Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

Relações-Públicas 3.0: a atuação do profissional na sociedade conectada

This work aims to reflect on the role of professional public relations in the context of connected information society and, therefore, understand how the internet has changed life in society, evaluating their impact on organizations, communication and public relations. Certainly the communication as a whole is no longer the same after the arrival of the online universe. Organizations, in turn, also are not out of context and begin to feel the impacts of such changes. Perform a reflection on the current situation and the practices and functions of public relations is fundamental to that in the midst of many technological innovations, do not ignore the essence of humanistic profession

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

Atratividade da carreira docente no curso de licenciatura em pedagogia: dilemas, escolhas e inserção profissional

Escolher uma profissão e pensar sobre a inserção no mundo do trabalho tem se tornado tarefa cada vez mais difícil para os jovens. Vários são os fatores que podem influenciar na decisão como: as características pessoais, habilidades específicas em determinada área, o contexto histórico e o ambiente sociocultural em que o indivíduo vive, entre outros (GATTI, 2009). A decisão de uma profissão irá influenciar de forma direta ou indireta sua vida financeira, pessoal, familiar, entre outras áreas. (SANTOS, 2005). Dentre as diversas profissões existentes, no presente trabalho destacaremos a carreira docente, tendo como objetivos: 1. Investigar junto aos alunos do curso de Pedagogia da UNESP de Rio Claro as razões para a escolha da docência como profissão e; 2. Identificar no âmbito desse curso os dilemas e as perspectivas que são apontadas por esses estudantes no universo de sua formação e futura profissão. Optamos pela pesquisa qualitativa, tendo como paradigma o construtivismo social, pois parte-se do pressuposto de que as pessoas agem em função de seus valores, crenças, sentimentos e percepções. Na coleta de dados utilizamos como instrumentos o questionário, a entrevista semiestruturada e análise de conteúdo no tratamento dos dados, tendo como participantes 60 estudantes de Pedagogia na aplicação do questionário e 12 participantes escolhidos para a entrevista, sendo três discentes de cada ano). Entre os resultados encontrados observamos a forte influência que a família, os professores e a escola desempenham no jovem que está em processo de decisão profissional. Em relação a escolha do curso de Pedagogia, vimos que a motivação principal apontada pelos estudantes ficou no campo da satisfação pessoal, o gostar da profissão/área da educação apesar dos autores apontarem a docência como sendo pouco atrativa pelos jovens por diversos fatores... (Resumo completo, clicar acesso eletrônico abaixo)

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

A formação profissional e a aplicação dos modelos de periodização do treinamento desportivo, por treinadores de judô de atletas de elite

Pós-graduação em Ciências da Motricidade - IBRC

A fisioterapia como prática híbrida, as mudanças do currículo e o perfil profissional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação de professores: uma breve reflexão sobre as razões da escolha profissional

This text, supported by the Social Representations Theory (SRT), reports some results of a research with students from the 1st/4th years of the College of Sciences and Technology from the State University of São Paulo (FCT-Unesp) on the teacher’s work/identity. We applied 278 questionnaires (free association questions on the teacher’s work and profile). Two groups with former students (five with teaching degrees and four with degrees in Education) were organized. We analyzed issues regarding the choice for the teaching profession (Geography - 3; Math - 04; Physical Education - 01 and Pedagogy – 10). Partial results: 1. There are differences between the social representations of students enrolled in Teaching and Education courses; 2. These people say the profession requires dedication and commitment; 3. They establish a strong relationship between career choice and the “taste” for the profession; 4. They believe that their role is greatly challenging: it involves helping prospective students and commitment to the school.

Capitalismo, trabalho e formação profissional: dilemas do trabalho cotidiano dos assistentes sociais em Ribeirão Preto - SP

Pós-graduação em Serviço Social - FCHS

A construção de uma identidade profissional

Pós-graduação em Educação Matemática - IGCE

Inclusão da pessoa com deficiência intelectual no mercado de trabalho: avaliação de um programa de capacitação profissional

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Gestão democrática e participação na educação profissional agroecológica do MST (PR): limites e possibilidades de uma educação emancipatória

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)