962 resultados para Comportamento do consumidor - Consumer behavior
Resumo:
The physical-chemical process of swelling in water-based gel of natural polymers is investigated with the purpose of applying these systems to biomedical materials for controlled release of drugs. In this work we develop a study about the sol-gel transition of solutions of chitosan in the presence of formaldehyde and glutaraldehyde like crosslinking agents and we have determined the effect of many aditives in the time of gelification from the elaborated sistems. The phisical-chemistry process of swelling of the formed gels was evaluated in function of the degree of crosslinking of the incorporated aditives and the pH. Gelling times of chitosan solutions were obtained using viscosimetric measurement, in the pre-gel state, as well as condutivity ones.The results obtained suggest that component concentration modifies the kinetic profile of the transition and the swelling behavior. Regarding H+ content, the gels were highly susceptible to swelling in acidic conditions, which characterize this system as pH - sensitive.
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The compounds 5-nitro-8-quinolinol and 5,7-dinitro-8-quinolinol were obtained by nitration of the chelant 8-quinolinol. The compounds were characterized through EA, MNR, XRD, IR, TG, DTA and DSC. It was verified through thermal analysis that the compounds show consecutive processes of sublimation, fusion and vaporization. During the vaporization process, partial thermal decomposition was observed, with formation of carbonaceous residues. Considering a slower heating rate, the sublimation is the prevalent process to the nitro-derivatives while the vaporization is the main process to 8-quinolinol. The thermal stability follows the decreasing order from 5,7-dinitro-8-quinolinol to 5-nitro-8-quinolinol to 8-quinolinol.
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Tetrahydroborate complexes of copper (I) with bidentate phosphines, [Cu(eta²-BH4)(dppm)] (1), [Cu(eta²-BH4)(dppe)] (2), [Cu(eta²-BH4)(cis-dppet)] (3) and [Cu(eta²-BH4)(dppb)] (4) (dppm = bis(diphenylphosphino)methane; dppe = 1,2-bis(diphenylphosphino) ethane; cis-dppet = 1,2-cis(diphenylphosphino)ethene; dppb = 1,4-bis(diphenylphosphino)butane) were prepared and characterized by elemental analysis, infrared spectroscopy, NMR and thermogravimetric analysis. The IR data for 1-4 showed bands typical of a bidentate coordination of BH4 group to the copper atom and the 31P{¹H} NMR spectra indicated that the phosphorous atoms are chelating the metal centre. The thermal behavior of the compounds was investigated and suggested that their thermal stability is influenced by the phosphines. Their thermal stability decreased as follows: [Cu(eta²-BH4)(dppe)] (2) > [Cu(eta²-BH4)(dppm)] (1) > [Cu(eta²-BH4)(dppb)] (4) > [Cu(eta²-BH4)(cis-dppet)] (3). According to thermal analysis and X-ray diffraction patterns all compounds decomposed giving Cu(BO2)2, CuO, CuO2 and Cu as final products.
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The atomization behavior of Au, Ag, Bi, Cd, Pb, and Sn from pyrolitic graphite coating (L'vov platform) with the use Pd and Mg solutions, and zirconium coated platform with the analytes in nitric acid 0.2% v/v and in ethanol was investigated. In ethanol medium, the sensitivity gain was three-fold for Bi and Cd using Zr as modifier. Without modifier, the ethanol medium is appropriate only for Au and Cd. In nitric acid medium, the Zr coated platform elevates sensitivity at least two-fold for Bi and Cd. The method was applied to the determination of Ag, Au and Bi of certified steel samples, after on-line preconcentration, sorption on a minicolumn filled with C-18 bonded to silica gel and elution with ethanol. The concentrations obtained agreed with the recommended values.
Resumo:
Methylmercury is the most hazardous mercury species known. Due to its high stability, lipid solubility, and ionic properties, this compound shows a high ability to cross membranes in living organisms, damaging the central nervous system, mainly the brain, and the effects of chronic poisoning are progressive. In this paper some aspects related to the toxicity and the cases of methylmercury poisoning are described. Other aspects related to the behavior of methylmercury and the environmental factors that influence the transformation of mercury in the water and sediment, with emphasis on the methylation/demethylation reactions and the mercury cycle are discussed.
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Dynamic mechanical analysis (DMA) is widely used in materials characterization. In this work, we briefly introduce the main concepts related to this technique such as, linear and non-linear viscoelasticity, relaxation time, response of material when it is submitted to a sinusoidal or other periodic stress. Moreover, the main applications of this technique in polymers and polymer blends are also presented. The discussion includes: phase behavior, crystallization; spectrum of relaxation as a function of frequency or temperature; correlation between the material damping and its acoustic and mechanical properties.
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The aim of this study was to evaluate the behavior of Zn and Mn in a soil column. Two soil columns were sampled, and four opened alkaline batteries were placed at the top of one soil column. An acid-rainwater solution (HNO3 and H2SO4; pH 4) was percolated through the battery contaminated column during one year. The results showed that the leaching of alkaline batteries caused enrichment of 70 and 11 times in the Zn and Mn concentration of the topsoil, respectively. Additionally, leaching of electrolyte (KOH) from the batteries increased the soil pH in the contaminated column.
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The aim of this study was to evaluate the crystallization behavior of binary mixtures of lard and soybean oil in different ratios and their respective structured lipids obtained by chemical interesterification. Crystallization kinetics and polarized light microscopy were used to analyze the mixtures before and after interesterification. The addition of soybean oil changed the lard crystallization, by the effect of the dilution. Crystal diameter increased, while the number of crystals decreased, as a function of temperature. Interesterification resulted in the formation of fewer crystals, with larger diameter in comparison with the original mixtures.
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The electrochemical behavior of N-nitrosothiazolidine carboxylic acid (NTAC) on gold and hanging mercury electrodes, using the cyclic and square wave voltammetries, was studied. Whereas NTAC suffer reduction in a single step on the mercury electrode, two peaks appears on the cyclic voltammograms on the gold electrode, one anodic peak overlaying the gold oxide process at 1.2 V and one cathodic peak at -0.41 V vs Ag/AgCl, KCl 3.0 mol L-1. The cathodic peak depends on the previous oxidation of NTAC at the electrode surface, presents irreversible and adsorption controlled characteristics and it is suitable for quantitative purposes.
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São Paulo state (Brazil) has an important area of sugarcane production, mainly for obtaining alcohol and sugar, where there is an intensive use of pesticides. An important recharge zone of Guarani aquifer, with supplies water for the local population, is located at Ribeirão Preto city, so the local behavior of pesticides must be investigated. The GUS index was obtained by using the paramenters Koc and half-life for hezazinone herbicide, determinated in representative soil of this region. This study has demonstrated that there is potential risks of hexazinone leaching to ground water, indicating that this herbicide must be monitored in ground water.
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Behavior of mercury in soil profiles with archaeological black earth (ABE) and surroundings area (SA) from Sítio Ilha de Terra, Caxiuanã, can provide information on anthropogenic activity of the Amazonian habitat. The samples of ABE and SA soil profiles were submitted to mineralogical chemical (total and sequential) analysis. The data show that the Hg occurs mainly in goethite and kaolinite in the two soil profiles. The highest concentrations of Hg and Fe are observed in the SA profile. These results indicate that the prehistoric human occupation contributed to the decrease of the concentration of Hg in soil ABE from Caxiuanã.
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The motives for this study originated from the notion that surprisingly little academic literature is found on actually managing and putting corporate social responsibility (CSR) into practice, in comparison with the definitions and frameworks of the concept itself. Regardless of the author, CSR has been considered consisting of three dimensions: economic, social and environmental. The question behind the three dimensions has always been whether socially and environmentally responsible behavior can lead to increased economic performance and improve the competitiveness of a company. Most of the current CSR development has related to the quantification of environmental and social performance in order to review these along with the established financial key ratios, which are based on the law and the reporting obligation of the companies. However, the previous research has mainly focused on US companies whereas studies with a European viewpoint, let alone Nordic, have been mostly lacking. Furthermore, it has been discovered recently that the integration of corporate responsibility into business is identified as the greatest challenge in CSR management in Finnish large companies. Therefore the integration of CSR into business in Finnish consumer goods companies provided an interesting, topical and somewhat obscure purpose for this study. This was further divided into three research questions concerning the reasons for CSR engagement, the role of the stakeholders and the practice of corporate responsibility. This study did not aim to build a new theory; instead an explorative viewpoint was regarded more appropriate. Accordingly, qualitative research approach and case study design were adopted in the study. Semi-structured theme interviews were used as a primary data collection method and complemented with secondary data such as websites, responsibility reports and another recent CSR study. There were four Finnish managers as interviewees of whom three presented companies and one non-profit organization. The results were somewhat convergent but differences arose as a result of the companies being at different stages as regards corporate responsibility. However, this provided only more insight into the implementation of CSR. The voluntary CSR initiatives, responsibility reporting, stakeholders and CSR management were identified as the most important viewpoints on the practical side of CSR, besides a key requirement for the integration of CSR into business to be credible was found to be a favorable management attitude. Based on the findings of this study it was admitted that giving concrete advice on CSR management is really a challenge and there is no one generally accepted and right manner to integrate corporate responsibility successfully into business.
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A busca pela longevidade e a procura por alimentos mais saudáveis fizeram com que os consumidores se tornassem cada vez mais exigentes. Diante disso, procurou-se estabelecer o comportamento de compra dos consumidores de melão no Mercado Municipal de Piracicaba (SP) através do método de Desdobramento da Função Qualidade (QFD) e, com base nas respostas obtidas nos questionários aplicados, traçou-se o perfil dos consumidores, destacando-se suas preferências, costumes, reclamações e exigências. Verificou-se que é a mulher que realiza as compras do melão, com preferência pelo consumo na forma in natura. Encontrou-se insatisfação de 42,8% dos entrevistados quanto à qualidade do melão, sendo o sabor aguado a principal causa de descontentamento. Logo, a qualidade do melão não correspondia àquela indicada pelos consumidores (casca sem defeitos, coloração amarela característica da variedade, textura firme, suculento, de preço acessível, garantia de qualidade e gosto doce). Diante da insatisfação dos consumidores e considerando-se que o melão é consumido preferencialmente in natura, deve-se atentar para a preservação da sua aparência e qualidade sensorial. A opinião dos consumidores deve ser considerada na tentativa de identificar os pontos que devem ser melhorados dentro da cadeia de comercialização a fim de minimizar as perdas e promover a melhoria e a manutenção da qualidade do produto final.
Resumo:
Na preparação de molhos de salada substitutos da maionese, para reduzir a quantidade de ovos e de óleo são utilizados emulsificantes e espessantes associados ou não à proteína de soja. Neste trabalho, o extrato de soja integral homogeneizado foi utilizado como base para a preparação de emulsão cremosa para substituir a maionese. O extrato de soja foi elaborado com teor de sólidos totais de 6 a 12%, após cozimento em água com bicarbonato, trituração e homogeneização a alta pressão. A emulsão preparada com diversas proporções de extrato de soja e óleos de soja e girassol foi também submetida à homogeneização a alta pressão variando de 1000 a 4000 psi. Na formulação do molho cremoso foram utilizados: açúcar, sal, ácido cítrico e diferentes hidrocolóides como estabilizantes. Os produtos foram avaliados quanto às características nutricionais, sensoriais, reológicas e de estabilidade. As condições mais favoráveis quanto à estabilidade e comportamento reológico para obtenção de molho cremoso foram atingidas quando se utilizou extrato de soja com 10% de sólidos, pressão de homogeneização de 3000 psi e relação extrato:óleo de 70:30, condição que apresentou redução de calorias de até 60%, em relação à maionese. Não foi observada diferença significativa (p < 0,05) quanto à preferência em relação ao sabor e consistência, bem como considerando a intenção de compra para as amostras de molho cremoso preparadas com os óleos de soja e girassol, utilizando-se como estabilizantes a goma xantana, maltodextrina ou carboximetilcelulose. O produto final é livre de colesterol, apresenta a vantagem do maior conteúdo proteico e teor reduzido de óleo e de calorias, além de adequada aceitação pelo consumidor, em relação à maionese tradicional e molhos para saladas.
Resumo:
Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam.