Imaginario social en la publicidad web de los e-readers

Se exploran las significaciones imaginarias que se materializan en los discursos publicitarios sobre los aparatos lectores de libros electrónicos comúnmente denominados "e-readers". Se parte de la hipótesis de que se cruzan significaciones imaginarias asociadas tanto al imaginario neotecnológico de las tecnologías digitales (Cabrera, 2006, 2011) como a lo que podríamos denominar el imaginario del "orden de los libros" (Chartier, 2000, 2005). Para realizar la exploración se analizan los discursos publicitarios de las páginas Web de tres casos: las marcas Kindle de Amazon, Kobo y Bq de Movistar. Se concluye que los e-readers</em> son aparatos que participan del imaginario neotecnológico y vienen a integrar el complejo de las tecnologías digitales para la vida cotidiana, y que remiten también en gran medida a las significaciones imaginarias que dieron lugar a la hegemonía del papel en la cultura occidental por más de cinco siglos.

Imaginario social en la publicidad web de los e-readers

Se exploran las significaciones imaginarias que se materializan en los discursos publicitarios sobre los aparatos lectores de libros electrónicos comúnmente denominados "e-readers". Se parte de la hipótesis de que se cruzan significaciones imaginarias asociadas tanto al imaginario neotecnológico de las tecnologías digitales (Cabrera, 2006, 2011) como a lo que podríamos denominar el imaginario del "orden de los libros" (Chartier, 2000, 2005). Para realizar la exploración se analizan los discursos publicitarios de las páginas Web de tres casos: las marcas Kindle de Amazon, Kobo y Bq de Movistar. Se concluye que los e-readers</em> son aparatos que participan del imaginario neotecnológico y vienen a integrar el complejo de las tecnologías digitales para la vida cotidiana, y que remiten también en gran medida a las significaciones imaginarias que dieron lugar a la hegemonía del papel en la cultura occidental por más de cinco siglos.

Preliminary Study and Proposal for Restoring a Jesuit College at Saragossa, Spain

A historical study and a construction pathology survey were conducted prior to proposing a solution for restoring the upper windows on the south side of Old San Carlos College at Saragossa (16th-17th centuries), wich had been forteited to add a third storey to the cloister. Althought initially designed to a simple large hall format, the church is a harmonius blend of Aragonese Gothic architecture and typical Jesuit scheme, consisting in a central nave flanket by chapel-confessional and raised galleries for the community. A subsequent enlargement of the roof, wich rests on the original framing over the central nave, reduced the mechanical strength of the principal rafters on the opposite side, prompting a concomitant imbalance of forces that has affected the entire structure. In view of the foregoing, in addition to restituting the upper window, the proposal solution envisages restoring the roof over the central nave to its original design, and with the interior lighting in the church.

Use and abuse of audivisual media in the college classroom. Slides show and web pages

The multimedia development that has taken place within the university classrooms in recent years has caused a revolution at psychological level within the collectivity of students and teachers inside and outside the classrooms. The slide show applications have become a key supporting element for university professors, who, in many cases, rely blindly in the use of them for teaching. Additionally, ill-conceived slides, poorly structured and with a vast amount of multimedia content, can be the basis of a faulty communication between teacher and student, which is overwhelmed by the appearance and presentation, neglecting their content. The same applies to web pages. This paper focuses on the study and analysis of the impact caused in the process of teaching and learning by the slide show presentations and web pages, and its positive and negative influence on the student’s learning process, paying particular attention to the consequences on the level of attention within the classroom, and on the study outside the classroom. The study is performed by means of a qualitative analysis of student surveys conducted during the last 8 school Civil Engineering School at the Polytechnic University of Madrid. It presents some of the weaknesses of multimedia material, including the difficulties for students to study them, because of the many distractions they face and the need for incentives web pages offer, or the insignificant content and shallowness of the studies due to wrongly formulated presentations.

Offices of the Official College of Architects, Sevilla (1976)

Proyecto de la sede del Colegio de Arquitectos de Sevilla

Verano de 1948. Buckminster Fuller en Black Mountain College. La arquitectura como acontecimiento

Verano de 1948. Buckminster Fuller en Black Mountain College. La arquitectura como acontecimiento

Report of the Agricultural Research Institute and College, Pusa.

191216

Bulletin of the Museum of Comparative Zoology at Harvard College.

v.109 (1953)

1.7 Stowe Teachers College, Saint Louis, Missouri

In addition to attending Stowe, Lloyd continued with his magazine subscription sales to help support his family. After a year at the local college, Lloyd Gaines made the decision to transfer to Lincoln University in Jefferson City Missouri.

Cortical auditory signal processing in poor readers

Magnetoencephalographic responses recorded from auditory cortex evoked by brief and rapidly successive stimuli differed between adults with poor vs. good reading abilities in four important ways. First, the response amplitude evoked by short-duration acoustic stimuli was stronger in the post-stimulus time range of 150–200 ms in poor readers than in normal readers. Second, response amplitude to rapidly successive and brief stimuli that were identical or that differed significantly in frequency were substantially weaker in poor readers compared with controls, for interstimulus intervals of 100 or 200 ms, but not for an interstimulus interval of 500 ms. Third, this neurological deficit closely paralleled subjects’ ability to distinguish between and to reconstruct the order of presentation of those stimulus sequences. Fourth, the average distributed response coherence evoked by rapidly successive stimuli was significantly weaker in the β- and γ-band frequency ranges (20–60 Hz) in poor readers, compared with controls. These results provide direct electrophysiological evidence supporting the hypothesis that reading disabilities are correlated with the abnormal neural representation of brief and rapidly successive sensory inputs, manifested in this study at the entry level of the cortical auditory/aural speech representational system(s).