Recovery of degraded areas using topsoil in the Amazon rainforest

This study is aimed at evaluating the effect of placing the top soil cover areas, such as tailings degraded by tin mining, in the Amazon rainforest in Brazil. The evaluations of the planting sites occurred in areas where tin mining was carried out, basically planting native trees over a period of seven years. This work did not come from a pre-decreed methodology of experimental design, and data was collected only seven years after planting. Thus, it was not possible to identify all variables that contributed to a better recovery of the areas. Sampling was done about seven years after placing the top soil and is determined: pH, organic matter content, P, K, Ca, Mg, Al, cation exchange capacity (T), base saturation (V%), B, Fe, Zn, Cu and Mn. The native forest species existing at the site were evaluated in relation to height (in meters) and diameter of the base. For all sites where the surface layer of soil was applied, there were significant differences in the growth of native species. A fundamental aspect in the rehabilitation of areas degraded by mining, in general, is the knowledge about the soil where that recovery must be conducted. The specific procedures in the rehabilitation of those areas depend essentially on the physical, chemical, biological and mineralogical properties of the soil, which must present conditions for the adequate development of the plants. The initial idea of implanting a project of recovery of soils degraded by mining in the Amazon Forest emerged from a first visit to the field, carried out in 1998. The conditions of the already mined areas, in comparison to the exuberant forest of the surroundings caught our attention. The mining company that acts in the area had already been trying for some time to implant a plan of recovery of these mining areas, however without reaching any significant positive results. The loss of organic matter is one of the main problems of degraded areas in Brazil. The storage and reuse of a blanket of soil (topsoil) produce excellent results, but most of the miners consider this technique expensive and difficult because of operational costs and the sharp topographical condition of the mine site. Therefore, a research project was elaborated prioritizing the recovery of the soil degraded by the tin mining as a prior step to the recovery activities with native forest species. The formation of a superficial pseudo-horizon that supported the vegetation and the time that it would take for its establishment became the main objective of this research. The objective of this work is to verify the levels of elements and their traces in areas where top soils were applied for the remediation of degraded areas with local re-vegetation. © 2011 WIT Press.

Summary report of the Caribbean meeting of experts on Implementation of the SIDS Plan of Action

The Caribbean Meeting of Experts on Implementation of the SIDS Programme of Action, held at the Holiday Inn Hotel, Port of Spain, Trinidad and Tobago, 17-19 May 1995 was convened to review progress towards implementation of the SIDS Programme of Action (SIDS-POA), to discuss constraints on the effective implementation of the Programme and to agree on priority areas for action. It was organized by the Economic Commission for Latin America and the Caribbean/Caribbean Development and Cooperation Committee (ECLAC/CDCC), in collaboration with the United Nations Development Programme’s Special Unit for Technical Cooperation among Developing Countries (UNDP/TCDC), the United Nations Environment Programme (UNEP), the University of the West Indies Centre for Environment and Development (UWICED), and the Caribbean Community (CARICOM). A copy of the programme and a list of documents are attached to this report as Annex I and II respectively.

Leveraging Technology for the Future of Nebraska: Creating a Statewide Broadband Plan

In Nebraska, some areas of the state S primarily in the most rural areas of the state S may be underserved or unserved in terms of broadband access. Rural areas of the state also lag in economic development and are experiencing population losses. Additionally, broadband adoption and Internet usage among certain income and population groups remains low. Increasing adoption of broadband and Information Technology (IT) services is one way to create economic opportunities, attract new residents to rural areas and address economic inequalities among population groups.

United Way and University partnerships in community-wide human services planning and plan implementation: The case of Lincoln/Lancaster County, Nebraska.

Given the similar interests of United Way organizations and universities in planning, implementation, and evaluation of human services, the two social institutions could be extensively and effectively partnering with one another. However, there is little documentation that such cooperative efforts are taking place. This article describes one such collaboration in Lincoln, Nebraska. The purpose of the article is to show the potential of such collaboration to improve community-wide coordination and outcomes by following the principles of a community-engagement model, to generate more effective use of evaluative tools that can assist in developing evidence-based practices in community planning, and to connect areas of study within the university to United Way efforts.

Risk Assessment of the Introduction of H5N1 Highly Pathogenic Avian Influenza as a Tool to be Applied in Prevention Strategy Plan

Risks of the introduction of highly pathogenic avian influenza (HPAI) H5N1 through migratory birds to the main wintering site for wild birds in southern Brazil and its consequences were assessed. Likelihoods were estimated by a qualitative scale ranging from negligible to high. Northern migrants that breed in Alaska and regularly migrate to South America (primary Charadriiformes) can have contact with birds from affected areas in Asia. The likelihood of the introduction of HPAI H5N1 through migratory birds was found to be very low as it is a probability conditioned to successful transmission in breeding areas and the probabilities of an infected bird migrating and shedding the virus as far as southern Brazil. The probability of wild species becoming exposed to H5N1-infected birds is high as they nest with northern migrants from Alaska, whereas for backyard poultry it is moderate to high depending on proximity to wetlands and the presence of species that could increase the likelihood of contact with wild birds such as domestic duck. The magnitude of the biological and economic consequences of successful transmission to poultry or wild birds would be low to severe depending on the probability of the occurrence of outbreak scenarios described. As a result, the risk estimate is greater than negligible, and HPAI H5N1 prevention strategy in the region should always be carefully considered by the veterinary services in Brazil.

Comparison between multiplanar and rendering modes in the assessment of fetal atrioventricular valve areas by 3D/4D ultrasonography

Objective: To compare the agreement of multiplanar and rendering modes in the assessment fetal atrioventricular valves (mitral and tricuspid) areas by three-dimensional (3D) ultrasonography using the software spatio-temporal image correlation (STIC). Methods: We conducted a prospective cross-sectional study with normal pregnant women, with single fetuses, between 18-33 weeks. To measure the areas, we used the plan of four-chamber view. In the case of multiplanar, the plane was rotated on the axis "Z" form the heart to position at 9h. For rendering, the green line (region of interest - ROI) was placed from the atria of the heart perpendicular to the crux. The agreement was assessed by a Bland-Altman (limits of agreement) using the relative difference between the measures: ((rendering mode) - (multiplanar mode)) / (average). Results: 328 fetuses were evaluated. We have not identified the occurrence of systematic error between methods: the average relative difference was 1.62% (-2.07% to 5.32%, confidence interval 95%) in the mitral and 1.77% (- 1.08% to 4.62%) in the tricuspid valve. The limits of agreement between methods were -65.26% to 68.51% for the mitral and -49.91% to 53.45% for the tricuspid. Conclusions: There was no systematic error between modes and thus the observed values for the area of fetal atrioventricular valves can be used for comparisons needs to be corrected. However, relatively large variations may be observed when repeating the measurement area by different modes.

Entwicklung eines ökotouristischen Nutzungskonzeptes für den ehemaligen Militärstandort Hjerkinn Skytefelt im Nationalpark Dovrefjell-Sunndalsfjella in Mittel-Norwegen

Der Ökotourismus hat sich in den letzten Jahren zu einer Tourismussparte entwickelt, die nicht nur immer mehr Interessenten unter den Nutzern findet, sondern auch vielfältige Forschungsmöglichkeiten eröffnet.rnAus interdisziplinärer Betrachtungsweise kann man sowohl in den Gebieten der Biologie, der Wirtschaft, der Geographie, aber auch der Politik forschend tätig werden. rnDa der Tourismus in den letzten Jahren eine immer größere Bedeutung gerade für Länder mit weitestgehend intakten Naturressourcen erlangt hat, stellt sich die Frage inwieweit die Wirtschaft eines Landes auf diese Einnahmequelle angewiesen ist und ob nicht die ökologischen Belange immer weiter in den Hintergrund treten.rnAus diesem Ansatz heraus erfolgte zunächst eine qualitative und quantitative Bestandsaufnahme, die ein klares Bild vom derzeitigen Zustand in der Region ermöglicht. Darüber hinaus werden im Rahmen der Untersuchungen Zukunftsperspektiven aufgezeigt. Diese sollen verdeutlichen, inwieweit man steuernd in solche dynamischen Entwicklungsprozesse eingreifen kann oder soll.rnDie Schwerpunkte dieser Arbeit liegen in dem Bereich der Befragung von Touristen und in der Ausarbeitung eines digitalen Geländemodells zur späteren Nutzung in einem aufzubauenden Nationalpark-Infozentrum. Auf der Grundlage dieser Untersuchungen wurde ein touristisches Nutzungskonzept entwickelt und auf seine ökologischen Umsetzungschancen hin untersucht. Der Aspekt des Ökotourismus wird einleitend erörtert und definiert. Anschließend werden die Potenziale der norwegischen Tourismuswirtschaft untersucht. Die Befragungsergebnisse sowohl der norwegischen Besucher als auch der ausländischen Touristen werden in verschiedenen Korrelationen näher untersucht.rnEin gesonderter Bereich der Untersuchungen gilt dem Problemfeld des Wildcampings in Norwegen. Die dramatischen Entwicklungen der letzten Jahre rufen immer mehr Aktivisten auf den Plan. Da die Deutschen die größte Besuchergruppe darstellen, wurden innerhalb der Jahre 2003 bis 2006 Einzelinterviews geführt, um einen Überblick über das Übernachtungsverhalten der Deutschen in Norwegen gewinnen zu können. In den vergangenen 10 Jahren sind die deutschen Besucherzahlen in Norwegen leicht rückläufig, während die der Niederländer kontinuierlich steigen.rnAuf diesen Ergebnissen basierend wurden problemzentrierte Interviews mit Wohnmobilreisenden, der größten Gruppe der Individualreisenden, durchgeführt. rnMehr als 600.000 Nächte pro Jahr verbrachten die deutschen Wohnmobilreisenden außerhalb der Campingplätze, was ökologische und ökonomische Auswirkungen hat und nicht mehr mit dem in Norwegen geltenden „Allemansrett“, dem Jedermannsrecht, vereinbar ist. rnGerade die Touristen, die mit dem Wohnmobil reisen, können nur schwer mit anderen Reisenden verglichen werden, da sie mit einer völlig anderen Reiseauffassung mehr oder weniger autark unterwegs sind. Dabei legen sie besonders große Distanzen zurück und haben sich zum Ziel gesetzt, möglichst viel in kurzer Zeit zu sehen und zu erleben. Für alle Touristengruppen wurde untersucht, auf welchem Weg die Informationen für die geplante Reise beschafft wurden. Der Reiseführer ist der hauptsächliche Informationslieferant und ist teilweise für das Verhalten der Urlauber mitverantwortlich. Es konnte festgestellt werden, dass das Image des Landes und die Reisemotive das Reiseverhalten und die Wahrnehmung determinieren. Eine Untersuchung der so genannten Pull- und Push-Faktoren ergab, dass die nahezu noch unberührte Natur, die raue Landschaft sowie Ruhe und Erholung die entscheidenden Pull-Faktoren für Norwegenreisende sind. Dabei überprägt das Image Norwegens als „wildes Naturland“ die Wahrnehmung für verschiedene Problembereiche, die in Norwegen, wie auch in vielen anderen Ländern Europas, durchaus vorhanden sind. rnProblemfelder, wie Landschaftsausbeutung, Wildcamping, reduziertes Konsumverhalten und damit einhergehende rückläufige Besucherzahlen, können aber durch innovative Tourismuskonzepte und neue Reiseformen abgebaut werden. Hierbei sind Medien, wie Reiseführer, Internet und Reisemagazine, in die Pflicht zu nehmen.

Anadromous Rainbow Smelt and Tomcod in Connecticut: Assessment of populations, conservation status, and need for restoration plan

(beginning of rainbow smelt executive summary) Evidence indicates that anadromous rainbow smelt (Osmerus mordax) populations in Connecticut and elsewhere in the northeast United States have severely declined. Several sampling programs have documented declines in Connecticut’s smelt populations over the last three decades (Marcy 1976a, Marcy 1976b, Millstone Environmental Laboratory 2005). Similar declines have also been documented in the Hudson River (ASA Analysis & Communication 2005) and in Massachusetts (personal communication, Brad Chase, MA Division of Marine Fisheries 2004). Recreational and commercial fisheries in the region for this species have virtually ceased (Blake and Smith 1984). The Connecticut Fish Advisory Committee of the Endangered Species Program has recommended that rainbow smelt be listed as threatened in Connecticut, and the National Marine Fisheries Service (2004) has recently listed rainbow smelt as a Federal Species of Concern. The purpose of this project is to develop an environmental history of rainbow smelt in Connecticut and surrounding regions, and document the current status of populations in Connecticut waters. An environmental history that assesses trends in abundance, environmental threats and historical efforts to ameliorate the threats will contribute to regional efforts to conserve these fish. Comprehensive review of the regional literature and trends associated with rainbow smelt has not been undertaken since Kendall (1926). Assessment of current abundance, distribution, areas of critical habitat, and whether the species is presently reproducing in state waters is critical for clarifying conservation status, designing a monitoring program and developing a recovery or enhancement plan, if this appears to be necessary. (beginning of tomcod executive summary) Atlantic tomcod (Microgadus tomcod) are believed to have declined significantly in Connecticut and other estuaries of the Northeast and Middle Atlantic states. Several monitoring programs indicate that the species is scarce and/or declining in the region’s estuaries (Gottschall and Pacileo 2004, Molnar 2004, Millstone Environmental Laboratory 2005, ASA Analysis and Communication 2005). Once-active recreational (NMFS MRFSS 2005, http://www.st.nmfs.gov) and commercial fisheries for this species in Connecticut are now dormant. For the past 10 years, the Connecticut Fish Advisory Committee of the Endangered Species Program has recommended that studies be undertaken to quantify the status of tomcod populations and to determine if conservation actions should be initiated. The purpose of this project is to develop an environmental history of Atlantic tomcod in Connecticut and surrounding regions, and document the current status of populations in Connecticut waters. An environmental history that assesses trends in abundance, environmental threats and historical efforts to ameliorate the threats will contribute to regional efforts to conserve these fish. Assessment of current abundance, distribution, areas of critical habitat, and whether the species is presently reproducing in state waters is critical for determining conservation status, designing a monitoring program and developing a recovery or enhancement plan, if this appears to be necessary.

Implementing the Global Plan of Action on workers' health: Components to protect health care workers

Health care workers are at risk for percutaneous injuries and infection with blood born pathogens due to needle stick injuries with contaminated needles. The most common pathogens transmitted are hepatitis B, and C and HIV/AIDS. According to the WHO Global Plan of Action (GPA) a large gap exist between and within countries with regards to the health status of workers and their exposure to occupational risk. Less than 15% of the world's work forces have access to occupational health services despite the availability of effective interventions that can prevent occupational hazards, or protect and promote health in the workplace. The 2006 World Health Report declared that there is a global crisis in the health care work force. 1 in 400 of the world's health care workers work in Sub-Saharan Africa. 1 in 3 work in the U.S or Canada. The shortage of health care workers is worst in Southeast Asia and Sub-Saharan Africa. These countries have the highest burden of exposure to contaminated sharps. They rarely, if ever monitor the exposure or health impact of occupational ailments and injuries on workers. Many injuries are unreported. Occupational health services in the developing world are virtually non existent. Many health care workers leave their home countries and go to work in other countries where the working conditions, occupational services included, are better. The inability of countries to provide the necessary numbers of health care workers to provide a high level of health coverage is a threat to national and international public health security. Immunizing health care workers against hepatitis B and providing them PEP, PPE, education and safety training is an essential part of increasing and maintaining the numbers of health care workers in the critical shortage areas. ^

HEALTH CARE COST INCREASES IN METROPOLITAN AREAS

The research project is an extension of the economic theory to the health care field and health care research projects evaluating the influence of demand and supply variables upon medical care inflation. The research tests a model linking the demographic and socioeconomic characteristics of the population, its community case mix, and technology, the prices of goods and services other than medical care, the way its medical services are delivered and the health care resources available to its population to different utilization patterns which, consequently, lead to variations in health care prices among metropolitan areas. The research considers the relationship of changes in community characteristics and resources and medical care inflation.^ The rapidly increasing costs of medical care have been of great concern to the general public, medical profession, and political bodies. Research and analysis of the main factors responsible for the rate of increase of medical care prices is necessary in order to devise appropriate solutions to cope with the problem. An understanding of the community characteristics and resources-medical care costs relationships in the metropolitan areas potentially offers guidance in individual plan and national policy development.^ The research considers 145 factors measuring community milieu (demographic, social, educational, economic, illness level, prices of goods and services other than medical care, hospital supply, physicians resources and techological factors). Through bivariate correlation analysis, the number of variables was reduced to a set of 1 to 4 variables for each cost equation. Two approaches were identified to track inflation in the health care industry. One approach measures costs of production which accounts for price and volume increases. The other approach measures price increases. One general and four specific measures were developed to represent each of the major approaches. The general measure considers the increase on medical care prices as a whole and the specific measures deal with hospital costs and physician's fees. The relationships among changes in community characteristics and resources and health care inflation were analyzed using bivariate correlation and regression analysis methods. It has been concluded that changes in community characteristics and resources are predictive of hospital costs and physician's fees inflation, but are not predictive of increases in medical care prices. These findings provide guidance in the formulation of public policy which could alter the trend of medical care inflation and in the allocation of limited Federal funds.^

PROJECTION OF HEALTH DEMAND IN TERMS OF HOSPITAL ADMISSIONS FOR SELECTED DIAGNOSES IN HEALTH SYSTEMS AGENCY SERVICE AREAS

The National Health Planning and Resources Development Act of 1974 (Public Law 93-641) requires that health systems agencies (HSAs) plan for their health service areas by the use of existing data to the maximum extent practicable. Health planning is based on the identificaton of health needs; however, HSAs are, at present, identifying health needs in their service areas in some approximate terms. This lack of specificity has greatly reduced the effectiveness of health planning. The intent of this study is, therefore, to explore the feasibility of predicting community levels of hospitalized morbidity by diagnosis by the use of existing data so as to allow health planners to plan for the services associated with specific diagnoses.^ The specific objectives of this study are (a) to obtain by means of multiple regression analysis a prediction equation for hospital admission by diagnosis, i.e., select the variables that are related to demand for hospital admissions; (b) to examine how pertinent the variables selected are; and (c) to see if each equation obtained predicts well for health service areas.^ The existing data on hospital admissions by diagnosis are those collected from the National Hospital Discharge Surveys, and are available in a form aggregated to the nine census divisions. When the equations established with such data are applied to local health service areas for prediction, the application is subject to the criticism of the theory of ecological fallacy. Since HSAs have to rely on the availability of existing data, it is imperative to examine whether or not the theory of ecological fallacy holds true in this case.^ The results of the study show that the equations established are highly significant and the independent variables in the equations explain the variation in the demand for hospital admission well. The predictability of these equations is good when they are applied to areas at the same ecological level but become poor, predominantly due to ecological fallacy, when they are applied to health service areas.^ It is concluded that HSAs can not predict hospital admissions by diagnosis without primary data collection as discouraged by Public Law 93-641. ^

Addressing teenage pregnancy in rural areas: A case study from Liberty County, Texas

This study explores the issue of teenage pregnancy in a case study of Liberty County, a rural area in Texas with no public health department. It also describes the decision-making process and barriers faced in the beginning phases of adopting a sexual education program, and sets forth an implementation plan for two school districts on disseminating an evidence-based, comprehensive curriculum. Methods include a review of epidemiological data surrounding teenage pregnancy on the national, state, and county level; a literature review of factors related to teenage pregnancy and past interventions implemented in a rural community; a policy review of past and current bills in Legislature; and an analysis of barriers and decision making in implementing an evidence based program through qualitative observations, discussions with community members during meetings, presentations, and discussions. Results of this study indicate that there is a lack of research conducted in rural areas in the field of teenage pregnancy prevention and sexual education programs. Barriers experienced in Liberty County are shown to be consistent in scientific literature such as funding, logistical issues, and problems approaching the School Board in adopting a comprehensive sexual education program. This study fills a large gap in the literature on rural adolescents and attempts to analyze the process of decision-making in a rural area related to adoption of sexual education programming. In order to relieve this health disparity, further research should focus on rural areas to gain insight on the attitudes and behaviors of rural adolescents and beliefs among community stakeholders.^

La planificación ambiental estratégica en los instrumentos de ordenamiento territorial. Caso de estudio: el Plan Regulador Intercomunal del Alto Aconcagua (PRIAA), provincias de San Felipe y Los Andes, V Región, Valparaíso, Chile

El artículo presenta la aplicación de un modelo de Planificación Ambiental Estratégica al diseño de un Plan de Ordenamiento Territorial en la zona de estudio, cuyo territorio se caracteriza por poseer un significativo patrimonio ambiental en términos de recursos naturales, paisaje, historia, etc. Junto a lo anterior, muestra un fuerte dinamismo económico por su localización en relación a la Macrozona Central de Chile, el Mercosur y el futuro corredor bioceánico. El objetivo fue diseñar una metodología que permitiera incorporar la dimensión ambiental en cada en cada una de las etapas características de elaboración de un Plan Regulador. El estudio ambiental se baso en tres etapas: diagnóstico ambiental, evaluación ambiental de alternativas y definición del proyecto, para lo cual se desarrollaron metodologías especificas apoyadas en sistemas de información geográfica (SIG) y modelos de simulación. La aplicación del modelo de planificación ambiental estratégica permitió obtener un Plan territorial con zonas y ordenanzas que protejan el patrimonio ambiental existente y aminore los impactos ambientales negativos de futuras actividades que se instalen en un territorio.

Plan de manejo de la costa de Río Negro : observatorio del ecosistema litoral y monitoreo de la biodiversidad

La Provincia de Río Negro, a través de su Constitución y de leyes específicas, adhiere “a los principios que sustentan el desarrollo sustentable de conformidad con la Carta de Naciones Unidas." En la costa marítima de Río Negro existen poblaciones relativamente densas y en aumento básicamente por la inmigración en busca de nuevos horizontes laborales. Los conflictos ambientales que se presentan son comunes a otras zonas costeras: contaminación de las aguas costeras por insuficiente o falta de servicios de tratamiento de aguas residuales, modificación, para desarrollo urbano, industrial y comercial, de hábitats críticos para el sostenimiento de pesquerías, vida silvestre, desarrollo de infraestructura costera inapropiada o mal diseñada que favorece procesos erosivos acelerados y/o interrumpen procesos ecológicos básicos, ocupación espacial desordenada que impide el acceso público a playas y otros terrenos públicos, manejo inapropiado de desechos sólidos, incumplimiento de la legislación en la zona costera; generación de conflictos intersectoriales, desarrollo desordenado de infraestructura con altos costos socioeconómicos, crecimiento de la frontera agropecuaria, deterioro de los suelos (sobrepastoreo, desertificación), introducción de especies exóticas, etc. En Río Negro se han relevado, aunque a diferente escala y muchas veces en forma discontinua, la mayor parte de los ambientes costeros considerados de mayor interés desde el punto de vista ecológico y/o productivo. Ejemplo de productos de estos estudios son las Areas Naturales Protegidas de Punta Bermeja, Caleta de Loros, Bahía de San Antonio, Complejo Islote Lobos y Puerto Lobos, así como la Reserva Pesquera Golfo San Matías. Sin embargo, la información se halla dispersa, por lo que la mayor parte de las veces no se puede contar con un panorama actualizado y globalizador que permita la toma de decisión en forma ágil y un real manejo de las especies y/o de su ambiente. Por ello se considera necesario g enerar un Plan de Manejo de la Costa Marítima de Río Negro, esto es, una clasificación del territorio de acuerdo a su grado de sensibilidad ecológica, expresado en unidades cartográficas ambientales, y estableciendo pautas de manejo para las mismas. Se optó por un Sistema de Inventario y Planificación de Recursos, adaptado a un método de Planificación Participativa en el que se involucra en forma directa, a través de encuentros y talleres, a los diferentes estamentos provinciales, municipales, centros de investigación, organizaciones no gubernamentales ambientalistas, organizaciones intermedias, especialistas. Para la Evaluación de los Elementos e identificación de Zonas de Mayor Sensibilidad Ecológica se utilizó un Método de Evaluación de Riesgos que permite cartografiar grado de Amenazas, Vulnerabilidad y Riesgo.

Plan de negocio Miraparty

En el siguiente trabajo se documentará un plan de negocio para Miraparty. Miraparty es una empresa que ofrece un servicio de photocall innovador en tres diferentes ámbitos de negocio: Bodas, celebración de todo tipo de eventos socio-culturales (fiestas, eventos deportivos, musicales, gastronómicos,...), y en el ámbito empresarial para eventos promocionales. Se realizará primero una presentación de la compañía describiendo sus servicios y su organización. Posteriormente se describirá tanto las características técnicas de toda la tecnología empleada, así como una descripción detallada del proceso y modelo de operaciones de Miraparty. A continuación se ha realizado un estudio de mercado analizando los competidores dentro del mismo sector, cuyas conclusiones se muestran en una tabla resumen, y termina con una matriz DAFO que ayuda a ver y comprender la situación actual de Miraparty. Dentro de la sección específica de marketing, se ha descrito primero el posicionamiento de la empresa para, posteriormente, desarrollar las capacidades de Go-to-market dentro de los distintos canales comerciales que Miraparty debe emplear. Además de ello, se ha diseñado una encuesta de satisfacción al cliente para su uso posterior. Por último, se ha desarrollado un caso de negocio en el que se estudia con éxito la viabilidad de la apertura de una franquicia de Miraparty en la ciudad de Madrid. Se ha optado por realizar un estudio con un horizonte de tres años. ---ABSTRACT---In following document a business plan for Miraparty will be developed. Miraparty is a company that offers a brand new photocall service in three different business areas: Weddings, every kind of social and cultural events (parties, sport events, musical events,...) and for promotional events for other companies. First of all, Miraparty will be described as well as its offered services and its organization. Afterwards, used technology and technical equipment will be described along with a detailed description of its core process and Miraparty's operational model. Secondly, it is presented a market analysis with a thorough analysis of Miraparty's direct competitors. Conclusions are summarized in a comparison table, and this part finishes with a DAFO matrix that helps understanding Miraparty's current situation. Next, in marketing related section, firstly, company's services positioning has been described using BCG matrix to, secondly, develop Go-to-Market capabilities for every market channel Miraparty should use. Besides that, a customer satisfaction survey form has been designed for its further use. Finally, a business case has been developed to study v Madrid. In this study it has been decided to state a three year time limit.