CCB celebra acuerdo entre aeronáutica civil y Opaín

Gestión del conocimiento

Resolución N° 103 ¿Que es la fiducia civil y que diferencia existe con la fiducia mercantil? ¿ Que requisitos se consideran para la transferencia del dominio de cuotas sociales a través de la fiducia?

Servicios registrales

Photograph - Colin Campbell and Helen Stanley Smith with Judge Campbell, 1910.

A photograph of Colin Campbell and Helen Stanley Smith sitting in a horse buggy in front of the Campbell home. Judge Campbell is saddled on a horse behind the buggy. There are two other unidentified females sitting on the porch of the Campbell home on Church Street.

Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions

Brand harm crisis often result in negative consumer responses. This thesis addresses the buffering and amplifying theoretical perspectives of brand equity effects. We theorize that brand equity may interplay with the nature of brand-harm crisis in shaping consumer reactions. Results from focus group studies provide interesting insights into the amplifying and buffering effects. Moreover, research findings from two experiment studies show that brand equity amplifies consumer negative responses in a performance-related crisis but only when the crisis is extremely severe. When the crisis becomes less severe, the amplifying effect diminishes from outset. However, in a value-related crisis, the amplifying effect of brand equity is pervasive regardless of the level of crisis severity. The current thesis adds to the extant literature by demonstrating that brand equity can have very complex effects on consumer responses, which are contingent on the severity and domain of a crisis. Theoretical and managerial implications are discussed.

Letter to George Rykert (president of the Port Dalhousie and Thorold Railway), engineer from William Danforth, civil engineer

Letter to George Rykert (president of the Port Dalhousie and Thorold Railway), engineer from William Danforth, civil engineer in which he states that the preliminary survey has been made between Port Dalhousie and Centreville at which point it may intersect with the Great Western Railway. The estimate is included (2 pages, handwritten), July 25, 1853.

Plan de contingencias y emergencias ambientales para el Instituto de Ingeniería Civil de la Universidad Autónoma de Nuevo León

Tesis (Maestría en Ciencias con Especialidad en Ingeniería Ambiental) UANL