Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Recuperação de papel e papelão na usina de triagem de lixo de Lençóis Paulista - SP

Pós-graduação em Ciência Florestal - FCA

Amazônia, UNASUL e desenvolvimento sustentável: o papel do Brasil (2003-2010)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O papel da Universidade Aberta à Terceira Idade na educação ambiental

Population aging and environmental protection have gained special importance after the economic, demographic and social recent changes. The objective of this paper was to promote theoretical and reflective review with emphasis on convergence between sustainable development and educational activities promoted by the University of the Third Age. We conducted a literature review to give full articles from the descriptors: aged, sustainable development indicators and environmental protection, published in English, Spanish and Portuguese, between January 1994 and June 2014, in national and international journals on the basis LiIlacs, Bireme and Medline. We used systematic data collection for sample analysis. The results indicate that the University of the Third Age develops teaching, research and extension, through actions based on aging and educational assumptions. In this context, environmental education is presented as a pedagogical process capable of awakening the critical capacity of the elderly, making it active social worker and leading him to a cultural design which ensures establishment of sustainable harmonious relationship with nature. It was concluded that the University of the Third Age contributes to initiatives that emphasize the relationships between systems and economic processes or social and natural processes, generating the construction of social values, knowledge, skills, attitudes and skills aimed at the conservation of the environment.

Educação para o desenvolvimento sustentável: o papel da Universidade

The University is responsible for the stablishment of citizens with critical thinking, based on current concepts, capable of a dynamic and participative attitude in the community in which these professinals will be inserted. Education at environmental sustainability, permeated by the articulation among knowledge, social, and cultural phenomena, brings the challenge of incorporating skills, providing essential values not only for understanding the historical relations between human beings and the environment, but also to improving the quality of life. The “World Conference on Higher Education in the Twenty-first Century: Vision and Action" guides the educational process by its mission to train citizens professionals, highly informed, motivated, integrated and able to create a society based on love of humanity and wisdom. The balancing among the basic functions of teaching, research and extension within the University contributes to the student to take ownership of the construction of his own knowledge in a perspective of integral formation of the human being, aware of his social responsibility and policy for a society environmentally sound. This paper aims to, guided by literature review, present some considerations on the role of the University in education for environmental sustainability.

O papel dos consumidores residencias no ambiente das redes inteligentes: medidores eletrônicos de energia

Pós-graduação em Engenharia Mecânica - FEG

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

O papel das emissoras educativas no Brasil em tempo de eleições

The concept of educational radio is present in the Brazilian Code of Broadcasting in 1963, valued by an Interministerial 1999.According to the Ministry of Communications, only 176 stations are considered educational universe of 3,000 existing radios in Brazil. In this context, the study proposes to establish a discussion on the educational experiences obtained from the radio, considering the Brazilian radio culture that favors concessions to trade groups and religious politicians. The challenge will be to move toward a program that combines educational content, entertainment, and thus ensures a common universe of communication skills enabling the adult radio listeners their actual interaction with the world around him. The methodology will work in the literature from texts on the subject, and the result of practical observations collected during visits to the broadcasters, programming and analysis.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Mídia e desenvolvimento social no documentário transmídia

The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.

O papel do designer contemporâneo a partir das contribuições europeias na formação do profissional

This article presents a reflection on the profession of designer from the historical period for the pre-industrial revolution approaching the figure of the industrial designer in France and emphasizes the special attention given to it in England as the focus of the Industrial Revolution. Deals with some of the changes that the designer profession suffered along the way, that these changes occur in parallel to social, economic, technological. This study also reflects on the role of the professional in contemporary society and the challenges facing the profession.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

Da culinária de papel às mídias sociais de nicho: planejando o desenvolvimento de um ambiente colaborativo para a publicação de receitas e dicas culinárias

This paper describes the planning for the development of a social network conceived as a convergent environment on internet with cooking shows on TV. As results, the paper presents the characterization of the product's business model and a roadmap for specifying its requirements.

As representações sociais dos diretores das escolas estaduais da diretoria de ensino de Presidente Prudente - SP sobre o seu papel e sobre a escola pública

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O papel dos professores na construção da autonomia moral dos alunos: como pensam e o que fazem

Pós-graduação em Psicologia - FCLAS