Associations between alcohol consumption and selected cytokines in a Swiss population-based sample (CoLaus study).

To assess the associations between alcohol consumption and cytokine levels (interleukin-1beta - IL-1β; interleukin-6 - IL-6 and tumor necrosis factor-α - TNF-α) in a Caucasian population. Population sample of 2884 men and 3201 women aged 35-75. Alcohol consumption was categorized as nondrinkers, low (1-6 drinks/week), moderate (7-13/week) and high (14+/week). No difference in IL-1β levels was found between alcohol consumption categories. Low and moderate alcohol consumption led to lower IL-6 levels: median (interquartile range) 1.47 (0.70-3.51), 1.41 (0.70-3.32), 1.42 (0.66-3.19) and 1.70 (0.83-4.39) pg/ml for nondrinkers, low, moderate and high drinkers, respectively, p<0.01, but this association was no longer significant after multivariate adjustment. Compared to nondrinkers, moderate drinkers had the lowest odds (Odds ratio=0.86 (0.71-1.03)) of being in the highest quartile of IL-6, with a significant (p<0.05) quadratic trend. Low and moderate alcohol consumption led to lower TNF-α levels: 2.92 (1.79-4.63), 2.83 (1.84-4.48), 2.82 (1.76-4.34) and 3.15 (1.91-4.73) pg/ml for nondrinkers, low, moderate and high drinkers, respectively, p<0.02, and this difference remained borderline significant (p=0.06) after multivariate adjustment. Moderate drinkers had a lower odds (0.81 [0.68-0.98]) of being in the highest quartile of TNF-α. No specific alcoholic beverage (wine, beer or spirits) effect was found. Moderate alcohol consumption is associated with lower levels of IL-6 and (to a lesser degree) of TNF-α, irrespective of the type of alcohol consumed. No association was found between IL-1β levels and alcohol consumption.

Influence of dietary nutrients on life history-related traits of black flies and mosquitoes

The sugar-feeding ecology of dipteran vectors has recently been targeted because it presents opportunities to inoculate common food sources for these dipterans with entomopathogenic bacteria as a means of controlling the population of host-seeking adult dipteran vectors. Whereas this approach to vector control holds some promise, differences in the nutrient composition and concentration in sugary food sources can influence the food selection pattern of dipteran vectors and potentially confound the outcomes of field trials on the efficacy of entomopathogenic bacteria as vector control agents. Further, nutrient components of bacteria-inoculated artificial diets may present unintended effects of extending the survivorship or fecundity of the target population and potentially render the whole approach counterproductive. The present study investigated the diet-specific factors that influence the foraging decisions of female Simulium venustum/verecundum (Diptera: Simuliidae) and female Anopheles stephensi (Diptera: Culicidae) on artificial nectar and honeydew. Paired choice experiments showed that the black flies forage more frequently from high calorie diets, which contained melezitose, or those diets that contained amino acids, compared to low calorie melezitose-free diets or amino acid-free diets. The mosquitoes however displayed a more random diet selection pattern. The effects of sugary diets on certain life-history traits considered to be important to the ecological fitness of the black flies and mosquitoes were also investigated. Sugary diets had no significant effect on the survivorship and fecundity of the black flies, but they influenced the resistance of Leucocytozoon-infected flies to the parasite. Amino acid-containing diets appeared to extend the survival of mosquitoes, and also allowed them to take more vertebrate blood when they blood fed.

7-Up Radio ad with Eartha Kitt

A one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.

Estudio de factibilidad de expendio de bebidas frescas de origen natural

En el presente documento se mostraran todos los análisis y estudios realizados para determinar la factibilidad de un negocio de expendio minorista de bebidas y alimentos denominada “Bar frutal” ó ”Juice Bar , específicamente para ofrecer bebidas frescas y nutritivas de origen frutal, a las cuales se le da la opción de adicionarles suplementos vitamínicos benéficos para la salud y ser acompañadas de alimentos saludables y nutritivos. El establecimiento pretende promover un estilo de vida a través de una alimentación sana y balanceada. El proyecto incluiría líneas de alimentos que funcionaran como acompañamiento a los batidos, que por su preparación y sus características cumplirán estrictamente con el concepto de saludable y nutritivo. El bar frutal ofrece la opción de poder refrescarse y al mismo tiempo nutrirse, con la opción de adquirir suplementos nutricionales como vitaminas, minerales y proteínas. Los principales productos que se van a ofrecer serían granizados, batidos y bebidas no alcohólicas preparadas a base de mezclas de frutas naturales, con posibilidad de adicionar ingredientes naturales como soya, yogurt, leche, miel y complementos nutricionales como hierro, vitaminas y proteínas entre otros complementos vitamínicos. La compañía va a seguir un modelo de negocio de procesamiento de bebidas y alimentos de forma inmediata, cuya distribución será selectiva y directa. El objeto de este documento se limita a mostrar la metodología desarrollada para la evaluación de factibilidad financiera de la operación del primer punto de venta en la ciudad de Bogotá, y las razones por las cuales el proyecto es factible financieramente.

Relación entre la innovación de las empresas y el comportamiento del consumidor en el lanzamiento de nuevos productos en la industria de bebidas no alcohólicas

Como consumidores todas las personas toman decisiones de compra todos los días. Respondiendo a esto, la mayoría de empresas investigan esas decisiones para conocer qué, cómo, cuánto, dónde, cuándo y por qué compran los consumidores en el momento en que lo hacen. Cuando se logra descubrir estos factores, nace el interés por parte de las compañías de agregar características a los productos ofrecidos o lanzar nuevos productos al mercado con el fin de responder a esas necesidades descubiertas en las investigaciones. En el mercado de bebidas no alcohólicas, durante los últimos dos años, se ha presentado en los consumidores una mayor preferencia hacia productos más saludables y a tener exigencias mayores en las presentaciones y cualidades de las bebidas. En las empresas del sector, por otro lado, la tendencia es a encontrar una mayor amplitud y profundidad de las líneas de productos ofrecidos en el mercado en cuestión. Dado que el comportamiento de los consumidores y las acciones correspondientes de las empresas están estrechamente vinculados, se hace necesario estudiar y establecer la relación que existe entre estos factores que se han evidenciado en el mercado de bebidas no alcohólicas, con el fin de entender la nueva dinámica del sector y aportar sugerencias que podrían representar oportunidades para el crecimiento del mismo.

Food restriction reverses the hyper-muscular phenotype and force generation capacity deficit of the myostatin null mouse

Food restriction has a great impact on skeletal muscle mass by inducing muscle protein breakdown to provide substrates for energy production through gluconeogenesis. Genetic models of hyper-muscularity interfere with the normal balance between protein synthesis and breakdown which eventually results in extreme muscle growth. Mutations or deletions in the myostatin gene result in extreme muscle mass. Here we evaluated the impact of food restriction for a period of 5 weeks on skeletal muscle size (i.e., fibre cross-sectional area), fibre type composition and contractile properties (i.e., tetanic and specific force) in myostatin null mice. We found that this hyper-muscular model was more susceptible to catabolic processes than wild type mice. The mechanism of skeletal muscle mass loss was examined and our data shows that the myostatin null mice placed on a low calorie diet maintained the activity of molecules involved in protein synthesis and did not up-regulate the expression of genes pivotal in ubiquitin-mediated protein degradation. However, we did find an increase in the expression of genes associated with autophagy. Surprisingly, the reduction on muscle size was followed by improved tetanic and specific force in the null mice compared to wild type mice. These data provide evidence that food restriction may revert the hyper-muscular phenotype of the myostatin null mouse restoring muscle function.

Patterns of food acquisition in Brazilian households and associated factors: a population-based survey

Objective: To identify food acquisition patterns in Brazil and relate them to the sociodemographic characteristics of the household. Design: A cross-sectional national Household Budget Survey (HBS). Principal component factor analysis was used to derive food patterns (factors) on the basis of the acquisition of food classified into thirty-two food groups. Setting: The source of data originates from the 2002-2003 HBS carried out by the Brazilian Institute of Geography and Statistics between June 2002 and July 2003 using a representative sample of all Brazilian households. Subject: A total of 48 470 households allocated into 443 strata of households that were geographically and socio-economically homogeneous as a study unit. Results: We identified two patterns of food acquisition. The first, named `dual`, was characterized by dairy, fruit, fruit juice, vegetables, processed meat, soft drinks, sweets, bread and margarine, and by inverse correlations with Brazilian staple foods. In contrast, the second pattern, named `traditional`, was characterized by rice, beans, manioc, flour, milk and sugar. The `dual` pattern was associated with higher household educational level, income and the average age of adults on the strata, whereas the `traditional` presented higher loadings in less-educated households and in the rural setting. Conclusions: Dietary patterns described here suggest that policies and programmes to promote healthy eating need to consider that healthy and non-healthy foods may be integral in the same pattern.

Mineralogy and trace-element geochemistry of the high-grade iron ores of the Aguas Claras Mine and comparison with the Capao Xavier and Tamandua iron ore deposits, Quadrilahero Ferrifero, Brazil

Several major iron deposits occur in the Quadrilatero Ferrifero (QF), southeastern region of Brazil, where metamorphosed and heterogeneously deformed banded iron formation (BIF) of the Caue Formation, regionally called itabirite, was transformed into high- (Fe >64%) and lowgrade (30%soft and hard. The soft ore was the most abundant and represented more than 85% of the total ore mined until it was mined out in 2002. Soft and hard ores consist essentially of hematite, occurring as martite, anhedral to granular/tabular hematite and, locally, specularite. Gangue minerals are rare, consisting of dolomite, sericite, chlorite, and apatite in the hard and soft ores, and Mn-oxides and ferrihydrite in the soft ore where they are concentrated within porous bands. Chemical analyses show that hard and soft ores consist almost entirely of Fe(2)O(3), with a higher amount of detrimental impurities, especially MnO, in the soft ore. Both hard and soft ores are depleted in trace elements. The high-grade ores at the Aguas Claras Mine have at least a dual origin, involving hypogene and supergene processes. The occurrence of the hard, massive high-grade ore within ""fresh"" dolomitic itabirite is evidence of its hypogene origin. Despite the contention about the origin of the dolomitic itabirite (if this rock is a carbonate-rich facies of the Caue Formation or a hematite-carbonate precursor of the soft high-grade ore), mineralogical and geochemical features of the soft high-grade ore indicate that it was formed by leaching of dolomite from the dolomitic itabirite by meteoric water. The comparison of the Aguas Claras, Capao Xavier and Tamandua orebodies shows that the original composition of the itabiritic protore plays a major role in the genesis of high- and low-grade soft ores in the QF. Under the same weathering and structural conditions, the dolomitic itabirite is the more favorable to form high-grade deposits than siliceous itabirite. Field relations at the Aguas Claras and Capao Xavier deposits suggest that it is not possible to form huge soft high-grade supergene deposits from siliceous itabirite, unless another control, such as impermeable barriers, had played an important role. The occurrence in the Tamandua Mine of a large, soft, high-grade orebody formed from siliceous itabirite and closely associated with hypogene hard ore suggests that large, soft, high-grade orebodies of the Quadrilatero Ferrifero, which occur within siliceous itabirite, have a hypogene contribution in their formation.

Determination of sorbate and benzoate in beverage samples by capillary electrophoresis - Optimization of the method with inspection of ionic mobilities

The aim of this study was to develop a fast capillary electrophoresis method for the determination of benzoate and sorbate ions in commercial beverages. In the method development the pH and constituents of the background electrolyte were selected using the effective mobility versus pH curves. As the high resolution obtained experimentally for sorbate and benzoate in the studies presented in the literature is not in agreement with that expected from the ionic mobility values published, a procedure to determine these values was carried out. The salicylate ion was used as the internal standard. The background electrolyte was composed of 25 mmol L(-1) tris(hydroxymethyl)aminomethane and 12.5 mmol L(-1) 2-hydroxyisobutyric acid, atpH 8.1.Separation was conducted in a fused-silica capillary(32 cm total length and 8.5 cm effective length, 50 mu m I.D.), with short-end injection configuration and direct UV detection at 200 nm for benzoate and salicylate and 254 nm for sorbate ions. The run time was only 28 s. A few figures of merit of the proposed method include: good linearity (R(2) > 0.999), limit of detection of 0.9 and 0.3 mg L(-1) for benzoate and sorbate, respectively, inter-day precision better than 2.7% (n =9) and recovery in the range 97.9-105%. Beverage samples were prepared by simple dilution with deionized water (1:11, v/v). Concentrations in the range of 197-401 mg L(-1) for benzoate and 28-144 mg L(-1) for sorbate were found in soft drinks and tea. (c) 2008 Elsevier B.V. All rights reserved.

Os possíveis efeitos da modalidade de licitação pregão em um órgão representante da administração pública direta: o exército brasileiro

Comércio eletrônico é um assunto que envolve múltiplos aspectos relacionados à utilização de infra-estrutura digital para suportar a transação de negócios. V árias são as formas de se exemplificar a aplicação de comércio eletrônico, como, por exemplo: utilização de quiosques de auto atendimento para a aquisição de refrigerantes, cartões telefônicos e café, obtenção de saldos bancários e pagamento de contas; utilização de armazenamento de dados de clientes que para fins de implantação de um programa de marketing de relacionamento; utilização de redes que interliguem organizações diversas, internamente ou externamente, para fins de otimização logística e permitir o fluxo de dados necessários à gestão das organizações Apesar das diversas possibilidades de se adotar práticas de comércio eletrônico, não se deve esperar que essas práticas sejam passíveis de serem replicadas, genericamente, por todas as organizações, pois estas diferem em sua composição, no que se trata das suas culturas, estruturas, estratégias e outros componentes. Devido ao caráter amplo do tema comércio eletrônico, este trabalho traz uma abordagem conceitual do mesmo e algumas das suas aplicações nas áreas de marketing, logística e governo eletrônico; apresenta alguns comentários sobre sistemas de informações e tecnologias de comunicação que os suportam; caracteriza as diferenças que existem entre as organizações, utilizando-se de um modelo organizacional que retrata as organizações como sendo um conjunto de forças: cultura e estrutura, estratégia, pessoas e seus papéis e tecnologia, em equilíbrio dinâmico entre si e inseridas no ambiente social, tecnológico, econômico e político e, como exemplo, infere a respeito de possíveis resultados que podem ser esperados a partir da adoção da modalidade de licitação pregão, eletrônico ou presencial, no âmbito de organizações militares do Exército Brasileiro, no que se refere à cultura, às pessoas e seus papéis e à tecnologia.

Empreendedorismo e estratégia: estudo de múltiplos casos de criação de empresas no setor de refrigerantes no Ceará

Esta pesquisa tem por objetivo principal descrever como se desenvolveram, no setor de refrigerantes no Estado do Ceará, os processos de criação de duas empresas e de suas estratégias competitivas. Trata-se de pesquisa qualitativa, de natureza descritiva, em que a interpretação desempenha papel crucial na análise dos dados, constituídos principalmente de textos, originados de entrevistas com os fundadores e gerentes gerais das duas empresas estudadas e gerentes de três redes de supermercados, além de documentos, estudos, artigos e dados estatísticos do setor de refrigerantes. A pesquisa revelou que os processos de empreender ocorreram de maneira desordenada; a descoberta de uma oportunidade resultou do atendimento de um conjunto de condições; os empreendedores não compararam oportunidades e usaram critérios racionais e não racionais para avaliação de oportunidades, não tiveram meta ou visão de longo prazo na implantação de suas empresas e exibiram confiança e otimismo quanto ao sucesso de suas empresas. Quanto à criação da estratégia competitiva, os resultados mostram que a competição ocorreu em todos os segmentos da cadeia de valor das empresas; uma estratégia de liderança em custo foi eficaz para a entrada no mercado, mas impeditiva ao crescimento diante das mudanças no perfil econômico e estilo de vida dos consumidores; os recursos intangíveis (reputação da marca, conhecimento, educação para o empreendedorismo, por exemplo) e capacidades de executar com eficiência as atividades na cadeia de valores foram vantagens competitivas mais sustentáveis e valiosas para o desempenho empresarial. Finalmente, os resultados da pesquisa sugerem que a elaboração e a avaliação de projetos de criação de empresas devem incorporar variáveis como aumento do número de firmas e suas taxas de sobrevivência e mortalidade, custos de entrada, utilização de capacidade e movimentos competitivos em espaços geográficos mais amplos.

Impacto de responsabilidade social em comerciais de televisão na atitude do consumidor

O objetivo desta dissertação é contribuir para a compreensão das atitudes do consumidor mediante atributos de responsabilidade social inseridos em comerciais de televisão. Um experimento foi realizado com 114 estudantes de graduação da Fundação Getulio Vargas, com o objetivo de examinar a sua reação aos diferentes níveis de responsabilidade social presente em comerciais de televisão de marcas de refrigerante com diferentes níveis de lembrança. A análise foi realizada à luz das teorias sobre atitude do consumidor e de responsabilidade social. Os resultados sugerem que para a amostra em questão, o nível de responsabilidade social pode impactar positivamente a atitude em relação à marca, percepção do atributo e atitude em relação à prática de exercícios físicos. O estudo também demonstrou que o nível de lembrança de marca pode impactar positivamente a atitude em relação à marca, intenção de compra do produto, percepção do atributo. De maneira complementar, o estudo comprovou que uma melhor percepção do atributo de responsabilidade social pode impactar positivamente a atitude em relação à prática de exercícios físicos.

The effects of uncertainty about the timing of deals on consumer behavior

I examine the effects of uncertainty about the timing of de aIs (i.e. temporary price cuts or sales) on consumer behavior in a dynamic inventory model of consumer choice. I derive implications for purchase behavior and test them empirically, using two years of scanner data for soft drinks. I fmd that loyal consumers' decisions, both about the allocation of their purchases over time and the quantity to be purchased in a particular deal, are affected by the uncertainty about the timing of the deal for the product. Loyal consumers buy a higher fraction of their overall purchases during de ais as the uncertainty decreases. This effect increases with an increase in the product' s share of a given consumer' s purchase in the same category or if the consumer stockpiles (i.e., is a shopper). During a particular deal, loyal shoppers increase the quantity they purchase the more time that has passed since the previous de aI, and the higher the uncertainty about the deals' timing. For the non-Ioyal consumers these effects are not significant. These results hold for products that are frequently purchased, like soft-drinks and yogurt, but do not hold for less frequentIy purchased products, such as laundry detergents. The fmdings suggest that manufacturers and retailers should incorporate the effects of deals' timing on consumers' purchase' decisions when deriving optimal pricing strategies.

Modifiable risk factors for overweight and obesity in children and adolescents from São Paulo, Brazil

Background: Brazil is currently experiencing a nutrition transition: the displacement of traditional diets with foods high in saturated fat, sodium, and cholesterol and an increase in sedentary lifestyles. Despite these trends, our understanding of child obesity in Brazil is limited. Thus, the aims of this study were (1) to investigate the current prevalence of overweight and obesity in a large sample of children and adolescents living in São Paulo, Brazil, and (2) to identify the lifestyle behaviors associated with an increased risk of obesity in young Brazilians.Methods: A total of 3,397 children and adolescents (1,596 male) aged 7-18 years were randomly selected from 22 schools in São Paulo, Brazil. Participants were classified as normal weight, overweight, or obese based on international age-and sex-specific body mass index thresholds. Selected sociodemographic, physical activity, and nutrition behaviors were assessed via questionnaire.Results: Overall, 19.4% of boys and 16.1% of girls were overweight while 8.9% and 4.3% were obese. Two-way analysis of variance revealed that the prevalence of overweight and obesity was significantly higher in boys and in younger children when compared to girls and older children, respectively (P < 0.05 for both). Logistic regression analysis revealed that overweight was associated with more computer usage, parental encouragement to be active, and light soft drink consumption after controlling for differences in sex, age, and parental education (P < 0.05 for all). Conversely, overweight was associated with less active transport to school, eating before sleep, and consumption of breakfast, full-sugar soft drinks, fried food and confectionery (P < 0.05 for all).Conclusions: Our results show that obesity in São Paulo children and adolescents has reached a level equivalent to that seen in many developed countries. We have also identified three key modifiable factors related to obesity that may be appropriate targets for future intervention in Brazilian youth: transport mode to school, computer usage, and breakfast consumption.

Multi-population genetic algorithm to solve the synchronized and integrated two-level lot sizing and scheduling problem

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)