As Estratégias de Marketing e de Comunicação utilizadas na Educação a Distância

Este trabalho visa conhecer e analisar as ferramentas de marketing e de comunicação utilizadas pela Universidade Metodista de São Paulo, pela Universidade Anhembi Morumbi e pela Universidade de São Paulo em seus cursos de Educação a Distância, bem como nas disciplinas semipresenciais oferecidas pelas referidas instituições, através de pesquisas nos sites e entrevistas com os responsáveis pela elaboração da EaD nas instituições. Tenciona ainda, comparar as estratégias criadas por essas instituições no desenvolvimento de seus cursos e disciplinas, além de conhecer e analisar a comunicação elaborada por elas, como forma de divulgar e persuadir seus públicos-alvo. Objetiva também buscar o conhecimento e a percepção que seus alunos possuem desses cursos e disciplinas e da Educação a Distância como um todo, através de entrevistas individuais e utilizando um questionário estruturado.(AU)

AS INTERFACES DA PROMOÇÃO DA SAÚDE E UM PROGRAMA DE APRENDIZAGEM PROFISSIONAL

O trabalho desenvolvido com adolescentes, pensando na promoção de sua saúde, bem como em seu desenvolvimento saudável por meio de espaços que atendam suas necessidades, tem sido de responsabilidade também de organizações sociais. Em especial, quando se tem o objetivo de prepará- los para o mundo do trabalho, porém com uma proposta mais ampla, ou seja, como uma preparação para suas relações na vida, pela passagem de um processo de aprendizagem, de amadurecimento, por meio da construção de ações significativas para vida. Esta é a proposta do Centro de Orientação ao Adolescente de Campinas COMEC , organização não governamental, que conta com um Progr ama de Aprendizagem Profissional- PAP . Sendo assim, esse estudo tem como objetivo caracterizar, por meio de prontuários, uma amostra de 280 adolescentes, compreender a percepção deles no processo vivido e identificar as expectativas na admissão, demissão e desligamento do programa - PAP. A pesquisa teve como participantes adolescentes de 14 a 17 anos, do gênero feminino e masculino, do ensino fundamental e médio (7ª série E.F até 3ª série E.M). Os formulários foram preenchidos em três momentos: primeiro quando o adolescente participava da seleção para ingressar no programa, segundo, quando ele iniciava o trabalho na empresa e no término do contrato do adolescente com o programa. Os resultados obtidos por meio dos prontuários dos adolescentes mostraram que a percepção que eles têm a respeito do programa é positiva. Perceberam-se sentimentos de medo, insegurança, alegrias e desejos a respeito das atividades que os preparam para a inserção no mercado formal de trabalho, e o quanto o acompanhamento pelo programa permite outro olhar para esta inclusão. Ainda que o trabalho juvenil não seja a solução para as necessidades econômicas de muitas famílias, o trabalho educativo tem sido visto como uma forma de permitir que o adolescente vivencie sua primeira experiência de trabalho, respeitando sua condição de pessoa em desenvolvimento. Porém, em alguns casos, acabam por contribuir de forma significativa no orçamento familiar.(AU)

Developing Collective Teaching Computer Software for the Course “Decision Theory”

Improvement of training students using modern information technologies, like collective developing teaching computer software, is discussed. Organizational, technical, technological advices are given. Experience of using information technologies in educational course “Decision Theory” is described.

Integrated and Personalized Digital Information Services

Digital information services are gradually becoming integrated with other systems and services such as library automation systems, student information services, and electronic learning systems. Users demand seamless access to a multitude of digital information services without leaving their desktop computers. They prefer using systems that recognize them when they log on, acknowledge their rights and privileges, and thus provide personalized information services. This paper summarizes the recent developments concerning integrated and personalized digital information services. It first emphasizes the role of the Internet in providing information services and then goes on to discuss the integration and personalization issues by emphasizing their importance for digital information services.

Human capital:theoretical and empirical insights

There is nothing more difficult to plan, more Doubtful of success, nor more dangerous to manage Than the creation of a new system. For the initiator has the enmity of all who would Profit by the preservation of the old system, and Merely lukewarm defenders in those who should gain By the new one. N. Machiavelli (1513) Abstract: The purpose of this paper is twofold. First, we want to challenge the notion of "human capital" as "education, training and work experience" and suggest that it is the "quality of the workforce" that matters, here defined as the set of characteristics that allow workers to function in a specific institutional and historical context. Our main conclusion is that the quality of the workforce is affected by the institutional environment where the workers live and that therefore it can vary across countries and institutional contexts. Second, we want to show the empirical relevance of this last point by testing the extent to which the quality of institutions (here proxied by the governance indicators of Kaufmann etal. (2007)) can affect the quality of the workforce (proxied by the percentage of the working age population registered in a lifelong learning program). Our empirical analysis is conducted on a data-set of 11 European countries observed over the period 1996-2006. The results indicate that countries with better governance indicators are also endowed with a more qualified workforce. © 2011 American Journal of Economics and Sociology, Inc.

Aceitação e uso de ambiente virtual de aprendizagem no contexto de um curso de capacitação para servidores públicos

This study aimed to examine how students perceives the factors that may influence them to attend a training course offered in the distance virtual learning environment (VLE) of the National School of Public Administration (ENAP). Thus, as theoretical basis it was used the Unified Theory of Acceptance and Use of Technology (UTAUT), the result of an integration of eight previous models which aimed to explain the same phenomenon (acceptance/use of information technology). The research approach was a quantitative and qualitative. To achieve the study objectives were made five semi-structured interviews and an online questionnaire (websurvey) in a valid sample of 101 public employees scattered throughout the country. The technique used to the analysis of quantitative data was the structural equation modeling (SEM), by the method of Partial Least Square Path Modeling (PLS-PM). To qualitative data was the thematic content analysis. Among the results, it was found that, in the context of public service, the degree whose the individual believes that the use of an AVA will help its performance at work (performance expectancy) is a factor to its intended use and also influence its use. Among the results, it was found that the belief which the public employee has in the use of a VLE as a way to improve the performance of his work (performance expectation) was determinant for its intended use that, in turn, influenced their use. It was confirmed that, under the voluntary use of technology, the general opinion of the student s social circle (social influence) has no effect on their intention to use the VLE. The effort expectancy and facilitating conditions were not directly related to the intended use and use, respectively. However, emerged from the students speeches that the opinions of their coworkers, the ease of manipulate the VLE, the flexibility of time and place of the distance learning program and the presence of a tutor are important to their intentions to do a distance learning program. With the results, it is expected that the managers of the distance learning program of ENAP turn their efforts to reduce the impact of the causes of non-use by those unwilling to adopt voluntarily the e-learning, and enhance the potentialities of distance learning for those who are already users

Diseño de un modelo de situación problema, con la unidad facilitadora solidaria llamada Belisol, para fortalecer el pensamiento numérico y variacional, en los estudiantes de la Institución Educativa Rural Benigno Mena González

Al analizar los resultados deficientes de las Pruebas Saber, del PTA ( Programa Todos a Aprender del MEN), y la participación en las Olimpiadas del Conocimiento, de los estudiantes de la Institución Educativa Rural Benigno Mena González del municipio de San Jerónimo, se consideró implementar un proyecto pedagógico, como plan de mejoramiento para la enseñanza y aprendizaje de las matemáticas, que sirviera como una iniciativa para fortalecer los pensamientos numérico y variacional en los estudiantes de secundaria de la Institución; se buscaba, con la implementación de esta propuesta, desarrollar habilidades en dominio, comprensión y solución de situaciones problemas cotidianas dentro del contexto escolar y desde la innovación de nuevas prácticas metodológicas en los procesos educativos. Desde esta perspectiva, nace el interrogante: ¿Cómo modelar una situación problema, teniendo como motivo la unidad facilitadora solidaria denominada Belisol, para fortalecer el pensamiento numérico y variacional, en los estudiantes de la Institución Educativa Rural Benigno Mena González del municipio de San Jerónimo?, para dar tránsito a una propuesta de investigación innovadora. Ahora bien, para intervenir y reflexionar sobre este interrogante, se propuso el método de Investigación Acción Participación (IAP), el cual se aplica a estudios que se interesan sobre realidades humanas y problemáticas cotidianas o sociales, que además, sean reales, de la acción, y de constante participación de los sujetos, entidades o comunidades involucradas; aquí cabe la posibilidad de un aprendizaje cooperativo, colectivo, y por supuesto, colaborativo donde se ha planteado como motivo de la situación problema planteada la unidad financiera llamada Belisol con el fin de exteriorizar los fundamentos de una acción formativa, orientada a la incursión en el ámbito de la educación matemática económica financiera, a través del ejercicio del ahorro escolar y el trueque, promoviendo de esta manera el espíritu solidario en la comunidad Benigniana.

Aceitação e uso de ambiente virtual de aprendizagem no contexto de um curso de capacitação para servidores públicos

This study aimed to examine how students perceives the factors that may influence them to attend a training course offered in the distance virtual learning environment (VLE) of the National School of Public Administration (ENAP). Thus, as theoretical basis it was used the Unified Theory of Acceptance and Use of Technology (UTAUT), the result of an integration of eight previous models which aimed to explain the same phenomenon (acceptance/use of information technology). The research approach was a quantitative and qualitative. To achieve the study objectives were made five semi-structured interviews and an online questionnaire (websurvey) in a valid sample of 101 public employees scattered throughout the country. The technique used to the analysis of quantitative data was the structural equation modeling (SEM), by the method of Partial Least Square Path Modeling (PLS-PM). To qualitative data was the thematic content analysis. Among the results, it was found that, in the context of public service, the degree whose the individual believes that the use of an AVA will help its performance at work (performance expectancy) is a factor to its intended use and also influence its use. Among the results, it was found that the belief which the public employee has in the use of a VLE as a way to improve the performance of his work (performance expectation) was determinant for its intended use that, in turn, influenced their use. It was confirmed that, under the voluntary use of technology, the general opinion of the student s social circle (social influence) has no effect on their intention to use the VLE. The effort expectancy and facilitating conditions were not directly related to the intended use and use, respectively. However, emerged from the students speeches that the opinions of their coworkers, the ease of manipulate the VLE, the flexibility of time and place of the distance learning program and the presence of a tutor are important to their intentions to do a distance learning program. With the results, it is expected that the managers of the distance learning program of ENAP turn their efforts to reduce the impact of the causes of non-use by those unwilling to adopt voluntarily the e-learning, and enhance the potentialities of distance learning for those who are already users

Educação cognitiva: Estudo dos efeitos de um programa e-leraning de desenvolvimento cognitivo através da matemática em alunos do 8º ano de escolaridade

Partindo do princípio que a cognição é modificável e alterável, surge a educação cognitiva. Este repensar da educação converge com a necessidade de uma educação para a diversidade e inclusão. Ao mesmo tempo surgem as novas tecnologias, cada vez mais presentes. Focando os processos de criatividade e resolução de problemas, construímos um programa e-learning de desenvolvimento cognitivo através da matemática (PEDCM) e estudamos os efeitos da implementação do mesmo. A metodologia utilizada foi a quasi-experimental, com pré e pós-teste e sem grupo de controlo. A amostra foi constituída por 1O alunos de uma turma do 8° ano da Escola EB 2,3 Conde de Vilalva, em Évora. Os instrumentos utilizados foram: o Teste de Auto-conceito de Susan Harter; Matrizes Standard de Raven; Bateria de Provas de Raciocínio; Teste de Pensamento Criativo de Torrance e o PEDCM. Este último foi implementado durante 10 sessões (com 1h30m cada). Os resultados obtidos demonstram efeitos positivos evidentes da implementação PEDCM, ao nível do desempenho cognitivo, desempenho criativo, no auto-conceito e principalmente no rendimento escolar. ABSTRACT: Starting from the principle that cognition is alterable and modifiable, rises the cognitive education. This rethinking of education converges with an education for diversity and inclusion. Parallelly the new technologies rise, more and more present in education. Focusing on the processes of creativity and problem resolution and we've built an e-learning program of cognitive development through mathematics (PEDCM) and studied the effects of its implementation. The used methodology was the almost experimental, with pre and post test without a group of control. The show was built by 1O students of a class of 8th grade of the school EB2,3 Conde de Vilalva in Évora. The instruments used were: the Test of Self­Concept by Susan Harter; Standard Registries by Raven; Set of Reasoning Tests; Test of Creative Thought from Torrance and the PEDCM, implemented for 10 sessions (of 1.30h each). The results attained show the positive effects evident from the implementation of the PEDCM, to the level of cognitive performance, creative performance, in the self concept and particularly in the school results.

O impacto socioeconômico da implementação do programa jovem aprendiz a partir da inclusão laboral dos jovens aprendizes atendidos pelo Instituto Federal de Brasília - Campus Estrutural

Dissertação apresentada para obtenção do grau de Mestre em Educação Social e Intervenção Comunitária

O impacto socioeconômico da implementação do programa jovem aprendiz a partir da inclusão laboral dos jovens aprendizes atendidos pelo Instituto Federal de Brasília - Campus Estrutural

Dissertação apresentada para obtenção do grau de Mestre em Educação Social e Intervenção Comunitária

Analyzing the learning of the taking personal and social responsibility model within a new physical education undergraduate degree program in El Salvador

EI Salvador presents an unfortunate history that includes a military regime and a civil war that together created a legacy of violence in which the country still struggle nowadays. Salud Escolar Integral (SEI) was created in 2005 as a program to combat youth violence throughout the re-formulation of physical education (PE) classes in public schools, promoting life skills learning that supports the resolution of conflicts with nonviolent ways. In 2007, SEI supported the creation of a physical e~ucation teacher education (PETE) degree at the Universidad Pedag6gica de EI Salvador (UPES), having the goal to assist pre-service teachers with a better understanding of humanistic principles. The present research analyzed if after attending all three years ofUPES PETE program, students presented high self-perception levels of competence and confidence related to attitude, skills and knowledge to teach PE within humanistic principles. Taking Personal and Social Responsibility (TPSR) was the theoretical framework used to analyze the development of humanistic principles. The study had a mixed-method longitudinal design that included questionnaires, reflection templates and interviews. In conclusion, although it is suggested that UPES should provide better support for the development of the teaching principles of empowering students and transfer learning, most of the humanistic principles were highly promoted by the program. At last, it is suggested that future research should track teachers' progress while teaching in schools, in order to analyze if the theory of promoting humanistic principles have also become a daily practice.

A Case Study of the "Who is NOBODY?" Project: A Character Development Program for Children with Learning Disabilities

This research study explored a support system for children with learning disabilities. The Learning Disabilities Association of Niagara Region (LDANR) recently expanded its Better Emotional and Social Times (B.E.S.T.) program to incorporate an innovative, character education initiative called the “Who is NOBODY?” program. The objective of this qualitative case study was two-fold. First, the study aimed to support the LDANR in assessing the efficacy of the “Who is NOBODY?” program, providing the LDANR with empirical support for their programs. Second, the study enabled a more in-depth understanding of how to best support children with LD in regards to their social and emotional well-being. The study explored the “Who is NOBODY?” program through three lenses: design, implementation, and experiences of participating children. Three primary themes emerged from these three data lenses: positive character traits, prosocial behaviour, and strong self-efficacy – leading to the promotion of strong character development and self-esteem. Taken together, the “Who is NOBODY?” program was shown to be a successful remediation program for supporting vulnerable children with LD.

The Building Partnerships Program: An Approach to Community-based Learning for Medical Students in Australia

The Building Partnerships Program at the University of Queensland, Australia seeks to address the dual challenge of preparing doctors who are responsive to the community while providing a meaningful context for social sciences learning. Through partnerships with a diverse range of community agencies, the program offers students opportunities to gain non-clinical perspectives on health and illness through structured learning activities including: family visits; community agency visits and attachments; and interview training. Students learn first-hand about psychosocial influences on health and how people manage health problems on a day-to-day basis. They also gain insights into the work of community agencies and how they as future doctors might work in partnership with them to enhance patient care. We outline the main components of the program, identify challenges and successes from student and community agency perspectives, and consider areas that invite further development.