Entre la historia y el mito : La figura de Ramsés II ante los enemigos en relieves y textos de la Batalla de Kadesh

De acuerdo a lo que se ha dado en llamar "historia del sentido" (Assmann, 2005), cada sociedad posee una forma cultural que le es inherente y es precisamente en ella donde adquieren sentido los acontecimientos y procesos históricos, comprensibles sólo a través de los discursos producidos. Los relieves y las inscripciones de la Batalla de Kadesh, durante el reinado de Ramsés II (1279-1213 a.C.) constituyen un claro ejemplo de rememoración y manifestación de esos discursos. En este trabajo, nos proponemos analizarlos como ejemplos de procesos constructivos de la "memoria cultural" (Assmann, 2008), tomando como categorías de análisis los postulados de la semiótica de Umberto Eco (1994 (1973); 2013 (1968)) y del análisis de la imagen de Martine Joly (2012 (1993)). Como premisa básica, consideraremos a los relieves y las inscripciones que los acompañaban como una unidad total narrativa, como discursos que se completan y complementan, para ser eficaces.

Entre reglas y excepciones. Es decir, como legitimar las decisiones colectivas

El ensayo examina la cuestión de la aplicación de las reglas y de la capacidad real para tratar casos específicos, llegando a la conclusión de que es la excepción la que confirma la regla, a condición de que sea dialógicamente construida, para que sea interpretable y aplicable por parte de sus numerosos destinatarios en las políticas públicas más complejas y conflictuales, sobre todo a nivel local.

Synthesis and characterization of eco-friendly inorganic yellow pigments for coloring applications

Research in the fields of ceramic pigments is oriented towards the enlargement of the chromatic set of colors together with a replacement for more expensive and less stable organic pigments. Novel non-toxic inorganic pigments have been required to answer environmental laws to remove elements like lead, chromium, cobalt entering in the composition of usual pigments widely used in paints and plastics. Yellow is particularly an important color in the pigment industry and consumption of yellow exceeds that of any other colored pigments. Apart from this, high infrared reflective pigments are now in great demand for usage in coatings, cement pavements, automotives and camouflage applications. They not only impart color to an object, but also reflect the invisible heat from the object to minimize heat build–up, when exposed to solar radiation. With this in view, the present work aims at developing new functional yellow pigments for these applications. A series of IR reflecting yellow pigments have been synthesized and analyzed for their crystalline structure, morphological, composition and optical characteristics, coloring and energy saving applications

The signalling effect of eco-labels in modern coastal tourism

As the demand for environmentally sustainable tourism grows, eco-labels are becoming increasingly popular as a signal of environmental quality. However, the existence of a causal link between awarding a seaside eco-label and the increase in tourism flows is still under discussion in the literature. In this article, we gauge the signalling impact of a specific eco-label, the Blue Flag award, using detailed data on tourism flows to seaside Italian destinations during the period 2008-2012. We adopt a recent econometric modelling strategy - the synthetic control method - in shaping estimation results and testing the sensitivity and robustness of our results. We find that being awarded the Blue Flag increases the flow of domestic tourists for up to three seasons after assignment. However, we find no effect for the flow of international tourists. Investigating the mechanisms driving the results, we find that the award of a Blue Flag only positively affects the flow of domestic tourists when it is used as a driver of organisation, coordination and integrated management of the tourism supply.

Danças Circulares e o Eco-humanismo nas Organizações

A presente dissertação pretende avaliar como os membros das organizações relacionam a prática das danças circulares com elementos do comportamento organizacional. A pertinência desta investigação consiste no fato de estudos e intervenções direcionadas ao comportamento organizacional poderem impactar positivamente o desempenho tanto dos servidores quanto da organização como um todo. As organizações estão enfrentando desafios que demandam teorias e práticas que as fortaleçam, buscando-se atender às necessidades de todos que a compõe. A profundidade dessas mudanças faz com que seja necessário alinhar-se o esforço individual ao grupal. Necessita-se o aprendizado em grupo, o pensamento sistêmico. As danças circulares parecem proporcionar efeitos de bem-estar, segurança, solicitude, cooperação, abertura ao diálogo e eles são extremamente importantes em relação a diversos aspectos da organização, como liderança, hierarquia, motivação, poder, clima organizacional, cultura, comunicação, etc. Seus efeitos, por conseguinte, podem fazê-las importante instrumento que melhore os ambientes de trabalho, além de proporcionarem uma conscientização quanto à importância de levar às organizações o tema da sustentabilidade. A sustentabilidade insere-se no paradigma eco-humanista, alinhado, por sua vez, ao resgate da inteireza do homem. As danças circulares, podem expressar e materializar tal paradigma, de modo a favorecer o comprometimento, a motivação e a participação nas organizações. / This dissertation aims evaluate how the members of organizations relate the practice of circle dances with elements of organizational behavior. Its importance derives in the fact that studies and interventions addressed to the organizational behavior may impact positively both the performance of the workers as well of the organization as a whole. The organizations are facing challenges that need theories and practices to strengthen them, in order to fill the needs of all its members. The depth of the changes makes it necessary to encompass the individual and the grupal efforts. It is necessary the group learning and the systemic thinking. The circle dances seems to provide effects such as well being, security, solicitude, cooperation, openness to dialogue and they are extremely important related to various aspects of organization, as leadership, hierarchy, motivation, power, organizational climate, culture, communication, etc. Its effects, thus, may make them important tool to the betterment of the work environment, besides allow the awareness of the importance to bring to organizations the theme of sustainability. The sustainability is a part of the eco-humanistic paradigm, related to the integrity of man. The circle dance may express and materialize this paradigm, helping commitment, motivation and participation in the organizations.

Il fenomeno dell'intraducibilita e le sue possibili soluzioni

L’elaborato ha come oggetto il fenomeno dell’intraducibilità, esaminando vari casi di lingue diverse, prendendo però in esame casi in cui si trova un evidente collegamento tra il termine intraducibile e la cultura a cui esso fa riferimento. In particolare vengono presi come esempio i termini e le relative immagini, provenienti dal testo Lost in translation e dall’articolo de LaRepubblica intitolato “Queste immagini spiegano il significato di 30 parole intraducibili”. In seguito vengono trattati alcuni metodi possibili di traduzione degli intraducibili, cioè i prestiti integrali, gli adattamenti, la parasinonimia, con riferimento al lavoro di Umberto Eco e riallacciandosi alle teorie di Jakobson e Peirce e la semiotica. La conclusione dell’elaborato consiste nella presa di coscienza del fatto che non esiste un metodo del tutto soddisfacente per rendere gli intraducibili in altre lingue se non quella di partenza, aprendo però la strada a nuovi metodi interpretativi, come appunto l’associazione della parola all’immagine.

Pourquoi et comment désarmer? Le discours public de la SFIO et du Labour sur le désarmement (1925-1932) : étude d'histoire comparée

Pour les partis politiques attachés à des idéaux pacifiques et internationalistes, comme les partis socialistes, la période de préparation à la Conférence mondiale du désarmement, soit entre 1925 et 1932, put paraître pleine de possibilités pour la réduction des armements nationaux. Bien que ces partis aient partagé un lien transnational, par leur adhésion à l’Internationale ouvrière socialiste, ils étaient avant tout des organisations évoluant dans des cadres nationaux différents. Ainsi, les positions qu’ils mirent de l’avant afin de convaincre leur électorat respectif ne purent être totalement semblables. Dans ce mémoire, le discours public, ainsi que les arguments le sous-tendant, de la SFIO et du Labour concernant le désarmement entre le 12 décembre 1925 et le 3 février 1932 est décrit, analysé et comparé. Les raisons du désarmement, les appréciations des développements sur la question autant dans le contexte de la SDN que dans les autres réunions internationales ainsi qu’au niveau strictement national pour les deux partis sont l’objet de cette étude. Il apparaît que la SFIO et le Labour ont présenté des arguments similaires afin de justifier le désarmement. De plus, bien qu’ils aient tous deux appuyé un potentiel rôle d’arbitrage pour la SDN, alors que les socialistes ont insisté sur leur rôle de lobbyistes, les travaillistes tablèrent plutôt sur les responsabilités des chefs d’État et des « grands hommes » dans le processus, tout particulièrement lorsque leur parti fut au pouvoir. Les travaillistes démontrèrent également une ouverture pour toute avancée du désarmement, même minime, alors que les socialistes préférèrent manifestement les ententes globales. Finalement, des approches nationales aux implications différentes furent promues : l’organisation de la nation en temps de guerre en France et la promotion d’un esprit de paix en Grande-Bretagne.

How Can Villages Become Eco-villages?

The authors investigated (a) the relationship between feeling connected to nature and pro-environmental behaviours; and (b) the relationship between environmental values and environmental behaviours. Seventy-six students completed an online survey that measured connectedness to nature, egoistic, altruistic and biospheric values, and pro-environmental behaviours. This study suggests that finding ways to increase community feelings of connectedness to nature, and developing altruistic and biospheric values may lead to increased pro-environmental behaviours in the short term and positively address climate change issues in the longer term.

La diffusione delle start-up eco-innovative in Emilia-Romagna

Il mio elaborato ha come scopo quello di creare un quadro della situazione regionale dal punto di vista delle start-up eco-innovative. Per fare questo ho utilizzato un sito/piattaforma internet contenente il registro delle start-up innovative in Italia. A partire da tale supporto ho analizzato 700 start-up situate nella regione Emilia-Romagna. Tra queste, ho individuato 78 start-up eco-innovative. Lo studio vuole comprendere le tendenze e la diffusione di tali start-up, studiandone, nell' ordine, la distribuzione geografica, l’inizio delle attività, il codice Ateco, la tecnologia OECD di riferimento. Con questo studio si arriverà poi in definitiva a capire quanto l’ambito della Green Economy sia diffuso in Emilia-Romagna.

Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within the public sector are recognised as an integral part. Therefore, the issue of how municipalities can market and communicate their CSR-actives has arisen.  Purpose: The aim of this research is to explore how Swedish municipalities can market their CSR-activities, in order to gain competitive advantages as attractive cities. In further details, this research focuses on how municipalities can use place branding to market their CSR-activities and how they can communicate this to current and potential stakeholders. Method: In order to fulfil this purpose, an interpretivist methodology was adopted with an abductive approach. In regard to this, an exploratory design was developed. More specifically, it was conducted with a mixed method, using a quantitative content analysis and qualitative indepth interviews with knowledgeable experts within CSR from the most relevant departments in the municipalities. Conclusion: The findings indicate that the use of place branding can help municipalities with a sustainable profile to gain competitive advantages. Furthermore, it became apparent that the use of place branding strategies, such as slogan, logotypes, events and cooperation with stakeholders, could enhance the brand image of municipalities and enable them to attract potential stakeholders. In regards to the communication channels, the findings suggest municipalities to communicate their CSR-activities through websites, social media, press conferences, seminars and events.

Las inversiones en valores nacionales de la élite económica : Perú, 1916-1932

Examina el portafolio de la elite económica en las primeras décadas del siglo XX bajo la forma de valores nacionales y extranjeros, así como la importancia económica que éstos tuvieron para sus propietarios en términos de las posibilidades que permitieron diversificar sus inversiones. Señala cuales fueron las actividades económicas que los valores representan y cuantifica la participación relativa que tuvieron al interior de las fortunas. La investigación se centra en el análisis de las fortunas de 211 miembros de la élite económica, de los cuales 132 aparecen como propietarios de diversos tipos de valores nacionales. La investigación se divide en tres secciones. La primera, busca establecer la identidad de los principales propietarios de valores nacionales y el peso específico que éstos últimos tuvieron dentro de sus patrimonios. En la segunda, aborda la composición y magnitud de los valores nacionales de acuerdo al tipo de actividad que representaban, así como también la identificación de las entidades bancarias más importantes del medio en las que se encontraban depositados. En la tercera sección, plasman las reflexiones finales en la diversificación que las inversiones alcanzaron.

Ribeira, técnica versus natureza: transformações em prol de um projeto de modernização (1860-1932)

The necessity of the insertion of the capital of Rio Grande do Norte in the world-wide commercial scene and its claim as the seat of political power, in ends of nineteenth and beginning of twentieth century, determined the direction of urban interventions undertaken by government to restructure the city. In that matter, there were several actions of improvements and embellishment in Natal, which had, as a starting point, the adequacy works of the port, located in the Ribeira quarter, with the aim of ending the physical isolation that reinforced its economic stagnation. Besides the problems faced in the opening bar of the Potengi River, and would complement the required improvements, other barriers demonstrate the tension established between the physic-geographic field and the man: the flooded and slope which connected Cidade Alta and Ribeira the first two quarters of the city.The execution of these works demanded knowledge whose domain and application it was for engineering. But, how the actions done for the engineers, in sense to transform natural areas into constructed spaces made possible the intentional conformation of the quarter of the Ribeira in a commercial and politician-administrative center, in the middle of the XIX century and beginning of the XX? Understand, therefore, the employment effects of technology on the physical-geographical Ribeira, is the objective of this work that uses theoretical and methodological procedures of Urban Environmental History, by analyzing the relationship between the environment and the man, mediated by knowledge and use of technologies. The documental research was used, as primary sources, the Messages of the Provincial Assembly Government that later became the Legislative Assembly of Rio Grande do Norte reports and articles on specialized publications, in addition to local newspapers. The work is structured in five chapters. First, some comments about Urban Environmental History (Chapter 1) supplemented with analysis of the conceptual construction of nature in the Contemporary Era and its application in the city (chapter 02), the following chapters (03 and 04) deal with the rise of engineers as a active group in the Brazilian government frameworks and their vision about the nature inside the urban environment and it is studied how the professional technicians dealt with the improvement work of the harbor and in the shock with the natural forces. Other works that would complement this "project" of modernization and had had natural obstacles to be removed the Ribeira flood and slope constitute the subject of the fifth chapter. Finally, some final considerations retake the initial discussions aiming an association between the technique and the nature as junction elements inside the process of constitution of a Modern Natal

Modernización y atraso en las haciendas de la élite económica : Perú, 1916-1932

El presente trabajo intenta reconstruir la estructura y magnitud de los activos que hacían de algunas haciendas un excelente negocio y de otras sólo una magra fuente de renta para sus propietarios. En función de este objetivo se ha recolectado información pormenorizada de alrededor de 200 propiedades para el período 1916-1932. Con el fin de uniformizar dicha información se diseñó un set de variables que pudieran facilitar el tratamiento cuantitativo de los documentos revisados. En este sentido, las fuentes consultadas permitieron establecer cinco variables básicas, las cuales eran las que mejor mostraban la estructura de los activos que tenía una hacienda, a saber, el valor de la tierra, el valor de los cultivos, el valor del ganado, las inversiones realizadas en construcciones y el capital invertido en tecnología.