919 resultados para strategy of manufacturing
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Firms outsource through connecting to local and global supply bases and making such connections produces costs of search and evaluation, which are a function of transaction characteristics and firm capabilities. We argue that firms outsource more when those costs are low. Hence, domestic subsidiaries of multinational firms, with low cost access to both local and global supply bases, outsource more than either domestic firms or foreign subsidiaries, as confirmed by evidence from a large data panel. We also propose that among foreign subsidiaries, distance from the home country co-determines search and evaluation costs such that subsidiaries from more distant countries outsource less. This is confirmed for geographic distance, but a positive effect is found for political distance and a mixed effect for cultural distance.
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Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. Methodology – This study presents a qualitative research design. Secondary data, in-depth interviews and personal observations were used, in order to identify adaptations, which were conducted in a grocery retailer in Germany, which is its home market, and in Sweden, which is considered to be a host market. Findings – The main findings of this research indicate that grocery retailers that specifically work with the strategy of standardization, adopt their core strategy at the host market, in order to keep their economy of scale. However, the standardization strategy may cause negative financial results, which is why adaptations, in order to attract new customers, are required. Conclusively, a mix of both, the adaptation and standardization marketing strategy, has to be utilized.
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Uma importante tendência do mercado de luxo é a extensão de marca em um novo segmento de mercado por meio da chamada extensão vertical, que pode ser para cima ou para baixo. Em outras palavras, significa que a organização passa a atuar em um novo segmento dentro de uma mesma categoria de produtos, mas com diferente público-alvo que sua marca original. Nesse processo, a empresa inicia atividade em um novo segmento com diferente nível de luxo. A distribuição é um aspecto fundamental do composto de Marketing e a importância da internet como canal de distribuição dessa indústria tem aumentado expressivamente nos últimos anos. Dessa forma, faz-se necessário compreender como as marcas de luxo gerenciam suas estratégias de distribuição online quando desenvolvem processos de extensão de marca e penetração em novos segmentos. Com o objetivo de analisar a estratégia de distribuição da indústria de luxo, um estudo exploratório foi desenvolvido focando bens de luxo pessoal (em categorias como costura, relógios & jóias, couro e sapatos). Uma amostra significativa constituída de marcas originais e suas extensões foi analisada para constituir um modelo comparativo entre duas variáveis: o nível de diferenciação entre os canais de distribuição da marca original e suas extensões; e a distância entre as próprias marcas no que concerne ao seus posicionamentos. Esse estudo contribui para o entendimento da dinâmica de distribuição do mercado e colabora com a compreensão do comportamento das empresas que atuam nele, dependendo do tipo de extensões que elas desenvolvem e da forma como elas são conduzidas.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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The termite Coptotermes gestroi (Wasmann) (Rhinotermitidae) is an exotic species in Brazil. This species forms colonies headed by primary reproductives, however, non-functional neotenics are commonly found even in the presence of the imaginai pair. The presence of non-functional neotenics in C. gestroi colonies may correspond to a strategy of this termite species for rapid colonization in foreign areas, instead of a response to chemical control methods.
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The main objective of this paper is to make a prospective analysis about the tendencies of the world wide strategies of commercial vehicles development, in relation of the current local and international scenery. It has been done a research by using the Delphi method, which consists into regulate, systematically, the presentation of questions about a specified problem to a group of specialists. In order to guarantee more representative data, it has been adopted three distinct groups: academics, OEMs managers and Tier 1 suppliers managers. The results showed that the three mentioned groups have similar opinion about the necessity of having a product development in the subsidiaries companies; also it has been pointed the necessity of having more taylor made vehicles, due to the intrinsic characteristics of this industry segment. Copyright © 2008 SAE International.
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Includes bibliography
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The reproductive biology of a species includes factors beyond its sexual maturity, fecundity and reproductive period, and may extend to the differential distribution of individuals. The reproductive dynamics of the blue crab Callinectes ornatus was investigated through monthly collections over the course of 2 years in three bays on the southeastern coast of Brazil. For each bay, six transects were established, four of them parallel to the beach line (at depths of 5, 10, 15, and 20 m), one transect exposed to wave action, and another sheltered from waves. Females and males were classified according to the gonadal maturation stage, and were grouped as individuals with reproductive potential (mature gonads or breeding females) or not (rudimentary gonads or in development). Analyses using ordination techniques (PCA) and gradient analysis (CCA) showed that 82.13 % of environmental variations were explained by the transect arrangement, and these characteristics explained 86.70 % of the differential distribution of female crabs and 96.57 % of the distribution of males. These results indicate that females with reproductive potential were more abundant in deeper regions, while females with rudimentary or developed gonads were abundant in shallower habitats and areas sheltered from wave action. Thus, the distribution of C. ornatus in these bays was linked to their reproductive state, as part of the reproductive strategy of the population. © 2013 Senckenberg Gesellschaft für Naturforschung and Springer-Verlag Berlin Heidelberg.
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Incluye Bibliografía
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)