Local Development Initiatives: the case of São Paulo and ABCD Municipalities

MARQUES, B.P. (2008) “Local Development Initiatives: the case of São Paulo and ABCD Municipalities”, in Actas do 14.º Congresso da APDR, Tomar, pp. 253-279, ISBN 978-972-98803-9-1.

Seat in China

Currently, China has the biggest automobile industry in the world. China’s economic situation helped the automobile market, as the internal demand of passenger cars increased substantially in the last years. Chinese automobile industry’s astonishing expansion over the past years has attracted many foreign automobile groups. SEAT decided to enter the Chinese market, following its expansion strategy to enter new markets. The purpose of this study is to analyse and understand the strategic entry of SEAT in the Chinese market, hence the choice of an explanatory case study (Yin, 2003). This study extends this analysis by examining the chines automobile market, more specifically the demand, the market segmentation and the intensity of competition, reviewing the SEAT company history, their competitive positioning and resources. I conclude that, although the Chinese market has growing potential, SEAT has failed to achieve its initial objective. The company has not been able to create a brand awareness in the Chinese market, unlike other foreign brands that have managed to accomplish that. This occurred, mostly, because of the high prices in comparison to its competitors due to additional import cost, such as import duties, transportation and distribution.

Portugal Telecom

This Masters Thesis aims to be used in class for teaching purposes. The primary objective of the case is to understand the way critical anti-takeover measures can be used in a hostile takeover environment. The case portrays not only all defensive tools used by PT against Sonaecom (conditioned by the Portuguese Securities Code) but also all major interactions with relevant stakeholders. Communication is positioned as a central tool to stakeholders’ interaction. As a consequence of that, students are supposed to comprehend how PT used this instrument to implement its defensive strategy. This Masters Thesis was written essentially from PT’s perspective but it also includes all available Sonacom’s public statements and data. It joins several different points of view (from PT’s CEO and top management to PT’s employees and labor unions). Therefore, it is not supposed to mach exactly to one’s perspective of Sonecom’s takeover attempt but instead to be an aggregate view of the case. The mains idea is to promote debate in order to create an interactive class environment among session’s attendants. Main areas developed in this Thesis are Mergers and Acquisitions, Corporate Communication and Corporate Governance. The case's recommended questions are in line with these areas. Suggested answers for these questions are balanced with some academic documentation that can be complemented with some in-class notes according to the session's objectives.

Balanceamento e redefinição de layouts de células de costura de uma empresa da indústria automóvel

Dissertação de mestrado integrado em Engenharia e Gest��o Industrial

Análise e melhoria da produtividade numa empresa do sector de componentes de automóveis

Dissertação de mestrado integrado em Engenharia e Gest��o Industrial

Assesing advertising efficiency: does the internet play a role?

This research focuses on a major concern for marketers addressing the claims of inefficiency of the spending on advertising. We examine whether the Internet can help increase overall advertising efficiency. Using a sample from the Spanish automobile industry, we combine a nonparametric method - Data Envelopment Analysis - with recent important insights from statistics and econometrics studies, and we find that online advertising improves the efficiency levels and this effect is more pronounced in the long-term temporal framework.

Evaluation of subsidies programs to sell green cars: Impact on prices, quantities and efficiency

During the recent period of economic crisis, many countries have introduced scrappage schemes to boost the sale and production of vehicles, particularly of vehicles designed to pollute less. In this paper, we analyze the impact of a particular scheme in Spain (Plan2000E) on vehicle prices and sales figures as well as on the reduction of polluting emissions from vehicles on the road. We considered the introduction of this scheme an exogenous policy change and because we could distinguish a control group (non-subsidized vehicles) and a treatment group (subsidized vehicles), before and after the introduction of the Plan, we were able to carry out our analysis as a quasi-natural experiment. Our study reveals that manufacturers increased vehicle prices by the same amount they were granted through the Plan (1,000 €). In terms of sales, econometric estimations revealed an increase of almost 5% as a result of the implementation of the Plan. With regard to environmental efficiency, we compared the costs (inverted quantity of money) and the benefits of the program (reductions in polluting emissions and additional fiscal revenues) and found that the Plan would only be beneficial if it boosted demand by at least 30%.

The impact of agglomeration effects and accessibility on wages

This paper contributes to the empirical literature on the effects of agglomeration and road accessibility on productivity of firms by looking at the case of Spain. We approach productivity indirectly by using individual wages allocated at the NUTS III level. We use a repeated cross-section of individual micro-data for the years 1995, 2002 and 2006. The availability of interprovincial travel time data for each of the three years allows controlling for transport improvements over the period by using a market potential variable. Additionally, agglomeration is approached by employment density and we control for localization economies, human capital externalities and a large set of individual and workplace characteristics. Estimating by instrumental variables, our results show a positive and significant effect of market accessibility on wages and non linear effect for employment density.

China y la globalización del mercado automovilístico : efectos sobre las empresas catalanas de componentes

Estudi centrat en el sector de components d'algunes empreses catalanes que tendeixen a buscar inversions en els països asiàtics com a mesura d'adaptació al nou ordre, mitjançant la seva unió amb empreses locals del país destinació conegudes com joint-ventures.

Estudi i implantació del sistema Lean Manufacturing a una empresa convencional del sector de l'automòbil, per incrementar la competitivitat

El projecte es planteja la implantació de la metodologia LEAN en una de les plantes de producció d’una empresa del sector de la indústria de l’automòbil per aconseguir millorar la seva competitivitat. El projecte engloba l’anàlisi de les cadenes de valor de quatre dels productes més significatius que es fabriquen actualment a la planta, mitjançant la metodologia Value Stream Map (VSM), així com el desenvolupament de noves propostes per la millora de cadascuna de les cadenes

Managing IT, July/August 2001

Newsletter for Information Technology Department

Managing IT, October/November 2000

Newsletter for Information Technology Department

Nonparametric bounds on the returns to language skills

This paper applies the theoretical literature on nonparametric bounds ontreatment effects to the estimation of how limited English proficiency (LEP)affects wages and employment opportunities for Hispanic workers in theUnited States. I analyze the identifying power of several weak assumptionson treatment response and selection, and stress the interactions between LEPand education, occupation and immigration status. I show that thecombination of two weak but credible assumptions provides informative upperbounds on the returns to language skills for certain subgroups of thepopulation. Adding age at arrival as a monotone instrumental variable alsoprovides informative lower bounds.

La ideología de los actores en la participación en la tecnología en quince empresas del sector 'auxiliar' del automóvil

A partir de la existencia de unos determinados niveles de participación en la tecnología, alcanzados por los trabajadores y representantes sindicales de quince empresas del sector «auxiliar» del automóvil de Cataluña, un análisis de la «cultura global» de cada una de esas empresas ¿esta última, deducida de la «agregación» de la cultura directiva y sindical existentes en esas empresas¿ permitió comprobar que tales niveles de participación estaban altamente relacionados con el tipo de concepciones ideológico-culturales ¿ideas, valores y representaciones simbólicas¿ presentes en la cultura de cada uno de esos dos actores sociales. En particular, en la de los directivos, que fue la que demostró poseer la mayor hegemonía para determinar la «cultura global» de cada empresa y, con ello, el grado de ajuste existente entre dicha «cultura global» y los niveles de participación alcanzados por los trabajadores en la innovación tecnológica. El resultado final fue que la «cultura global» fue capaz de explicar los niveles de participación detectados en trece de las quince empresas estudiadas.