Design sistêmico e ecoinovação em APLs: o método F.L.O.R.A como estratégia sustentável aplicada para o polo de confecções de Pernambuco

Pós-graduação em Design - FAAC

Metodologia de design mediada por protótipos

Pós-graduação em Design - FAAC

O design industrial e as engenharias: uma possibilidade de integração por intermédio da engenharia reversa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Proposta de modelo de processo de produção de conteúdo em emissora de TV digital universitária

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Audiodescrição: um recurso de acessibilidade na televisão digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Bacterial Pathogens Related to Chronic Suppurative Otitis Media in Individuals With Cleft Palate: Bacteriological Culture and Polymerase Chain Reaction

Objective: To characterize the microbial etiology of chronic suppurative otitis media comparing the methods of classical bacteriological culture and polymerase chain reaction.Design/Setting/Patients: Bacteriological analysis by classical culture and by molecular polymerase chain reaction of 35 effusion otitis samples from patients with cleft lip and palate attending the Hospital for Rehabilitation of Craniofacial Anomalies of the University of Sao Paulo, Bauru, Brazil.Interventions: Collection of clinical samples of otitis by effusion through the external auditory tube.Main Outcome Measure: Otolaryngologic diagnosis of chronic suppurative otitis media.Results: Positive cultures were obtained from 83% of patients. Among the 31 bacterial lineages the following were isolated. In order of decreasing frequency: Pseudomonas aeruginosa (54.9%), Staphylococcus aureus (25.9%), and Enterococcus faecalis (19.2%). No anaerobes were isolated by culture. The polymerase chain reaction was positive for one or more bacteria investigated in 97.1% of samples. Anaerobe lineages were detected by the polymerase chain reaction method, such as Fusobacterium nucleatum, Bacteroides fragilis, and Peptostreptococcus anaerobius.Conclusions: Patients with cleft lip and palate with chronic suppurative otitis media presented high frequency of bacterial infection in the middle ear. The classical bacteriological culture did not detect strict anaerobes, whose presence was identified by the polymerase chain reaction method.

Formação em Psicologia: discursos e saberes sobre experimentações de gênero

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Anéis de prata: alunos e professores na sociedade da comunicação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Inovação, tecnologias de informação e comunicação e processos disruptivos

Introduction: Innovation and its processes, especially in the field of technology, are a focus of Information Science as a science of Human, as they determine the establishment of new habits, relevant socio-cultural indicators to understanding the history of cultures. Objective: This article reflects on the problematic: whether and how Information and Communication Technologies have impacted the lives of digital natives, whether the average individual is prepared to conscientiously experience the technological environment, how the current system can prepare future generations of professionals, and how the adults who grew up in the twentieth century, in an analogue society can prepare young people for a twenty-first century digital reality, widely different from theirs. Methodology: This paper was based on Literature Review. Results: As the sophistication of technology advances, society has to continually review the way it appropriates information to adjust to these changes. Conclusions: As for relevance of the methodologies that lead to innovative disruptive actions in hybrid realities such as the Brazilian one, with niches of poverty and prosperity, it is believed that it is in poor countries or countries with significant social differences such as Brazil where the need for a change of socio technocultural paradigm and innovative action urge to take place.

A organização da informação hipertextual no artigo jornalístico: em busca das marcas ideológicas

Discusses some aspects of newspaper hypertextual article in order to find their ideological marks. Assumes that the choice of the element of contact with other texts (links), when producing an article reveals the author's ideology and the institution he represents. Intends to offer the less experienced reader of news, conditions to the development of more fruitful reading. Argues that reading is a process of interaction between reader and text and that requires the presence of an active reader, able to construct new meanings. Establishes as a general objective to identify the ideological marks presents in hypertext and its relation to the critical reading of the media. This theme is treated with special attention to its educational aspects, aiming at understanding the reality that educators must become familiar with, in order to turn more effective the processes of education for the media.

Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

Design de agroecossistemas

Este trabalho é uma proposta de metodologia para design de agroecossistemas, tendo como experimento o Sítio Beira Serra em Botucatu(SP). Com base nos princípios da Permacultura foi analisado o contexto da área por meio de um estudo do ecossistema e da história da família e da cidade; os fluxos energéticos que influenciam no ecossistema; os elementos que fazem parte do sistema para que através de um zoneamento, criar novas relações entre os sistemas de produção com o objetivo de apresentar a viabilidade comercial de um sistema de produção sustentável em pequena escala

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization