Plan estratégico para Mission Produce 2016-2020

Mission Produce es un productor, importador y distribuidor global de paltas Hass. Al 2015, la empresa tiene operaciones en México, Chile, Perú y los Estados Unidos. Más del 90% de las ventas de palta de Mission se realizan en los Estados Unidos y Canadá, el 6% en Japón y el resto en Europa, Singapur y China. En 2013, la empresa vendió el equivalente a un total de 176 mil toneladas a nivel mundial, siendo el 70% clientes minoritas, el 15% mayoristas, el 13% de servicios de alimentos y el 2% corredores, lo que le permitió obtener el 23% de la cuota del mercado. La oferta de los productos que Mission distribuye es 50% como palta dura, 36% como palta madura y el 16% empaquetada (frutas más pequeñas que se venden juntas en una red de nailon). Una orden federal de mercado en los Estados Unidos, aprobada en 2002, requiere que todos los vendedores de paltas Hass (nacionales e importadas) contribuyan con $ 0.055 centavos por cada kilo vendido. El Consejo del Palta Hass (HAB por sus siglas en inglés) administra los fondos y destina el 85% a las juntas estatales o juntas de importadores de palta para ser gastado en la promoción del producto. Los fondos de HAB también se utilizan para la investigación científica y del consumidor. Mission revolucionó la industria de paltas por ser la primera empresa en asegurar la entrega continua de fruta madura para los minoristas y las empresas de servicio de alimentos, mediante el desarrollo de una red de centros de maduración, diferentes modelos de adquisición de paltas y la integración vertical hacia atrás. En 2013, la empresa contaba con centros de maduración y distribución en ocho ciudades de los EE.UU. Mission decide comprar terrenos en el Perú y a principios del 2012 comenzó a transformar la zona desértica en uno de los mayores fundos de palta en el mundo. Lo más importante de los fundos en el Perú es que le otorgan en el mediano plazo el control total de la cadena de suministro. El consumo de paltas en EE.UU. al 2013 estaba en pleno auge, lo que generaba una escasez en la oferta global. Mission se había integrado verticalmente hacia atrás para ayudar a cerrar la brecha de la oferta, sin embargo, existían muchas otras oportunidades en el mercado. Dentro de las prioridades de Mission figura la adquisición de más tierras en Perú y otros cultivos de alto valor, como la uva y bayas. Otras interesantes alternativas son invertir en cultivos de paltas en otros países, diversificarse hacia el procesamiento, ampliar las actividades de su marketing internacional y construir la marca Mission en Europa y China.

Plan estratégico de la empresa Mission Produce

Mission Produce es una empresa que se dedica al cultivo, procesamiento y comercialización de palta para el consumo interno en Estados Unidos, Canadá, Europa y Asia. Al año 2013 vende más de US$ 400 millones, siendo el principal distribuidor de paltas en Estados Unidos, manteniendo una cuota del mercado del 23% en dicho país. Las tasas de crecimiento de las ventas alcanzadas a partir de sus mejoras tecnológicas, inversiones y alianzas comerciales en el mundo le suponen un gran reto: ¿Cómo podrá Mission Produce crecer y, de esta manera, responder al incremento de la demanda de palta a nivel mundial cuando toma de tres a cinco años incrementar la oferta? Para lograr responder al reto de crecimiento que plantea el mercado, la empresa debe analizar las condiciones del entorno, tanto interno como externo, para generar estrategias que le permitan tener un crecimiento sostenido para el periodo 2016-2020.

Nestle: A marketing plan for a healthy low fat yogurt

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A marketing plan for Oqtopus in the Spanish market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

State Library OF Iowa LSTA Five Year Plan 2003-2007

State Library of Iowa mission statement: The State Library advocates for Iowa libraries and promotes excellence and innovation in library services in order to provide statewide access to information for all Iowans. Statewide vision for library services, developed by representatives of the Iowa library community in 1994: Each Iowan will have equal access to information and ideas in order to participate knowledgeably and productively in a democratic society and to lead an enriched life through lifelong learning. Iowa Library Service Areas and State Library of Iowa Plan of Service FY03-05 mission statement: Helping libraries provide the best possible service to Iowans

State Library of Iowa Library Services and Technology Act Five-Year Plan, 2002

The Iowa Commission of Libraries, the State Library’s governing board, convened the Library Services Task Force in August 2000. This group consisted of 46 Iowans from across the state, including librarians from all types of libraries, library trustees, legislators, members of Iowa Regional Library system (now called Library Service Areas) and Area Education Agencies, and citizens. Their mission was to make recommendations to the Commission on positioning libraries to effectively and efficiently meet the future needs of Iowans. Needs and expectations of Iowa Library customers and funding authorities were identified and examined by the Task Force, and are reflected in its recommendations. The Commission received the Task Force recommendations in December 2000, carefully studied them, solicited input from the Iowa library community, and with a few changes, forwarded the recommendations to the Governor and the Iowa General Assembly. These recommendations are now known as Iowa Commission of Libraries priorities and serve as a blueprint for future development of the Iowa library system.

State Library of Iowa Library Services and Technology Act Five-Year Plan, 2002

The Iowa Commission of Libraries, the State Library’s governing board, convened the Library Services Task Force in August 2000. This group consisted of 46 Iowans from across the state, including librarians from all types of libraries, library trustees, legislators, members of Iowa Regional Library system (now called Library Service Areas) and Area Education Agencies, and citizens. Their mission was to make recommendations to the Commission on positioning libraries to effectively and efficiently meet the future needs of Iowans. Needs and expectations of Iowa Library customers and funding authorities were identified and examined by the Task Force, and are reflected in its recommendations. The Commission received the Task Force recommendations in December 2000, carefully studied them, solicited input from the Iowa library community, and with a few changes, forwarded the recommendations to the Governor and the Iowa General Assembly. These recommendations are now known as Iowa Commission of Libraries priorities and serve as a blueprint for future development of the Iowa library system.

State Library and Library Service Areas Plan of Service FY05-06

Vision: Each Iowans will have equal access to information and ideas in order to participate knowledgeably and productively in a democratic society and to lead an enriched life through lifelong learning. Mission: Helping libraries provide the best possible service to Iowans.

Strategic Plan Iowa Workforce Development October, 2004

For the 2004 strategic planning process at Iowa Workforce Development, Director Richard Running asked for as much input from all staff as possible. As a result, planning staff designed an extensive process to gather input over about a three month period during the late spring and summer: • A Guide to Staff Involvement was drafted and distributed to staff in offices throughout the state. This guide provided a brief explanation of the planning process and quoted extensively from the Vilsack/Pederson Leadership Agenda and the 2003 IWD strategic plan to illustrate each step and to show examples of alignment. The guide also provided suggestions for staff in various locations and work units to conduct their own planning sessions. The structure was designed to solicit feedback regarding elements (vision, mission, guiding principles, goals and strategies) of the existing 2003 plan. Particular attention was devoted to securing non-management staff’s perspective during the internal and external assessment exercises. • Several local offices did conduct their own structured input sessions following the suggested guidelines and sent the results to planning staff in the central administrative offices. • Other work units in many locations opted to ask planning staff to facilitate planning sessions for them. The results of these sessions were also gathered by planning staff. In all, dozens of input sessions were held and hundreds of IWD staff participated directly in the process. Because all the sessions followed similar guidelines, it was relatively easy to combine all of the input received and spot common themes that surfaced from the many sessions. A composite of all the flip chart notes was compiled into one large document (for those who like lots of detail) and another document summarized the key themes that emerged. This information was used in a day-long planning retreat on August 20. Management staff members from throughout the department were invited and each work unit and sub-state region also brought a non-management staff person as well. This group reviewed the themes from the earlier sessions and then addressed each element of the 2003 plan, proposing refinements for almost all sections. Subsequently, senior management reviewed the results of the retreat and made the final decisions for the new 2004 plan. This thorough approach, with its special emphasis on input from line staff, did result in some significant changes to IWD’s plan. Local office staff, for example, consistently expressed the need to step up our marketing efforts, especially with employers. Another need that was expressed clearly and often was the need to beef up staff training efforts, much of the capacity for which had been lost in budget and staff reductions a few years ago. Neither of these issues is new, but the degree of concern expressed by IWD staff has caused us to elevate their importance in this year’s plan.

Technology Governance Board Information Technology Strategic Plan, 2006

The Technology Governance Board (TGB), established pursuant to Iowa Code Section 8A.204, developed and published this strategic information technology plan in December 2006. This plan contains the TGB's vision, mission, goals, and strategies that will lead the executive branch to an information technology infrastructure and policies that will enhance and unify the technology infrastructure to support business operations for electronic government, consistent with the vision of providing sustained support for “extraordinary customer service”.

LSTA Five Year Plan Evaluation Report 2003-2007, 2007

The mission of the State Library of Iowa is to advocate for Iowa libraries and to promote excellence and innovation in library services, in order to provide statewide access to information for all Iowans. Federal support through LSTA funds has been critical to the State Library’s ability to fulfill this mission. Ultimately, the State Library seeks to sustain a state of learners because lifelong learning is essential to individual success and to a democratic society. State Library support empowers Iowa libraries of all types to provide leadership and services to enhance learning in families and communities, to build 21st century skills, to sustain cultural heritage and to increase civic participation.

LSTA Five Year Plan 2003-2007, 2007

The Iowa Commission of Libraries, the State Library’s governing board, convened the Library Services Task Force in August 2000. This group consisted of 46 Iowans from across the state, including librarians from all types of libraries, library trustees, legislators, members of Iowa Regional Library system (now called Library Service Areas) and Area Education Agencies, and citizens. Their mission was to make recommendations to the Commission on positioning libraries to effectively and efficiently meet the future needs of Iowans. Needs and expectations of Iowa Library customers and funding authorities were identified and examined by the Task Force, and are reflected in its recommendations. The Commission received the Task Force recommendations in December 2000, carefully studied them, solicited input from the Iowa library community, and with a few changes, forwarded the recommendations to the Governor and the Iowa General Assembly. These recommendations are now known as Iowa Commission of Libraries priorities and serve as a blueprint for future development of the Iowa library system. A second need assessment was conducted in 2001 as part of the process to formulate the joint Library Service Area – State Library Plan of Service 2003-2005. Biennial development of this plan is mandated by the Code of Iowa. In 2001, Library Service Area and Library Development staff from the State Library chose to completely revamp this plan, and used the process outlined in the The New Planning for Results by Sandra Nelson (the Public Library Association planning model) to do so. The group conducted a strengths/weaknesses/opportunities/threat analysis of the Iowa library situation, identified needs and put them in priority order, and identified service responses. Needs identified by the Library Services Task Force were similar to those identified by the Library Service Area and Library Development staff group. These needs were further analyzed and documented by State Library staff during the development of the LSTA plan. Sources consulted are identified in the text of the LSTA plan and/or listed at the close of this document. The text of the Library Services Task Force report and the documents created during the development of the Plan of Service 2003-2005 are cited in the appendix to this document.

Department of Administrative Services Strategic Plan, 2008-2011

This report outlines the strategic plan for Department of Administrative Services, including, motto, goals and mission.

Iowa Department of Corrections, Strategic Plan 2008-2012, October 2008

This report outlines the strategic plan for Iowa Department of Corrections including,goals and mission.

Commission and Division on the Status of Iowans of Asian and Pacific Islander Heritage 2007-2010 Strategic Plan, 2007

This report outlines the strategic plan for Commission and Division on the Status of Iowans of Asian and Pacific Islander Heritage (CAPI) 2007-2010 Strategic Plan including,goals and mission.