks (size) with: stores up to 4 boxes (classified as small) generate on average 1511 kg / month, 40% of organic waste, the 5-9 boxes (small/midsize) generate on average 4338 kg / month, 35% organic and the 10 to 19 boxes (midsize) generate on average 7647 kg / month with 32% organic. In total establishments generate 105 t/ month of waste, with 35t / month of organics. 94% of establishments are in font segregation of waste into recyclable, organic and waste, indicating that the proposed management of organic waste is amenable to application without many changes in existing routine in stores. Recyclables are sent for recycling through selective collection held by the cooperative, while the organics are destined for the landfill and feed. The results indicate...

Motivos de adesão, manutenção e preferência de idosos em programas de atividades físicas

Diante do crescente aumento da população idosa, juntamente com o avanço da procura de idosos por programas de atividades físicas voltados à terceira idade, há uma preocupação e urgência em atender aos interesses e necessidades desses indivíduos, a fim de proporcionar um envelhecimento saudável. Tendo em vista a dificuldade encontrada em localizar trabalhos que relacionem a visão dos idosos com a visão dos profissionais de educação física que trabalham diretamente com atividades voltadas a esta população e que abordem aspectos relacionados à prática dos idosos em tais programas, tornou-se importante a realização desta pesquisa. Este estudo, de natureza qualitativa, teve por objetivo identificar os motivos de adesão, manutenção e preferência de idosos, com relação aos exercícios físicos realizados em um programa sistematizado, sob o olhar dos idosos praticantes e dos profissionais que trabalham diretamente com esta população. Para tanto, o estudo constitui-se da união de pesquisa bibliográfica e pesquisa de campo do tipo survey, utilizando-se como instrumento para coleta de dados uma entrevista semiestruturada, aplicada a uma amostra intencional composta de 30 idosos praticantes de exercícios físicos e de 10 profissionais que coordenam essas atividades. Os dados foram analisados descritivamente, por meio da técnica de Análise de Conteúdo Temático, obtendo-se como resultados: a orientação médica como principal motivo de adesão, tanto na visão dos idosos, como na dos profissionais que trabalham diretamente com esta população; melhorar a saúde foi o principal motivo de permanência, de acordo com os idosos entrevistados e, na visão dos profissionais, foi a interação social; saúde debilitada como principal motivo de desistência para os dois grupos da amostra. Além disso, verificou-se que há uma preocupação... (Resumo completo, clicar acesso eletrônico abaixo)