As pesquisas no campo da Comunicação e os conceitos de cultura

This paper aims to discuss the concepts of culture endorsed by Communication and the aftermaths of each option for the development of the researchs. It focus on American research, the Frankfurt School, Cultural Studies and the French contemporany thought.

Comunicação pública, transparência e políticas públicas: avaliação de informações em portais brasileiros de governo

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.

Novas formas de comunicação no século XXI: o fenômeno da cultura participativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Teoria ou Prática ? O movimento pendular dos cursos de Comunicação no Brasil e a abordagem do esporte

Al principio, no parece ser difícil justificar la presencia del deporte en nuestro escenario de la vida contemporánea. Paradójicamente, sin embargo, ¿por qué el deporte, todavía, sigue siendo objeto de discriminación por la academia brasileña e incluso una parte importante del mercado de la comunicación? ¿Por qué en las entidades científicas brasileñas, con raras excepciones, el deporte sigue siendo visto como un "tema menor"? Frente a estas circunstancias, este ensayo pretende reflexionar sobre el enfoque del deporte con alumnos de los cursos de licenciatura en comunicación en instituciones brasileñas, con el fin de superar la vieja dicotomía entre la teoría y la práctica a través del valor epistemológico de la enseñanza de las humanidades.

A Internet na comunicação em saúde: construindo um site baseado na interatividade.

The paper presents three steps of a study about the Internet use in health communication. The first refers to the potentials and limitations of the web for health initiatives in general. The second provides an assessment of health sites in Brazil dedicated to people who want to quit smoking, performed using a standardized form, indicating strengths and weaknesses of existing sites. The last part of the text, based on these data, concerns the application of a model in stages on the internet, to support smokers who want to quit smoking.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

A comunicação pública e o desenvolvimento e difusão da leitura no Brasil: estratégias da campanha 'Mãe, lê pra mim' do insituito Pré Livro

As transformações que tornam a sociedade mais complexa, configuradas na Sociedade da Informação, possibilitam novas formas de acesso as informações e conhecimentos que se manifestam em diferentes rela- ções sociais. No Brasil a valorização da leitura é um tema bastante recente, já que o Plano Nacional do Livro e da Leitura – PNLL - é de 2006. Tem como prioridade transformar a qualidade da capacidade leitora do Brasil e trazer a leitura para o dia-a-dia do brasileiro. Um dos eixos do plano é a Valorização da leitura e da comunicação, com ações para criar consciência sobre o valor social do livro e da leitura. O plano aborda a comunicação relacionada principalmente a dois aspectos: acesso à informação e comunicação sobre a leitura. A comunicação está sempre no centro da existência para qualquer sociedade, em desenvolvimento ou não. A partir de pesquisas sobre a leitura, o Instituto Pró-livro, uma entidade de caráter privado sem fins lucrativos, cujo objetivo principal é o fomento à leitura e à difusão do livro, utiliza-se de diversas estratégias de comunicação pública. Dentre essas experiências destacamos a Campanha “Mãe, lê pra mim?”, como uma prática de comunicação que busca levar informações aos cidadãos a partir do entendimento de se ouvir “as vozes locais”.

Mídia-educação: uma proposta de formação de profissionais de comunicação

This article is based on the results of an experience with training undergraduate and postgraduate communication students for media education. The activities were founded on the theory and practice proposed by British researchers. It was found that many participants held a fragmented knowledge on the subject, permeated by theoretical and mainly methodological doubts.

Pesquisa aplicada em comunicação: uma tendência necessária

The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

As revoltas e seu impacto sobre a comunicação pública: o potencial do Observatório Participativo da Juventude

The Participatório: Observatório Participativo da Juventude (Participatory: Observatory on the Youth Participation) is an online platform created in August 2013 as part of the response of the General Secretariat of the Presidency of the Republic of Brazil to the protests which took Brazilian streets in the middle of that year. This paper analyses the Participatório against the theoretical context brought by studies of digital activism and social movements. We revise relevant theories and present results of an empirical study indicating parameters to assess whether the apparent goals of the platform would have been reached. The data suggest that the initiative could achieve its purposes as long as it secures the efficacy of future improvements.

As mamas de Angelina Jolie e as relações de corpo, cultura e comunicação no discurso da revista Veja

This article analyzes the representation made by Veja magazine about american actress Angelina Jolie about the news about her preventive double mastectomy wich she was submitted. Based on the reflections of Michel Foucault, Gilles Deleuze and Felix Guattari on discourse analysis this article does not cramp about the contributions of linguistics. These reflections contribute to the understanding of this fact within the media landscape to control and discipline the body.

Social Watch: espaço alternativo para a comunicação da sociedade civil global

The text aims to show how Social Watch alternative site contributes to the construction of world citizenship to publish proposals for non-governmental organizations (NGOs), identified with groups excluded from traditional means of mass communication. The structure of the site is analyzed and studied in depth one of its publications, the Bulletin of August 2014, using some resources from the methodology of the framing and content analysis. The analysis shows that, in fact, the site is presented as place where civil society can express themselves and collect public power projects and proposals to increase the global citizenship.

Por uma práxis da comunicação na formação de um comunicador comunicólogo

What is the place of theory in the field of communication? From this epistemological inquiry, this paper examines the tensions and connections between theory and practice in the discipline of Communication. It discusses the segmentation of Undergraduate courses of Communication in Journalism, Public Relations, Advertising, and Radio and the emphasis on technical and vocational training that occurs in the communicator’s education. It discusses some components of the new curriculum guidelines of the course of Journalism and articulates this segmentation with the Postgraduate area. The paper also discusses the deduction and induction movements in the construction of the area’s knowledge and advocates a dialectical examination of the relationship between science and experience, theory and practice, leading to a praxis of communication.