997 resultados para Naval history


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v. 1. 1870-1910, by Alexis Cope, ed. by T. C. Mendenhall.--v. 2. Continuation of the narrative from 1910 to 1925, by O. C. Hooper, ed. by T. C. Mendenhall.--v. 3. Addresses and proceedings of the semicentennial celebration, October 13-16, 1920, ed. by T. C. Mendenhall, assisted by J. S. Myers.--v. 4. The universty in the great war. pt. 1. Wartime on the campus, by W. H. Siebert, with a chapter by Carl Whittke. pt. 2. Our men in military and naval service, supervised and ed. by W. H. Siebert, except chapters II to IX, inclusive, by E. H. McNeal. pt. 3. In the camps and at the front.--v. 5. Addresses and proceedings of the inauguration of Howard Landis Bevis, October 24 and 25, 1940, ed. by William McPherson and H. K. Schellenger.--v. 6. Addresses and proceedings of the seventy-fifth anniversary, 1948-49.--v. 7. The Bevis administration, 1940-1956. pt. 1. The university in a world at war, 1940-1945. --v. 10. The Enarson years, 1972-1981, by Paul Underwood.

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Includes advertising matter.

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Description based on: 1977

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This is the first volume to capture the essence of the burgeoning field of cultural studies in a concise and accessible manner. Other books have explored the British and North American traditions, but this is the first guide to the ideas, purposes and controversies that have shaped the subject. The author sheds new light on neglected pioneers and a clear route map through the terrain. He provides lively critical narratives on a dazzling array of key figures including, Arnold, Barrell, Bennett, Carey, Fiske, Foucault, Grossberg, Hall, Hawkes, hooks, Hoggart, Leadbeater, Lissistzky, Malevich, Marx, McLuhan, McRobbie, D Miller, T Miller, Morris, Quiller-Couch, Ross, Shaw, Urry, Williams, Wilson, Wolfe and Woolf. Hartley also examines a host of central themes in the subject including literary and political writing, publishing, civic humanism, political economy and Marxism, sociology, feminism, anthropology and the pedagogy of cultural studies.

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This paper traces the history of store (retailer-controlled) and national (manufacture controlled)brands; identifies the key historical characteristics of the past 200 years of marketing history;describes the four main time periods of U.S. retail marketing (1800 - 2000); and comments on the most likely developments within the current phases of brand marketing. Will the future focus on technology and new forms of communications? The Internet exemplifies an unconventional retailing environment, with etailer numbers growing rapidly. The central proposition of this paper is that a "cycle of control" - a pattern of marketing developments within the history of retailing and national marketing communications - Can indicate the success of marketing strategies in the future.