994 resultados para Publicidade comercial, regulação


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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Abstract This paper discusses the quality of basic education legitimized by the external evaluation and publicized by the Basic Education Development Index (IDEB) - an index that combines the performance of students in the assessment and the school flow, culminating with the establishment of an objective parameter (grade) that aims to reflect the Brazilian educational quality. The arguments are based on the premise that these two elements are incipient to determine the quality of education in the country without taking into account other factors that affect quality, namely: socio-economic and cultural level of the students, teacher training, enhancement of teaching, tangible and intangible working conditions, school management, school infrastructure, supplies, etc. The reflection leading to the debate on the lack of evidence to establish the quality of education travels the ways of the external evaluation in Brazil, the technical rationality of the school management referenced primarily by the IDEB and its governance to achieve the goals determined by this index. The purpose of this essay is to contribute to the current debate on the IDEB as a proposer and mobilizer of policies for the Brazilian public schools.

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Post-Occupancy Evaluation of buildings considers user satisfaction, building pathologies and performance, as well as users interventions in the built environment. The possibility of identifying interventions regardless of the user could provide a significant gain in the efficiency of Post-Occupancy Evaluations. We foresee the application of Augmented Reality (AR) to improve the identification of renovations by overlapping the construction information model with an image of the actual building. This article validates the use of AR on existing smartphone and tablet applications. This study proposes the incorporation of AR into the planning, execution and application of Post-Occupancy Evaluation. For the planning, this study proposes the development of a new research tool. With regards to the execution, this study examined the data collection conditions on site through the visualization of overlapping models. For the application, this study proposes displaying the results through the use of RA information layers. The transparency oft he RA model was used to allow comparison between the virtual model and the real model. The development and adaptation of the virtual model and the solution developed for the experiment of the RA proposal are presented and discussed. The experiment points to shortcomings that still make the proposed technological solution unfeasible.

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Pós-graduação em Odontologia Restauradora - ICT

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Direito - FCHS

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

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Chemical composition, proteolysis and functional properties of commercial Mozzarella cheese with reduced fat content found in the market of Londrina – PR were evaluated. The cheeses were analyzed for chemical composition, meltability, free oil formation, and the indexes of extension and depth of proteolysis during 30, 45 and 60 days of storage at 5°C. The samples showed no significant difference in chemical composition. The fat content of all samples complied with current legislation regarding the minimum percentage (25%) of fat reduction. Among the three brands tested, the cheeses of brand C showed the highest depth index of proteolysis. In all chesses, the meltability has increased during storage period. The, the brand C had significantly higher (p <0.05) free oil content when compared to other brands tested.

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O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.