Um encontro, um percurso, uma estória: uma narrativa que se constrói e convida à reflexão sobre EJA e educação ambiental

Pelos caminhos que se abrem na graduação, aquele que mais despertou-me interesse profissional foi o caminho da educação. Minha atuação no Projeto de Educação de Jovens e Adultos (PEJA) iniciou-se no terceiro ano da graduação; coube ser em sua esfera a realização deste trabalho. Ele narra os acontecimentos que sucederam-se a partir da proposição de uma saída de campo para os educandos do PEJA, onde pretendia-se promover o diálogo e a comunhão do conhecimento entre os participantes, pela observação do meio ambiente e a reflexão sobre o comportamento humano no trato com a natureza. Os diversos momentos que compuseram esta vivência foram registrados pelos participantes e vale-se enquanto memória coletiva do percurso. Posteriormente, construiu-se uma estória infantil, cujo enredo buscou inspiração nas trajetórias, impressões e reflexões, individuais e coletivas, dos participantes ao longo do percurso. Para a redação do trabalho, os capítulos foram organizados de maneira a se compor uma narrativa linear que trouxesse ao leitor toda a sua construção enquanto objeto de estudo, desde sua formação até seus desdobramentos. Pretende-se, com este material, levantar elementos que sejam de serventia para reflexões futuras nas temáticas que o compõe. Como local da saída de campo, optamos pelas margens do córrego dos Bandeirantes, que delimitam geograficamente a Universidade Estadual Paulista campus de Rio Claro da Floresta Estadual Edmundo Navarro de Andrade.

O jornalismo literário nas revistas Piauí e brasileiros: em busca da literariedade

Com o avanço da mídia televisiva e recentemente da internet, o jornalismo impresso parece estar perdendo força mercadológica, com tiragens cada ano menores. Em busca de novas formas de atrair o leitor e de obter maiores lucros, revistas brasileiras tentam modificar o tradicional texto jornalístico, puramente informativo, para um texto com nova linguagem, que possibilitasse a humanização dos relatos da notícia. Essa nova forma de escrever o texto jornalístico foi batizada no Brasil, nas últimas décadas, de jornalismo literário. Com influências do New Journalism americano, o jornalismo literário parece ter se tornado um fenômeno editorial no Brasil, com o surgimento de revistas que se dedicavam ao gênero e com o lançamento de coleções de livros por importantes editoras brasileiras. Entretanto, as pesquisas de avaliação desse novo jornalismo, tanto na área de comunicação, quanto na das letras, não têm atentado para a necessidade de contemplar a natureza literária para se avaliar a produção textual do dito jornalismo literário. Esta monografia tem como proposta estudar analiticamente a presença da literariedade no jornalismo literário brasileiro contemporâneo, avaliando textos do gênero Perfil das revistas Piauí e Brasileiros. Para isso, recorreremos às contribuições analíticas da teoria da literatura e do que já vem sendo publicado sobre jornalismo literário no Brasil

O atletismo na mídia: análise dos XV Jogos Pan-Americanos

Este trabalho tem como objetivo Identificar a forma pela qual o atletismo é divulgado pela mídia impressa. Para tanto, foram coletadas reportagens referentes a esta modalidade esportiva na mídia impressa durante o período dos Jogos Pan-Americanos do Rio de Janeiro, em 2007. Mais especificamente, foram analisadas as reportagens referentes ao atletismo, do jornal “Folha de São Paulo”, coletadas 13 dias antes dos Jogos Pan-Americanos, durante os Jogos Pan-Americanos e 13 dias após o seu término. Com base na Análise de conteúdo de Bardin (1979), foram identificadas 6 categorias de análise, quais sejam: “Quadro de resultados/críticas”; “Análise crítica da competição”; “Expectativa de resultados” “Reportagens poliesportivas”; “Lesões” e “História de vida e incentivo”. Os resultados demonstraram que a mídia, por meio de suas reportagens, exerce influência no modo e na forma com que o leitor interpreta o atletismo, já que registra críticas aos atletas; cria rivalidades entre eles; gera expectativas por resultados positivos e enaltece os melhores atletas em detrimento dos menos conhecidos do público. Por meio dessa pesquisa constatamos particularidades da relação entre o atletismo e a mídia, as quais certamente influenciam no conhecimento que se tem acerca dessa modalidade esportiva.

o ensino de leitura na escola: um olhar sobre as concepções de professores do 1º ciclo do ensino fundamental de uma escola municipal de Bauru - SP

This research is being read, thus rendering text on the pole of understanding, as a practice effective dialogue and therefore responsive through which the reader, author, text and context interact. To this end, the reader must turn their knowledge systems and relate them to the linguistic materiality. Thus, aimed to investigate whether the teaching of reading in the early years of elementary school literacy builds skills related to this cultural practice and its relationship to the conceptions of classroom teachers of reading, as well as the teaching and learning methodologies practiced in class classroom. Therefore, I base this research on the theoretical basis of linguistic studies and expository sociointeractionist redefine that, among other things, the concepts of language, genre and text. As for the methodological framework, this study followed the methodology of literature research and fieldwork. The fieldwork took place from the perspective of observing the pedagogical practice of teaching reading, in order to investigate how the educational activities are conducted in a reading room for the third year of elementary school, part of the municipal education Bauru- SP. Were used as instruments of data collection the questionnaire given to school teachers and the school studied the direct observation of teaching practice of one of these professionals. The results of data analysis indicate that the teachers surveyed know key content for teaching reading, as well as renovations of the theoretical and methodological studies of reading, with the consequence that the practices of reading done in the classroom limit the role of student as a reader and does not guarantee the formation of the reader

Entre o acadêmico e o jornalístico: análise da coluna de crítica literária Prosa de Sábado, do suplemento Sabático

The literary criticism was developed in Brazil in the period that comprehends the end of the 19th century and the beginning of the 20th century. During that time, the mean of dissemination of the criticism were the footnotes of the newspapers, places in which literature was discussed and the critics expressed their personal impressions about literary works with the objective of orientating the good taste of the readers. With the progressive evolution of journalism and of the newspaper's audience, the criticism columns became incompatible with the informative part of the periodicals, being transferred to the literary supplements, during a transition phase, until it was concentrated in the universitary field. This change in the paradigms of the production of criticism also caused a change in the profile of the literary critics and in the criteria to do the criticism. Before, if the critics were professionals that only needed to have enough erudition to judge the literary works, they turn into literature experts and need to use scientific methodologies in the literary analysis, while the cultural journalist begins to look at the events and literary works as products which belong to a market that needs to be reported. This research proposes studying and comparing the critics published in the column Prosa de Sábado, of the literary supplement Sabático, produced by Silviano Santiago, critic of an academic origin, and Sérgio Augusto, journalist critic, with the objective of identifying similarities and contrasts between them, and analyse the relation of this critics with their distinct fields of literary legitimation, as well as reflecting about the presence of the literary criticism and of the critics in the current press

Múltiplas imagens: a representação da mulher negra no Brasil

The aim of this paper is to present the readings, the reflections that have emerged, and, also, the results obtained by the search Multiple Images: The representation of black women in Brazil. The project aimed to find the black woman‟ images presented in historically constructed representations, for this was made a cut in images production of black people, choosing three artists, two works of each in three different historical moments, which according to the recanted the look of your time. The works and the artists were: Esclaves nègres, de différentes nations (1820-1830) e Negresses libres, vivant de leur travail (1820-1830) – Jean-Baptiste Debret; Baiana sambando (1926-1939) and Sambista descansando (1926-1939) – Cecília Meireles; Bastidores (1996) e Amas-de-leite (2008) – Rosana Paulino. The analysis of this corpus rests on the Reception Aesthetics and the Theory of Effect, searching the interaction between text and reader

Estudo da tecnologia RFID e sua aplicação na gestão de estoques

Due to the need of more agility, dynamism and reliability in stock management, the market has turned its attention to RFID, which offers a practical solution and live up to the big corporations' expectations. The search for continuous improvement establishes a direct link with RFID, for its technology offers accurate real time information in any monitored given place. RFID is a radio frequency communication technology. A reader communicates to a tag through waves. This tag can be active, with a battery, or passive, in which its power is supplied by currents induced by the field variation it is exposed to. The RFID technology has a well defined basic principle, but there are many constructive ways of implementing it. The adaptability as well as the flexibility regard to the several kinds of stock in industry, reaching their particular needs. RFID can lower maintenance costs in stock by collecting data more accurately, lowering human error and optimizing the item handling at its reception, exit and while it is inside the company. This paper presents an example of RFID technology applied in a company's stock management. It is possible to prove that there are, in fact, great advantages in implementing this technology, as it creates the opportunity for continuous improvement in stock management, with better application of material, labour and quality tools, since the data collected through an automatized process using RFID are more reliable and dynamic

Revista Destarte

The objective of this Project Completion of Course is the production of a magazine's variety, monthly, aimed at a mixed audience, between 20 and 60 years old, seeking relevant information from different areas of knowledge. The Destarte,'s proposal, is to be a dynamic magazine, bold and irreverent, which leads the reader information in a way alternative to those already written in publishing today. Through Style magazine, informative and literary genres coexist with a visual language and creative, seductive and flexible. The experimental product has features and well defined parameters so as to result in an editorial project, not just a single publication in a competitive market

Identificação de categorias retóricas sentenciais em abstracts de Química

Abstracts of scientific articles offer the first contact their readers have with the issues and results presented by the article, thus having a pivotal screening role. Due to their importance, they need to be well written, taking into account their genre-specific rules. Several studies have aimed at describing its particular textual structure, its rubric, though there is still much data to be amassed. The purpose of this work was to analyze a corpus of Chemistry abstracts, seeking the rhetoric categories that structure them in the sentence level and to describe its rubric. In order to do that, we have used lexical and grammatical evidence to categorise the rhetoric role each sentence has. We have found that the expected structure occurs, the main rhetoric focus being the presentation of results in the vast majority of cases. Furthermore, the occurrence of certain categories may depend on the size of the abstract, and certain rhetoric roles are embedded in others, especially the one describing method. The corpus has yet to be expanded to offer further results, two of them being to help non-native writers to better structure the textual level of their works and to build a software of automatic analysis of abstracts

Análise comparativa de concepções de cartografia geomorfológica aplicada a ambientes litorâneos

The intense urbanization in coastal environments can cause environmental changes due to the susceptibility of these areas. It is therefore of utmost importance to understand the environmental quality of coastal area and the geomorphological features are essential to make it possible, as well as the geomorphological maps that are used as an instrument to analyze the relief. However, there is no standardization among the geomorphological mapping techniques, since the proposals vary according to the taxonomy of the relief, the adopted scale and the objective of the researcher. This paper aims to carry out geomorphological mappings of sectors of the city of Mongaguá, in São Paulo state, according to the conceptions of Verstappen and Zuidam (1975) and Gustavsson, Kolstrup and Seijmonsbergen (2006), seeking to verify the possibilities and constraints that each one can provide for environmental management. Verstappen and Zuidam’s design (1975) is a classical international bibliography proposal indicating the symbols and colors that will be used to represent the relief according to the origin shape of the geomorphological features; Gustavsson, Kolstrup and Seijmonsbergen's conception (2006) is a latest international proposal which also uses symbols and colors that can be combined to represent various forms of relief, coming from different origins. The mappings in this research are although not presented as a mainstream map, but as a cartographic representation in which the symbols are superimposed on the digital ortophoto map to provide the reader an association between symbolism and the relief represented. The result is a comparative analysis among the symbols that were used in each mapping, in which is discussed what design is the most appropriate, considering the adopted scale and the geomorphological features of the mapped area

Mercado GLS: como obter sucesso com o público de maior potencial da atualidade

The current paper presents itself as a pioneer and innovative initiative of thinking communication applying it to a very specific target audience: the homosexual segment. In the course of this study, peculiar characteristics concerning the needs and aspirations of this group have been analyzed. Data confirm this segment has one of the most meaningful market potential nowadays. In view of this, it has been carried out a detailed analysis about a Brazilian company entrepreneurship which proposed itself to enter into connection with this target. Finally it is made available to the reader a guide containing the guidelines and all the appropriate practices by the time a company decides to encompass the gay segment

Negócio de artesão: empreendendo no artesanato pessoal

Negócio de Artesão: Empreendendo no Artesanato Pessoal is a blog about entrepreneurship for craftspeople. The present work comes to help in the formation of the artisan, bringing material for study on business, experts and organizations who understand the subject show up to talk about several topics in a simple, concise and relaxed way. Moreover, we also want to tell the story of people who already undertake projects, and supplement their income by selling products they make, humanizing the testimonies. The overall goal is to generate interest for the entrepreneurial activity in people who do handcrafts or who want to start doing it. Thus, people who once used to handcraft just as a hobby can now find a way to supplement their income. The specific goals are: to encourage people to think of a business of their own; stimulate the creative industries through the blog; contribute to the formalization of the artisan; stimulate the exchange of knowledge among artisans; to spread the work of artisans. The methodology used for this project was exploratory research, using bibliographical and desk research, in addition to interviewing and direct and indirect documentary techniques. The method used was the deductive approach, as the methods of procedure used were the historical and comparative ones. As a result, we have the blog named Negócio de Artesão, which can be used both to inform the reader about how he can conceive their enterprise and to be able to make money from their work

O Paradigma iniciário e a refacção no ensino de produção textual

A prática da reescrita é um dos métodos mais eficazes para aprender a dar sentido aos textos produzidos, a escrever textos coesos e coerentes, a não cometer erros de gramática, a se familiarizar com a ortografia da língua e, consequentemente, cometer cada vez menos erros desse tipo. Além disso, a reescrita permite chegar a textos com argumentação bem construída, a sair de textos de senso comum, a deixar de lado a linguagem infantilizada, a escrever para um leitor que não apenas o professor e a se acostumar com as características próprias de cada tipo de texto. Foram realizadas análises de textos escritos por estudantes do 2º ano do Ensino Médio a partir dos pressupostos teórico-metodológicos referentes ao paradigma indiciário, paradigma este que permite análises do tipo qualitativa, desenvolvido no âmbito das ciências humanas. A partir do olhar de detetive proposto pelo paradigma indiciário foi possível indicar os erros cometidos pelos estudantes, fazê-los refletir sobre os próprios textos e melhorá-los através da reescrita. Os resultados obtidos com as refacções mostram que é este um método eficiente de se trabalhar em sala de aula, pois essa prática permite que o aluno se volte para os seus erros de forma a corrigi-los. Além disso, é possível concluir que essa prática constante tende sempre a trazer resultados positivos, visto que quantas mais forem as reescritas, melhor o texto se torna. Nesse sentido, a utilização do paradigma indiciário é muito pertinente por permitir uma análise minuciosa, mais atenta aos erros cometidos e às análises dos mesmos

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

O resgate da história de um sebo na cidade de Rio Claro

Este trabalho foi escrito com intuito de apontar a importância dos sebos na democratização da leitura. Partindo de uma perspectiva metodológica de análise documental e bibliográfica, apresento ao leitor deste trabalho, a história do sebo “Outras Histórias” localizado na cidade de Rio Claro/SP, inaugurado em 1992. Trago depoimentos escritos de quatro dos frequentadores/leitores deste sebo a fim de refletir acerca da importância do mesmo para a democratização da leitura. Faço uma reflexão crítica sobre estes depoimentos escritos traçando um caminho consonante com a minha concepção sobre o papel dos sebos na difusão do ato de ler. Explano também fragmentos de minha história pessoal, falando da minha estreita relação com a prática de leitura e com os livros ao longo de minha vida. Elaboro um breve histórico sobre a história dos livros e da história da leitura para apontar sua evolução juntamente com a evolução da humanidade. Evidencio assim, o papel fundamental que os sebos ocupam na sociedade ao fornecerem, ao mesmo tempo, boas opções de leituras a um preço condizente com a situação econômica da sociedade brasileira, mostrando assim o caráter democrático que o sebo representa