Engagement as dialogue : presenting a pragmatic perspective

‘Engagement’ is one of the buzzwords of 21st century public relations theory and practice. Yet the concept of engagement remains frustratingly nebulous and intangible, lacking clear definition and consistent use. This paper suggests that the concept of dialogue can provide public relations practitioners and academics with a framework for defining engagement that allows deep insights into the range of ideas and contexts it covers. Specifically, this paper argues for the use of a pragmatic practitioner perspective on dialogue as a lens through which to study engagement. Current literature clearly articulates the normative and prescriptive perspectives on dialogue in public relations, but leaves the story of the reality of the practitioner experience of dialogue largely untold. New research tells this ‘missing’ story of the practitioner perspective on dialogue, which in turn offers some insights into the forms and functions of engagement in practice. Dialogue is seen as encompassing three different types of public relations practice: informing stakeholders of organisational decisions and receiving their feedback; consulting with stakeholders on the strategies and tactics used by organisations to achieve their chosen goals; and including stakeholder input in the making of decisions on what organisational goals should be. Adopting this pragmatic practitioner perspective on dialogue to view engagement provides scaffolding that is strong enough to encourage development of a consistent definition of its meaning; while still allowing the freedom and scope necessary to develop deep and rich understanding of the phenomenon.

Social engineering in social networking sites : how good becomes evil

Social Engineering (ES) is now considered the great security threat to people and organizations. Ever since the existence of human beings, fraudulent and deceptive people have used social engineering tricks and tactics to trick victims into obeying them. There are a number of social engineering techniques that are used in information technology to compromise security defences and attack people or organizations such as phishing, identity theft, spamming, impersonation, and spaying. Recently, researchers have suggested that social networking sites (SNSs) are the most common source and best breeding grounds for exploiting the vulnerabilities of people and launching a variety of social engineering based attacks. However, the literature shows a lack of information about what types of social engineering threats exist on SNSs. This study is part of a project that attempts to predict a persons’ vulnerability to SE based on demographic factors. In this paper, we demonstrate the different types of social engineering based attacks that exist on SNSs, the purposes of these attacks, reasons why people fell (or did not fall) for these attacks, based on users’ opinions. A qualitative questionnaire-based survey was conducted to collect and analyse people’s experiences with social engineering tricks, deceptions, or attacks on SNSs.

Social engineering in social networking sites : the art of impersonation

Social networking sites (SNSs), with their large number of users and large information base, seem to be the perfect breeding ground for exploiting the vulnerabilities of people, who are considered the weakest link in security. Deceiving, persuading, or influencing people to provide information or to perform an action that will benefit the attacker is known as “social engineering.” Fraudulent and deceptive people use social engineering traps and tactics through SNSs to trick users into obeying them, accepting threats, and falling victim to various crimes such as phishing, sexual abuse, financial abuse, identity theft, and physical crime. Although organizations, researchers, and practitioners recognize the serious risks of social engineering, there is a severe lack of understanding and control of such threats. This may be partly due to the complexity of human behaviors in approaching, accepting, and failing to recognize social engineering tricks. This research aims to investigate the impact of source characteristics on users’ susceptibility to social engineering victimization in SNSs, particularly Facebook. Using grounded theory method, we develop a model that explains what and how source characteristics influence Facebook users to judge the attacker as credible.

Locating Indigenous Australia within community development practice : clients, consumers or change makers?

The philosophical promise of community development to “resource and empower people so that they can collectively control their own destinies” (Kenny 1996:104) is no doubt alluring to Indigenous Australia. Given the historical and contemporary experiences of colonial control and surveillance of Aboriginal bodies, alongside the continuing experiences of socio-economic disadvantage, community development reaffirms the aspirational goal of Indigenous Australians for self-determination. Self-determination as a national policy agenda for Indigenous Australians emerged in the 1970s and saw the establishment of a wide range of Aboriginal community-controlled services (Tsey et al 2012). Sullivan (2010:4) argues that the Aboriginal community controlled service sector during this time has, and continues to be, instrumental to advancing the plight of Indigenous Australians both materially and politically. Yet community development and self-determination remain highly problematic and contested in how they manifest in Indigenous social policy agendas and in practice (Hollinsworth 1996; Martin 2003; McCausland 2005; Moreton-Robinson 2009). Moreton-Robinson (2009:68) argues that a central theme underpinning these tensions is a reading of Indigeneity in which Aboriginal and Torres Strait Islander people, behaviours, cultures, and communities are pathologised as “dysfunctional” thus enabling assertions that Indigenous people are incapable of managing their own affairs. This discourse distracts us from the “strategies and tactics of patriarchal white sovereignty” that inhibit the “state’s earlier policy of self-determination” (Moreton-Robinson 2009:68). We acknowledge the irony of community development espoused by Ramirez above (1990), that the least resourced are expected to be most resourceful.; however, we wish to interrogate the processes that inhibit Indigenous participation and control of our own affairs rather than further interrogate Aboriginal minds as uneducated, incapable and/or impaired...

North American Jewish Students Appeal records, undated, 1962, 1964-1996 (bulk 1971-1995)

The records of the North American Jewish Students Appeal (NAJSA or APPEAL) contains documents on two levels of concern: those documents dealing with the NAJSA as a student-run organization promoting Jewish identity among college-aged youth; and those documents dealing with the APPEAL as a fundraising organization for several well-known student constituent organizations. The Constituents were: the Jewish Student Press Service, Lights in Action, the North American Jewish Students Network, the Progressive Zionist Caucus, Response: A Contemporary Jewish Review, Yavneh Religious Students Organization, and Yugntruf Youth for Yiddish. Documents include correspondence, financial records, minutes, press releases, information on grants awarded to student organizations for programming and publishing, student journals, and newspapers, photographs, and ephemera.

Application of acoustic emission in drilling of composite laminates

Acoustic emission (AE) technique was used to characterise drilling of composite laminates. Uni-directional glass fibre reinforced plastic (GFRP) laminates consisting of 12-layers and 16-layers (0/90)(s) were drilled using a twist drill and the generated AE was monitored. Results of the investigations reveal that the complexion of the acoustic emission root mean square (AE-RMS) signal response changes from the drill entry to the exit thus giving an overall understanding about the different events that take place during drilling. Also, AE-RMS signal level increases with an increase in the applied thrust and further reveals that it is possible to evaluate the drill induced damages in composites through AE signal characterisation. (C) 2000 Elsevier Science Ltd. All rights reserved.

Gerando eus, tecendo redes e trançando nós: ditos e não ditos das professoras e estudantes negras nos cotidianos do curso de pedagogia

O presente trabalho objetiva compreender como a temática afrobrasileira era abordada nos cotidianos do Curso de Pedagogia, campus I, da Universidade Estadual da Paraíba. A questão norteadora da pesquisa foi descobrir como professoras e estudantes negras se sentem e enfocam essa temática nas suas redes de conhecimentos, práticas e relações. Para tanto, foi preciso adentrar na história do povo negro no Brasil a partir da luta dos movimentos sociais negros buscando entender as noções de raça, racismo, identidade e os limites da educação do/a negro/a ao longo da história brasileira. Neste percurso se dialoga com diversos estudiosos/as como: Santos (2002), Viana (2007), Oliveira (2003, 2006, 2007, 2008), Fernandes (2007), Domingues (2009), Munanga (2002, 2006, 2009), Veiga (2007, 2008)), Pereira (2008, 2009), Gomes (2003, 2006, 2008), Morin (2000), Hall (2003), Moreira e Câmara (2008), dentre outros. Exemplificando a luta e a resistência de mulheres negras são apresentadas as histórias de vida de quatro professoras e quatro estudantes negras, praticantes (CERTEAU, 2007), sujeitos da pesquisa, que expõem o processo de tessitura de suas identidades. Suas narrativas evidenciam indícios de racismo e discriminação que marcaram suas trajetórias, desde o seio familiar, fortalecendo-se na escola, na academia e, para algumas, chegando até o ambiente de trabalho. Uma das professoras é a pesquisadora que, à medida que narra a história de vida das praticantes, tece sua própria história, como mulheres costurando uma colcha de retalhos em que cada estampa retrata os momentos vividos. A metodologia de pesquisa nos/dos/com os cotidianos (ALVES, 2008) foi o caminho percorrido. Além da observação dos cotidianos, foram realizadas conversas (LARROSA, 2003) sobre as histórias de vida (BOSI, 2003; PORTELLI, 1997) e tecidas as narrativas a partir dessas vivências. Estas revelaram que tais mulheres, ao longo de suas histórias, viveram/vivem processos de afirmaçãonegação, visto que suas identidades não são fixas, mas negociações e renegociações (MUNANGA, 2010) que geram alegrias e conflitos. O entendimento do que é Ser Negra é experimentado por cada uma, sem um modelo padrão para suas existências. Elas foram se gerando nas relações com o/a outro/a, em cada contexto familiar, escolar, acadêmico e profissional. São senhoras de suas vidas e mesmo as mais jovens buscam fazer suas histórias com autonomia. São praticantes porque lutaram/lutam para conquistar um lugar na vida, utilizando astúcias e táticas para fabricar (CERTEAU, 2007) meios de enfrentamento das adversidades. As táticas do silêncio, do estudo e do trabalho revelaram que essas mulheres não ficaram invisíveis nem se colocaram como vítimas no espaço social. Assim, urge delinear a superação da visão da pessoa negra a partir dos traços físicos e reconhecer as raízes do povo brasileiro para compreender a história da negritude. A partir da ancestralidade, serão identificadas as origens do povo negro, que poderão trazer o passado de resistência e luta por liberdade, dignidade, cidadania que produzem o orgulho de ser negra. Orgulho que recupera a autoestima e a capacidade de organização e mobilização para combater o racismo e as desigualdades raciais. Os cursos de formação docente precisam abordar essa temática para capacitar os/as futuros/as professores/as nessa tarefa. Essa abordagem envolve o ensinaraprender, em que professores/as e estudantes assumem compromisso com uma educação crítica e inclusiva. A reflexão entre os/as docentes formadores/as nessa perspectiva plural e intercultural poderia ajudar na superação do eurocentrismo ainda presente nos conteúdos e nas mentalidades. Sob essa ótica, tecer um processo de formação docente no Curso de Pedagogia, comprometido com uma educação inclusiva, considera um contínuo fazerdesfazer, na tessitura de um diálogo permanente entre a práticateoriaprática, num movimento de pesquisaintervenção. Isso implica a reflexão da trajetória pessoal e coletiva e a articulação da ação pedagógica com um projeto político de transformação da sociedade excludente em sociedade plural e solidária. Os não ditos necessitam de aprofundamento em trabalhos posteriores, pois os silenciamentos se referem ao passado próximo e as relações interraciais na família, na academia e também nos ambientes de trabalho. Será que não existe mais racismo? Ou este foi naturalizado dificultando sua identificação nos cotidianos? Os limites do processo de introjeção do racismo, que provocam a invisibilidade de algumas praticantes, são novos desafios para estudos futuros. Assim, percebo que colcha de retalhos tecida ao longo desta trajetória não é justaposição como usualmente é entendida. Para além disto, significa a socialização das experiências vividas nos cotidianos das praticantes, a fim de inspirar atitudes de combate ao racismo que se ampliem para o contexto social.

Travel behaviour applied in freight transportation using intelligent products

The route planning problem for an order in freight transportation involves the selection of the best route for its transportation given a set of options that the network can offer. In its adaptive (or dynamic) version, the problem deals with the planning of a new route for an order while it is actually in transit typically because part or all of its pre-selected route is blocked or disrupted. In the intelligent product approach we are proposing, an order would be capable of identifying and evaluating such new routes in an automated manner and choosing the most preferable one without the intervention of humans. Because such approaches seek to mirror (and then automate) human decision making, in this paper we seek to identify new ways for dynamic route planning in industrial logistics inspired by the way people make similar decisions about their journey when they travel in multi-modal networks. We propose a new simulation game as a methodological tool for capturing their travel behaviour and we use it in this study. The results show that a simulation game can be used for capturing strategies and tactics of travellers and that intelligent products can provide a proper platform for the usage of such strategies in freight logistics. © 2012 IEEE.

黄土高原植被恢复与建设策略

以中国水土流失与生态安全综合科学考察——西北黄土区考察组获得的资料为依据,对黄土高原地区植被恢复的基础和潜力进行了系统分析,提出了植被恢复的目标和策略。黄土高原天然群落恢复的基本措施是封育,有条件的区域应实施人工促进,使植被自然恢复力与人为促进力相结合;人工植被建设应充分利用乡土树草种,合理利用外来种,采用防护性整地和管理措施,造林种草后引导乡土物种进入群落,进行天然化培育;以流域为治理单元,优化景观斑块空间布局和面积构成,逐步改造具有退化特征的人工群落,使建群种能够自我更新,群落可永续利用;政府部门在政策上要保护现有成果,扩大自然修复比例;保护大户承包治理的积极性,鼓励多元化投资,进行植被建设;扩大黄土区植被建设和科研投资力度,培育黄土区植被恢复方面的科技创新能力。

The Computer as Coach: An Athletic Paradigm for Intellectual Education

Over the next five years, computer games will find their way into a vast number of American homes, creating a unique educational opportunity: the development of "computer coaches" for the serious intellectual skills required by some of these games. From the player's perspective, the coach will provide advice regarding strategy and tactics for better play. But, from the perspective of the coach, the request for help is an opportunity to tutor basic mathematical, scientific or other kinds of knowledge that the game exercises.

Modele strategii w konfliktach asymetrycznych na przykładzie działań zbrojnych w Iraku w latach 2003-2011

Wydział Nauk Politycznych i Dziennikarstwa

A computer vision based web application for tracking soccer players

Soccer is a sport where everyone that is involved with it make all the efforts aiming for excellence. Not only the players need to show their skills on the pitch but also the coach, and the remaining staff, need to have their own tools so that they can perform at higher levels. Footdata is a project to build a new web application product for soccer (football), which integrates two fundamental components of this sport's world: the social and the professional. While the former is an enhanced social platform for soccer professionals and fans, the later can be considered as a Soccer Resource Planning, featuring a system for acquisition and processing information to meet all the soccer management needs. In this paper we focus only in a specific module of the professional component. We will describe the section of the web application that allows to analyse movements and tactics of the players using images directly taken from the pitch or from videos, we will show that it is possible to draw players and ball movements in a web application and detect if those movements occur during a game. © 2014 Springer International Publishing.

A computer vision based web application for tracking soccer players

Soccer is a sport where everyone that is involved with it make all the efforts aiming for excellence. Not only the players need to show their skills on the pitch but also the coach, and the remaining staff, need to have their own tools so that they can perform at higher levels. Footdata is a project to build a new web application product for soccer (football), which integrates two fundamental components of this sport’s world: the social and the professional. While the former is an enhanced social platform for soccer professionals and fans, the later can be considered as a Soccer Resource Planning, featuring a system for acquisition and processing information to meet all the soccer management needs. In this paper we focus only in a specific module of the professional component. We will describe the section of the web application that allows to analyse movements and tactics of the players using images directly taken from the pitch or from videos, we will show that it is possible to draw players and ball movements in a web application and detect if those movements occur during a game.

Técnicas e tácticas de guerrilha e o seu impacto junto do grande público

Vivemos actualmente numa sociedade caracterizada pela informação, pela segmentação do público e pela crescente necessidade de experiências por parte deste mesmo público, em que é cada vez mais difícil para as marcas posicionarem-se no mercado, razão pela qual é necessário pensar em novas estratégias publicitárias para comunicar com os consumidores. Em face deste cenário, o Marketing de Guerrilha pode constituir-se como uma ferramenta diferenciadora e eficaz, já que se propõe desenvolver soluções à medida dos públicos através da implementação de acções inesperadas, ousadas, impactantes e, sobretudo, geradoras de experiências. Neste contexto este trabalho procura aprofundar o conhecimento deste novo tipo de comunicação publicitária a partir da identificação das suas técnicas e tácticas mais usadas e do estudo do seu impacto junto do grande público, entendido este como a viralidade da acção, medida em Plays, e o feedback do consumidor, medido em Likes e Dislikes. Considerando a diminuta investigação científica sobre este tema, bem como a parca literatura disponível, esta dissertação assume a forma de um estudo exploratório do tipo misto sequencial, desenvolvido com base numa análise qualitativa seguida de quantitativa de 150 casos publicados online, disponibilizados na base de dados Ads of the World. Identificadas as técnicas e tácticas mais comuns, os resultados do trabalho empírico sugerem a existência de dependência entre técnicas ou tácticas e a viralidade da acção e feedback do consumidor.