”What an awesome time to be a fan!” ‒ Kokemuksellisuuden muodostuminen Batman: Yön Ritari -elokuvan markkinointiin kehitetyssä ARG-pelissä

Tutkimukseni käsittelee kokemuksellisuuden muodostumista Batman: Yön Ritari -elokuvan markkinointiin kehitetyssä ARG-pelissä. ARG-peli eli vaihtoehtotodellisuuspeli on pervasiivinen peli, joka välittyy osallistujille reaaliaikaisesti erilaisten arkipäiväisten viestimien kautta immersiivisyyttä ja yhteisöllisyyttä korostaen. Vuorovaikutukseen perustuva ARG-peli on kokemus, joka muodostuu yhteistyössä pelintekijöiden ja osallistujien välillä. Tutkimuksen keskeisenä tavoitteena on tarkastella Why So Serious? -pelin kokemuksellisuutta luovia elementtejä sekä pelintekijöiden että pelaajien näkökulmasta. Tutkimusaineistoni koostuu verkkoaineistosta. Käsittelen tutkimuksessani kahta peliyhteisön kannalta merkittävää keskustelufoorumia, joissa osallistujat kokivat ja pelasivat peliä yhteisönä ja yksilöinä. Tutkimusmetodini pohjautuu fenomenologis-hermeneuttiseen metodiin: tarkastelen ARG-pelin kokemuksellisuutta tulkitsemalla osallistujien kirjallisia ilmaisuja ilmiöön liittyvä teoriatausta tukenani. Tutkimukseni on aineistolähtöinen ja etenee kronologisesti. Pelin kokonaiskuvan muodostamisessa olen hyödyntänyt osallistujien luomaa wikisivustoa, mikä toimi pelin aikana sekä informaatiokanavana että peliä dokumentoivana mediana. Vaikka käsittelemäni ARG-peli ei edustanut perinteistä ARG-peliä muun muassa heikon tarinallisuutensa vuoksi, se muodosti osallistujilleen hyvin voimakkaan kokemuksen. Why So Serious? -pelin kokemuksellisuus pohjautui hyvin pitkälti Batman-brändin tunnettuuteen ja populaarikulttuuriseen arvoon sekä nimekkäisiin fiktiivisiin hahmoihin, jotka yhdessä houkuttelivat osallistujia uppoutumaan pelin vaihtoehtotodellisuuteen. Keskinäisestä kilpailustaan huolimatta peliyhteisöt muodostivat jäsenilleen kollektiivisen identiteetin tunteen, minkä lisäksi muun muassa pelin dokumentointi ja spekulointi laajensivat osallistujien kokemusta. Yksilötasolla ensikertalaisuus vaikutti vahvasti pelin muodostamaan kokemukseen: kokemus oli voimakkaampi niille pelaajille, jotka osallistuivat ARG-peliin ensimmäistä kertaa. Why So Serious? -pelistä tuli ainutkertaisuudessaan osa Batman-brändin historiaa, mikä vahvisti pelin osallistujilleen tuottamaa kokemusta. 2000-luvun kuluttaja etsii elämyksiä ja myös markkinoinnin on mukauduttava – sekä uudistuttava – kuluttajien kasvavien vaatimuksien mukaan. Tutkimukseni on yksi esimerkki onnistuneesta, 2000-luvun kuluttajille suunnatusta markkinointikampanjasta.

Effects of caffeine on time to exhaustion in exercise performed below and above the anaerobic threshold

Controversy still exists concerning the potential ergogenic benefit of caffeine (CAF) for exercise performance. The purpose of this study was to compare the effects of CAF ingestion on endurance performance during exercise on a bicycle ergometer at two different intensities, i.e., approximately 10% below and 10% above the anaerobic threshold (AT). Eight untrained males, non-regular consumers of CAF, participated in this study. AT, defined as the intensity (watts) corresponding to a lactate concentration of 4 mM, was determined during an incremental exercise test from rest to exhaustion on an electrically braked cycle ergometer. On the basis of these measurements, the subjects were asked to cycle until exhaustion at two different intensities, i.e., approximately 10% below and 10% above AT. Each intensity was performed twice in a double-blind randomized order by ingesting either CAF (5 mg/kg) or a placebo (PLA) 60 min prior to the test. Venous blood was analyzed for free fatty acid, glucose, and lactate, before, during, and immediately after exercise. Rating of perceived exertion and time to exhaustion were also measured during each trial. There were no differences in free fatty acids or lactate levels between CAF and PLA during and immediately after exercise for either intensity. Immediately after exercise glucose increased in the CAF trial at both intensities. Rating of perceived exertion was significantly lower (CAF = 14.1 ± 2.5 vs PLA = 16.6 ± 2.4) and time to exhaustion was significantly higher (CAF = 46.54 ± 8.05 min vs PLA = 32.42 ± 14.81 min) during exercise below AT with CAF. However, there was no effect of CAF treatment on rating of perceived exertion (CAF = 18.0 ± 2.7 vs PLA = 17.6 ± 2.3) and time to exhaustion (CAF = 18.45 ± 7.28 min vs PLA = 19.17 ± 4.37 min) during exercise above AT. We conclude that in untrained subjects caffeine can improve endurance performance during prolonged exercise performed below AT and that the decrease of perceived exertion can be involved in this process

Inhibition of return, gap effect and saccadic reaction time to a visual target

Simple manual reaction time (MRT) to a visual target (S2) is shortened when a non-informative cue (S1) is flashed at the S2 location shortly before the onset of S2 (early facilitation). Afterwards, MRT to S2 appearing at the S1 location is lengthened (inhibition of return - IOR). Similar results have been obtained for saccadic reaction time (SRT). Moreover, when there is a temporal gap between offset of the fixation point (FP) and onset of a target (gap paradigm), SRT is shorter than SRT in an overlap paradigm (FP remains on). In the present study, we determined SRT to S2 (10º) after presenting S1 at the same eccentricity (10º) or at a parafoveal position (2º) in the same or in the opposite hemifield. In addition, we employed both gap and overlap paradigms. Twelve subjects were asked not to respond to S1 (2º or 10º) to the right or to the left of FP, but to respond by making a saccadic movement in response to S2. We obtained the following results: 1) a 40-ms gap effect, 2) an interaction between gap effect and IOR, 3) a 39-ms delay (IOR) when S2 appeared at the cued (S1) position, and 4) a smaller (17 ms) but significant inhibition when S1 occurred at 2º in the ipsilateral hemifield. Thus, a parafoveal (2º) S1 elicits an inhibition of SRT towards ipsilateral peripheral targets. Since an inhibition of the ipsilateral hemifield by a 1º eccentric cue has been reported to occur when manual responses are employed, we suggest that the postulated functional link between covert and overt orienting of attention is also valid for parafoveal cues.

Effect of carbohydrate availability on time to exhaustion in exercise performed at two different intensities

This study examined the effects of pre-exercise carbohydrate availability on the time to exhaustion for moderate and heavy exercise. Seven men participated in a randomized order in two diet and exercise regimens each lasting 3 days with a 1-week interval for washout. The tests were performed at 50% of the difference between the first (LT1) and second (LT2) lactate breakpoint for moderate exercise (below LT2) and at 25% of the difference between the maximal load and LT2 for heavy exercise (above LT2) until exhaustion. Forty-eight hours before each experimental session, subjects performed a 90-min cycling exercise followed by 5-min rest periods and a subsequent 1-min cycling bout at 125% VO2max/1-min rest periods until exhaustion to deplete muscle glycogen. A diet providing 10% (CHOlow) or 65% (CHOmod) energy as carbohydrates was consumed for 2 days until the day of the experimental test. In the exercise below LT2, time to exhaustion did not differ between the CHOmod and the CHOlow diets (57.22 ± 24.24 vs 57.16 ± 25.24 min). In the exercise above LT2, time to exhaustion decreased significantly from 23.16 ± 8.76 min on the CHOmod diet to 18.30 ± 5.86 min on the CHOlow diet (P < 0.05). The rate of carbohydrate oxidation, respiratory exchange ratio and blood lactate concentration were reduced for CHOlow only during exercise above LT2. These results suggest that muscle glycogen depletion followed by a period of a low carbohydrate diet impairs high-intensity exercise performance.

From being ill in time to love of eternity

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The influence of environmental contaminants on time to pregnancy

Cette thèse porte sur l’évaluation de l’impact de certains composés environnementaux sur la fécondité féminine, tel que mesuré par le délai de conception (« time to pregnancy » en anglais, ou TTP). Cette recherche a été réalisée dans le cadre de l’Étude mère-enfant sur les composés chimiques de l’environnement (MIREC), une cohorte de grossesse de 2001 femmes recrutées durant le premier trimestre dans dix villes canadiennes de 2008 à 2011. Les données des questionnaires et les échantillons biologiques ont servi à évaluer l’effet de deux groupes de composés : les persistants [composés perfluorés – perfluorooctanesulfonate (PFOS), perfluorooctanoate (PFOA) et perfluorohexane sulfonate (PFHxS)] et les non persistants (bisphénol A, triclosan et phtalates). Cette thèse comprend également une analyse du potentiel du ratio index-annulaire (2D:4D) comme mesure de sensibilité endocrinienne. À ce jour, des mesures anthropométriques ont été collectées sur environ 800 mères-enfants dans le cadre de l’Étude mère-enfant sur les composés chimiques de l’environnement : biomonitoring et neurodéveloppement à la petite enfance (MIREC CD Plus), un suivi de la cohorte MIREC portant sur la croissance et le développement des enfants jusqu’à 5 ans. Sur l’ensemble, les résultats de cette thèse permettent d’étoffer les preuves concernant les effets adverses potentiels de plusieurs contaminants environnementaux sur la fécondité féminine, telle que mesurée par le TTP. Dans le premier article, nous avons montré une association entre les PFOA et les PFHxS et une baisse de fécondité, ce que d’autres recherches avaient déjà révélé. Dans le deuxième article, nous avons évalué l’effet du triclosan sur le TTP, ce qui n’avait jamais été examiné, pour montrer un délai plus élevé chez les femmes du quartile supérieur d’exposition. De plus, nos résultats sont en accord avec ceux de la seule étude ayant évalué l’effet du Bisphénol A sur la fécondité féminine, qui n’avait pas détecté d’effet. Finalement, nos données semblent indiquer une association entre l’exposition des femmes aux phtalates et un TTP plus court, mais ces résultats ne sont pas statistiquement significatifs. En ce qui a trait au potentiel du ratio index-annuaire (2D:4D) pour mesurer la sensibilité endocrinienne chez les femmes, nos données ne permettent pas d’établir une association entre ce ratio et le TTP. Pour ce qui est des enfants, nous n’avons pas trouvé d’effet adverse entre le tabagisme de la mère durant la grossesse et leur ratio 2D:4D. Par conséquent, nos données ne semblent pas justifier l’utilisation du ratio 2D:4D pour mesurer la sensibilité endocrinienne en lien avec le potentiel reproducteur (basé sur le TTP) ou l’exposition des enfants au tabac durant le premier trimestre de grossesse.

From Market Concentration to Market Diversification: WTO and the Marine Products Exports from Kerala- Using ARIMA

Marine product export does something pivotal in the fish export economy of Kerala. The post WTO period has witnessed a strengthening of food safety and quality standards applied on food products in the developed countries. In the case of the primary importers, like the EU, the US and Japan, market actions will have far reaching reverberations and implications for the marine product exports from developing nations. The article focuses on Kerala’s marine product exports that had been targeting the markets of the EU, the US and Japan, and the concomitant shift in markets owing to the stringent stipulations under the WTO regime. Despite the overwhelming importance of the EU in the marine product exports of the state, the pronounced influence of irregular components on the quantity and value of marine product exports to the EU in the post WTO period raises concern. However, the tendencies of market diversification validated by the forecast generated for the emerging markets of the SEA, the MEA and others, to an extent, allay the pressures on the marine product export sector of the state which had hitherto relied heavily on the markets of the EU, the US and Japan

Time-to-Degree : Students' Abilities, University Characteristics or what else? : Evidence from Italy. 'Tiempo del grado: habilidades de los estudiantes, características de la universidad o qué más? : situación de Italia.

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Time to get out of the bath, Shirley.

Es hora de salir del baño, pero Shirley no oye a su madre. Ella está soñando, flota en un mundo de aventuras, en una secreta tierra con bosques verdes, donde viven caballeros valientes montados en caballos blancos, en el que ella participa como uno más de ellos en un torneo, donde los reyes y las reinas flotan con sus flotadores en el foso alrededor del castillo.

Time to learn english : un programa de inmersión lingüística.

Experiencia realizada en el Colegio San José Obrero de Palma de Mallorca, donde se lleva a cabo un programa de enseñanza aprendizaje de idiomas partiendo de la sugerencia propuesta en 'El libro blanco. Enseñanza y aprendizaje. Hacia una sociedad del aprendizaje' aprobado por la Comisión Europea en 1995, estableciéndose como objetivo prioritario del currículum el dominio de tres lenguas comunitarias. TTLE supone cambios organizativos estructurales y metodológicos, y se fundamenta pedagógicamente en cuatro bases: el aprendizaje significativo natural y contextualizado, la interactividad constante a través del aprendizaje cooperativo, el vivo interés en aprender y su eficacia absoluto..

Assessment and learning : is it time to rethink student activities and academic roles?

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