West German bank advertising and the East German public:a study in intercultural advertising communication

In the wake of German unification, initial advertising by many West German companies in the new federal states (the former German Democratic Republic - GDR) proved largely ineffective and many advertisers were forced to change their approach to this new market. The advertising task proved even more complicated for banks, because banking existed only at the most basic level in the former GDR. Furthermore, under the old regime, "capitalist" banks represented the very antithesis of the GDR's founding ideology. This analysis of advertising by West German banks - in particular Dresdner Bank - in the new federal states brings together elements of discourse and communication theory, particularly Relevance Theory [Sperber and Wilson 1986], with the overall objective of designing a model of intercultural advertising communication. A series of simple association tasks based on texts from pre-Wende advertisements was completed by a sample of advertisees (as they are called in the study) in Leipzig. The research shows the lack of relevance between the advertiser's understanding of concepts such as "credit", "bank" etc. and the associations which these concepts have for the sample of advertisees. Further analysis reveals that this lack of relevance occurs because advertisers and advertisees assign differing contexts to these concepts when they communicate through advertising. The study concludes that these different contexts, governed by the contrasting ideological, economic and linguistic environments of the advertisers and advertisees, interfere with the effective communication of the advertising message.

Depression to decolonization:Berclays Bank (DCO) in the West Indies, 1926-1962. By Kathleen E.A. Monteith. Kingston: University of the West Indies Press, 2008. xvi + 355pp. Illustrations, tables. figures, appendix, bibliography, notes, index. $30.00. ISBN: 879-976-640-198-6.

Book review

Spatial patterns in the biology of the chokka squid, Loligo reynaudii on the Agulhas Bank, South Africa

Although migration patterns for various life history stages of the chokka squid (Loligo reynaudii) have been previously presented, there has been limited comparison of spatial variation in biological parameters. Based on data from research surveys; size ranges of juveniles, subadults and adults on the Agulhas Bank were estimated and presented spatially. The bulk of the results appear to largely support the current acceptance of the life cycle with an annual pattern of squid hatching in the east, migrating westwards to offshore feeding grounds on the Central and Western Agulhas Bank and the west coast and subsequent return migration to the eastern inshore areas to spawn. The number of adult animals in deeper water, particularly in autumn in the central study area probably represents squid spawning in deeper waters and over a greater area than is currently targeted by the fishery. The distribution of life history stages and different feeding areas does not rule out the possibility that discrete populations of L. reynaudii with different biological characteristics inhabit the western and eastern regions of the Agulhas Bank. In this hypothesis, some mixing of the populations does occur but generally squid from the western Agulhas Bank may occur in smaller numbers, grow more slowly and mature at a larger size. Spawning occurs on the western portion of the Agulhas Bank, and juveniles grow and mature on the west coast and the central Agulhas Bank. Future research requirements include the elucidation of the age structure of chokka squid both spatially and temporally, and a comparison of the statolith chemistry and genetic characterisation between adults from different spawning areas across the Agulhas Bank.

Portrait of Leopold Alsberg; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Max Benjamin; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Max Arndt; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Carl Gompertz; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Karl Abenhausen; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Karl Gammann; Employee of Mendelssohn Bank, Berlin Portraits Men

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Portrait of Julius Wallch; Employee of Mendelssohn Bank, Berlin Portraits Men

"1.12.1884 Julius Wallach geb. 30.5.1859. pens. 31.12.1927"

Portrait of Carl Degelow; Employee of Mendelssohn Bank, Berlin Portraits Men

"22.5.1884 Carl Degelow get. 30.1.1860. gest. 24.10.1927"

Portrait of Alfred Timme; Employee of Mendelssohn Bank, Berlin Portraits Men

"25.98.1884. Alfred Timme geb. 9.12.1860. pens. 31.12.1927"

Portrait of Josef Weismann; Employee of Mendelssohn Bank, Berlin Portraits Men

"1.1.1888. Josef Weismann geb. 20.10.1857. pens. 31.12.1927"

Portrait of Franz Trolldenier; Employee of Mendelssohn Bank, Berlin Portraits Men

"11.4.1889 Franz Trolldenier geb. 5.12.1866"

Portrait of Georg Heinrich; Employee of Mendelssohn Bank, Berlin Portraits Men

"15.4.1889 Georg Heinrich geb. 12.5.1863. pens. 31.12.1927"