Orientación espacial en las redes sociales en línea Facebook y Tuenti

El objetivo de investigación es cómo los usuarios de Facebook y Tuenti de la ciudad de Málaga utilizan los deícticos espaciales aquí, ahí y allí en dichas redes sociales en línea. En el centro de atención no está cómo o qué es el espacio sino cómo los hablantes interpretan el espacio mediante la lengua, en otras palabras, es la percepción del espacio lo que nos interesa. La Computer-mediated Communication (CMC) ‘comunicación mediada por ordenadores’ es un campo relativamente nuevo. Uno de los fenómenos más interesantes dentro de la comunicación mediada por ordenadores son las redes sociales en línea, que en pocos años se han convertido en un medio de comunicación muy difundido y en expansión continua. No sorprende por eso que la lengua y la comunicación misma se vean afectadas. La condición virtual es importante para comprender los nuevos medios electrónicos de comunicación. Se considera el espacio virtual como una realidad virtual, llena de imágenes, algunas de las cuales no existen sino en un formato electrónico, y otras son representaciones simbólicas del mundo físico, es decir, es un universo paralelo creado y sostenido por las líneas de comunicación y redes de ordenadores que se enlazan por medio de la infraestructura que da Internet. El espacio virtual es básicamente un espacio-sistema relacional. Su realidad se construye a través de la interacción y del intercambio de información; es espacio y es medio. Este carácter emergente del espacio virtual hace esencial vincularlo con aquello que determina su surgimiento: con la comunicación. El espacio virtual surge en y por la comunicación, de ahí su doble naturaleza de espacio y medio. Teniendo en cuenta lo anteriormente dicho, lo que nos interesa analizar es cómo funcionan los deícticos espaciales, en tanto rasgos orientativos de la lengua relativos al lugar del acto de habla. El estudio que presentamos se basa en un corpus elaborado a partir de enunciados de informantes en Facebook y Tuenti. Se ha efectuado un análisis cuantitativo mediante la herramienta AntConc y también un análisis cualitativo. A partir del corpus y su análisis se muestra que los deícticos pueden hacer referencia tanto al espacio real como al virtual, es decir, operan en varios niveles. Su percepción y la interrelación del espacio virtual y real son elementos esenciales que condicionan la orientación espacial en Facebook y Tuenti.

“Facebook Style”: The Use of Emoticons and Graphic Signs by Users in the Cape Flats

Over the last few years Facebook has become a widespread and continuously expanding medium of communication in Africa and worldwide. Being a new medium of social interaction, Facebook produces its own communication style. It is a style conditioned by the medium and the community of users. My focus of analysis is how Facebook users from the city of Cape Town create this style by means of emoticons and other graphic signs in order to reflect the reality of living in Cape Town’s underprivileged areas. This study is based on a theoretical framework which combines sociolinguistics with Computer-Mediated-Communication to study the emergence of a style peculiar of the online social networks. In a corpus of Coloured Facebook users from the Cape Flats, I have analysed the emergence of emoticons and other graphic signs related to Capetonian gang culture and then tracked the spread of these features to the extensive use by users not related to gangs. It can be deduced that in this process the analysed features amplify their meaning and are employed in a much broader context as their original use. Due to the development and spread of these features we can consider the peculiar electronic communication of Facebook as a style constrained by the electronic medium and its users. It is a style which serves the users to create social meaning and to express their linguistic identities.

Lost in Translation: Emotion and Expression through Technology

My Thesis study was designed to bring to topic certain issues involved with CMC (computer-mediated communication.) Often we are presented with confusing or misleading situations when it comes to expressing our emotions through technological means. It is important that we are aware of certain issues such as the use of emoticons, expressing sarcasm, and the ongoing trend of Internet slang. These various aspects can create confusion in CMC, leading to a loss in translation. My survey study was designed to probe deeper into these issues by asking general questions and by analyzing sample CMC scenarios.

COMUNICAÇÃO & ASTRONOMIA: UMA UNIÃO VIRTUAL Estudos para uma teoria de comunicação organizacional on-line a partir do caso Rede de Astronomia Observacional REA/Brasil

A tese Comunicação & Astronomia, uma união virtual aborda o universo da comunicação virtual, das organizações virtuais, da ciência virtual. Um universo novo e emocionante onde a relação assíncrona espaço-temporal é o fator comum a todos os atores sociais envolvidos. O universo do virtual, das ferramentas de comunicação relacionadas às novas tecnologias, do ciberespaço, da existência concreta de uma organização imaterial. Estes elementos abrem novos horizontes para o conhecimento e compreensão dos processos de comunicação humana e organizacional na era da revolução informacional, proporcionando a oportunidade de estabelecer uma teoria de comunicação organizacional on line. A pesquisa bibliográfica apoiou-se em três bases teóricas de referência: a comunicação mediada por computador, comunicação virtual e comunicação organizacional, estas bases tiveram ainda o suporte de um estudo de caso que constituiu o corpus da pesquisa. Pudemos então compreender como ocorre a comunicação em uma organização virtual, seus processos, ferramentas e pontos cruciais que podem ser resumidos no fator motivacional necessário ao estímulo à interação virtual cooperativa, necessidade de construção e manutenção de imagem institucional forte que delimite a organização no ciberespaço e definição clara dos códigos de conduta da organização virtual.(AU)

COMUNICAÇÃO & ASTRONOMIA: UMA UNIÃO VIRTUAL Estudos para uma teoria de comunicação organizacional on-line a partir do caso Rede de Astronomia Observacional REA/Brasil

A tese Comunicação & Astronomia, uma união virtual aborda o universo da comunicação virtual, das organizações virtuais, da ciência virtual. Um universo novo e emocionante onde a relação assíncrona espaço-temporal é o fator comum a todos os atores sociais envolvidos. O universo do virtual, das ferramentas de comunicação relacionadas às novas tecnologias, do ciberespaço, da existência concreta de uma organização imaterial. Estes elementos abrem novos horizontes para o conhecimento e compreensão dos processos de comunicação humana e organizacional na era da revolução informacional, proporcionando a oportunidade de estabelecer uma teoria de comunicação organizacional on line. A pesquisa bibliográfica apoiou-se em três bases teóricas de referência: a comunicação mediada por computador, comunicação virtual e comunicação organizacional, estas bases tiveram ainda o suporte de um estudo de caso que constituiu o corpus da pesquisa. Pudemos então compreender como ocorre a comunicação em uma organização virtual, seus processos, ferramentas e pontos cruciais que podem ser resumidos no fator motivacional necessário ao estímulo à interação virtual cooperativa, necessidade de construção e manutenção de imagem institucional forte que delimite a organização no ciberespaço e definição clara dos códigos de conduta da organização virtual.(AU)

O BOCA A BOCA ON-LINE: AS IMPLICAÇÕES DA VOZ DO CONSUMIDOR NA COMUNICAÇÃO DE MERCADO

O consumidor contemporâneo, inserido em um novo ambiente de comunicação, potencializa suas expressões, capaz de avaliar uma marca ou produto e transmitir sua opinião pelas redes sociais, ou seja, o consumidor expressa suas opiniões e desejos dialogando com seus pares de forma espontânea nas redes sociais on-line. É neste ambiente de participação e interação (ciberespaço) que está nosso objeto de estudo, o boca a boca on-line – a voz do consumidor contemporâneo, também conhecido como uma manifestação informativa pessoal ou uma conversa, a opinion sharing. Proporcionado pelos consumidores nas redes sociais on-line, o boca a boca se fortalece em função das possibilidades de interação, característica da sociedade em rede. Nesse cenário, oobjetivo desta pesquisa é caracterizar o boca a boca on-line como um novo fluxo comunicacional entre consumidores, hoje potencializado pelas novas tecnologias da comunicação, capazes de alterar a percepção da marca e demonstrar o uso, pelas marcas, das redes sociais on-line ainda como um ambiente de comunicação unidirecional. Mediante três casos selecionados por conveniência (dois casos nacionais e um internacional), o corpus de análise de nossa pesquisa se limitou aos 5.084 comentários disponibilizados após publicação de matérias jornalísticas no Portal G1 e nas fanpages (Facebook), ambos relativos aos casos selecionados. Com a Análise de Conteúdo dos posts, identificamos e categorizamos a fala do consumidor contemporâneo, sendo assim possível comprovar que as organizações/marcas se valem da cultura do massivo, não dialogando com seus consumidores, pois utilizam as redes sociais on-line ainda de forma unidirecional, além de não darem a devida atenção ao atual fluxo onde se evidencia a opinião compartilhada dos consumidores da sociedade em rede.

From the initial interest in ‘Why do people often communicate in very "strange" ways on Social Media?’ to a research project on CMC

This presentation is about the inside story of the PhD project El malagueño real, mental y virtual. Configuración de los significados sociales de una variedad urbana in Hispanic Linguistics. That is, the production and perception of the Spanish spoken in the city of Malaga and used on the social network sites Facebook and Tuenti by users from Malaga is analysed. Actually, the southern Spanish variety in question is quite distinct from the national standard in terms of its phonetic features, its prestige, and the attitudes to it. Thus, the project started with the initial interest in «Why do people often communicate in very “strange” ways on social media» which then slightly changed to the final research interest in «What do the different non-standard variants mean in virtual (and real) malagueño?». This long – sometimes hazardous, yet mostly fun – process is exposed in more detail by looking at the research questions, the methods and results. Lastly, the presentation concludes with some lessons learnt and an outlook on possibilities and necessities for further investigation.

The social identity perspective - Intergroup relations, self-conception, and small groups

The historical development, metatheoretical background, and current state of the social identity perspective in social psychology are described. Although originally, an analysis mainly of intergroup relations between large-scale social categories, and more recently an analysis with a strong social cognitive emphasis, this article shows that the social identity perspective is intended to be a general analysis of group membership and group processes. It focuses on the generative relationship between collective self-conception and group phenomena. To demonstrate the relevance of the social identity perspective to small groups, the article describes social identity research in a number of areas: differentiation within groups; leadership; deviance; group decision making; organizations; computer mediated communication; mobilization, collective action, and social loafing; and group culture. These art the areas in which most work has been done and which arc therefore best placed for further developments in the near future.

Negotiating cross-cultural difference in electronic discussion

Although a good deal of research exists both on computer-mediated communication(CMC) and on cross-cultural communication, rarely are the two areas brought together. In practice, however, extrapolation from one context to the other is common, with the internet and email being increasingly used to teach cross-cultural communication. What assumptions about the transfer of culture into cyberspace inform these practices? And are these assumptions well-founded? This paper explores practices of discussion on French and British internet media sites to determine the extent to which they reflect communicative practices elsewhere in those cultures. The case studies underline the importance of attending to the interaction between culture and genre, and have pedagogical implications for the use of such sites in the teaching of cross-cultural communication.

Rapport-building through call in teaching Chinese as a foreign language: An exploratory study

Technological advances have brought about the ever-increasing utilisation of computer-assisted language learning ( CALL) media in the learning of a second language (L2). Computer-mediated communication, for example, provides a practical means for extending the learning of spoken language, a challenging process in tonal languages such as Chinese, beyond the realms of the classroom. In order to effectively improve spoken language competency, however, CALL applications must also reproduce the social interaction that lies at the heart of language learning and language use. This study draws on data obtained from the utilisation of CALL in the learning of L2 Chinese to explore whether this medium can be used to extend opportunities for rapport-building in language teaching beyond the face-to-face interaction of the classroom. Rapport's importance lies in its potential to enhance learning, motivate learners, and reduce learner anxiety. To date, CALL's potential in relation to this facet of social interaction remains a neglected area of research. The results of this exploratory study suggest that CALL may help foster learner-teacher rapport and that scaffolding, such as strategically composing rapport-fostering questions in sound-files, is conducive to this outcome. The study provides an instruction model for this application of CALL.

Virtual teams and group member dissimilarity - Consequences for the development of trust

The consequences of demographic dissimilarity for group trust in work teams was examined in a virtual (computer-mediated) and a face-to-face (FTF) environment. Demographic dissimilarity (based on age, gender, country of birth, enrolled degree) was predicted to be negatively associated with group trust in the FTF environment but not in the computer-mediated environment. Participants worked in small groups on a creative task for 3 consecutive days. In the computer-mediated environment, participants worked on the task for an hour per day. In the FTF environment, participants worked on the task for 20 minutes per day. Partial support was found for the effectiveness of computer-mediated groups in reducing the negative consequences of dissimilarity. Age dissimilarity was negatively related to trust in FTF groups but not in computer-mediated groups. Birthplace dissimilarity was positively related to trust in computer-mediated groups. Implications for the successful management of virtual teams are discussed.

COMUNICAÇÃO & ASTRONOMIA: UMA UNIÃO VIRTUAL Estudos para uma teoria de comunicação organizacional on-line a partir do caso Rede de Astronomia Observacional REA/Brasil

A tese Comunicação & Astronomia, uma união virtual aborda o universo da comunicação virtual, das organizações virtuais, da ciência virtual. Um universo novo e emocionante onde a relação assíncrona espaço-temporal é o fator comum a todos os atores sociais envolvidos. O universo do virtual, das ferramentas de comunicação relacionadas às novas tecnologias, do ciberespaço, da existência concreta de uma organização imaterial. Estes elementos abrem novos horizontes para o conhecimento e compreensão dos processos de comunicação humana e organizacional na era da revolução informacional, proporcionando a oportunidade de estabelecer uma teoria de comunicação organizacional on line. A pesquisa bibliográfica apoiou-se em três bases teóricas de referência: a comunicação mediada por computador, comunicação virtual e comunicação organizacional, estas bases tiveram ainda o suporte de um estudo de caso que constituiu o corpus da pesquisa. Pudemos então compreender como ocorre a comunicação em uma organização virtual, seus processos, ferramentas e pontos cruciais que podem ser resumidos no fator motivacional necessário ao estímulo à interação virtual cooperativa, necessidade de construção e manutenção de imagem institucional forte que delimite a organização no ciberespaço e definição clara dos códigos de conduta da organização virtual.(AU)

Workplace interactions and the polymorphic role of e-mail

Purpose - One of the principal organizational developments in the last decade has been the pervasive influence of computer mediated communication (CMC) tools. The purpose of this paper is to closely interrogate the day-to-day role of e-mail in explicating, influencing and shaping social and information interactions within an organization. Design/methodology/approach - A series of in-depth interviews (n = 29) were undertaken to elicit employee opinions on their e-mail adaptation, experiences and practices. Findings - The paper provides insights into the polymorphic role of e-mail, particularly the way in which it is adapted by individuals within the organization. Specifically, it shows how this tool interacts within day-to-day work activities and tasks. Research limitations/implications - This paper investigates only one CMC tool, e-mail, although it is envisaged that this initial work will be used to raise a new understanding of the socially skilled adaptation of other CMC tools by employees as well as leaders. Practical implications- Previously unreported insights into employee opinion are delineated in order to provide a focus from which organizations can train and develop their employees and leaders to maximise knowledge creation within the organization. Originality/value - This study assesses CMC from an under-researched "real-life" perspective in which everyday interactions are used to understand employee reactions to e-mail communication and hence foster an atmosphere in which these interactions assist organizational development.

Non-verbal signalling in digital discourse:the case of letter repetition

This study focuses on the interactional functions of non-standard spelling, in particular letter repetition, used in text-based computer-mediated communication as a means of non-verbal signalling. The aim of this paper is to assess the current state of non-verbal cue research in computer-mediated discourse and demonstrate the need for a more comprehensive and methodologically rigorous exploration of written non-verbal signalling. The study proposes a contextual and usage-centered view of written paralanguage. Through illustrative, close linguistic analyses the study proves that previous approaches to non-standard spelling based on their relation to the spoken word might not account for the complexities of this CMC cue, and in order to further our understanding of their interactional functions it is more fruitful to describe the role they play during the contextualisation of the verbal messages. The interactional sociolinguistic approach taken in the analysis demonstrates the range of interactional functions letter repetition can achieve, including contribution to the inscription of socio-emotional information into writing, to the evoking of auditory cues or to a display of informality through using a relaxed writing style.

Digital business discourse

Digital Business Discourse offers a distinctively language- and discourse-centered approach to digitally mediated business and professional communication, providing a timely and comprehensive assessment of the current digital communication practices of today's organisations and workplaces. It is the first dedicated publication to address how computer-mediated communication technologies affect institutional discourse practices, bringing together scholarship from a range of disciplinary backgrounds, including organisational and management studies, rhetorical and communication studies, communication training and discourse analysis. Covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs and consumer reviews, the chapters gather research drawing on empirical data from real professional contexts. In this way, the book contributes to both academic scholarship and business communication training, enabling researchers, trainers and practitioners to deepen their understanding of the impact of new communication technologies on professional and corporate communication practices.