O branco ante a rebeldia do desejo: um estudo sobre a branquitude no Brasil

P��s-gradua����o em Ci��ncias Sociais - FCLAR

Relações p��blicas e employer branding: estudo de caso da parceria entre Aiesec e Votorantim

The work consisted in analyzing how public relations can contribute to the development and application of the concept of employer branding. It also aims to bring contributions to the understanding of how the areas of communication, marketing and human resources, curriculum studied in Public Relations, can assist the professional performance. Based on data collected in the management of the partnership between AIESEC of Brazil and Votorantim, based on the information acquired through observation and participation in AIESEC, it was possible to reflect on how and why the PR professional is able to work in the development of positioning a company as good employer brand

Brasil 2014: an��lise de pe��as publicit��rias relacionadas �� Copa do Mundo

Nesta pesquisa estudamos o espor te com o foco sobre os slogans lan��ados no processo de prepara����o da Copa do Mundo a se real izar no Brasi l em 2014. O corpus da pesquisa se const i tui com algumas pe��as publicit��r ias veiculadas na m��dia. Anal isamos a mobiliza����o popular e os aspectos que envolvem a ades��o em um movimento do pa��s, de modo geral, e a prepara����o realizada em cada cidade sede, de modo espec��f ico, com as transforma����es operadas tanto no ��mbito social quanto est rutural. Cartografamos as marcas do empenho do governo para invest i r na transforma����o dos valores sociais durante a Copa do Mundo, bem como a apropria����o do esporte com o objet ivo de fabricar um legado. Ident if icamos como as marcas da integra����o ent re os povos e do sent imento de perten��a dos cidad��os cooperam para os processos de subjet iva����o na sociedade contempor��nea. Observamos os efeitos de sent ido ocorr idos na divulga����o do slogan da campanha publicit��ria como uma forma de compreender o signif icado da Copa do Mundo em suas relações com a cultura. Part imos da hip��tese de que a p ro d u �� �� o d a ���p a i x �� o pelo futebol ��� t em s e u s e n t id o amp lia d o p a ra a sugest��o massiva de est i los de vida. Assim, estabele cemos uma f ro n t e ira e n t re o s ���e f e it o s d e s e n t id o s ��� e o s ���e f e it o s d e ima ge n s ��� n o s m��lt iplos usos do slogan. Na const itui����o do corpus de nossa pesquisa ident if icamos as marcas dos v��nculos estabelecidos pela publ icidade com a Copa do Mundo. Nosso estudo se situa no campo dos estudos sobre as relações entre o esporte e os processos de subjet iva����o na sociedade atual. Interessa-nos observar as implica����es entre o corpo e os processos de subjet iva����o nas pe��as publicit��rias selecionadas para este estudo.

Comunica����o de marcas de moda: nova proposta para a a����o do Relações P��blicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it���s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Relações P��blicas e Cidadania: uma contribui����o do Le Monde Diplomatique

As relações p��blicas podem construir uma informa����o e uma formula����o da realidade, a partir da m��dia, sem ser influenciado pelos grandes meios de comunica����o de massa? Qual a relev��ncia dessa maneira de se informar na conjuntura atual para o profissional de relações-p��blicas e como ele pode atuar em prol das causas sociais? O presente texto busca estabelecer par��metros de atua����o para os profissionais de relações p��blicas preocupados com as transforma����es sociais no mundo contempor��neo. Para chegar a tal objetivo estruturamos nossa an��lise a partir tem��ticas capazes de dar uma resposta �� inquieta����o inicial. Realizamos a reconstitui����o da trajet��ria recente dos movimentos sociais no Brasil, procuramos esclarecer o conceito poliss��mico de cidadania e direitos humanos, relacionando-os com a comunica����o, assim como rever a trajet��ria das relações p��blicas na contemporaneidade levantando algumas hip��teses que contemplem novas perspectivas para a profiss��o. Dessa maneira, pretende-se mostrar a exist��ncia de um campo de atua����o dial��gica para os profissionais de comunica����o abalizados pelo engajamento da transforma����o social

Viabilidade de turbinas e��licas de pequeno porte no Brasil

Facing a global scenario where oil is scarce and the emission of CO2 in the atmosphere is a world concern, the search for new methods of energy production becomes the focus of all countries. Based on these assumptions, the wind power gains highlight and happen to be the most exploited around the world, since this does not produce toxic waste, since it uses the wind, no raw material shortage and its cost and efficiency are increasingly attractive. Taking advantage of the geographical features of Brazil, coastal and territorial extension, this study aims to analyze the feasibility of using wind turbines widely used in Germany, one of the countries with the highest production of energy through wind, in Brazil. In order to increase the energy production without causing more environmental impacts, geographical analyses will be made, and to determine the features and costs of production of this type of energy generation, and at the end of this dissertation, will finish for one of the turbines, Montana, is it feasible to install, however due to the Government's little incentive return is not very expressive. With respect to the turbine Passaat, this is infeasible to install under current conditions

O artista pl��stico e seus p��blicos na perspectiva da assessoria de relações p��blicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Sustentabilidade e comunica����o: o profissional de Relações P��blicas e a sustentabilidade nas organiza����es

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Pol��ticas p��blicas, protagonismo social e comunica����o na expans��o da cultura no Brasil

Este trabalho analisa aspectos do contexto das pol��ticas p��blicas culturais contempor��-neas relacionadas com as a����es de mobiliza����o que envolvem a sociedade civil. A an��-lise engloba conhecimento sobre o papel do profissional de Relações P��blicas na con-tribui����o da execu����o de pol��ticas culturais que incentivem o protagonismo social atra-v��s do Programa Cultura Viva, desenvolvido pelo Minist��rio da Cultura, com a imple-menta����o de Pontos e Pont��es de Cultura, e no ��mbito de movimentos sociais indepen-dentes. Os resultados apontam a import��ncia estrat��gica do Relações P��blicas na expan-s��o das pol��ticas p��blicas culturais

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

Comunica����o p��blica e democracia digital nos processos de participa����o cidad��: uma an��lise do Portal Brasil, sob os princ��pios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of ���Education��� and ���Economy and Employment���, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Sinantropia e sazonalidade de moscas varejeiras (Diptera: Calliphoridae) no Sudeste do Brasil: vis��es ecol��gica, m��dica, veterin��ria e forense

O presente estudo teve por objetivo verificar a ocorr��ncia das principais esp��cies de moscas da fam��lia Calliphoridae em diferentes ambientes (urbano, rural e silvestre) do munic��pio de Botucatu, SP. Para tanto, foram usadas armadilhas apropriadas e iscas, substitu��das diariamente, distribu��das em cada local de coleta mensalmente durante aproximadamente o per��odo de um ano. Foram coletados um total de 3188 esp��cimes. An��lises estat��sticas e testes de correla����o tamb��m foram usados para medir a rela����o das esp��cies com os fatores ambientais, locais, prefer��ncia e atratividade por iscas e as relações e intera����es ecol��gicas entre as diferentes esp��cies

Aspectos reprodutivos de tr��s esp��cies de Curimatidae (Characiformes) em um reservat��rio do Rio Mogi Gua��u, bacia do Alto Rio Paran��, S��o Paulo, Brasil

Os curimat��deos s��o esp��cies comuns em ambientes l��nticos represados, artificialmente constru��dos. Estudar o ciclo reprodutivo de uma esp��cie �� fundamental para a compreens��o da biologia reprodutiva da popula����o em seu ambiente. Por isso, o presente estudo analisou os aspectos da biologia reprodutiva dos sag��irus Cyphocharax modestus, C. cf. nagelii e Steindachnerina insculpta (Curimatidae), no reservat��rio da pequena central hidrel��trica Mogi Gua��u, munic��pio de Mogi Gua��u, estado de S��o Paulo. Os exemplares foram coletados bimensalmente entre agosto de 2005 e julho de 2006 com o aux��lio de redes de emalhar (malhas 1,0 a 5,0 cm entre n��s adjacentes), totalizando seis amostras. No total, foram analisados 777 exemplares, sendo 525 de C. modestus, 82 de C.cf. nagelii e 170 de S. insculpta. A din��mica reprodutiva foi analisada considerando-se os per��odos seco e chuvoso. A fecundidade foi estimada de acordo com o m��todo volum��trico a partir da an��lise de 168 pares de ov��rios maduros, sendo 121 de C. modestus, 18 de C. cf nagelii e 29 de S. insculpta. Tamb��m foram estimadas as relações gonadossom��ticas m��dias e as correlações do n��mero total de ov��citos em rela����o ao peso e ao comprimento para cada uma das tr��s esp��cies. Os resultados encontrados apontaram para desova total (sincr��nica em dois grupos) para as tr��s esp��cies. O n��mero m��dio de ov��citos foi de 15.309 a 28.825 para C. modestus, 29.031 para C. cf. nagelii e 27.206 para S. insculpta.

Com��rcio e meio ambiente: uma resenha de estudos emp��ricos aplicados ao Brasil

A OMC (Organiza����o Mundial do Com��rcio) �� um marco na hist��ria das relações comerciais de todos os pa��ses que dela fazem parte. �� a institui����o encarregada de supervisionar o com��rcio internacional e implementar os acordos negociados nas rodadas multilaterais, al��m de coordenar a negocia����o de novas regras. Serve tamb��m como tribunal para os conflitos do com��rcio internacional. O debate existente entre com��rcio e meio ambiente envolve prote����o ambiental e a concretiza����o do ideal de desenvolvimento sustent��vel. A primeira parte do trabalho faz um levantamento detalhado de todo o hist��rico de Confer��ncias existentes. A segunda se refere �� discuss��o geral baseada no com��rcio e meio-ambiente, detalha as principais negocia����es resultantes dos acordos entre os pa��ses. Por fim, a terceira parte do trabalho se baseia em estudos de caso relacionados com a Am��rica Latina e Caribe com enfoque no Brasil

As metamorfoses no espa��o com o advento da Copa do Mundo no Brasil: estudos sobre o distrito de Itaquera-SP

The present work discuss the reproduction of the social relations from the point of view of the new urban production relations - having as empirical universe for analysis-, the Itaquera district in the Sao Paulo metropolis, with the advent of the World Cup in Brazil. Starting with the reading of a reality in movement, in which the analysis walks covering the dialectic relationship between space and society, where the first is translated into product and life reproduction condition, aiming to unveil the metamorphoses that will take place in the urban space with its consequent contradiction, what it may be the expanded capital reproduction concomitantly with the process that denounces a spoliation movement of the social space. With the society approval before these big architectural projects enabled by ideology, it���s determined the (re) production of artificial spaces of consumption, funded for the capital extension. The current stage that the capitalism reveals a space turned into mass consumption merchandise, consequence of the victory of the exchange value over the usage value, amalgamated in positive measures of expulsion/sweeping of low income socio-economic layers