Análise comparativa de diferentes configurações de poços no processo de combustão in-situ

With an increasing number of mature fields, heavy oil recovery has performed one of the great challenges of the oil industry. The Brazilian Northeast, for example, has numerous heavy oil reservoirs are explored with the use of thermal methods. Among the types of methods used for heavy oil, there is the method of in-situ combustion, a technique in which heat is produced within the container, unlike the injection of heated fluid when the heat is generated at the surface and transported to the reservoir. In this type of process, it is common to use vertical wells as injectors and producers. However, methods which use horizontal wells like oil producers are increasingly studied because of greater contact area between the formation and combustion front. Thus, the main objective of this work was to study the different configurations of wells (CIS THAITM and CAGD) in the process of in-situ combustion in oil recovery using a semi-synthetic tank with Brazilian Northeast features. The method "toe-to-heel air injection" (THAITM) is a process of enhanced oil recovery, which is the integration of in-situ combustion with technological advances in drilling horizontal wells. This method uses horizontal wells such as oil producers, keeping vertical injection wells for injecting air. The oil drain process by differential gravitational assisted with combustion (CAGD) is an integrated, in this configuration the horizontal injector well is drilled at the top formation with a horizontal production well in the lower section. The simulations were performed in a commercial program of thermal processes, called "STARS" (Steam, Thermal, and Advanced Processes Reservoir Simulator), the company CMG (Computer Modelling Group). An analysis of the air flow injection was performed and it was found that each method had a maximum injection to the base model, a show that through this air injection limit was reduced cumulative production of oil. Analyses of operating parameters were used: injection flow, configuration and completion of wells. In the sensitivity analysis we found that the air injection flow showed greater influence on THAI method, since the CIS method the completion of the wells was the most influential parameter and CAGD configuration wells showed the greatest influence in the recovered fraction. The economic results have shown that the best case obtained in CAGD method because, despite having higher initial cost showed the best financial return compared to the best cases the CIS and THAI.

Análise comparativa de diferentes configurações de poços no processo de combustão in-situ

With an increasing number of mature fields, heavy oil recovery has performed one of the great challenges of the oil industry. The Brazilian Northeast, for example, has numerous heavy oil reservoirs are explored with the use of thermal methods. Among the types of methods used for heavy oil, there is the method of in-situ combustion, a technique in which heat is produced within the container, unlike the injection of heated fluid when the heat is generated at the surface and transported to the reservoir. In this type of process, it is common to use vertical wells as injectors and producers. However, methods which use horizontal wells like oil producers are increasingly studied because of greater contact area between the formation and combustion front. Thus, the main objective of this work was to study the different configurations of wells (CIS THAITM and CAGD) in the process of in-situ combustion in oil recovery using a semi-synthetic tank with Brazilian Northeast features. The method "toe-to-heel air injection" (THAITM) is a process of enhanced oil recovery, which is the integration of in-situ combustion with technological advances in drilling horizontal wells. This method uses horizontal wells such as oil producers, keeping vertical injection wells for injecting air. The oil drain process by differential gravitational assisted with combustion (CAGD) is an integrated, in this configuration the horizontal injector well is drilled at the top formation with a horizontal production well in the lower section. The simulations were performed in a commercial program of thermal processes, called "STARS" (Steam, Thermal, and Advanced Processes Reservoir Simulator), the company CMG (Computer Modelling Group). An analysis of the air flow injection was performed and it was found that each method had a maximum injection to the base model, a show that through this air injection limit was reduced cumulative production of oil. Analyses of operating parameters were used: injection flow, configuration and completion of wells. In the sensitivity analysis we found that the air injection flow showed greater influence on THAI method, since the CIS method the completion of the wells was the most influential parameter and CAGD configuration wells showed the greatest influence in the recovered fraction. The economic results have shown that the best case obtained in CAGD method because, despite having higher initial cost showed the best financial return compared to the best cases the CIS and THAI.

Estudo da influência de sistemas microemulsionados na molhabilidade de arenitos e na recuperação avançada de petróleo

Sandstone-type reservoir rocks are commonly responsible for oil accumulation. The wettability is an important parameter for the physical properties of the container, since it interferes in characteristics such as relative permeability to the aqueous phase, residual oil distribution in the reservoir, operating characteristics with waterflood and recovery of crude oil. This study applied different types of microemulsion systems - MES - in sandstone reservoirs and evaluated their influences on wettability and residual oil recovery. For this purpose, four microemulsion were prepared by changing the nature of ionic surfactants (ionic and nonionic). Microemulsions could then be characterized by surface tension analysis, density, particle diameter and viscosity in the temperature range 30° C to 70° C. The studied oil was described as light and the sandstone rock was derived from the Botucatu formation. The study of the influence of microemulsion systems on sandstone wettability was performed by contact angle measurements using as parameters the rock treatment time with the MES and the time after the brine surface contact by checking the angle variation behavior. In the study results, the rock was initially wettable to oil and had its wettability changed to mixed wettability after treatment with MES, obtaining preference for water. Regarding rock-MES contact time, it was observed that the rock wettability changed more when the contact time between the surface and the microemulsion systems was longer. It was also noted only a significant reduction for the first 5 minutes of interaction between the treated surface and brine. The synthesized anionic surfactant, commercial cationic, commercial anionic and commercial nonionic microemulsion systems presented the best results, respectively. With regard to enhanced oil recovery performance, all systems showed a significant percentage of recovered oil, with the anionic systems presenting the best results. A percentage of 80% recovery was reached, confirming the wettability study results, which pointed the influence of this property on the interaction of fluids and reservoir rock, and the ability of microemulsion systems to perform enhanced oil recovery in sandstone reservoirs.

Estudo da influência de sistemas microemulsionados na molhabilidade de arenitos e na recuperação avançada de petróleo

Sandstone-type reservoir rocks are commonly responsible for oil accumulation. The wettability is an important parameter for the physical properties of the container, since it interferes in characteristics such as relative permeability to the aqueous phase, residual oil distribution in the reservoir, operating characteristics with waterflood and recovery of crude oil. This study applied different types of microemulsion systems - MES - in sandstone reservoirs and evaluated their influences on wettability and residual oil recovery. For this purpose, four microemulsion were prepared by changing the nature of ionic surfactants (ionic and nonionic). Microemulsions could then be characterized by surface tension analysis, density, particle diameter and viscosity in the temperature range 30° C to 70° C. The studied oil was described as light and the sandstone rock was derived from the Botucatu formation. The study of the influence of microemulsion systems on sandstone wettability was performed by contact angle measurements using as parameters the rock treatment time with the MES and the time after the brine surface contact by checking the angle variation behavior. In the study results, the rock was initially wettable to oil and had its wettability changed to mixed wettability after treatment with MES, obtaining preference for water. Regarding rock-MES contact time, it was observed that the rock wettability changed more when the contact time between the surface and the microemulsion systems was longer. It was also noted only a significant reduction for the first 5 minutes of interaction between the treated surface and brine. The synthesized anionic surfactant, commercial cationic, commercial anionic and commercial nonionic microemulsion systems presented the best results, respectively. With regard to enhanced oil recovery performance, all systems showed a significant percentage of recovered oil, with the anionic systems presenting the best results. A percentage of 80% recovery was reached, confirming the wettability study results, which pointed the influence of this property on the interaction of fluids and reservoir rock, and the ability of microemulsion systems to perform enhanced oil recovery in sandstone reservoirs.

Evolução estratigráfica da sequência neocarbonífera-eotriássica da Bacia do Parnaíba, NE do Brasil

The Parnaíba Basin consists in an intracratonic basin whose sucession of rocks is arranged in five supersequences. The Upper Carboniferous-Lower Triassic Sequence represents the third major sedimentary cycle and corresponds to Balsas Group, which is divided into four units: Piauí Formation, Pedra de Fogo Formation, Motuca Formation and Sambaíba Formation, from base to top. Different interpretations have been made by several authors in recent decades to interpreted the depositional system and environments related to each unit that belongs to this sequence. In general way, it is described as a thick pack of siliciclastic sediments deposited under complex conditions, varying from clastic/evaporitic shallow marine to lacustrine and desert environment. Aiming to clarify the sedimentary sequence evolution, this work underwent a stratigraphic analysis of the Upper Carboniferous-Lower Triassic deposits by applying modern concepts of the sequence stratigraphy based on well and seismic database. Three main depositional sequences of higher frequency were identified in each well analyzed. The sequence 1 corresponds to rocks initially deposited by a fluvial system with braided channel characteristics which evolved to shallow marine with coastal sabkha conditions related to a transgressive stage, that later evolved to a deltaic system. The Sequence 2 corresponds to rocks deposited in a lacustrine/desert environment associated with sabkha generated during a period of increased aridity in which the area occupied by the Parnaíba Basin had been suffering. The registration of a major regressive phase is shown in Sequence 2 which evolved to a dominantly desert environment recorded in Sequence 3. Seismic stratigraphy analyses allow to define a series of stratigraphic surfaces and related genetic units, as well as to infer its lateral expression. Seismic facies associated with such sequences are dominantly parallel and sub-parallel, with good lateral continuity, suggesting the sedimentary rate was relatively constant during deposition.

Evolução estratigráfica da sequência neocarbonífera-eotriássica da Bacia do Parnaíba, NE do Brasil

The Parnaíba Basin consists in an intracratonic basin whose sucession of rocks is arranged in five supersequences. The Upper Carboniferous-Lower Triassic Sequence represents the third major sedimentary cycle and corresponds to Balsas Group, which is divided into four units: Piauí Formation, Pedra de Fogo Formation, Motuca Formation and Sambaíba Formation, from base to top. Different interpretations have been made by several authors in recent decades to interpreted the depositional system and environments related to each unit that belongs to this sequence. In general way, it is described as a thick pack of siliciclastic sediments deposited under complex conditions, varying from clastic/evaporitic shallow marine to lacustrine and desert environment. Aiming to clarify the sedimentary sequence evolution, this work underwent a stratigraphic analysis of the Upper Carboniferous-Lower Triassic deposits by applying modern concepts of the sequence stratigraphy based on well and seismic database. Three main depositional sequences of higher frequency were identified in each well analyzed. The sequence 1 corresponds to rocks initially deposited by a fluvial system with braided channel characteristics which evolved to shallow marine with coastal sabkha conditions related to a transgressive stage, that later evolved to a deltaic system. The Sequence 2 corresponds to rocks deposited in a lacustrine/desert environment associated with sabkha generated during a period of increased aridity in which the area occupied by the Parnaíba Basin had been suffering. The registration of a major regressive phase is shown in Sequence 2 which evolved to a dominantly desert environment recorded in Sequence 3. Seismic stratigraphy analyses allow to define a series of stratigraphic surfaces and related genetic units, as well as to infer its lateral expression. Seismic facies associated with such sequences are dominantly parallel and sub-parallel, with good lateral continuity, suggesting the sedimentary rate was relatively constant during deposition.

Aditivo polimérico derivado de fonte renovável para aplicação em cimento asfáltico de petróleo

This study evaluated the effects of incorporating an additive from an agro-industrial residue, after some chemical modification reactions, to petroleum asphalt cement (CAP) through the polymerization reaction of a viscous polyol obtained by bagasse biomass oxypropylation reaction sugarcane with anhydrides. The polyol is obtained by biomass oxypropylation reaction with propylene oxide, the reaction was performed in an autoclave sealed with pressure and temperature control using 25 mL of OP for every 5 grams of biomass 200°C, which time reaction was two hours. The reaction is revealed by varying the system pressure, initially at atmospheric pressure to reach a maximum pressure value and its subsequent return to atmospheric pressure. For the choice of the most suitable reaction time for polymerization of the polyol with pyromellitic anhydride, the reaction was also conducted in an autoclave sealed with temperature controller (150 ° C) using 20 g of polyol, 1 g of sodium acetate (catalyst) and 8 g of pyromellitic anhydride with the times 30 and 60 minutes. The polymerized materials with different times were characterized by determining the relative viscosity and percentage content of extractable in cyclohexane / ethanol. Given the results with the polymerized material 30 minutes showed the lowest percentage content of extractives and an increased viscosity relative indicating that this time is highlighted with respect to time 60 minutes, because the material is possibly in the form of a crosslinked polymer. Given the choice of time of 30 minutes other polymerization reactions were performed with various anhydrides and other conditions employed different proportions by mass of polyol anhydrides we were referred to as condition I (20 g anhydride and 8 g of polyol), II (20 g anhydride and 20 g of polyol) and III (8 g anhydride and 20 g of polyol). The FTIR spectra of polymeric materials with different polymerization conditions used to prove the occurrence of chemical modification due to the appearance of a characteristic band ester groups (1750 cm-1) present in the polymerized material. He chose to work with the condition III, as is the condition which employs a larger amount of polyol, and even with the smaller amount of anhydride used FTIR spectra revealed that the polymerization reaction was performed. Among the various anhydrides (phthalic, maleic and pyromellitic) of the different conditions used that stood out before the solubility test with solvents analyzed was polymerized material with pyromellitic anhydride because the polymerized material likely in the form of a crosslinked polymer because it was insoluble or poorly soluble in the solvents tested. Polymerization of the polyol with pyromellitic anhydride using condition III, that is, BCPP30, CSPP30, PCPP30 e BCPPG30, provided an increase in thermal stability relative to material in the form of polyol. Applicability tests concerning the incorporation of 16% m / m BCPP30, CSPP30, PCPP30 e BCPPG30 additive in relation to the mass of 600 g CAP showed through characterization tests used, softening point, elastic recovery and marshall dosage, it is possible to use BCPP30 as an additive the conventional CAP, because even with the incorporation of this new additive modified CAP met the specifications of the appropriate standard.

Características de virulência, resistência e diversidade genética de sorovares de Salmonella com impacto na saúde pública, isolados de frangos de corte no Brasil /

Salmonella Enteritidis, S. Typhimurium and S. Infantis are often associated with cases of human infections worldwide and is transmitted through consumption of contaminated food, particularly those of animal origin, especially chicken meat. This thesis was fractionated into three chapters, the first one relating to general considerations about the topics discussed in the following chapters. The second chapter aimed to evaluate virulence characteristics, antimicrobial resistance and the genetic similarity of 51 strains of S. Infantis isolated in samples of poultry origin from an industry located in the state of São Paulo, Brazil, during the 2009 to 2010 period. The third chapter aimed to analyze 111 strains of S. Enteritidis, 45 of Salmonella Typhimurium and 31 of Salmonella Typhimurium monophasic variant I 4, [5], 12:i:- isolated from chicken carcasses in different brazilian slaughterhouses from 2009 to 2011, and to estimate the risk to human health, based on the presence of virulence genes and antimicrobial resistance, correlating to the pathogenicity profiles (antimicrobial resistance and presence of virulence and resistance genes) with the genetic profile (ribogroup) of the isolates. To evaluate the antimicrobial susceptibility was performed the disk diffusion test for all serotypes of Salmonella, and exclusively to S. Enteritidis and S. Typhimurium, was also verified the minimum inhibitory concentration for ciprofloxacin and ceftazidime antibiotics. The presence of virulence genes invA (invasion), lpfA (fimbriae-adhesion), agfA (fimbriae-biofilm) and sefA (fimbriae-adhesion) were evaluated by PCR. The strains that showed resistance to antibiotics of β-lactams class were evaluated for the presence of resistance genes blaTEM, blaSHV, blaCTX-M and blaAmpC. For resistant strains to quinolones and fluoroquinolones antibiotics classes were searched the qnrA and qnrS genes. The phylogenetic relationship among the isolates was determined by RAPD method for S. Infantis strains, and by ribotyping technique to S. Enteritidis and S. Typhimurium.

Identidade e imagem da marca: uma análise comparativa em uma empresa do setor de serviços de telecomunicações

In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.

A COMUNICAÇÃO MERCADOLÓGICA E A APROPRIAÇÃO DE UM ESTILO DE VIDA – ESTUDO DE CASO DA MARCA HARLEY DAVIDSON NO BRASIL

Este estudo busca entender como um processo de comunicação mercadológica pode vincular na mente de seus consumidores elementos simbólicos sobre estilo de vida e pertencimento a uma comunidade da marca alimentando o imaginário de seus consumidores por meio de uma filosofia de vida e forma de viver muito particular. A argumentação da marca é regida em relação ao pertencimento de seus consumidores a uma "tribo", e o seu discurso aparenta ser semelhante em todos os cantos do mundo. O caso escolhido para estudo foi a Harley Davidson, pois é uma marca que integra todos esses elementos. Os procedimentos metodológicos escolhidos para esta dissertação foram pesquisa bibliográfica e documental, que contribuíram para a formação do conhecimento teórico e informacional. Além disso, uma pesquisa de campo subdividida em: observação participante com os consumidores da cidade de Sorocaba; participantes do HOG, que é o moto clube exclusivo da marca, coleta de entrevistas semiestruturadas com os membros do HOG de Sorocaba, concessionário Sorocaba e funcionários da empresa no Brasil. Por meio desse trabalho percebeu-se que a comunicação mercadológica e suas ações vêm ao encontro das aspirações, sensações e desejos dos consumidores e como eles se identificam com a marca e com o estilo de vida proporcionado por ela. Os consumidores Harley Davidson são grandes entusiastas da marca e da sua filosofia de vida.

AS RELAÇÕES ENTRE GESTÃO DA DIVERSIDADE E CULTURA ORGANIZACIONAL EM UMA EMPRESA DO SETOR PORTUÁRIO DO RIO DE JANEIRO

A cultura de uma organização é importante para que seus colaboradores possuam mesmos objetivos e valores. Porém, em busca de manter uma estratégia competitiva e agir de forma responsável na comunidade em que se encontra, a empresa precisa inovar e adaptar-se. A gestão da diversidade apresenta-se como uma válida forma de enfrentar estes novos desafios e exigências. Contudo, há muitos obstáculos para que uma gestão da diversidade seja bem-sucedida. Este estudo propõe-se em entender como a diversidade pode afetar a cultura de uma organização. Além disso, como a cultura pode afetar a estratégia de gestão da diversidade. Foi utilizado para este objetivo um estudo de caso em profundidade com seis entrevistas. As entrevistas foram apoiadas em um roteiro semi estruturado. A análise dos dados obtidos foi feita pela análise de conteúdo. De acordo com a pesquisa realizada, sugere que a cultura organizacional e a gestão da diversidade estão diretamente conectadas e que podem influenciar positivamente uma a outra, porém precisam manter um equilíbrio em suas ações para que não causem prejuízos à organização.

Proposta de Implementação de uma Política de Sustentabilidade: Hotel Vila Galé Cumbuco - Brasil

A par da globalização, surge o desenvolvimento constante do setor turístico, trazendo consigo, inevitavelmente, o progresso da hotelaria. A informação permitiu que houvesse alterações no perfil do consumidor, tornando-o mais exigente, dinâmico, informado e com motivações mais dispersas, obrigando as atividades turísticas a lutar pela diferenciação para sobreviver num mercado tão competitivo que é o turismo. O hotel deixou de ter apenas a capacidade de alojar pessoas, mas também a capacidade de fornecer espaços preparados para satisfazer as necessidades dos seus clientes com pequenos aspetos que os distinguem dentro do setor. Devido à alta competitividade, as atividades turísticas são obrigadas a seguir as tendências e, dada a tendência mundial para uma consciência ambiental, devido exatamente à informação, torna-se imprescindível adotar pequenas atividades ligadas à proteção do ambiente, que destaquem a unidade, tanto a nível de marketing, como no que diz respeito à sua preocupação com o cliente, que cada vez mais tem esse aspeto em conta na decisão de compra. Assim, a situação concorrencial do mercado atual aumenta exponencialmente a importância da valorização das tendências para atingir o sucesso desejável da atividade hoteleira. Quando uma política de sustentabilidade é bem implementada numa empresa e voltada para o negócio, as ações relacionadas são revertidas em lucro e redução de custos, a par de trazer impactos positivos na coletividade interna. Implementar uma política sustentável numa empresa é um processo que necessita de grande planeamento, sobretudo quando se enquadra num espaço onde a maioria dos colaboradores não têm formação e não se encontram a par da tendência que se quer implementar, o que é o caso do estado do Ceará, no Brasil. Assim, o objetivo deste trabalho foca-se na elaboração de um plano de sustentabilidade para um produto ou serviço turístico – Hotel Vila Galé Cumbuco, focando-se na importância deste empreendimento hoteleiro implementar um plano de reciclagem, que, indubitavelmente, trará vantagens competitivas e vá ao encontro da resolução dos seus principais problemas, concretamente à acumulação de grandes quantidades de lixo e constantes chamadas de atenção dos hóspedes para uma consciência ambiental.

A influência das práticas de gestão do conhecimento na eficácia orgabnizacional: um estudo em empresas atuantes na Indústria de Software no Brasil

O conhecimento é um importante insumo a ser gerido pelas organizações modernas. As práticas e ferramentas voltadas à gestão do conhecimento na empresa procuram efetivar um melhor tratamento desse insumo. A busca pela eficácia organizacional é uma meta que pode viabilizar vantagens competitivas à empresa. O presente estudo teve como objetivo identificar se as práticas e ferramentas de gestão do conhecimento utilizadas em empresas atuantes na indústria de software no Brasil têm influência na eficácia organizacional destas. Assim, este estudo descritivo de caráter quantitativo efetuou uma pesquisa de campo por meio de questionário eletrônico aplicado a 319 colaboradores de 15 empresas da indústria de software no Brasil. Os resultados encontrados indicam a prioridade das dimensões de práticas de gestão do conhecimento analisadas, bem como a prioridade das dimensões de ferramentas de tecnologia da informação e comunicação empregadas na gestão do conhecimento das empresas pesquisadas. No que se refere aos fatores de eficácia organizacional analisados junto às empresas prospectadas, obteve-se como resultado quanto aos mais impactados: produtividade, eficiência, lucro/rentabilidade e desenvolvimento/crescimento. A pesquisa de campo pôde verificar ainda que as práticas de gestão do conhecimento têm maior influência na eficácia organizacional do que as ferramentas de tecnologia da informação e comunicação voltadas a essa finalidade, conforme a opinião dos indivíduos pesquisados.

Qualidade de Vida no Trabalho (QVT): a relação homem-trabalho avaliada em empresa com especificação técnica ISO 9001

Este trabalho teve como objetivo, levantar dados sobre as relações estabelecidas pelos trabalhadores em seu campo de atuação e as possíveis consequências para sua qualidade de vida, numa Empresa de Terceirização de Serviços, na cidade do Recife- PE, Brasil. Inicialmente foi realizada uma investigação bibliográfica a partir dos principais teóricos que pesquisam sobre a Qualidade de Vida no Trabalho (QVT) e suas consequências para o melhor desempenho do trabalhador tendo em vista o seu bem-estar, as condições básicas de segurança, saúde e integridade pessoal e profissional dentro e fora da organização. Seguiu-se a pesquisa de campo realizada na referida empresa que permitiu a coleta de dados quanto à percepção dos colaboradores selecionados, por sorteio, em relação ao aspecto da qualidade de vida. Os resultados originários dos instrumentos de pesquisa aplicados, após análise, poderão ajudar na implantação de mudanças significativas através de ações que restrinjam efeitos conflituosos dos relacionamentos, garantam melhores condições de desenvolvimento pessoal e consequentemente maior produtividade organizacional. / This study aimed to collect data about the relationships established by workers in their field and the possible consequences to their quality of life, a Company's Outsourcing Services in the city of Recife, Pernambuco, Brazil. Initially a literature search was performed from the main theoretical research on the Quality of Work Life (QWL) and its consequences for the best performance of the employee with a view to their welfare, the basic conditions of health, safety and integrity personal and professional inside and outside the organization. This was followed by field research conducted in the company that allowed the collection of data regarding the perception of employees selected by lot in relation to the quality aspect of life. The results originating from research instruments used, after examination, may assist in the implementation of significant changes through actions restricting effects of conflicting relationships, ensure better conditions for personal development and consequently greater organizational productivity.

Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory nature and used as primary fonts books, articles related to marketing, neuroscience, and psychology as well as secondary fonts. A profound interview was realized aiming the main advertising agencies in Brazil. The public was composed by managers responsible for planning. A content analysis was performed afterwards. The advances related to the brain science have permitted the development of technological innovation. These go primarily towards knowledge and unconscious experiences of consumers, which are responsible for the impulse of decision making and consumer behavior. These issues are related to Neuromarketing, that in turn, uses techniques such as FMRI, PET and FDOT. These scan the consumer s brain and produces imagines on the neuron s structures and functioning. This is seen while activities such as mental tasks for the visualization of brands, images or products, watching videos and commercials are performed. It is observed that the agencies are constantly in search of new technologies and are aware of the limitations of the current research instruments. On the other hand, they are not totally familiar with concepts related to neuromarketing. In relation to the neuroimage techniques it is pointed out by the research that there is full unawareness, but some agencies seem to visualize positive impacts with the use of these techniques for the evaluation of films and in ways that permit to know the consumer better. It is also seen that neuroimage is perceived as a technique amongst others, but its application is not real, there are some barriers in the market and in the agencies itself. These barriers as well as some questioning allied to the scarce knowledge of neuromarketing, make it not possible to be put into practice in the advertising market. It is also observed that even though there is greater use of neuromarketing; there would not be any meaningful changes in functioning and structuring of these agencies. The use of the neuro-image machines should be done in research institutes and centers of big companies. Results show that the level of domain of the neuromarketing construct in the Brazilian advertising agencies is only a theoretical one. Little is known of this subject and the neurological studies and absolutely nothing of neuroimage techniques