Can location-based mobile marketing enhance the customer experience and increase customer satisfaction and loyalty?

This study intends to explore the impact of customer experience on customer satisfaction and loyalty by trying to understand how location-based mobile marketing might enhance the customer experience. Primary data was collected from 201 smartphone users in 24 countries. Results have indicated that targeted location-based marketing positively influences customers’ experiences. Besides, the analysis has also shown a favorable impact on customers’ satisfaction and self-perceived loyalty. This suggests that location-based mobile marketing has the potential to positively add value to a customer’s experience and should therefore be considered an important tool in marketing communications.

Occult hepatitis B virus infection in hemodialysis patients in Recife, State of Pernambuco, Brazil

INTRODUCTION: Persistence of the hepatitis B virus (HBV) genome in individuals negative for the HBV surface antigen (HBsAg) reflects occult infection. The aim of this study was to identify occult HBV infection among hemodialysis patients at 5 clinics in Recife, State of Pernambuco, Brazil, between August 2006 and August 2007. METHODS: Serum samples underwent enzyme-linked immunosorbent assay to investigate total antibodies against HBcAg (anti-HBc), HBsAg, and antibodies against HBsAg (anti-HBs). Samples that were HBsAg-negative were tested for total anti-HBc, and those that were positive for total anti-HBc were tested for anti-HBs. HBV DNA was investigated with an in-house PCR technique to identify samples positive for total anti-HBc. Subsequently, the samples positive for HBV DNA were sequenced to identify the genotype and mutations. RESULTS: The study population (n = 752) had a mean age of 50 15.1 years and included both sexes. All samples analyzed were negative for HBsAg. The seroprevalence of total anti-HBc was 26.7% (201/752), while that of anti-HBs was 67.2% (135/201). Total anti-HBc alone was detected in 5.7% of the patients. Occult infection was found in 1.5%, comprising genotypes A (33.3%, 1/3) and D (66.7%, 2/3). No mutations were found. CONCLUSIONS: The study detected occult hepatitis B virus infection in hemodialysis patients. Molecular studies on HBV are of fundamental importance because they identify patients that had been considered virus-negative but who, in reality, host the virus and have the ability to transmit it to other patients and staff.

First description of autochthonous canine visceral leishmaniasis in the metropolitan region of Vitória, State of Espírito Santo, Brazil

INTRODUCTION: We investigated autochthonous canine visceral leishmaniasis (CVL) in the metropolitan region of Vitória (MRV), an area in which a human case was previously reported. METHODS: Serological, parasitological, and molecular tests were performed in 201 dogs. RESULTS: Twenty-six (13%) and 12 (6%) dogs were identified as positive using in-house enzyme-linked immunosorbent assay (ELISA) and rK39 tests, respectively. Two dogs had a positive culture for Leishmania chagasi, and 4 were polymerase chain reaction (PCR)-positive for Leishmania spp. One positive dog belonged to the aforementioned patient. CONCLUSIONS: Although the responsible vector was not found, our results provide evidence of autochthonous CVL in the MRV, a non-endemic area for VL.

Antimicrobial susceptibility of Neisseria gonorrhoeae isolates from patients attending a public referral center for sexually transmitted diseases in Belo Horizonte, State of Minas Gerais, Brazil

Introduction The aim of this study was to determine the antimicrobial susceptibility of Neisseria gonorrhoeae isolates obtained from patients attending a public referral center for sexually transmitted diseases and specialized care services (STD/SCS) in Belo Horizonte, Brazil. Methods Between March 2011 and February 2012, 201 specimens of Neisseria gonorrhoeae were consecutively obtained from men with symptoms of urethritis and women with symptons of cervicitis or were obtained during their initial consultation. The strains were tested using the disk diffusion method, and the minimum inhibitory concentrations of azithromycin, cefixime, ceftriaxone, ciprofloxacin, chloramphenicol, penicillin, tetracycline and spectinomycin were determined using the E-test. Results The specimens were 100% sensitive to cefixime, ceftriaxone and spectinomycin and exhibited resistances of 4.5% (9/201), 21.4% (43/201), 11.9% (24/201), 22.4% (45/201) and 32.3% (65/201) to azithromycin, ciprofloxacin, chloramphenicol, penicillin and tetracycline, respectively. Intermediate sensitivities of 17.9% (36/201), 4% (8/201), 16.9% (34/201), 71.1% (143/201) and 22.9% (46/201) were observed for azithromycin, ciprofloxacin, chloramphenicol, penicillin and tetracycline, respectively. The specimens had plasmid-mediated resistance to penicillin PPNG 14.5% (29/201) and tetracycline TRNG 11.5% (23/201). Conclusions The high percentage of detected resistance to penicillin, tetracycline, chloramphenicol and ciprofloxacin indicates that these antibiotics are not appropriate for gonorrhea treatment at the Health Clinic and possibly in Belo Horizonte. The resistance and intermediate sensitivity of these isolates indicates that caution is recommended in the use of azithromycin and emphasizes the need to establish mechanisms for the surveillance of antimicrobial resistance for the effective control of gonorrhea.

Pressure sores among malnourished necropsied adults - preliminary data

Pressure sores are common among bedridden, elderly, or malnourished patients, and may occur in terminal ill patients because of impaired mobility, fecal or urinary incontinence, and decreased healing capacity. The aim of this study was to compare frequency of pressure sores between malnourished and non-malnourished necropsied adults. METHOD: All (n = 201) adults (age ³ 18 years) autopsied between 1986 and 1996 at the Teaching Hospital of Triangulo Mineiro Medical School (Uberaba) were eligible for the study. Gender, race, weight, height and main diagnoses were recorded. Ninety-six cases were excluded because of probable body water retention (congestive heart failure, hepatic insufficiency, nephrotic syndrome) or pressure sores secondary to peripheral vascular ischemia. Body mass index (BMI) was used to define malnourished (BMI < 18.5 kg/m²) and non-malnourished (BMI > 18.5kg/m²) groups. RESULTS: Except for weight (42.5kg; range: 28-57 vs. 60; 36-134.5kg) and BMI (16.9; range: 12.4-18.5 vs. 22.7; range: 18.5-54.6kg/m²), respectively, there were no statistical differences among 43 malnourished and 62 non-malnourished cases in relation to age (54.9 ± 20.4 vs. 52.9 ± 17.9 years), percentage of white persons (74.4 vs. 64.5%), male gender (76.7 vs. 69.3%) and main diagnoses. Five malnourished (11.6%) and 7 (11.5%) non-malnourished cases had pressure sores (p=0.89). CONCLUSION: Pressure sores were equally common findings in necropsied persons with protein-energy malnutrition, as assessed by body mass index.

Monitorização de mosaicos in situ da Villa Romana do Rabaçal

De modo a implementar as recomendações do ICCM (1986) no sentido de preservar os mosaicos no seu contexto arqueológico, a equipa que desde 1984 tem vindo a estudar a Villa romana do Rabaçal tem efectuado esforços no sentido de adquirir conhecimentos que permitam seleccionar medidas para a sua preservação e conservação in situ. De modo a avaliar as condições atmosféricas a que os mosaicos estão sujeitos e projectar uma possível cobertura, enquadrada no Plano de Salvaguarda 2007-2009 proposto, foi instalada uma estação meteorológica, na qual se regista os valores atmosféricos de temperatura, humidade, pressão, direcção e velocidade do vento, precipitação, e humidade no solo (em contexto não arqueológico). Foram ainda instalados sensores de temperatura e humidade no solo, o mais próximo possível dos mosaicos, aproveitando as lacunas dispersas. Foram estudadas algumas características do solo local, tendo sido analisadas a granulometria, composição mineralógica, quantidade de matéria orgânica e taxa de infiltração da água no solo. De modo a inventariar locais com aptidão para a exploração de tesselas calcárias, com cores idênticas às que estão aplicadas nos mosaicos, a utilizar em futuros trabalhos de conservação e restauro, foi efectuada uma campanha de prospecção geológica na região, verificando-se a existência de matéria-prima semelhante em antigas pedreiras e outros pontos de possível exploração em lugares que distam menos de 5km da villa romana do Rabaçal.

Recensão: Jérôme Baschet, L'Iconographie Médiévale

Recensão de: "Jérôme Baschet. 2008. L'Iconographie Médiévale. Paris: Gallimard"

Arshile Gorky: An Armenian in New York

Born in Armenia, the oldest Christian country in the world but nevertheless one of the youngest reinstated republics (1991) after the collapse of the Soviet Union, Arshile Gorky flew to the United States in 1920, where he chose to reinvent himself in the struggle to become an artist. This reinvention meant the creation of a persona with, or behind, which Gorky kept alive the artistic flame inside himself. Gorky became one of the most learned voices lecturing on contemporary European modernist artists and movements of the late nineteenth and early twentieth centuries in the United States (New York) without ever visiting Europe. Moreover, he was able to survive the traumatic events he underwent during the Armenian Genocide (1915-1919) to adapt to his new country and identity, to live through the years of the Depression and, eventually, to become the protagonistof a major artistic breakthrough. This paper proposes an insight into the experience of life and frame of work of this Armenian-American artist, whose simultaneously rich, traumatic, dislocated and reenacted life and work established one of the most fertile links between his middle‑eastern origins, his dreamed of Europe and the particular transit of his American artistic creation.

A polinização e sua relação com a termogênese em espécies de Arecaceae e Annonaceae da Amazônia Central

O presente estudo compara a biologia floral e polinização de espécies de palmeiras e anonáceas que apresentam termogênese. Nos arredores de Manaus (AM) foram estudadas onze espécies de palmeiras pertencentes aos gêneros Astrocaryum, Attalea, Bactris e Oenocarpus e nove espécies de anonáceas dos gêneros Anaxagorea, Duguetia e Xylopia. As palmeiras que apresentam termogênese são monóicas e a antese das inflorescências ocorre em períodos que variam de dois dias até cinco semanas, sempre no período noturno. As flores das espécies de anonáceas são protogínicas com a antese ocorrendo entre dois dias, podendo ser diurna ou noturna. Nos representantes das duas famílias os insetos visitantes são atraídos pelo odor emitido pelas flores que é intensificado através da termogênese. Os odores podem ser agradáveis semelhante ao de frutos maduros ou desagradáveis e pungentes. Os insetos visitantes em sua maioria são coleópteros das famílias Scarabaeidae, Nitidulidae, Staphylinidae, Curculionidae e Chrysomelidae, trips e moscas Drosophilidae. Além desses, as flores das palmeiras são visitadas por abelhas, vespas, formigas e moscas. Na área estudada, a polinização por coleópteros foi o modo mais freqüente das espécies de palmeiras e anonáceas com termogênese. É notável que algumas espécies das duas famílias são visitadas pelas mesmas famílias, e inclusive espécies de coleópteros. Supõe-se que adaptações morfológicas e fisiológicas similares na biologia floral das duas famílias, inclusive dos componentes odoríferos sejam responsáveis por essa atração.

O GPS usado na Batimetria de grandes lagos Amazônicos

É descrita uma metodologia empregando o Global Positioning System, o GPS, no traçado de transectos durante os levantamentos batimétricos realizados em grande lagos amazônicos.

On-board electric vehicle battery charger with enhanced V2H operation mode

This paper proposes an on-board Electric Vehicle (EV) battery charger with enhanced Vehicle-to-Home (V2H) operation mode. For such purpose was adapted an on-board bidirectional battery charger prototype to allow the Grid-to-Vehicle (G2V), Vehicle-to-Grid (V2G) and V2H operation modes. Along the paper are presented the hardware topology and the control algorithms of this battery charger. The idea underlying to this paper is the operation of the on-board bidirectional battery charger as an energy backup system when occurs a power outages. For detecting the power outage were compared two strategies, one based on the half-cycle rms calculation of the power grid voltage, and another in the determination of the rms value based in a Kalman filter. The experimental results were obtained considering the on-board EV battery charger under the G2V, V2G, and V2H operation modes. The results show that the power outage detection is faster using a Kalman filter, up to 90% than the other strategy. This also enables a faster transition between operation modes when a power outage occurs.

Uma nova Sterculia L. (Sterculiaceae) para a Amazônia

Descoberta na Reserva A. Ducke, Manaus, Amazonas, Sterculia duckei Taylor ex J. A. C. Silva et Μ. F. Silva, nov. sp., mostra afinidade com S. pruriens, diferindo dela, principalmente, por apresentar em suas flores pêlos estrelados e glândulas distribuídos desde o ápice até a base do cálice, pêlos glandulares ausentes. É registrada para os Estados do Amazonas e Pará.

Ocorrência de ovos e larvas de Characiformes migradores no Rio Negro, Amazonas, Brasil

A ocorrência de ovos e larvas de sete espécies de Characiformes migradores em estágio de larval vitelino, pré-flexão e flexão, é descrita pela primeira vez para o rio Negro. É discutida a possibilidade de desova dessas espécies neste sistema pela fase de desenvolvimento ontogênico em que foram capturadas.

Risk assessment in a research laboratory during sol–gel synthesis of nano-TiO2

The occupational risks in the nanotechnology research laboratories are an important topic since a great number of researchers are involved in this area. The risk assessment performed by both qualitative and quantitative methods is a necessary step for the management of the occupational risks. Risk assessment could be performed by qualitative methods that gather consensus in the scientific community. It is also possible to use quantitative methods, based in different technics and metrics, as indicative exposure limits are been settled by several institutions. While performing the risk assessment, the information on the materials used is very important and, if it is not updated, it could create a bias in the assessment results. The exposure to TiO2 nanoparticles risk was assessed in a research laboratory using a quantitative exposure method and qualitative risk assessment methods. It was found the results from direct-reading Condensation Particle Counter (CPC) equipment and the CB Nanotool seem to be related and aligned, while the results obtained from the use of the Stoffenmanager Nano seem to indicate a higher risk level.

Enrollment time as a requirement for biometric hand recognition systems

Biometric systems are increasingly being used as a means for authentication to provide system security in modern technologies. The performance of a biometric system depends on the accuracy, the processing speed, the template size, and the time necessary for enrollment. While much research has focused on the first three factors, enrollment time has not received as much attention. In this work, we present the findings of our research focused upon studying user’s behavior when enrolling in a biometric system. Specifically, we collected information about the user’s availability for enrollment in respect to the hand recognition systems (e.g., hand geometry, palm geometry or any other requiring positioning the hand on an optical scanner). A sample of 19 participants, chosen randomly apart their age, gender, profession and nationality, were used as test subjects in an experiment to study the patience of users enrolling in a biometric hand recognition system.