968 resultados para Sundström, Mats-Peter: Suuri suomi-ruotsi-sanakirja
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Bd.1 (1811)
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Bd.2 (1811)
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Aquest treball de recerca presenta l’objectiu de demostrar la vigència del concepte d’educació i política de Paulo Freire en l’actualitat a través de Peter McLaren. És a dir, no estudiar l’obra de Freire i de McLaren per separat sinó la validesa d’aquests conceptes freireans en el pensament mclarenià d’avui en dia. Justificar com la pedagogia de Freire, a partir de McLaren, continua vigent. Es realitza a partir de la recerca de textos de l’obra freireana per mostrar que avui en dia posseeix una riquesa i actualitat sorprenents.
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La lectura de La estética de la resistencia nos permite detectar una serie de operaciones que, durante el proceso de escritura, Peter Weiss pone en marcha y queencontraremos reflejadas a su vez en algunos cineastas contemporáneos en la aproximación al tratamiento de la Historia. La novela nos da pie a intentar sacar a la luz sus costuras: el entrecruzamiento de temporalidades como forma de hacer saltarel presente; la recuperación del archivo personal que permitirá el tratamiento de laHistoria en primera persona; la evolución desde la incorporación del registro enbruto a la escenificación de las discusiones entre partes; la descripción exhaustiva deacontecimientos y obras de arte y su continua puesta en relación con la vidacotidiana de los personajes, que configurará lo que Fredric Jameson entiende comouna “pedagogía del subalterno” y que coincide plenamente con la “emancipaciónintelectual” que propone Jacques Rancière.
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The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together with Subtv's marketing director, on-air promotion editor and the channel's advertising agency. The launch of the campaign was a challenge due to the format, since not a lot of information can be revealed before the start of the program. When the planning started, all the material consisted of two logos. The first season of the Finnish version of Big Brother begun on Subtv August 2005. The goal of the program was to become a topic of discussion on TV on the fall 2005 and to raise the profile of the channel. The goal of the launch was to get good ratings for the first episode. The launch campaign was also supposed to open up the format to the viewers and to arouse interest in the show. Secrecy and the size of the program were set to be the marketing tones of the launch. Although partly different messages were told via on-air promotion and external media, the campaign was congruent in visual design. In the study, interviews of Subtv's staff, campaign plans and notes were used as research material. From the aspect of affecting images and emotions, the finished campaign promos and other on-air elements were analyzed. In on-air promotion, all choices in audio and visual design affect the outcome and therefore the images that the viewer constructs. The two promo series were made to affect emotions and to awaken curiosity. Other on-air elements were merely used to present program information. The campaign and the series were accepted with enthusiasm. The launch of the second season was even more massive than the first. Participation in the launch campaign of Big Brother Finland was an essential experience in the development of professional identity. When one has taken part in the creation of a massive campaign from scarce materials, tools are given to future assignments in the field of on-air promotion.
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