MARKETING E CRÍTICA PROFÉTICA NA AÇÃO EVANGELIZADORA DA IGREJA CATÓLICA

A proposta de utilização do marketing na ação evangelizadora da Igreja Católica provoca debates entre os diversos segmentos da instituição. Por um lado, setores favoráveis defendem que a utilização do marketing religioso é uma alternativa disponível para Igreja Católica buscar a eficácia na realização de seus objetivos. Por outro lado, setores contrários ao marketing religioso afirmam que há incompatibilidade entre a lógica do marketing e a lógica profética da tradição judaico-cristã. Estes setores assumem a visão de que a lógica do marketing está articulada à lógica da sociedade do consumo, e, portanto, à lógica do capitalismo. Como são críticos ao capitalismo, passam a ser, também, contrários ao uso do marketing na ação eclesial. Diante desta controvérsia, esta dissertação tem o objetivo de mostrar que não há contradição na utilização de algumas técnicas de marketing na ação evangelizadora dos setores católicos comprometidos com a crítica profética à cultura do consumo, a fim de que sua ação profética seja mais eficaz. Nesse sentido, pretendemos mostrar que, de fato, há contradição entre a lógica do marketing e a lógica profética, mas que não existe, necessariamente, contradição entre o uso de algumas técnicas de marketing e a missão profética do cristianismo. Como procedimentos metodológicos, optamos por uma pesquisa bibliográfica a partir dos seguintes referenciais teóricos: Peter Drucker e Philip Kotler foram importantes para fundamentar o significado do marketing nas áreas de Marketing e de Administração. No campo das Ciências da Religião os referenciais teóricos foram Jung Mo Sung, que contribuiu com o estudo das relações entre lógica do mercado, lógica profética e evangelização, e Afonso Murad, que foi importante para articular os conceitos de gestão e de estratégia na ação evangelizadora.(AU)

A história do Senhor Bom Jesus da Cana Verde: conflitos e celebrações em torno de uma imagem religiosa (Siqueira Campos PR, 1933)

Essa dissertação abordou os conflitos que ocorreram no espaço geográfico denominado Norte Pioneiro . A imagem do Bom Jesus, de propriedade da família Pinto, foi expropriada pelo vigário da paróquia do Distrito de Salto do Itararé, padre Alfredo Simon, que reuniu cerca de vinte homens aramados para capturar esse santo. Nesse conflito religioso que ocorreu no dia 26/4/1933 duas pessoas foram mortas: o comerciante do Arraial dos Pintos, João Moreira, e o herdeiro do Bom Jesus, José Pinto de Oliveira. Esse último veio a falecer meses depois do conflito. Ao redor dessa imagem foi sendo criada uma história oficial e vigiada pelos donos do poder simbólico, mantenedora da ordem e da tradição. No entanto, a história do Bom Jesus foi compreendida numa concepção mais ampla, pois na esfera religiosa ocorria um fenômeno denominado de romanização. A Igreja Católica seguia o Código de Direito Canônico de 1917, não reconhecendo o Código de Direito Civil do Estado Nacional Brasileiro. Na esfera política, o governo paranaense colocou em prática o sistema de terras devolutas. No setor dos transportes, a estrada de ferro RVPRSC (Rede Viária Paraná Santa Catarina) já se encontrava na região desde 1919. E nesse ínterim, as novas relações sócio-culturais e econômicas foram introduzidas no campo, isto é, o capitalismo agrário.(AU)

A história do Senhor Bom Jesus da Cana Verde: conflitos e celebrações em torno de uma imagem religiosa (Siqueira Campos PR, 1933)

Essa dissertação abordou os conflitos que ocorreram no espaço geográfico denominado Norte Pioneiro . A imagem do Bom Jesus, de propriedade da família Pinto, foi expropriada pelo vigário da paróquia do Distrito de Salto do Itararé, padre Alfredo Simon, que reuniu cerca de vinte homens aramados para capturar esse santo. Nesse conflito religioso que ocorreu no dia 26/4/1933 duas pessoas foram mortas: o comerciante do Arraial dos Pintos, João Moreira, e o herdeiro do Bom Jesus, José Pinto de Oliveira. Esse último veio a falecer meses depois do conflito. Ao redor dessa imagem foi sendo criada uma história oficial e vigiada pelos donos do poder simbólico, mantenedora da ordem e da tradição. No entanto, a história do Bom Jesus foi compreendida numa concepção mais ampla, pois na esfera religiosa ocorria um fenômeno denominado de romanização. A Igreja Católica seguia o Código de Direito Canônico de 1917, não reconhecendo o Código de Direito Civil do Estado Nacional Brasileiro. Na esfera política, o governo paranaense colocou em prática o sistema de terras devolutas. No setor dos transportes, a estrada de ferro RVPRSC (Rede Viária Paraná Santa Catarina) já se encontrava na região desde 1919. E nesse ínterim, as novas relações sócio-culturais e econômicas foram introduzidas no campo, isto é, o capitalismo agrário.(AU)

Salud materna y perspectiva de género en el primer franquismo: la colección «Al servicio de España y del niño español»

Se presenta un análisis de las publicaciones de la colección «Al Servicio de España y del Niño Español», aparecidas entre 1938 y 1952 en relación con la salud maternal, el discurso de género, el trabajo femenino y las prácticas del cuidado de niños. La mayor preocupación del régimen franquista en este ámbito fue la política pronatalista y combatir los elevados índices de mortalidad infantil, de los que la ignorancia femenina se consideraba una de las principales causas. Las campañas de divulgación sanitaria estuvieron dirigidas a mejorar la capacitación de las mujeres en la denominada «ciencia materna», culpabilizándolas de esas muertes. La salud de la mujer preocupó porque de ella dependía la salud del niño. El discurso de género favoreció el modelo ideológico de mujer de la Sección Femenina de Falange, Auxilio Social y de la Iglesia Católica.

Ideal femenino y protagonismo de las mujeres en las culturas políticas católicas del franquismo

En la dictadura franquista convivieron varias culturas políticas católicas, que presentaron diversas concepciones de género, diferentes funciones atribuidas a las mujeres y distinta participación de las católicas. A lo largo de este periodo, algunas voces impulsaron una reformulación del ideal femenino y una redefinición de la categoría de igualdad en la Iglesia. Las protagonistas de este cambio abandonaron el discurso de la diferencia y la complementariedad por el de la igualdad y cuestionaron así de forma radical los modelos de género vigentes hasta entonces en el catolicismo, contribuyendo a la transformación de las culturas políticas católicas.

Exhortation read to 27 of the Sophomore class, 1797 July 1

9-page handwritten copy of an address by Eliphalet Pearson read to twenty-seven members of the sophomore class after an incident on June 27, 1797 in which "in direct violation of College law a majority of the sophomore class repaired to the house of Richard Boardman in this town; that they did then & there indulge to a free use of wine" that incited them to drunkenly parade through town and disturb the evening church services of the College.

Popery a complex falsehood: or an attempt to clear and evidence, that it is so, in a lecture had at Harvard College in Cambridge, New England, on May 10th, 1769

The hand-sewn notebook contains a 30-page manuscript draft of the Dudleian lecture delivered by Samuel Mather on May 10, 1769 at Harvard College. The sermon begins with the Biblical text 2 Thess. 11:11, 12. The copy includes a small number of edits and struck-out words. The item has unattached pages and is in fragile condition. The lecture was never published.

Brest, France, 1779 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Plan de la ville de Brest ; Carte de la rade et du port de Brest, par ... P.L. Bermont, ingenieur. It was published by chez Lattré, graveur ordinaire du Roi, rue St. Jacques la porte cochère vis à vis la rue de la Parcheminerie in 1779. Scale [ca. 1:7,219]. Covers a portion of Brest, France. Map in French.Note: Two maps appear on this sheet. The larger scale map of Brest is the portion of the image that has been georeferenced.The image inside the map neatline is georeferenced to the surface of the earth and fit to the European Datum 1950, Universal Transverse Mercator (UTM) Zone 30N projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, built-up areas and selected buildings, fortifications, ground cover, and more. Relief shown by hachures. Depths shown by soundings. Includes also a brief description of Brest.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Dunkerque, France, 1695 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Plan en profil van Duynkerken : met sijn sterktens en zee-kasteelen, belegert te water, engebombardeert door de Engelse en Hollantse zee-magten, onder de Engelse admiraal Berkly en Hollantse admiraal Alemonde, op den Augustus, 1695, doen maken en uytgeven na de autentijke tekeninge van Monsieur Pamer, Ingenieur van Sijn Kon. Majest. van Groot Brittannien. It was published by Pieter Persoy, op den Dam in 1695. Scale [ca. 1:13,000]. Covers a portion of Dunkerque, France. Map in Dutch. The image inside the map neatline is georeferenced to the surface of the earth and fit to the European Datum 1950, Universal Transverse Mercator (UTM) Zone 31N projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, built-up areas and selected buildings, fortifications and defenses, canals, docks, ground cover, and more. Includes also index and panorama view.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Lille, France, ca. 1709 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Plan de la ville et citadelle de Lille, P. v. Call fecit. It was published by chez Anna Beek ca. 1709. Scale [ca. 1:9,281]. Covers Citadelle de Lille and a portion of Lille, France. Map in French.The image inside the map neatline is georeferenced to the surface of the earth and fit to the European Datum 1950, Universal Transverse Mercator (UTM) Zone 31N projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, built-up areas and selected buildings, fortifications, defenses, and lines of fire, ground cover, and more. Relief shown by hachures. Includes also index.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.

Rouen, France, Port and Railroads, 1911 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Port de Rouen. It was published by in 1911. Scale 1:5,000. Covers the port area of Rouen, France. Map in French. The image inside the map neatline is georeferenced to the surface of the earth and fit to the 'European Datum 1950 UTM Zone 31N' coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, railroads, drainage, built-up areas and selected buildings and industries, wharves, docks, and more. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

Berlin, Germany, 1851 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Berlin, engraved & printed by J. Henshall; drawn by W.B. Clarke. It was published under the superintendence of the Society for the Diffusion of Useful Knowledge [by] Charles Knight & Co. in 1851. Scale [ca. 1:19,400]. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Deutsches Hauptdreiecksnetz (DHDN) 3-degree Gauss-Kruger Zone 4 coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as roads, drainage, buildings (schools, churches, hospitals, etc.), parks, and more. Relief shown by hachures. Includes index and engravings at lower margin entitled, "A comparison of the Prinicpal Buildings in Berlin": Brandenburger Thor -- Schauspiel Hans (Theatre) -- Zeughaus -- Königlich Schloss (Castle) -- Dom (Cathedral) -- Opera House -- Museum -- Catholic Church -- Französische Kirche -- Königs Palais. This layer is part of a selection of digitally scanned and georeferenced historic maps from The Harvard Map Collection as part of the Imaging the Urban Environment project. Maps selected for this project represent major urban areas and cities of the world, at various time periods. These maps typically portray both natural and manmade features at a large scale. The selection represents a range of regions, originators, ground condition dates, scales, and purposes.

L'évolution des voix/voies de femmes dans leurs écrits sur l'Église aux XVIIe et XVIIIe siècles

Feminist movements have allowed many female authors to become decisive and influential figures in literary history by studying their experiences, voices and forms of resistance. This thesis, however, focuses specifically on religious women, those seeking divine comfort outside the confines of institutional laws, or those who, out of protest, are caught in the middle. Founded on historical and feminist perspectives, this study examines the heterodox resistance of six French women living within or outside of Church boundaries during the 17th and 18th centuries: two eras that are particularly significant for women’s progress and modernity. This work strives to demonstrate how these women, doubly subjected to Church discourse and that of society, managed to live out their vocation (female and Christian) and make social, cultural and religious statements that contributed to changing the place of women in society. It aims to grasp the similarities and differences between the actions and ideas of women belonging to both the religious and secular spheres. Regardless of the century, the space and their background, women resist to masculine, patriarchal, ecclesial, political and social mediation and institutions. In locating examples of how they oppose the practices, rules and constraints that are imposed upon them, as well as of their exclusion from the socio-political space, this thesis also seeks to identify epistemological changes that mark the transition from the 17th to the 18th century. This thesis firstly outlines the necessary feminist theory upon which the project is based before identifying the evolution of women’s positions within the socio-ideological and political framework in which they lived. The questions of confession and spiritual direction are of particular interest since they serve as prime examples of masculine mediation and its issues and consequences – most notably the control of the female body and mind. The illustration of bodily metamorphoses bear testament to ideological changes, cultural awareness and female subjectivity, just as the scriptural inscriptions of unorthodox ideas and writing. The female body, both object and subject of the quest for individual and collective liberties, attests, in this way, to the movement towards Enlightenment values of freedom and justice.

Por el mundo de Colón, tradiciones /

Mode of access: Internet.