Repostería Mint S.A.S

Mint es una repostería especializada para personas con problemas como diabetes y obesidad, que estará ubicada en localidades de Bogotá, donde existen mayores índices de este problema, inicialmente estaremos en Kennedy, una localidad con mayor población que padece la diabetes y obesidad en niños y adultos mayores. Mint busca cambiar el concepto de comida saludable o especializada en diabéticos, de aburrida, de mal sabor y poco agradable al consumo, por gran variedad de sabores, texturas y diseños. Este concepto se cambiará principalmente, a través del diseño de los productos, así como la decoración de la tienda, dado que estamos ubicados en estratos 2, 3 y 4, nuestros productos estarán condicionados al poder adquisitivo de nuestros consumidores. El local tendrá un área total de 87,4 m cuadrado, donde predomina el color y el diseño, funcionará de domingo a domingo en un horario de 10 am a 8 pm. La idea no solo es la venta de productos, sino realizar una concientización del cliente de lo más importante, su salud. La inversión estimada en maquinaria será de 6.510.000, equipo de 3.200.000 y los muebles enseres de 6.500.000, adicional, los costos operacionales mensuales estimados son de 15.473.400, donde el punto de equilibrio se logrará en el momento de venta de 467. 465.004. El local proporcionará diferentes campañas de fidelización, tales como promociones y descuentos, así como la posibilidad de pedir domicilios a través de internet.

Nova Talenta: 2014-2015

Contenido Introducción 1. Inteligencia emocional, liderazgo transformacional y género: factores que influencian el desempeño organizacional / Ana María Galindo Londoño, Sara Urrego Mayorga; Director: Juan Carlos Espinosa Méndez. 2. El rol de la mujer en el liderazgo / Andrea Patricia Cuestas Díaz; Directora: Francoise Venezia Contreras Torres. 3. Liderazgo transformacional, clima organizacional, satisfacción laboral y desempeño. Una revisión de la literatura / Juliana Restrepo Orozco, Ángela Marcela Ochoa Rodríguez; Directora: Françoise Venezia Contreras Torres. 4. “E-Leadership” una perspectiva al mundo de las compañías globalizadas / Ángela Beatriz Morales Morales, Mónica Natalia Aguilera Velandia; Director: Juan Carlos Espinosa. 5. Liderazgo y cultura. Una revisión / Daniel Alejandro Romero Galindo; Directora: Francoise Venezia Contreras Torres. 6. La investigación sobre la naturaleza del trabajo directivo: una revisión de la literatura / Julián Felipe Rodríguez Rivera, María Isabel Álvarez Rodríguez; Director: Juan Javier Saavedra Mayorga. 7. La mujer en la alta dirección en el contexto colombiano / Ana María Moreno, Juliana Moreno Jaramillo ; Directora: Françoise Venezia Contreras Torres. 8. Influencia de la personalidad en el discurso y liderazgo de George W. Bush después del 11 de septiembre de 2011 / Karen Eliana Mesa Torres; Director: Juan Carlos Espinosa. 9. La investigación sobre el campo del followership: una revisión de la literatura / Christian D. Báez Millán, Leidy J. Pinzón Porras; Director: Juan Javier Saavedra Mayorga. 10. El liderazgo desde la perspectiva del poder y la influencia. Una revisión de la literatura / Lina María García, Juan Sebastián Naranjo; Director: Juan Javier Saavedra Mayorga. 11. El trabajo directivo para líderes y gerentes: una visión integradora de los roles organizacionales / Lina Marcela Escobar Campos, Daniel Mora Barrero; Director: Rafael Piñeros. 12. Participación emocional en la toma de decisiones / Lina Rocío Poveda C., Gloria Johanna Rueda L.; Directora: Francoise Contreras T. 13. Estrés y su relación con el liderazgo / María Camila García Sierra, Diana Paola Rocha Cárdenas; Director: Juan Carlos Espinosa. 14. “Burnout y engagement” / María Paola Jaramillo Barrios, Natalia Rojas Mancipe; Director: Rafael Piñeros.

Brand Awareness among Customers : A case study of ICA-Kvantum

This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of managerial implications. The research question was formulated as what actions could be seen effective for ICA-Kvantum to maintain or improve brand awareness among its current and potential customers.The project was created with the help of theoretical concepts of brand awareness, brand loyalty, perceived quality, consumer decision model, integrated marketing communication approach and strategic planning process. These theories were applied in this thesis in order to find out the most effective communication measures to maintain or improve brand awareness among current and potential customers of ICA-Kvantum.The primary and secondary data was collected. Primary data was gathered through the survey among ICA-Kvantum customers in the front of the store in Borlänge. The personal interview with manager was conducted in the office of ICA-Kvantum store located in Borlänge. Secondary data was gathered from textbooks, academic journals, theses and websites.The empirical findings have been presented in detail and then analyzed with the help of theoretical concepts. The analysis and further results from survey and interview focused on importance of information, marketing communication tools, brand awareness and loyalty, perceived quality and implementation of strategic planning process. Moreover, the main weaknesses and strengths of ICA-Kvantun have been evaluated. The conclusion including short summary of analysis and its results have been provided at the end. Each weakness of issues related to brand awareness i.e. importance of information, effectiveness of marketing communication tools and strengths and weaknesses of ICA-Kvantum discussed in the paper, has been pointed out along with solutions and managerial implications.

Gerillakampanjer – karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer

Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media.

1987 Yearbook

TOC: Clubs & Organizations…18 / Current Events & Music…30 / Faculty & Staff…33 / Activities & Events… / Honors & Graduation…65 / Graduates…75 / Yearbook Credits…111 / A Thank You…112 YEARBOOK COMMITTEE: Project Director, Vincent Banrey; Asst. Project Director, Catherine Whan; Editors (1986): Maricruz Saunders; (1987): Juan Jimenez, GloryAnn Torres; LAYOUT DESIGNERS: Vincent Banrey, Stephanie Bowen, Yvonne Brown, Jacqui Fernandez, Milton Ferreira, Omar Harris, Cornelius Huskins, Juan Jimenez, Wayne Keane, Richard Massie, Victoria Pamias, Richard Provost, Maricruz Saunders, GloryAnn Torres, Pedro Torres, Joan Walker, Catherine Whan. PHOTOGRAPHERS: John Carrero, Young Baek Choi, Randy Fader-Smith, Milton Ferreira, Roger Ince, Juan Jimenez, Umoja Kwanguvu, Seymour Lerman, Clinton Linton, Richard Provost, Jaidee amsinghani, Maricruz Saunders, Frank Tocco, GloryAnn Torres, Catherine Whan, Alan Young. ARTISTS: Cover Design: Madeline Vega; Endsheets: Oscar "DJ Ozzie" Ramirez; Division Pages: Jose Marti; International LaGuardia: Jacqui Fernandez; Illustrations: Richard Massie, Jacqui Fernandez, Madeline Vega. WRITERS: Yasmin Ahmed, Vincent Banrey, Warren Gardner, Juan Jimenez, Umoja Kwanguvu, Luis Merchant, Victoria Pamias, Richard Provost, Christiana Somerville, GloryAnn Torres, Joan Walker, Catherine Whan. SIGNIFICANT OTHERS: Word Processing: Blanca Arbito, Edward Hollins, Catherine Whan. Vincent Banrey Spread: developed by Blanca Arbito, Edward Hollins and GloryAnn Torres, Jacqui Fernandez, Catherine Whan. Creative Consultant: Edward Hollins. Promotions: George Condors. SPECIAL THANKS TO: Frank and Seymour of Classic Studios; Chuck Lindsey, Photo Workshop Instructor; Ted Schiffman of Taylor Publishing Co.; Dan Horn and Thurston Reyes of LaGuardia Theatre; and the Recreation staff. ALAN BERMAN IN MEMORIAM: Sketch, Tom Fink; Alan Speaking, Brian Gallagher; Remembering Dr. Alan Berman, Tuzyline Allan.

O ECR na relação fornecedor x atacadista

Este relatório intitulado “Pesquisa sobre o ECR na Relação Fornecedor X Atacadista no Brasil”, foi desenvolvido pelo Professor Manoel de Andrade e Silva Reis, para o Núcleo de Pesquisas e Projetos (NPP) da Fundação Getúlio Vargas de São Paulo. Inicialmente apresenta alguns conceitos importantes para o entendimento do texto e faz considerações gerais sobre o ECR no Brasil e seu histórico. A principal parte do trabalho é a pesquisa realizada com 10 FORNECEDORES e 20 ATACADISTAS, sendo que 60% dos FORNECEDORES e 40% dos ATACADISTAS responderam aos questionários. As principais conclusões da pesquisa são: 1) Existem sérios obstáculos a transpor para a implantação abrangente do ECR na relação FORNECEDOR X ATACADISTA no Brasil, como: a) O setor ATACADISTA tem um forte preconceito com relação ao ECR, pelo receio de perda de mercado com a implantação de uma nova forma de fazer negócio. Isso evita que seus membros aprofundem o conhecimento das suas estratégias e ferramentas; b) Empresas ATACADISTAS tendem a ser muito fechadas, dificilmente abrindo suas informações para fornecedores, um dos requisitos básicos para a implantação bem sucedida do ECR. Têm também grande rivalidade com seus pares ATACADISTAS. c) O setor ATACADISTA desconfia das verdadeiras intenções dos FORNECEDORES. Há ATACADISTAS que chegaram a implantar uma ferramenta do ECR para teste e desistiram, por sentirem que os FORNECEDORES fogem aos acordos estabelecidos, visando, em especial, preencher as cotas de venda. 2) Na opinião das empresas ATACADISTAS, a sobrevivência setor depende de fatores como: a) Necessidade de uma radical mudança cultural das empresas, de forma a adotar os conceitos de compra e venda necessários no ECR; b) Necessidade de especialização em canais escolhidos e nos produtos característicos dos mesmos, visando tornar-se especialista na sua comercialização; c) Gestão mais adequada dos níveis de estoque; d) Maior agilidade no acesso ao pequeno varejo. 3) Fatores que podem aumentar a atratividade do setor ATACADISTA para os FORNECEDORES: a) Redução do número de transações; b) Redução dos custos pelos elevados volumes; c) Prestação de serviços ao pequeno varejo (devoluções, trocas, promoções, treinamento e incentivos); d) Pulverização das vendas.

A influência do calendário promocional nos resultados do varejo do shopping Vitória-ES

o motivo central deste estudo é investigar e checar até que ponto o calendário promocional planejado, influencia o desempenho de vendas do varejo de confecções nas lojas do Shopping Vitória. Buscamos verificar se a ausência desta ferramenta mercadológica, ou a sua utilização parcial, afeta diretamente os resultados de atração de clientes potenciais, de concretização de vendas, da retenção e fidelização de clientes, do posicionamento da marca e da loja e sua imagem no mercado. Com a crescente competição global, o mercado brasileiro está atraindo grandes cadeias varejistas internacionais, o que também implica na modernização do mercado e na busca de evolução profissional pelos administradores. F oram levantados e comparados dados secundários de empresas que utilizam o calendário promocional de modo mais profissional e de outras que apenas seguem as promoções tradicionais do Shopping Vitória, para verificar os resultados de vendas (venda média per capita) e da sazonalidade das vendas.

A internet como ferramenta para venda de veículos: o caso Vitória Webcar

A possibilidade de interagir em tempo real com o consumidor, ao contrário dos monólogos que normalmente caracterizam os tradicionais meios de marketing, alterou drasticamente o jeito como o Customer Service pode ser oferecido, pois permite pesquisas e compras de produtos e serviços on-line, o que representa um maior conforto para o homem contemporâneo, cujo tempo é bem escasso. O mercado representa um papel central na economia de qualquer nação, facilitando a troca de informações, bens, serviços e pagamentos, além de criar valores econômicos para compradores, vendedores, intermediários e para a sociedade de modo geral. Os mercados provêem a infra-estrutura física que permite que as transações entre os compradores e os vendedores ocorram. Dessa forma, entende-se que Mercado e Negociação eletrônica são especializações dos conceitos gerais de Mercado e Negociação. O uso de meios eletrônicos e, mais especificamente, o uso da Internet como recurso para promover o comércio, tem revolucionado todas as formas de comercialização existentes, promovendo o surgimento de novos tipos de mercados eletrônicos, os mercados baseados em Internet. Com tais vantagens, os mercados eletrônicos geram novas oportunidades de negócios, proporcionam novas estratégias para se atingir o consumidor, o fornecedor e os intermediários que estejam dispostos a somar valores na integração cliente/fornecedor. Mercados eletrônicos melhoram as informações compartilhadas entre compradores e fornecedores e ajudam a reduzir o custo de logística permitindo promoções rápidas, entregas imediatas e inventários reduzidos. É a infra-estrutura da informação substituindo sistemas de distribuição física. Foi, portanto, sobre esta temática que buscou-se desenvolver todo o trabalho de pesquisa, enfocando-se um caso real: Vitória Web Car, por ser uma organização que direcionou o seu foco para a qualidade dos serviços, como base para o seu crescimento e diferenciação no mercado do varejo virtual brasileiro.

Políticas de recursos humanos do Banco do Brasil: o discurso e a prática, caminhos de compatibilização

This study has as objective to present a proposal to analyze the politics of the Human Resource of the Bank of Brazil utilizing the Theory of sign" (semiotic) as a theory tool, connecting to the organizational usages that had been historically stable and a new speech from the directory body that search for excellence and modernity. It¿s necessary to identify the adequate strategies to manage human resources in a businesses considered excellent and that the Bank search to utilize (benchmarking), doing a semiotic cut, in other words, isolating the communicative aspect, to find how she produces the understanding of what really need to be done at the company. If the purpose of the Bank of Brazil is to reunite an associated team, guided to results progressively better, that makes it even more competitive, and achieve its mission "to be the solution to services and the finance intermediation, to attend the expectation of clients and shareholders, to fortify the liability between the public functionary and the company and to be useful to society", should implement a model weaved in the daily one of organization to start from the creation of adequate institutional channels rewards (promotions, direct or indirect salaries, training) that privilege the aptitude an constant learning. Through the bibliographical research, will be looked to select illustrious representative texts of the specialized literature that corroborates the idea that the Bank of Brazil possess the necessary management tools to a good management of Human Resources, lacking adjust them, through the acquisition of abilities. For in such a way one will search in internal documents, data on the management of the company, interpreting them to the light of the bibliographical research. Finally it will be included participant comment as link between the theory and the practical one, the speech and the action."

Terceirização e satisfação com o trabalho

Este trabalho tem como objetivo principal analisar a relação existente entre Terceirização e Satisfação com o Trabalho. Considerando que a Terceirização é uma técnica presente na grande maioria das organizações, espera-se mostrar se a mesma influencia ou não a satisfação demonstrada pelos empregados em relação ao trabalho. Foi utilizada a Escala de Satisfação no Trabalho – EST, criada por Siqueira, no questionário aplicado a funcionários terceirizados e não terceirizados. Trata-se de uma escala multidimensional composta por cinco dimensões da satisfação com o trabalho: em relação aos colegas, ao salário, à chefia, à natureza do trabalho e em relação às promoções. Foi obtido um total de 77 respostas válidas de profissionais de empresas distintas. O resultado final mostrou que ambos os tipos de funcionários – próprios e terceirizados – são indiferentes em relação ao trabalho. Os resultados de cada dimensão mostraram pequenas diferenças entre os dois tipos de funcionários. Ao longo do trabalho, foram apresentados diversos aspectos relacionados ao processo de terceirização como as razões, vantagens, desvantagens e erros cometidos.

Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variables effect can also be observed in the different retail formats. The retail formats in emerging markets can be segregated in chain self-service and traditional full-service. Thus, understanding the effectiveness of marketing mix not only in country aggregated level data can be an important contribution. Inasmuch as companies aim to generate profits from emerging markets, price is an important marketing variable in the process of creating competitive advantage. Along with price, promotional variables such as in-store displays and price cut are often viewed as temporary incentives to increase short-term sales. Managers defend the usage of promotions as being the most reliable and fastest manner to increase sales and then short-term profits. However, some authors alert about sales promotions disadvantages; mainly in the long-term. This study investigates the effect of price and in-store promotions on sales volume in different regions within an emerging market. The database used is at SKU level for juice, being segregated in the Brazilian northeast and southeast regions and corresponding to the period from January 2011 to January 2013. The methodological approach is descriptive quantitative involving validation tests, application of multivariate and temporal series analysis method. The Vector-Autoregressive (VAR) model was used to perform the analysis. Results suggest similar price sensitivity in the northeast and southeast region and greater in-store promotion sensitivity in the northeast. Price reductions show negative results in the long-term (persistent sales in six months) and in-store promotion, positive results. In-store promotion shows no significant influence on sales in chain self-service stores while price demonstrates no relevant impact on sales in traditional full-service stores. Hence, this study contributes to the business environment for companies wishing to manage price and sales promotions for consumer brands in regions with different features within an emerging market. As a theoretical contribution, this study fills an academic gap providing a dedicated price and sales promotion study to contrast regions in an emerging market.

O Planejamento estratégico sem plano: ícones urbanos e dinâmica imobiliária em Natal

The model of strategic city planning is applied to Latin American and Brazilian cities since the 1990s. Notwithstanding, in many cities, the production of space has not followed the international model stricto sensu, but a variation of the model, here called, strategic city planning without a plan or peripheral (or yet incomplete) urban entrepreneurialism . This seeks to build city attributes in order to qualify cities for the competitive international and/or regional markets. This includes the production of iconic buildings and structures, here called urban icons. They rapidly become symbols in the contemporary city landscape, facilitating the promotions of the city for tourism and business. This also helps produce charismatic leaderships. However, what it does best is to promote real estate development. This dissertation seeks to understand the role of iconic buildings in the promotion of real estate business in Natal, especially how it helps to fuel prices in the market. The research is done by use of interviews with civil servants and private entrepreneurs related to real estate business

Come-See-Me Festival Records - Accession 1408

The Come-See-Me Festival Records consist of papers, photographs, meeting minutes, scrapbooks, media kits, publicity kits, awards, applications, invitations, bylaws, guidelines, histories, correspondence, promotions and advertisements, posters, and memorabilia from the Come-See-Me Festivals from the 1980s to 2013.

Essays on Personnel Economics and Gender Issues

This thesis consists of four self-contained essays in economics. Tournaments and unfair treatment. This paper introduces the negative feelings associated with the perception of being unfairly treated into a tournament model and examines the impact of these perceptions on workers’ efforts and their willingness to work overtime. The effect of unfair treatment on workers’ behavior is ambiguous in the model in that two countervailing effects arise: a negative impulsive effect and a positive strategic effect. The impulsive effect implies that workers react to the perception of being unfairly treated by reducing their level of effort. The strategic effect implies that workers raise this level in order to improve their career opportunities and thereby avoid feeling even more unfairly treated in the future. An empirical test of the model using survey data from a Swedish municipal utility shows that the overall effect is negative. This suggests that employers should consider the negative impulsive effect of unfair treatment on effort and overtime in designing contracts and determining on promotions. Late careers in Sweden between 1970 and 2000. In this essay Swedish workers’ late careers between 1970 and 2000 are studied. The aim is to examine older workers’ career patterns and whether they have changed during this period. For example, is there a difference in career mobility or labor market exiting between cohorts? What affects the late career, and does this differ between cohorts? The analysis shows that between 1970 and 2000 the late careers of Swedish workers comprised of few job changes and consisted more of “trying to keep the job you had in your mid-fifties” than of climbing up the promotion ladder. There are no cohort differences in this pattern. Also a large fraction of the older workers exited the labor market before the normal retirement age of 65. During the 1970s and first part of the 1980s, 56 percent of the older workers made an early exit and the average drop-out age was 63. During the late 1980s and the 1990s the share of old workers who made an early exit had risen to 76 percent and the average drop-out age had dropped to 61.5. Different factors have affected the probabilities of an early exit between 1970 and 2000. For example, skills did affect the risk of exiting the labor market during the 1970s and up to the mid-1980s, but not in the late 1980s or the 1990s. During the first period old workers in the lowest occupations or with the lowest level of education were more likely to exit the labor market than more highly skilled workers. In the second period old workers at all levels of skill had the same probability of leaving the labor market. The growth and survival of establishments: does gender segregation matter? We empirically examine the employment dynamics that arise in Becker’s (1957) model of labor market discrimination. According to the model, firms that employ a large fraction of women will be relatively more profitable due to lower wage costs, and thus enjoy a greater probability of surviving and growing by underselling other firms in the competitive product market. In order to test these implications, we use a unique Swedish matched employer-employee data set. We find that female-dominated establishments do not enjoy any greater probability of surviving and do not grow faster than other establishments. Additionally, we find that integrated establishments, in terms of gender, age and education levels, are more successful than other establishments. Thus, attempts by legislators to integrate firms along all dimensions of diversity may have positive effects on the growth and survival of firms. Risk and overconfidence – Gender differences in financial decision-making as revealed in the TV game-show Jeopardy. We have used unique data from the Swedish version of the TV-show Jeopardy to uncover gender differences in financial decision-making by looking at the contestants’ final wagering strategies. After ruling out empirical best-responses, which do appear in Jeopardy in the US, a simple model is derived to show that risk preferences, the subjective and objective probabilities of answering correctly (individual and group competence), determine wagering strategies. The empirical model shows that, on average, women adopt more conservative and diversified strategies, while men’s strategies aim for the greatest gains. Further, women’s strategies are more responsive to the competence measures, which suggests that they are less overconfident. Together these traits make women more successful players. These results are in line with earlier findings on gender and financial trading.